What is the difference between 'earning the right to close' and 'asking for the close' in a sales conversation? What are some key steps that sales professionals can take to build trust and rapport?In this episode, I talk about the crucial aspect of sales that every professional needs to understand: the difference between earning the right to close and simply asking for the close. I will break down why it's essential to build trust and rapport with clients, and how taking a consultative approach can dramatically transform your sales conversations and outcomes. Get ready for insightful tips and actionable advice to help improve your sales game and turn sales into a form of service.  Become a Certified Authentic Persuader Get the ebooks to help you close more deals Visit sellingeffectiveness.com for more tips and get help Follow Jason on LinkedIn Or go to Jason’s HUB – www.JasonCutter.com