What breakthrough trends will redefine success for marketers in 2026?

Which high-impact tactics will separate market leaders from the rest?

And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?

Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.

The panelists:

Francesca Pavan, Demand Generation Director at Legora

Hugo Pereira Fractional CMO at Frends iPaaS

The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata

What we’ll cover:

- Trends and breakthroughs that could reshape B2B marketing in 2026.

- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.

- The strategies and legacy channels you should retire or rethink

- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.

- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

2026 B2B Marketing: Trends, Tactics, and Predictions