Podcast
B2B eCommerce Show
Hosted by Justin King · EN
Welcome to The B2B eCommerce Show – a hub for leaders, innovators, industry experts, and newbies to explore the fast-paced world of digital commerce. Hosted by respected thought leader Justin King, this podcast delves into the strategies, challenges, and successes shaping how manufacturers, distributors, and service providers thrive online.
Each episode features insightful conversations, practical advice, and compelling stories from pioneers driving digital transformation in the B2B eCommerce ecosystem.
Whether you're embarking on your first eCommerce project, scaling a digital strategy, or staying ahead of market shifts, this podcast is your guide to navigating digital successfully.
37episodes
Episodes
Newest firstAll episodes
B2B Integration Is Broken with Tom Flierl and Ethan Koehler
Jan 2700:31:36Tap to summarizeIn this episode of the B2B eCommerce Show, Justin King sits down with Tom Flierl, Chief Commercial Officer at Amla Commerce, and Ethan Koehler, Senior Product Manager, to unpack one of the most persistent challenges in B2B eCommerce: integrations.Tom and Ethan share how manufacturers and distributors are struggling with complex ERP environments, legacy systems, and multi-ERP realities created through acquisition and growth. Together, they introduce Commerce Connector, Znode’s native integration framework designed to simplify how data moves between eCommerce platforms, ERPs, CRMs, PIMs, WMS systems, and more.Justin, Tom, and Ethan explore why integrations account for a disproportionate share of eCommerce project cost and risk, how traditional middleware and custom code approaches fall short, and why integration must be treated as a core capability, not an afterthought, in modern B2B commerce.Key topics include: • Why integrations are the highest-risk point in B2B eCommerce projects • How multi-ERP environments slow growth and increase complexity • The difference between custom code, “out-of-the-box” connectors, and native integration frameworks • How Znode’s Commerce Connector creates a single pane of glass for managing data exchanges • What future-proof B2B architecture looks like for manufacturers and distributorsA must-listen conversation for manufacturers, distributors, and B2B leaders looking to scale eCommerce, reduce integration risk, and build a digital foundation that supports growth, M&A, and long-term transformation.Guest: Tom Flierl & Ethan KoehlerHost: Justin King
Transcribe →The Digital Mistake Killing B2B Distributors with Bob Lewis
Jan 2000:49:37Tap to summarizeIn this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.As a founder of Enterworks, one of the original PIM companies, Bob helped shape how product information became a core driver of digital commerce. He later launched B2X Partners, advising distributors and manufacturers on digital strategy, technology selection, and eCommerce launches. Today, at Impaqx, Bob focuses on delivering eCommerce solutions that work in the real world, drawing from experience across more than 200 client engagements.Together, Justin and Bob break down what actually drives distributor eCommerce success, why leadership matters more than tools, and how customer-centric thinking helps independents compete with national players.Key topics include: • Why product content is foundational to B2B eCommerce • How independent distributors compete with larger nationals • The shift from catalog-driven to customer- and job-centric commerce • Why ERP systems often limit digital progress • What real digital transformation looks like in distributionA practical, experience-driven conversation for distributors, manufacturers, and B2B leaders looking to move beyond “check-the-box” eCommerce and drive real results.Guest: Bob Lewis Host: Justin King
Transcribe →The Real Power of Product Data with Kerry Young
Jan 1500:50:01Tap to summarizeIn this episode of the B2B eCommerce Show, Justin King sits down with Kerry Young, President and Chief Operating Officer of Bluemeteor, to unpack how AI, automation, and product information strategy are redefining scale in B2B commerce.With more than two decades of leadership in the enterprise PIM and MDM space, Kerry shares a rare, end-to-end perspective on the evolution of product content, from print catalogs and early B2B eCommerce to today’s AI-native, agentic platforms. The conversation explores how small teams can now operate at the scale of organizations that once required hundreds of people, and why automation, not hype, is the real unlock.Key topics include: • How AI and automation enable small teams to scale like large enterprises • Why product data quality is the foundation of search, discovery, and AI initiatives • The evolution of PIM from print catalogs to AI-native, agentic platforms • Differences between manufacturer and distributor product data challenges • Why AI is not a “magic button” and still requires domain expertise • How automation reduces manual work while amplifying human expertiseThis episode offers practical, experience-driven insights for manufacturers, distributors, and B2B leaders looking to modernize product content operations, scale efficiently, and prepare their organizations for the next generation of AI-powered commerce.Guest: Kerry YoungHost: Justin King
Transcribe →Inside B2B’s AI Shift with Marc Vasquez
Jan 1300:43:48Tap to summarizeIn this episode of the B2B eCommerce Show, Justin King sits down with Marc Vasquez, Global Technical Director of eCommerce at Ideal Tridon, to explore how AI, digital tools, and community-driven leadership are reshaping B2B manufacturing and distribution.With nearly 13 years in eCommerce and more than a decade in IT, Marc shares hands-on insights from the trenches—covering how AI agents are making complex B2B products easier to buy, why internal enablement matters more than hype, and how digital leaders can drive real impact by focusing on people, processes, and practical use cases.Key topics include:• How AI and agents are transforming complex B2B buying experiences• Using digital tools to reduce friction for distributors and internal teams• Practical AI use cases like documentation, product knowledge, and support enablement• Why AI augments people instead of replacing them• The role of community, networking, and personal branding in long-term career growth• How B2B leaders can experiment with AI while managing risk and ROIThis episode offers grounded, real-world guidance for manufacturers, distributors, and B2B leaders looking to apply AI thoughtfully, scale digital initiatives, and stay relevant in a rapidly evolving commerce landscape.Guest: Marc VasquezHost: Justin King
Transcribe →AI Tools for Personal Use, Amazon, and the Future of B2B eCommerce
May 6, 202501:14:36Tap to summarizeGuest: Jason Hein, Jason Greenwood, Sam Aldinger, Jay SchneiderHost: Justin KingIn this episode of The B2B eCommerce Show, Justin King brings together an expert panel—Jason Hein, Jason Greenwood, Sam Aldinger, and Jay Schneider—for a raw and practical discussion on what it really takes to drive customer adoption in B2B eCommerce.From legacy system challenges to sales team alignment, each guest shares frontline insights on the realities of digital transformation inside manufacturers and distributors. The conversation peels back the layers on what adoption means beyond the login—and why too many teams still mistake launch for success.Key topics include:Why internal change management is the real unlock for adoptionThe limits of UX and why “build it and they will come” is a mythHow to position eCommerce as a sales tool—not a sales threatWhy you need to operationalize adoption as a capability, not an outcomeWhat it means to win the “hearts and habits” of both customers and repsLessons from building digital programs inside complex orgsWhether you're standing up a new platform or scaling one globally, this episode delivers the unfiltered truth from leaders who’ve been in the trenches.Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
Transcribe →The Hidden Levers of Customer Adoption with Carlos Camacho
Apr 22, 202501:02:50Tap to summarizeIn this episode of The B2B eCommerce Show, Justin King sits down with Carlos Camacho, Global Commerce Lead at Bausch + Lomb, to unpack the real-world challenges—and practical strategies—behind customer adoption in B2B eCommerce.Carlos brings nearly two decades of hands-on experience driving digital transformation across manufacturing and distribution, and shares why the success of eCommerce has less to do with platforms—and everything to do with people, process, and internal alignment. Together, they dive deep into the evolution of the B2B buyer, the role of sales in a digital-first world, and what it actually takes to scale adoption globally.Key topics include:Why “eCommerce” may not be the word your customers need to hearWhat today’s buyers really expect—and how to build for themHow to create win-win adoption strategies across sales, IT, and CXThe shift from B2B to “A2A” (and what that means for the future)How to build a program (not just a project) for lasting digital successLessons from global eCommerce rollouts and what makes them stickWhether you’re a new VP of eCommerce or a seasoned digital leader, Carlos offers a masterclass in building trust, breaking silos, and getting your customers—and your company—on board with the future of digital.Guest: Carlos CamachoHost: Justin KingShow LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
Transcribe →VTEX Leaving MACH Alliance / Religion? B2B at ShopTalk, the B2B Bubble, with The Crew
Apr 8, 202501:13:25Tap to summarizeGuests: Jason Greenwood, Jason Hein, Jay Schneider, Sam AldingerHost: Justin KingIn this episode of the B2B eCommerce Show, Justin King brings together a powerhouse panel — Jason Greenwood, Jason Hein, Jay Schneider, and Sam Aldinger — to unpack three of the hottest topics in B2B right now: VTEX leaving the MACH Alliance, what B2B leaders were really doing at ShopTalk, and whether the B2B ecosystem has become an echo chamber—or even a kind of religion.The crew dives into what it was like being B2B insiders at a retail-heavy event like ShopTalk, the reality behind vendor/merchant matchmaking, and the growing tension around MACH Alliance membership. This roundtable is honest, unscripted, and full of sharp insights.Key topics include:The surprising B2B presence (and opportunities) at ShopTalkHow the MACH Alliance shifted in perception and membershipWhy VTEX may have left—and what it signals to the ecosystemThe “B2B Bubble”: Are we all talking to ourselves on LinkedIn?Event ROI, vendor fatigue, and what community should really look likeThis episode is packed with firsthand insights from consultants, strategists, and tech leaders who live and breathe B2B—and aren’t afraid to question the status quo. If you’re in digital commerce, this one’s a must-listen.Show LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
Transcribe →How to Select a B2B eCommerce Platform with Jay Schneider
Mar 25, 202500:57:21Tap to summarizeIn this episode of the B2B eCommerce Show, Justin King talks with Jay Schneider, founder of B2B Squared, about the massive shift happening in B2B eCommerce—specifically around platform selection and replatforming.With 65% of B2B companies expected to replatform in 2024, Jay breaks down the reasons behind this trend and shares how his team is using data, AI, and smart processes to help companies avoid costly mistakes. He sheds light on the flaws in traditional platform selection, how to build a better process, and why “hope is not a strategy” when it comes to digital transformation.Key topics include:Why so many B2B companies are replatformingCommon pitfalls in traditional platform selectionHow to build objective, data-driven requirementsLeveraging AI and surveys to streamline discoveryThe importance of knowing a platform’s trade-offs before implementationThis episode is packed with practical insights for distributors, manufacturers, and B2B leaders looking to choose the right eCommerce platform and scale smarter—not harder.Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
Transcribe →The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger
Mar 18, 202500:45:41Tap to summarizeIn this episode of the B2B eCommerce Show, Justin King sits down with Sam Aldinger, a respected leader with over 20 years at Fastenal, to explore the power of leadership, culture, and people in business.Sam shares his journey—from starting in a tool crib to leading corporate initiatives—and reflects on the leadership principles that shaped Fastenal’s culture, including the influence of founder Bob Kierlin (BK). They discuss the importance of humility, servant leadership, and fostering an environment where employees feel empowered to succeed.Key topics include:The role of leadership in company cultureHow servant leadership builds trust and drives successWhy relationships, not just transactions, matter in B2B eCommerceBalancing technology and human relationships in today’s business landscapeLessons from BK’s leadership that every executive should learnThis episode is a must-watch for business leaders, eCommerce professionals, and anyone passionate about creating a people-first organization.👉 Subscribe for more insights into leadership, digital transformation, and B2B eCommerce strategies!Introducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
Transcribe →The Unlikely Traits of a Modern B2B eCommerce Brand with Kyler Nixon
Mar 11, 202500:59:18Tap to summarizeGuest: Kyler NixonHost: Justin KingIn this episode, Justin King sits down with Kyler Nixon, to discuss the evolution of digital transformation in B2B businesses. They explore how distributors and manufacturers can leverage technology to create seamless customer experiences, improve efficiency, and drive growth. The conversation covers the challenges of adoption, the changing role of sales teams, and the importance of omnichannel strategies in today’s competitive landscape.Key TakeawaysDigital Transformation is No Longer OptionalBusinesses must adopt digital tools to stay competitive.It’s not just about eCommerce—data-driven decision-making and automation play a crucial role.Customer Expectations are ChangingBuyers want seamless omnichannel experiences across self-service, sales reps, and digital platforms.Personalization and convenience drive customer loyalty.The Sales Role is ShiftingSales reps are moving from order-taking to consultative advisors.Companies that equip their teams with customer insights and data gain a competitive edge.Technology Must Work for the BusinessIntegrating ERP, CRM, and eCommerce enables better decision-making and efficiency.A strong digital foundation improves both internal operations and customer satisfaction.Adoption Challenges and How to Overcome ThemResistance to change is common, but strong leadership and training are key.Aligning technology investments with business goals ensures long-term success.Show LinksFREE CommunityGPT - The B2B eCommerce Brain (try for FREE)How to Connect with Kyler NixonConnect with KylerIntroducing B2B eCommerce World. A conference focused on networking, education and training. Melbourne, Australia August 19-20Scottsdale, Arizona November 3 - 4https://b2becommerceworld.org
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