This is Automation Unplugged, and I'm Ron Callis. My guest today is Doug Dushan, the Managing Partner at Simplifi. Doug’s journey in luxury began as a wine specialist and art gallery owner before he entered the home technology industry in 1998. He was instrumental in helping scale Echo Systems from five employees to 86 thru 2022. He then moved onto Paragon Systems to be a lead sales specialist in their elite Aspen market. In Jan 2024 he returned his focus to the Midwest to partner in Simplifi, expanding into the Omaha Market. Doug is also a social media standout, with over 120,000 followers across TikTok and Instagram where he shares his passion for luxury technology.