On this inspiring episode of the Authority on Demand Podcast (formerly Authors On Mission Podcast), host Danielle Hutchinson sits down with Patrick van der Burght, co-author of How to Hear Yes More Often, to uncover why most people don’t actually say “no”—they’re simply undecided.

Drawing on the science of ethical persuasion and Dr. Robert Cialdini’s proven principles of influence, Patrick explains how authors, entrepreneurs, and business leaders can build trust, remove uncertainty, and inspire action without manipulation. He also shares practical techniques for communicating with integrity, using authentic social proof, and creating messages that genuinely resonate with your audience.

What You’ll Learn:

• Why indecision is often mistaken for rejection

• How ethical persuasion builds lasting trust and stronger relationships

• The seven principles of influence and how to use them responsibly

• Why authentic social proof and precise messaging increase credibility

• A simple framework for influencing decisions while putting people first

Whether you’re an author, speaker, coach, or business owner, this episode will help you communicate more effectively, earn greater trust, and hear “yes” more often—the ethical way.

Connect with Patrick van der Burght:

Email: patrick@ethicalpersuasion.com.au

Website: https://patrickvanderburght.com/

Fb: https://www.facebook.com/patrick.burght/

LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/

🔗 Book Purchase: How to Hear YES More Often

https://yesmoreoften.com/

Dive into the journeys of standout experts exploring how their books and speaking platforms helped them carve out their own Category of One in the Authority On Demand Podcast (formerly Authors On Mission Podcast):

YouTube - https://www.youtube.com/@authorityondemand

Facebook - https://www.facebook.com/authorityondemand/

Instagram - https://www.instagram.com/authority_on_demand/

LinkedIn-https://www.linkedin.com/company/authorityondemandcompany/

Captivate - https://feeds.captivate.fm/authorityondemand/

#AuthorityOnDemand #DanielleHutchinson #PatrickVanDerBurght #HowToHearYesMoreOften #EthicalPersuasion #RobertCialdini #AuthorMarketing #ThoughtLeadership #BusinessGrowth #CommunicationSkills

Timestamp: