Podcast
B2B Digitized Podcast
Hosted by Joshua Feinberg · EN
Learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth.
Get step-by-step insights on how to build a media company for your niche that positions your brand and your team to win in today’s hypercompetitive marketplace.
The primary audience is CEOs of U.S.-based B2B technology startups and scaleups that work in and around data centers, AI SaaS, and accounting and finance technology.
10episodes
Episodes
Newest firstAll episodes
Sarah Bedrick, Co-Founder at SaaS Academy Advisors
Nov 10, 202100:46:43Tap to summarizeSarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today. Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share her thoughts on creating an academy and learning from B2C companies. Listen to the full episode of the B2B Digitized Podcast to learn more about:Building an academy or university for your businessDealing with career baggage and using it to be a stronger personFocusing on industry training after customer successInspiring others to take action and apply what they’ve learnedUnderstanding what goes into the design of instructional videosWorking with a mentor for greater success
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Eric Peters, Senior Growth Product Manager at HubSpot
Oct 20, 202100:30:28Tap to summarizeEric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.Listen to the full episode of the B2B Digitized Podcast to learn more about:Holding productive brainstorming sessionsKeeping content up to datePlanning out content creationScaling HubSpot Academy internationallySolving problems for your customersTeaching the fundamentals of marketing
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Andy Young, Account Director at Skeleton Productions
Sep 22, 202100:41:34Tap to summarizeSkeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients.Listen to the full episode of the B2B Digitized Podcast to learn more about:Experimenting with different types of content to see what people wantGetting to know your audienceHelping prospects through long-form video contentLearning where you can make the biggest impact for your clientTesting content to create improvements Using video to educate and empower your prospects
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Chris Carpentier, Product Marketing Manager at Benchmark
Aug 25, 202100:37:11Tap to summarizeChris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving. Listen to the full episode of the B2B Digitized Podcast to learn more about:Building consensus among team membersDelivering content for different stages of the buyer’s journeyEnsuring the right CTAs are placed on the right web pagesGetting out of your marketing bubbleLearning how people digest contentUnderstanding the buyer’s journey on a deeper level
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Sam Capra, VP of Sales at flexEngage
Aug 4, 202100:42:30Tap to summarizeSam Capra has worked in the B2B sales space for over twenty years in various sales roles including as a contributor, leader, and trainer. Sam's experience spans various industries from industrial early in his career to SaaS for the past ten years working with organizations from startups to the enterprise-level.Listen to the full episode of the B2B Digitized Podcast to learn more about:Contacting people on cell phones vs. landlineGetting back to basics and mixing things upHiring your next sales development rep (SDR)Reinvigorating with podcastsResonating with your target audienceSelling to B2B accounts
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Sam Mallikarjunan, CEO at OneScreen.ai
Jul 21, 202100:28:41Tap to summarizeSam Mallikarjunan helps build organizations that drive growth. Sam learned marketing while hosting an AM/FM talk radio show about cigars in Florida because cigar companies kept asking him to help with "the internet". He dropped out of college at the University of South Florida (where he's not a Faculty Chair) and taught Advanced Digital Marketing at Harvard University. Prior to OneScreen.ai, Sam was the Head of Growth at Hubspot Labs and Chief Revenue Officer at Flock.com.On his LinkedIn profile, Sam says, “When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.”Listen to the full episode of the B2B Digitized Podcast to learn more about:Aligning sales and marketing teamsClearing your mind to do something that is a little differentCreating different ads/videos for different mediumsEncouraging marketers to use more dataEstablishing relationships with people outside of your podIncreasing customer retention
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Cynthia Terpstra, Head of Marketing at ReadyWorks
Jul 7, 202100:45:03Tap to summarizeCynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.Listen to the full episode of the B2B Digitized Podcast to learn more about:Filling gaps with freelancers and agencies to leverage expertiseGetting your content discovered by prospectsGrabbing opportunities to take a fresh approach to marketingLearning from outside your industry to spark creativityPrioritizing content based on conversations with customersUnderstanding your customers and understanding their needs
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Rebecca Corliss, VP Marketing at VergeSense
Jun 23, 202100:35:19Tap to summarizeRebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks.Listen to the full episode of the B2B Digitized Podcast to learn more about:Building marketing teams from scratchFinding empathy with your buyer in a B2B contextHiring the best of the best, most ambitious people for your marketing teamStarting client relationships by answering questions they haveUsing data to validate marketing strategiesWhy B2B marketing is the fun marketing~~~Welcome to the B2B Digitized Podcast, where leaders of B2B technology startups and scaleups learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. Now here's your host Joshua Feinberg from SP Home Run.
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Douglas Burdett, Host at The Marketing Book Podcast
Jun 9, 202101:04:49Tap to summarizeIn this episode of the B2B Digitized Podcast, you’ll be introduced to Douglas Burdett, host of The Marketing Book Podcast and founder of Artillery, a marketing consultancy based in Norfolk, Virginia. Douglas will share his thoughts on sales and marketing. Through his podcast, Douglas Burdett interviews authors to give practical marketing insights, tips, and tactics to help people become smarter, more successful marketers. Douglas is a marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian. Listen to the full episode of the B2B Digitized Podcast to learn more about: Building trust and subtracting trust from prospects and customers Keeping the customer is just as important as getting the customer Marketing is more about how you run your company than just promotion Saying no should be your second favorite word in sales Teaching people to be more successful Traveling to B2B marketing customers after the pandemic
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Angela Hicks, Director of Education and Training at TapClicks
May 26, 202100:27:42Tap to summarizeIn this episode of the B2B Digitized Podcast, you’ll be introduced to Angela Hicks, Director of Education and Training at TapClicks. Angela will share her thoughts on using education to build a technology company.
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