Podcast Summary

Sales Enablement is an important piece of any company's sales technology stack and getting started can look like a daunting task.

Companies who have implemented a Sales Enablement strategy outperform their competitors by a remarkable margin (Aberdeen Group)

In this podcast, we'll review a series of steps to get you and your team started with your journey.

Key Topics of the Podcast

Who Owns It? Build Your Team - Put the right team and leaders in charge, your team is one of the most important driving factors for your Sales Enablement strategy
Set Clear Goals & Requirements - Taking the time to analyze your company tribulations will go a long way to helping you build a sales enablement strategy that's specifically tailored to your pain points.
Defining Key Metrics - Identify metrics that help measure the success of your project and activities
Content Management & Organization - You don't know what you don't know. Gathering your content together and arranging it into categories like brochures, graphics, fact sheets, videos, etc. will help you identify where your deficiencies lie
Implement a Sales Enablement Platform - Using your Goals and User Requirements, choose a platform that fits your needs + Train your teams

Put the right leader in charge
Ensure you choose some to lead your SE efforts, someone who has visibility into both sales/marketing efforts and can work towards aligning your teams
Because sales e...