AI is flooding every inbox, feed, and funnel, and it does a lot of the heavy lifting. So why is the one of the most powerful things in your demand gen toolkit something that's been around since humans first gathered around a fire?

Joe Glover has built a community of 50,000+ marketers. In this episode of the Attributed podcast, The Marketing Meetup founder breaks down why in-person events have quietly become a strategic necessity in modern marketing.

What we’ll talk about:

- Why AI can predict data, but only events can create "meaningful accidents."

- How face-to-face interaction bypasses the skepticism of the AI era.

- Using physical meetups to turn passive followers into active advocates.

- Strategies for making in-person gatherings feel essential, not exhausting.

Tune in to discover why the future of high-tech marketing is, ironically, higher-touch than ever.

Follow Joe Glover on LinkedIn: https://www.linkedin.com/in/josepheglover/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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