B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success
B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective.
From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
54 episodes
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
00:23:507/22/2025
#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions
00:19:097/15/2025
#51: Readying an AI-augmented workforce with John Munsell, Bizzuka
00:24:067/8/2025
#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group
00:28:467/1/2025
#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2
00:27:046/24/2025
#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance
00:30:186/17/2025
#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience
00:21:356/10/2025
#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
00:18:556/3/2025
#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk
00:29:455/27/2025
#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint