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If you’ve ever wondered what makes one tequila “cleaner” than another, this episode, recorded live at Austin Tech Week 2025, answers it. Luis Abundis breaks down Humano’s obsessive approach to purity beginning with high-sugar agave (typically 24–30 brix, far above industry average) grown from consistent DNA stock on family-run lands.

Nick and Luis dive deep into the science: why open fermentation introduces impurities, how closed-tank fermentation preserves delicate aromatics, and how Humano’s in-house chemical engineer designed a custom yeast specifically for their flavor profile. They also explore the engineering decision to use a straight-column copper still, allowing more consistent cleaning and reducing unwanted aromas, a departure from traditional serpentine tubing.

Luis then reveals how Humano uses double-barrel aging (new American oak + ex-bourbon) to craft its Reposado and Añejo expressions, blending complexity with approachability for modern tequila drinkers.

For CPG founders, the lesson is powerful: innovation doesn’t require abandoning heritage, it requires elevating it.

Stay updated with the latest from Austinpreneur at https://capitalfactory.com/online/

45:T43c,

Double click on the stories that made Austin, Texas a global startup hub. Listen to startup stories from entrepreneurs, venture capitalists and technologists shaping the Austin startup community. Austinpreneur will give you a glimpse into how Austin made itself a tier 1 city for technology, creativity and startups. Takeaway key insights for building your own success story in topics like fundraising, building products, sales, investing and creating company culture.

Austinpreneur is a podcast highlighting Austin’s startups, entrepreneurs, and innovators. Join in on candid conversations with leaders who have built companies from the ground up and visionaries creating the next wave of world-changing technology. Discover the importance of your network, meet the people supporting your journey, and connect with the community making it all hap

Clean Spirit: The Story and Science of Humano’s Premium Tequila