Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.

Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.

Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.

What you’ll learn:

- How to move away from the "one-and-done" launch mentality.

- Strategies for building long-term momentum post-launch.

- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.

- How early-stage PMMs can prioritize work that leadership actually cares about.

Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Beyond the Launch: Building Impact with Product-Led Marketing