43:I[185,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/2aeejfufo02km.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/2qm8z4gyuajgj.js","/_next/static/chunks/3jnlvw-emqotx.js"],"SendEmailButton"] 48:I[45269,["/_next/static/chunks/3xnt26d00_zk-.js","/_next/static/chunks/2aeejfufo02km.js","/_next/static/chunks/42spz6paskvb6.js","/_next/static/chunks/06x30xgfe6iur.js","/_next/static/chunks/2qm8z4gyuajgj.js","/_next/static/chunks/3jnlvw-emqotx.js"],"SignupCTA"] 3b:["$","h1",null,{"className":"max-w-[22ch] font-display text-[clamp(32px,4.5vw,48px)] font-medium leading-[1.05] tracking-[-0.02em] text-[color:var(--fg-1)] text-balance","children":"#361: The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value"}] 3c:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-07-08T13:00:00.000Z","children":"July 8, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"01:08:28"}],false]}] 3d:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar One Firefly co-hosted with our partner Lutron in May 2026, titled “The Authority Engine: Using Video, Case Studies, and Imagery to Prove Your Premium Value.”\n\nIn the new age of AI-powered search, integrators are facing a major shift in how prospects discover, evaluate, and ultimately choose who to work with.\n\nThis webinar explores how content has become one of the most important tools for establishing authority with both consumers and AI.\n\nDuring this session, you’ll hear from myself and Kendall Clark, Senior Director of Sales & Marketing at One Firefly. We were joined by Laura Jean Null, Senior Marketing Specialist - Residential Luxury, at Lutron Electronics."}] 44:T470,

SHOW NOTES

We cover:

How AI platforms like ChatGPT, Gemini, Claude, and Perplexity are changing the customer research journey — and why integrators need to rethink how they present themselves online
The concept of EEAT — Experience, Expertise, Authority, and Trust — and how businesses can use content to strengthen their online visibility and credibility
Practical strategies for capturing and creating content, including project photography, video, case studies, reviews, social media, and websites

Visit the episode page on our website to get the audio recording and video of the original webinar. Now let’s tune in and explore how great content can help your business stand out and attract more of the right customers online.

To get transcripts, resources of what was mentioned in the show, and more visit the podcast page on our website at onefirefly.com/au361