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B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success cover

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

B2B marketing strategy grows ever more complex, with marketers needing to understand strategy, marketing technology, e-commerce, customer success, and more. This show covers it all, from a Business-to-Business perspective. From the creators and host of the award-winning The Agile Brand with Greg Kihlström podcast, comes B2B Agility™, a podcast focused on how B2B marketers and the brands they represent become category leaders and drive optimal results for the business and their customers. The show looks at B2B success in a variety of ways, all with a focus on the intersection of sales, marketing & technology.
62 episodes

Episodes

#61: How agentic AI can transform B2B event marketing with Travis Cushing, CEO of RainFocus

00:23:199/16/2025

#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility

00:22:409/9/2025

#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN

00:17:369/2/2025

#58: Interfaces that generate joy, with Dominik Angerer, Storyblok

00:20:448/26/2025

#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa

00:20:438/19/2025

#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom

00:16:318/12/2025

#55: AI and small businesses with Aparna Khurjekar, Verizon Business

00:23:518/5/2025

#54: Building a world-class brand from scratch with Maria Winans, Kyndryl

00:25:297/29/2025

#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr

00:23:507/22/2025

#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

00:19:097/15/2025