Austin exports culture the way it exports tech. Terry Lickona, longtime executive producer of Austin City Limits, argues Austin is a music incubator, not the music industry, and that’s a feature. We map venues, economics, the tech crossover, and what keeps the scene original.

Highlights

01:12 Austin Music Today: vibrant, original, authentic.
06:49 Streaming’s role, why touring pays.
11:30 Arena bookings, pricing, club spend
18:30 Venue design and experience
25:55 Music districts and competition for your dollar
36:25 How ACL books talent and stays eclectic.
44:31 The “Live Music Capital” narrative and exports.
53:25 AI in music: Tool vs crutch
58:55 What’s Next Austin?

Guest Bio
Since 1978, Terry Lickona has been the producer, now executive producer, of "Austin City Limits." Celebrating 38 years on PBS, ACL is the longest-running popular music series in American television history. In 2003, the President of the United States awarded ACL the National Medal of Arts, the nation's highest honor for artistic excellence. In 2012, ACL received a rare institutional Peabody Award for excellence and outstanding achievement. Terry has also produced other specials and series for public television, cable, domestic and foreign syndication, home video, and DVD - over 800 programs, with artists ranging from Ray Charles and Johnny Cash to Juanes, Coldplay and Neil Young to Willie Nelson, Arcade Fire, Radiohead and Pearl Jam. October 2012 also marks the 11th anniversary of the Austin City Limits Music Festival, one of the most successful music festivals in the country. In 2011 Austin City Limits Live at The Moody Theater opened its doors in downtown Austin as a world class live performance venue combined with a state of the art studio soundstage.

Lickona has been the co-producer of the Grammy Awards Show on CBS since 2012. He served as Chairman of the Board of Trustees of the National Academy of Recording Arts and Sciences from 2005-2006. He also currently serves on the Board of the Latin Recording Academy.

A native of Poughkeepsie, New York, he has lived in Austin, Texas since 1974.

Guest Links
Austin City Limits: Website, YouTube, Facebook, Instagram, X

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Austin Next Links: Website, X/Twitter, YouTube, LinkedIn
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