In this episode of the B2B Content Show, Jeremy Shere interviews Lacey Budd, the Director of Content at Customer.io, about the process and challenges of producing a comprehensive industry report with limited resources. Lacey shares insights into planning, data collection, analyzing product usage, survey data, design, and distribution. She also discusses lessons learned from their first report and improvements made for the second edition, highlighting the importance of internal collaboration and maintaining an engaging narrative in reports.

00:21 The Importance of Industry Reports

01:12 Guest Introduction: Lacey Budd from Customer.io

01:23 Overview of Customer.io and Lacey's Role

02:42 Creating a Comprehensive Industry Report

03:42 Planning and Timeline for Report Creation

04:44 Data Collection and Analysis

06:35 Team Collaboration and Project Management

11:35 Survey Data and Insights

16:25 Challenges and Learnings from Data Analysis

24:22 Design and Presentation of the Report

28:34 Breaking Up the Page with Design Elements

29:03 Learning from Last Year's Report

30:53 Starting with Design Direction

35:44 Internal vs. External Report Creation

40:41 Team Collaboration and Morale

43:00 Distribution Strategy for the Report

45:09 Measuring Report Success

48:11 Valuable Insights for the Audience

50:03 Feedback and Improvements

54:49 Conclusion and Contact Information

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