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In this episode of the B2B eCommerce Show, Justin King brings together AJ Brenner and Bob Lewis to share two perspectives on what makes B2B digital transformation actually work.

AJ breaks down how strong executive alignment, transparency, and company-wide adoption helped drive digital forward at ARG Industrial—proving that success isn’t about team size, but alignment across the business. Bob adds the agency perspective, explaining why most companies don’t have a platform problem, but a transformation problem.

Together, they highlight the importance of trust, partnership, and focusing on real customer value over chasing B2C expectations.

Key topics include:
• B2B digital transformation that works
• Platform vs. strategy in eCommerce
• Executive alignment and internal adoption
• Lean teams and strong partnerships
• Metrics that drive organization-wide impact

Guest: AJ Brenner and Bob Lewis

Host: Justin King

Two Perspectives: B2B Transformation That Works with Bob Lewis and AJ Brenner