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In this episode, Dave and Jon sit down with Libby Graham, AvreaFoster’s Senior Brand Strategist, to explore the growing role of AI in the brand discovery process — from assisting in research and speeding up ideation. In the process, they touch on AvreaFoster’s larger philosophy around generative AI, the key components of a successful brand discovery process, and some additional considerations that can help to mitigate risk when leveraging AI during brand discovery. Topics include:

Establishing AI governance. Understand the importance of formalizing the ground rules of generative AI usage and the implementation of human-in-the-loop systems.
Tactic use cases for AI in brand discovery. Learn all about using AI as your “super librarian” to accelerate research and uncover insight at a faster pace than otherwise possible.
The three components of brand discovery. Dig into audience analysis, peer landscape analysis and brand analysis, as well as how generative AI can make an impact on each component.
The “trust but verify” mindset. How to approach AI-generative research with the proper amount of skepticism to ensure you and your clients are protected.