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In this episode of the B2B eCommerce Show, Justin King speaks with Rob Gonzalez, Co-Founder and Chief Strategy & Innovation Officer of Salsify, about the role of product data in modern commerce and the shift toward AI-driven buying experiences.

Rob explains the concept of the digital shelf and why brands must optimize product content across multiple channels. He also breaks down Product Experience Management (PXM) and how it differs from traditional PIM by focusing on the buyer experience.

The conversation covers the growing complexity of B2B commerce, the importance of structured product data, and how AI is transforming product discovery and decision-making.

Key topics include:
• Digital shelf and product data strategy
• PXM vs PIM
• B2B data complexity and distribution
• AI in product discovery
• The future of B2B commerce

Guest: Rob Gonzalez
Host: Justin King

The Hidden Engine of E-Commerce with Rob Gonzalez