This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in partnership with Lutron in October 2025 called “Owning Your Luxury Market: Strategies for Winning More High-Value Projects.” In this session, we dig into what it really means to serve the luxury consumer — not just by selling premium products, but by delivering an experience that feels thoughtful, elevated, and unforgettable at every touchpoint. During this session, you’ll hear from myself and Kendall Clark, Senior Director of Sales & Marketing at One Firefly. We were joined by Laura Jean Null, Marketing Operations Specialist - Residential Luxury, at Lutron Electronics.