On this inspiring episode of Authority on Demand Podcast (formerly Authors On Mission Podcast), host Danielle Hutchinson sits down with Terry Whalin to discuss his book 10 Publishing Myths and his 40+ years of experience in the publishing industry as an author, ghostwriter, editor, and acquisitions editor.

Terry breaks down the biggest misconceptions authors have about publishing, marketing, and success—and what actually works in today’s book industry.

Key Takeaways:

• Most authors overestimate book income potential and underestimate long-term value

• Publishers don’t handle all marketing—authors must take ownership of promotion

• Building an author platform (email list, website, audience) is essential

• Success in publishing comes from strategy, not just writing a good book

• Focus on controllable actions instead of expectations from publishers

This episode is a must-listen for authors who want clarity, realism, and practical steps to succeed in publishing.

Connect with Terry Whalin :

Email: terry@terrywhalin.com

Website: https://terrywhalin.com/

Fb: https://www.facebook.com/terrywhalin/

LinkedIn: https://www.linkedin.com/in/terrywhalin/

Twitter: https://x.com/terrywhalin

🔗 Book Purchase: 10 Publishing Myths: Insights Every Author Needs to Succeed

https://www.amazon.com/10-Publishing-Myths-Insights-Succeed/dp/164279452X

Dive into the journeys of standout experts exploring how their books and speaking platforms helped them carve out their own Category of One in Authority On Demand Podcast (formerly Authors On Mission Podcast):

Youtube - https://www.youtube.com/@authorityondemand

Facebook - https://www.facebook.com/authorityondemand/

Instagram - https://www.instagram.com/authority_on_demand/

LinkedIn- https://www.linkedin.com/company/authorityondemandcompany/

Captivate - https://feeds.captivate.fm/authorityondemand/

#PublishingMyths #AuthorSuccess #BookMarketing #WritingCommunity #AuthorityOnDemand