Podcast
B2B Growth
Hosted by Sweet Fish · EN
Sharing lessons learned from the best content on the internet with B2B marketers.
13episodes
Episodes
Newest firstAll episodes
Make a Podcast People Love
Nov 26, 202400:21:51Tap to summarizeToo often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn
Transcribe →5 PERFECT Examples of B2B Content
Nov 19, 202400:25:30Tap to summarizeThese five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.A creative approach that makes a product the star of an entertaining series.The secret to scripting video content that dominates a crowded platform.The power of personal branding on LinkedIn to amplify reach and credibility.Connect with us:Benji on LinkedInJames on LinkedIn
Transcribe →The State of Video Podcasts
Nov 12, 202400:54:31Tap to summarizeWe studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showWhy video might be the only path to breaking into the top 5% of podcastsIf you want to dive even deeper, go grab the full report!Connect with us: Benji on LinkedInJames on LinkedIn
Transcribe →Morning Brew’s Co-founder Sounds Off: Is Modern Media Broken?
Nov 5, 202400:35:08Tap to summarizeEverything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy Shifts in content distribution and discoveryThe future of media in business and how to stay aheadLink to Post discussed in this episode: Alex Liberman’s X Post (Click Here)Connect with us: Benji on LinkedInJames on LinkedIn
Transcribe →The $5.4 Billion Computer Bug
Oct 31, 202400:07:11Tap to summarizeCrowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.
Transcribe →Electronic Arts' ILLEGAL Marketing Campaign
Oct 29, 202400:07:07Tap to summarizeWhile promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…
Transcribe →Secrets to Master LinkedIn in 2024
Oct 22, 202400:13:35Tap to summarizeJames takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!
Transcribe →Are You Making These 8 Costly Content Mistakes?
Oct 15, 202400:19:37Tap to summarizeWe’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.Join as we discuss:The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.How varying content formats and optimizing each element can enhance engagement and reach.The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/
Transcribe →Busy Execs CAN Create Content (5 Easy Habits)
Oct 8, 202400:28:03Tap to summarizeCan marketers really get busy executives in on content creation without adding to their already packed schedules?In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed.Join as we discuss:Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day.Practical Content Creation Tactics: Explore tactics like sharing quick notes on Slack and getting the most out of short meetings.Long-term Benefits of Content Creation: Understand the enduring advantages of building a content bank that boosts thought leadership and maintains industry relevance.Connect with us:Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/
Transcribe →Why Sonic Added Pickleball Courts
Oct 1, 202400:33:02Tap to summarizeSonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?Join us as we discuss:The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the gameRedefining business experience marketing with creative ideas for non-retail businessesThe impact of experiential marketing on brand perception and customer loyaltyConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/
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