Australian Business Podcast

My 10 Rules of Business [10/10]

In the final episode of The Australian Business Podcast Summer Series, Owen Rask delivers his definitive close: 10 rules that shape how he builds businesses. Business is the greatest self-development program you’ll ever enrol in. From “the struggle is the job” to “upgrade yourself faster than your business grows,” this episode distils a decade of scar tissue into practical, unfiltered principles. You’ll hear why revenue is vanity but cashflow is oxygen. Why systems beat heroics. Why strategy is subtraction. Why talent density wins. And why scaling chaos only multiplies chaos. Owen also explores the personal side of ownership — anxiety, identity, burnout and decision fatigue — and why founders must separate self-worth from business performance. The episode closes with a powerful reminder: the ultimate constraint on growth isn’t capital, competition or technology. It’s the founder. Upgrade yourself — or your business stops growing. Topics covered • The struggle is the job • Building a business that serves your life • Strategy as subtraction • Revenue vs cashflow reality • Systems vs heroics • Talent density and leadership • Protecting your equity • Founder self-development Episode Resources • Join Rask’s business community • Rask’s Australian Business Podcast • Rask Business 101 (free course) ~~ Rask Resources ~~ 🔗 Explore all Rask services 📋 Get Financial Planning 📈 Start investing with Rask 📜 Access Show Notes ❓ Ask a question – just select the Investors Podcast 📲 Follow us on social media: – Instagram: @rask.invest – TikTok: @rask.invest DISCLAIMER This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it. If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here. #AustralianBusinessPodcast #Entrepreneurship #BusinessGrowth Learn more about your ad choices. Visit megaphone.fm/adchoices

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Equity, founders & moats [9/10]

Mar 800:26:21Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask dives into a topic most founders avoid until it’s too late: ownership. You’ve built the product. You’ve hired the team. You’ve scaled revenue. But do you actually understand dilution, valuation mechanics, investor alignment or optionality? Owen breaks down the realities of bootstrapping versus raising capital, debt versus equity, and how valuations are actually determined. This isn’t startup hype — it’s a practical guide to understanding how equity decisions shape long-term wealth. The episode explores when to sell equity, how to design effective employee share plans (ESOPs), and why “strategic money” is more valuable than “dumb money”. Founders must think beyond growth — they must think about defensibility, incentives and long-term optionality. Owen also addresses the deeper strategic question: are you building a business that can’t be killed? That means competitive moats, distribution advantage, brand equity, switching costs, regulatory protection and recurring revenue models. Because scaling is one thing. Defending what you’ve built is another. Topics covered in this Australian Business Podcast episode • Bootstrapping vs raising capital • Debt vs equity decision-making • How valuations are really determined • When to sell equity • Designing effective ESOPs • Strategic investors vs dumb money • Competitive moats and defensibility • Protecting founder optionality Episode Resources • Join Rask’s business community • Rask’s Australian Business Podcast • Rask Business 101 (free course) Rask Resources 🔗 Explore all Rask services 📋 Get Financial Planning 📈 Start investing with Rask 📜 Access Show Notes ❓ Ask a question – just select the Investors Podcast 📲 Follow us on social media: – Instagram: @rask.invest – TikTok: @rask.invest DISCLAIMER This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it. If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here. #AustralianBusinessPodcast #Founders #Equity Learn more about your ad choices. Visit megaphone.fm/adchoices

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Scaling. A masterclass. [8/10]

Feb 2200:35:07Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask delivers a deeply practical masterclass on scaling — not theory, but scar tissue. Growth is optional. Scaling is painful. And most businesses break here. Scaling isn’t just increasing revenue. It’s increasing revenue faster than costs increase. In practice, that means more complexity, more people, less control, more capital at risk and exponentially higher psychological pressure. This is where culture fractures, margins compress, founders lose clarity and politics creeps in. Owen breaks down the six pain points that crush scaling companies: becoming the bottleneck, exponential complexity, culture dilution, cashflow danger, founder identity crisis and decision-making paralysis. Drawing on lessons from The E-Myth, High Growth Handbook and The Hard Thing About Hard Things, he explains why scaling forces founders to stop being operators and start becoming capital allocators and system designers. The episode also introduces the concept of upgrading yourself before you upgrade the business. That means defining decision rights, building systems before they hurt, focusing on one or two existential priorities and protecting your core business. Scaling chaos only magnifies chaos. Using Rask as a case study — 38,000 students, 60,000 account holders, 250,000 listeners and growing — Owen outlines what it actually takes to build towards a $10–20 million run rate without bravado. Just discipline, systems and painful lessons. If you’re building something meaningful, this episode is essential listening. The goal is to stop being the one who does the work and start being the one who designs the system. Upgrade Your Network and Environment (Shift from Operator to Allocator) Your environment should reflect the scale you are aiming for ($30–$50 million valuation). Upgrade Your Leadership (Shift from Operator to Psychologist) Your highest function is managing the anxiety, clarity, and direction of the team. Resources for this episode Buy Gemma’s book “The Money Reset” Ask a question (select the Finance podcast) Show partner resources Join Pearler using code “RASK” for $15 of Pearler Credit Get 50% off your first two months using PocketSmith View Betashares range of funds Rask resources All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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High performance teams that aren’t sh*t [7/10]

Feb 1500:31:12Tap to summarize

How to build, lead and manage high performance teams without bureaucracy, burnout or bullshit. In this episode of The Australian Business Podcast Summer Series, Owen Rask tackles one of the most common growth bottlenecks for founders: building high performance teams that actually work. Most businesses don’t fail because of bad ideas — they fail because of poor people decisions, unclear expectations and leaders avoiding difficult conversations. Owen breaks down why team issues rarely fix themselves, and why performance, accountability and culture must be designed deliberately. You’ll learn the foundations of Team Management 101, including how to set clear standards, give direct feedback, and create an environment where problems surface early instead of festering. Owen explains why “nice” leadership often produces average outcomes, and why strong teams are built on clarity, trust and candour. This episode also dives into performance development, not just performance reviews. From defining roles properly to aligning incentives and removing friction, Owen shares how to think about right people, right seats — and when the hard decision is to change the seat or change the person. The conversation finishes with a practical lens on HR fundamentals for growing businesses, including documentation, expectations and leadership responsibility. If you want a team that scales with your business — instead of slowing it down — this episode gives you the tools to lead properly. Topics covered • What high performance teams actually look like • Leadership through hard conversations • Setting clear expectations and accountability • Performance development vs performance management • Right people, right seats • Core HR foundations for scaling businesses Resources for this episode Join Rask’s business community⁠ ⁠Rask’s Australian Business Podcast⁠ ⁠Rask Business 101 (free course) Ask a question (select the Business podcast) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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The best marketing rules. Ever. [6/10]

Feb 800:29:57Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask lays out the most important marketing rules he’s learned building, scaling and fixing real businesses — without hype, hacks or empty tactics. At the core of great marketing is remarkability. If people don’t talk about your product or service when you’re not in the room, your marketing is already losing. Owen explains why word of mouth drives a massive share of purchasing decisions and how clarity about who you serve, what you do, and why you’re different beats clever slogans every time. You’ll learn why trust at scale is built through consistent content, proof, guarantees and transparent pricing — not viral tricks. Owen breaks down the difference between marketing and selling, the role of organic vs paid marketing, and why email marketing remains one of the highest-return channels in any business. This episode also tackles AI in marketing — both the upside and the danger. Used well, AI accelerates copywriting, personalisation and data-driven decisions. Used poorly, it destroys trust and relationships. Owen explains how to use AI as leverage inside CRMs, email, automation and content workflows without losing the human edge. If you want marketing systems that compound over time — not short-lived spikes — this episode gives you the rules that actually last. Topics covered – Remarkability and word-of-mouth growth – Knowing your customer deeply – Clarity over cleverness – Marketing vs selling explained – Organic vs paid marketing – Email marketing fundamentals – AI in marketing: upside and risks – Systems, funnels and feedback loops Episode resources Join Rask’s business community Rask’s Australian Business Podcast Rask Business 101 (free course) Ask a question (select the Business podcast) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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Operations – traction & beyond [5/10]

Feb 100:32:37Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask tackles the engine room of every growing company: operations — the systems that turn sales into outcomes, chaos into clarity, and effort into scale. Strong business operations aren’t about bureaucracy. They’re about leverage. Owen explains the principle of slower today, faster forever, showing why investing time in systems, automation and standard operating procedures (SOPs) is the fastest way to reduce stress and unlock growth. When work is repeatable, it should be documented. When it’s predictable, it should be automated. You’ll learn how to think about operational design as a simple division of responsibility — sales and marketing, operations, and finance/admin — and why most founders stall because they refuse to let go of work they shouldn’t be doing anymore. Owen explains when a business needs a strong general manager, how to replace yourself progressively, and why great process beats great people when you want consistency at scale. This episode also covers the practical tools that make operations work in the real world, including lightweight CRMs, data capture, and using AI to accelerate documentation and decision-making. You don’t need enterprise software or complexity — you need just enough structure to stop doing the same work twice. If your business has traction but feels fragile, founder-dependent or exhausting, this episode shows how to build operational leverage that compounds and creates true escape velocity. Topics covered– What operations actually mean in a growing business – Slower today, faster forever – Systems, automation and SOPs – Using AI to accelerate operations – Designing simple team structures – When to hire a general manager – CRMs, data and better decisions Episode resources Join Rask’s business community Rask’s Australian Business Podcast Rask Business 101 (free course) Ask a question (select the Business podcast) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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Financials that humm [4/10]

Jan 2500:31:13Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask demystifies the numbers that matter most in every business — and explains why ignoring your financials is one of the fastest ways to fail. You don’t need to be an accountant to run a profitable business, but you do need to understand how money actually moves through your company. Owen breaks down the core financial concepts every founder must know, including turnover, revenue, cost of goods sold, gross profit, expenses, profit margin and net profit — without jargon or fluff. This episode also introduces a simple, repeatable cash flow system designed for Australian business owners. Owen explains how a two- or three-account banking structure can remove stress, prevent nasty tax surprises and help you make better decisions month to month. You’ll learn why putting money aside early — even when it hurts — is the difference between confidence and chaos. Owen also walks through the key tax obligations that catch founders off guard, including GST, PAYG, superannuation, payroll tax and income tax, and why working closely with a proactive accountant is a competitive advantage, not a cost. If you want your business to feel predictable, sustainable and calm instead of reactive and stressful, this episode gives you the financial foundations to make your numbers truly humm. Topics covered • Understanding core business financial terms • Revenue vs profit (and why it matters) • Gross margin and net profit explained • Simple cash flow systems that work • How to structure business bank accounts • Australian tax obligations for business owners • Working with your accountant strategically Episode Resources • Join Rask’s business community • Rask’s Australian Business Podcast • Rask Business 101 (free course) Rask Resources Inflection community All services Financial Planning Invest with us Access Show Notes Ask a question We love feedback! Follow us on social media: Instagram: @rask.invest TikTok: @rask.invest DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

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2026 stock game: Owen & Navarre's $100,000 stock game portfolio

Jan 2000:45:12Tap to summarize

The Rask 2026 stock market game is live - it's called Stock Genius. Available at stockgenius.com.au, in collaboration with Navexa, the Rask Stock Market is open for you to compete and enjoy with over 1,000 fellow investors. In this episode, we cover: - Is AI killing app investing in 2026? - Are you a stock market genius? Play our game to find out - How the game works - Smart tracking for portfolios - Owen and Navarre’s top picks Resources for this episode Join the game: https://www.stockgenius.com.au/ Buy Gemma’s book “The Money Reset”- https://amzn.to/42Uz0aK Ask a question (select the Finance podcast): https://bit.ly/R-quest Show partner resources Join Pearler using code “RASK” for $15 of Pearler Credit: https://bit.ly/Pearler Get 50% off your first two months using PocketSmith: https://bit.ly/R-PocketSmith View Betashares range of funds: https://bit.ly/beta-25 Rask resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan Invest with us: https://bit.ly/R-invest Access Show Notes: https://bit.ly/R-notes Ask a question: https://bit.ly/R-quest We love feedback! https://raskau.typeform.com/to/ZbfHy6IP Follow us on social media: Instagram: https://www.instagram.com/rask.invest TikTok: https://www.tiktok.com/@rask.invest Disclaimer: The information contained in this podcast episode is strictly general in nature. It does not take into account your needs, goals or objectives. So do not act on the information until you have spoken to your financial adviser. The Rask Group Pty Ltd is a corporate authorised representative (No. 1313447) of Rask Licensing Pty Ltd (AFSL: 563 907). The information in our shows is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) and Target Market Determination (TMD) before making a decision to acquire any financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide on rask.com.au/legal. The Stock Genius website is built and maintained by Navexa. It does not provide financial, legal or tax advice of any kind. The Rask Stock Market Game has been created purely for educational and entertainment purposes. It is not real money and should never be considered as a recommendation, "stock picking", or investment service. The purpose of the game is community, not recommendations for, or against, investments. Investing is risky and can result in permanent capital loss. The Rask Group Pty Ltd and Navexa do not endorse or recommend investments as part of the Stock Genius website, and make no warranty for the performance of portfolios. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Business strategy – execute this [3/10]

Jan 1800:30:31Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask breaks down what business strategy really is — and why most founders overcomplicate it or ignore it altogether. Strategy isn’t a document you write once and forget. It’s an ongoing decision-making process that evolves as your industry, customers and resources change. Owen explains why early-stage businesses have plenty of time but very little capital, and how that equation flips as you grow — forcing founders to think differently about risk, research and execution. You’ll learn how to research your industry properly using practical tools like SWOT analysis, competitive mapping and cheap experiments that de-risk big decisions before you commit serious time or money. Owen also shares how to identify your biggest existential risks, invert problems using Charlie Munger-style thinking, and focus on what could kill the business before chasing what could grow it. This episode also introduces key strategic frameworks including the 80/20 principle, the now–where–how model, and the difference between a wartime CEO and a peacetime CEO, drawing on lessons from Ben Horowitz. You’ll discover when to double down, when to cut, and how to build feedback loops that tell you — early — whether your strategy is working or broken. If you want clarity instead of chaos, and execution instead of endless planning, this episode gives you the tools to master business strategy. Topics covered in this Australian Business Podcast episode • What business strategy actually means in practice • Using data instead of guesswork • Industry research and SWOT analysis • Identifying and managing existential risks • The 80/20 principle for focus and growth • Wartime CEO vs peacetime CEO • Knowing when to change strategy Episode Resources • Join Rask’s business community • Rask’s Australian Business Podcast • Rask Business 101 (free course) DISCLAIMER 🔗 Explore all Rask services 📋 Get Financial Planning 📈 Start investing with Rask 📜 Access Show Notes ❓ Ask a question – just select the Investors Podcast 📲 Follow us on social media: – Instagram: @rask.invest – TikTok: @rask.invest This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it.If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here: https://www.rask.com.au/fsg. #AustralianBusinessPodcast #BusinessStrategy #Scaling Learn more about your ad choices. Visit megaphone.fm/adchoices

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Start with why – better life, better business [2/10]

Jan 1100:28:33Tap to summarize

In this episode of The Australian Business Podcast Summer Series, Owen Rask tackles one of the most overlooked foundations of business success: knowing why you’re doing it in the first place. Most people start businesses chasing money, flexibility or independence — but without a clear personal purpose, those goals often turn into stress, burnout and resentment. Owen breaks down why your why must come before strategy, systems or scaling, and how failing to define it early can lock you into a business you eventually want to escape. This episode introduces the BusLife Scorecard, a practical self-assessment framework designed to help business owners step outside the noise and honestly evaluate where their business — and life — are thriving or breaking down. You’ll also hear about the concept of your FU number: the price at which you’d happily walk away from your business, and why reverse-engineering that number creates sharper decision-making and better boundaries. Drawing lessons from The E-Myth Revisited, Traction and No Rules Rules, Owen explains the three competing personalities inside every founder — the technician, the manager and the entrepreneur — and why staying stuck in the wrong role keeps businesses small, fragile and stressful. If you want a business that supports your life design instead of consuming it, this episode sets the direction. Topics covered in this Australian Business Podcast episode - Defining your personal why before scaling - The BizLife Scorecard framework - Your FU number and reverse planning - Technician vs manager vs entrepreneur - Using data instead of ego to make decisions - Right people, right seats Episode Resources - Join Rask’s business community - Rask’s Australian Business Podcast - Rask Business 101 (free course) - Buslife scorecard 3 Books - The E-Myth Revisited - No Rules Rules - Traction Rask Resources 🔗 Explore all Rask services 📋 Get Financial Planning 📈 Start investing with Rask 📜 Access Show Notes ❓ Ask a question – just select the Investors Podcast 📲 Follow us on social media: – Instagram: @rask.invest – TikTok: @rask.invest DISCLAIMER This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. You should consider if the information is appropriate for your situation before acting on it.If you’re unsure, consult a licensed financial planner. The Rask Group is NOT a qualified tax accountant, financial adviser, or tax professional. You can access The Rask Group’s Financial Services Guide (FSG) here: https://www.rask.com.au/fsg. #AustralianBusinessPodcast #BusinessMindset #FounderLife Learn more about your ad choices. Visit megaphone.fm/adchoices

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All episodes

My 10 Rules of Business [10/10]

Equity, founders & moats [9/10]

Scaling. A masterclass. [8/10]

High performance teams that aren’t sh*t [7/10]

The best marketing rules. Ever. [6/10]

Operations – traction & beyond [5/10]

Financials that humm [4/10]

2026 stock game: Owen & Navarre's $100,000 stock game portfolio

Business strategy – execute this [3/10]

Start with why – better life, better business [2/10]