B2B marketing isn’t struggling because of a lack of tools, channels, or budget.

It’s struggling because too many teams have lost focus on the fundamentals.

In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.

In this session, Mark Ritson joins Dreamdata to challenge how modern B2B marketing is done - and reset what good actually looks like.

Expect a candid, no-BS conversation on:

- Why most B2B marketing starts in the wrong place

- The over-focus on short-term performance - and what it’s costing you

- Why brand building still matters (yes, even in B2B)

- Where measurement creates the most value in B2B

- What actually drives sustainable growth

More importantly, you’ll walk away with tangible takeaways you can apply immediately:

- How to refocus your marketing around strategy, not just execution

- How to balance long-term brand building with short-term results

- How to prioritize what actually moves the needle

- And how to use measurement to support better decisions and prove real impact

Mark Ritson is known for cutting through marketing nonsense and bringing the focus back to what works: clear strategy, smart prioritization, and long-term effectiveness.

If you’re a B2B marketer under pressure to deliver results - and want a clearer, more effective way to do it - this session is for you.

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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