This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner Sony in November 2025, titled “The Big Screen Experience for Big Profits.” If you’ve been looking for a high-margin category that naturally pulls in more components, more design, and more “wow,” projection is still one of the best opportunities in the custom integration space. In this session, we focus on how dealers can sell more big-screen experiences and increase profitability along the way.