This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner WAC Group in November 2025, titled “Lighting That Sells: How to Sell the Experience, Not Just the Fixture.” Lighting is no longer just a line item or a box to check. It’s a core part of how people feel in their homes, how spaces function throughout the day, and how integrators can differentiate themselves with higher-value conversations. During this webinar, you’ll hear from myself and Patrick Laidlaw, AiSPIRE Sales Director at WAC Group.