This is Automation Unplugged, and I’m Ron Callis. This week in our Marketing Experts segment, we’re exploring one of the most talked-about topics in business today: how can small businesses use AI to work smarter, not harder? To help us unpack that, we’re joined by Adam Lewis, Executive Account Manager and Data Analytics Team Lead at One Firefly. Over his six years with the company, Adam has built a reputation for helping clients turn data into decisions — and he’s been leading the charge in testing how AI can save time, streamline workflows, and reveal real insights.