Wed Jan 28 2026

This is Automation Unplugged and I’m Ron Callis. This week in our marketing experts segment, we’re digging into one of the most important—and sometimes most challenging—partnerships in any business: the relationship between sales and marketing. To help us break it down, we’re joined by Stephen Edwards, Account Executive here at One Firefly. Stephen spent years running the AV division of a large electrical contractor before joining One Firefly, and today he helps integrators grow by connecting their sales efforts with the right marketing strategies. He knows firsthand how critical it is for these two teams to work in sync—and what happens when they don’t.