45:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 4a:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3e:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-05-13T13:00:00.000Z","children":"May 13, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"01:05:49"}],false]}] 3f:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar from One Firefly focused on one of the biggest shifts happening in marketing today: how AI is changing search, SEO, and the way prospects find and evaluate your business online. We originally recorded this webinar in April 2026.\n\nAs homeowners and trade partners increasingly turn to tools like ChatGPT, Gemini, Claude, and Perplexity to research solutions and choose service providers, it’s no longer enough to only think about how your business shows up on Google. In this session, we break down what’s changing, what still matters, and how integrators can start taking action to improve their visibility in both traditional and AI-powered search.\n\nDuring this webinar, you’ll hear from myself, Kendall Clark, Director of Sales & Marketing at One Firefly, and Nathan Steinmetz, SEO Strategist at One Firefly, who joined us to help answer technical questions around AI visibility and SEO."}] 46:T40f,

SHOW NOTES

We cover:

How AI search is changing the way prospects research integrators, compare companies, and decide who to contact
Why foundational SEO strategies — like Google Business Profile optimization, on-site content, backlinks, reviews, and technical SEO — still matter in the age of AI
And what business owners can do now to help AI tools understand, trust, and recommend their company when potential clients are searching online

Visit the episode page on our website to get the audio recording, full transcript, and video of the original webinar. Now let’s tune in and learn how to deliver the big screen experience, and grow profits while you do it.

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au354