Podcast
Author Book Launch – Nathan Latka
Hosted by Unknown Author · EN
Founder Heyo (Acq. 2016), Runs on Nuclear Power, Executive Producer The Top Podcast, Loves Hustle, Strategy, Stories that Sell
6episodes
Episodes
Newest firstAll episodes
This Entrepreneur Served 10 Years in The Army, You Won’t Believe What Happened Next
Mar 18, 2016Tap to summarizeSummary: In Episode #237 Nathan speaks with Michael Slavin, author of One Million in The Bank, a CEO and founder, and former commander of two army aviation units. Listen as Michael shares how he ended up losing everything after his service to the military and how he got back on his feet 7 years later to build a business and how he banked his 1st million dollars. Famous 5 Favorite Book? – Accidental Genius What CEO do you follow?— Paul Graham What is your favorite online tool?— Dropbox Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be?— Pay attention on learning technnology Time Stamped Show Notes: 01:00 – Nathan’s introduction 01:28 – Welcoming Michael to the show 01:39 – 10 years of service in the army 01:55 – Writing One Million in the Bank 02:09 – “I struggled badly for 7 years. I lost everything.” 02:59 – “I raised $203,000 from 4 people –one was a complete stranger” 03:26 – US Emerald Energy 04:11 – How the business makes money 04:58 – From 30% hit accuracy in wells to 85-90% 06:55 – Biggest loss of $1.2M in a well 07:12 – More details on the book 07:48 – Frank Nunez 09:28 – Michael self-published his book 10:33 – 1500 books sold in 5 months 10:47 – How Michael earns from book sales 13:51 – What happened when the audio book had no sales 15:23 – “I spend most of my time taking care of my wife (who has Parkinson’s)” 16:38 – onemillioninthebank.com 19:03 – Famous 5 3 Key Points: You don’t need a new and innovative idea to be successful. You don’t need your own money to be successful. There’s lots of FREE help—you just have to ask. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar...
Transcribe →$172k in Debt to $2.5m/Year Painting Company with Father of 2, Matt Shoup
Mar 10, 2016Tap to summarizeSummary: In Episode #229, Nathan speaks with Matt Shoup, a man who took himself from nearly $200K in debt to life as a millionaire before the age of 30. Now Matt is making a major career pivot to speaking, coaching, and motivation. Listen as Matt shares his rags to riches story, and why he decided to change careers in spite of a THRIVING operation. Famous 5 Favorite Book? – Total Money Makeover What CEO do you follow?— Curt Richardson What is your favorite online tool?— Infusionsoft Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be?—Bring others up the mountain with you. Time Stamped Show Notes: 01:03 – Nathan’s introduction 01:29 – Welcoming Matt to the show 02:12 – Matt’s main income stream in 2015 03:15 – Why not stay in painting? 03:30 – Being told you’re not good enough 04:58 – Why Matt doesn’t sell the painting company—because why shed a recurring revenue stream? 05:40 – Earning money through coaching 06:35 – Matt’s Mastermind is the main revenue generator on the coaching side 09:45 – Why not kick back and let the money roll in?—because there’s no way to help people 10:27 – Matt’s two-cents: “I exist to help others live with excellence” 12:55 – MattShoup.com 14:15 – Famous 5 3 Key Points: Live with excellence. Find a way to help people. Don’t stay in a business just because the money is good—if your heart isn’t in it, move on. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. M and E Painting – Matt’s painting company <a href="http://www.mallardcreatives.com/Testimoni...
Transcribe →Magic Words That Make People Buy
Mar 2, 2016Tap to summarizeSummary: In Episode # 221, Nathan interviews Ray Edwards, a best-selling author and a copywriting coach. Listen as Nathan asks Ray about books, the mechanics of publishing, how he was able to sell a thousand copies before getting promoted, and how affiliation works. Famous 5 Favorite Business Book? –The Biography of John Adams What CEO do you follow?— Peter Diamandis What is your favorite online tool?—Evernote Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be?— Don’t do credit cards, invest your money, spend less than you earn, take better care of your body…most of the stuff you worry about in your 20s you won’t even remember so lighten up. Time Stamped Show Notes: 01:17 – Nathan’s introduction 01:54 – Nathan welcomes Ray 02:07 – Writing Riches 02:42 – Ray’s revenue stream 03:00 – How to Write Copy that Sells 05:30 – It’s relatively easy to get published compared to how hard it is to write 06:03 – Mechanics of publishing Ray’s book with Morgan James 07:50 – Business books should be positioning pieces to win clients 08:27 – As a result of having written the book, I can attribute directly or indirectly at least $.5M in revenue 09:07 – The goal with this one (How to Write Copy that Sells) is to sell a lot more books 10:02 – We’re looking for list placement in the book list 10:36 – How did you get the first thousand sales? – Just from my email list 11:11 – How big is your email list? –It was about 37,000 people 11:28 – We went through this whole campaign, for about 2 weeks, basically driving people off the list. Now we are about 17 to 18,000 11:55 – Lining up affiliates for the book 12:45 – How did you do the $400,000 in one month? –We sold to our own list and we had affiliates to promote the course on their list 13:42 – I am the most expensive direct response copy writer in the internet 14:17 – Sometimes people forget that they need to pay you royalties and you start chasing them 14...
Transcribe →How Much Money Do Best-Selling Authors Make With Born For This Author Chris Guillebeau
Feb 18, 2016Tap to summarizeIn Episode #208, Nathan speaks with Chris Guillebeau, a world traveler and writer who helps people get the kick start they need in life. Listen as Nathan asks Chris about the publishing industry’s trade secrets, and how he built a booming career in writing. Bio: Chris travels the world and writes for a small army of remarkable people at chrisguillebeau.com. His new book, Born for This, will help you find the work you were meant to do. Famous 5 Favorite Book? – Mountains Beyond Mountains What CEO do you follow?— N/A What is your favorite online tool?— OmniFocus Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be?—You don’t need to have everything figured out, don’t be afraid. Time Stamped Show Notes: 01:17 – Nathan’s introduction 01:35 – How Chris makes money 02:30 – Chris is 37 02:38 – An entrepreneur is someone who will work 24 hours a day to avoid working 1 hour a day for someone else 03:15 – So many people are out there making a great living for themselves OUTSIDE of silicon valley 04:15 – The #1 thing you can do is create something of value 05:55 – Relationships are the key to success 07:12 – Make sure your book kills in the first few week 07:51 – Chris is published through Random House 09:24 – If you don’t love books, if you don’t love to read and if you don’t love to WRITE—do not become a writer 10:18 – Books account for 50% of Chris’ revenue 10:58 – Multiple six figures in royalty income via Chris’ books 12:34 – Converting email and social followers into sales 16:35 – Optimizing book orders depends on the stage of the publication process 17:50 – Cracking the Amazon Top 25 means selling a copy in a day 19:03 – ChrisGuillebeau.com 3 Key Points: Don’t be afraid of making a move, just go for it. If you’re going to become a writer, you had better LOVE writing. Relationships are the key to success. Resources Mentioned: Host Gator – Powerful web hosting made easy and affordable.</li...
Transcribe →How To Make $500k/year Podcasting With Best Selling Author Jay Baer
Feb 13, 2016Tap to summarizeIn Episode #197, Nathan speaks with Jay Baer, the world’s most retweeted person among digital marketers. Jay is a renowned business strategist, keynote speaker and the New York Times bestselling author of five books. Listen as Nathan and Jay talk about the difference between a workshop and keynote speaker, the importance of having a “bad cop” on your team, and why being patient is grossly undervalued. Famous 5 Favorite Book? – Different What CEO do you follow?— Gary Vaynerchuk What is your favorite online tool?— Sigstr Do you get 8 hours of sleep?— Yes If you could let your 20 year old self know one thing, what would it be?—Understand the real rhythms of business and be patient. Bio: Jay Baer is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times bestselling author of five books who travels the world helping businesspeople get and keep more customers. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500. He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service. His Convince & Convert Media division owns the world’s #1 content marketing blog, the world’s top marketing podcast, and many other education resources for business owners and executives. The creator of five multimillion dollar companies, Jay is an active venture capitalist and technology advisor, as well as an avid tequila collector, and certified barbecue judge. Time Stamped Show Notes: 02:07 – Nathan’s welcomes Jay to the show 02:28 – Jay’s #1 channel 03:55 – Until your scheduled release date…don’t sell your book on Amazon 05:25 – com 05:49 – The advantage of partnering with corporate sponsors for generating marquee revenue 07:28 – Valuing sponsorships 08:45 – Jay has 6 podcasts and advertisements are normally recorded LIVE in the show 09:41 — $500K per year on the podcasts alone 10:12 – The only 3 people Jay will do FREE gigs for 10:40 – R...
Transcribe →Book launch and $2m towards Impact with Yanik Silver
Feb 11, 2016Tap to summarizeIn Episode #143, Nathan speaks with Yanik Silver, an entrepreneur who’s bootstrapped 7 other products and services to the 7-figure mark from scratch without funding, taking on debt, or even having a real business plan. Listen as Nathan and Yanik discuss how the entrepreneurship group Maverick 1000 strives to make a positive impact on the world. Famous 5 Favorite Book?— The Great Work of Your Life by Stephen Cope What CEO do you follow?— Sir Richard Branson What is your favorite online tool?— Trello Do you get 8 hours of sleep?— No If you could let your 20 year old self know one thing, what would it be?— Continue following your heart. It might not make an easy decision but it’ll make the right one. Time Stamped Show Notes: 01:00 – Nathan’s introduction to today’s show 01:33 – Yanik joins the show 02:18 – Frequently, customers want the fish handed to them, not to be taught how to fish. 03:04 – Yanik got a very early start in entrepreneurship, he was a cold-caller at 16. 03:47 – Printed Salesmanship by Robert Rucksten My first 65 years in advertising by 05:16 – Yanik respects the value of books especially since some authors put their expertise of about a decade in them. 06:42 – About 100K people have read Yanik’s books. 07:26 – Self-publishing gives the author more flexibility with timeline and control. 09:51 – Yanik sometimes disagrees with the use of the words “give back” because it implies guilt, that something should be returned. 10:34 – Yanik talks about Maverick 1000 and its impact fund. 11:23 – One of the topics the group talked about was the decline of bee populations and how entrepreneurship could positively impact the problem. 12:18 – The membership cost for Maverick 1000 is about 1,500$ a month and 10% of it goes into the impact fund, which goes into projects. 13:32 – Maverick 1000 is currently around 125 members – there’s another entrepreneurial group called Maverick Next which is all 25 years and under. 13:55 – The organization has used about 2 million to create some sort of impact on the world. 14:34 – Famous Five 3 Key Points: A business shouldn’t be just about earnings – it should have an aim that affects the world positively. Self-publishing a book has som...
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