In a world of overflowing inboxes, AI-generated emails, and corporate language that all sounds the same, most messages get ignored. Erin explains how changing just one word, adding an unexpected phrase, or using a little personality can break the pattern and actually get people to pay attention.

If you want people to listen to you at work, communicate more authentically, and stand out in workplace conversations, sometimes the fix is surprisingly simple.

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DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.

Tweetable Comments

"The same people you're doing business with are the same humans who can't watch an Instagram video if they're not captured in three seconds."

"With this overflow of information and AI-generated emails and blah blah blah, the best thing you can do is pattern interrupt."

"Just using those fun little flippant sayings you'd use with your best friend over a quarter glass of wine is enough for people to stop, smile, and read what you have to say."

"Change one word and you'll change the game."