This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in September 2025 called “Get Rich Slow: How Integrators Can Win Trade Partner Relationships and Bigger Projects.” In this session, we dig into how to shift from being seen as “the AV contractor” to a trusted design consultant, and the practical, repeatable actions that help you earn trust, get brought into projects earlier, and ultimately win bigger work. During this conversation, you’ll hear from myself, Josh Christian, CEO of the Home Technology Association, and Rebecca Sternlicht, Corporate Marketing Lead at One Firefly, who helped moderate the discussion.