AI is everywhere - but how do you actually show up inside it?

As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:

It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.

Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2B leaders as they unpack how content strategies are evolving - from production and distribution to LLM visibility and influence.

Together, they’ll share how they’re adapting to a world where awareness isn’t just built in channels - but inside the models themselves.

What you’ll learn:

✔️ How to create content that LLMs can understand, trust, and surface in responses.

✔️ Tactics for increasing your brand’s visibility and recall inside AI-generated answers.

✔️ How buyer journeys are shifting as LLMs become a key discovery layer and what to do about it.

✔️ New ways to measure success when traffic is replaced by influence and inclusion in AI outputs.

✔️ The frameworks and skills needed to compete for attention inside LLMs, not just outside them.

The Panelists:

Sooraj Shah, Content Marketing Lead at Aikido Security

Daisy Shevlin, Leading SEO/GEO at Cognism

Anna Puig, Senior Growth Marketer at Orb

Follow Sooraj Shah on LinkedIn: https://www.linkedin.com/in/soorajshah/

Follow Daisy Shevlin on LinkedIn: https://www.linkedin.com/in/daisy-shevlin-5a0409b2/

Follow Anna Puig on LinkedIn: https://www.linkedin.com/in/annakpuig/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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How LLMs Are Reshaping Content - From Creation to Visibility