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In this episode of the B2B eCommerce Show, Sarah Falcon speaks with Jennifer Watters, who leads B2B eCommerce for Industrial Distribution at 3M, about how AI is transforming technical sales and digital customer engagement.

Jennifer shares the strategy behind Ask 3M, an AI-powered assistant designed to help engineers and customers quickly identify the right adhesives and bonding solutions across 3M’s complex product portfolio. She explains how AI is scaling technical expertise beyond field sales while improving speed, accessibility, and customer effectiveness.

The conversation also explores internal AI adoption, digital transformation within large enterprises, and career growth in B2B eCommerce leadership.

Key topics include:
• AI-powered customer assistance in industrial B2B
• Digitizing technical sales knowledge
• Scaling expertise across complex product lines
• Internal AI tools for productivity and alignment
• Leadership and growth in B2B eCommerce

A concise and practical discussion for manufacturers, distributors, and digital leaders navigating AI-driven commerce.

Guest: Jennifer Watters
Host: Sarah Falcon