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In this episode, AvreaFoster’s director of digital strategy, Ben Taylor, joins Dave and Matthew to share his unique Moneyball approach to digital marketing. Drawing from years of experience (and a love for baseball), Ben explores strategies for making the most of your marketing budget, regardless of its size. In this episode, the team discusses:

The Moneyball mindset. Learn how to optimize your digital marketing campaigns and achieve maximum ROI, no matter your budget.
What CRO is and why it matters. Discover how conversion rate optimization (CRO) transforms traffic into conversions and unlocks untapped value in your existing marketing efforts.
Repurposing content for big wins. Hear real-world examples of turning a simple idea into a pipeline-busting lead generator.
Avoiding common CRO pitfalls. Get expert advice for recognizing low-performing pages, optimizing high-value content and creating better user journeys.
Making data-driven decisions. Understand which key metrics to track at every stage of the buyer journey: awareness, consideration and conversion.

Moneyball Marketing: Data-Driven Tactics for Digital B2B Success