In this episode of B2B Growth Jump, we chat with Brian Martynowicz from Latitude about how founders can use LinkedIn content to get visible, build relationships, and get warm leads to join their sales calls.

Most founders know they should post on LinkedIn.

But many don’t because they’re chasing the perfect post. They set the bar so high that only the “really good” posts get published. So they post rarely, or never.

In this episode, we cover:

✅ Why consistency matters more than posting every day

✅ Why many founders never start posting (and how to fix that)

✅ What actually works on LinkedIn right now

✅ Why personal stories often perform better than “expert advice”

✅ How to come up with content ideas from your daily work

If you’re a B2B founder or part of a GTM team, LinkedIn is still one of the best ways to build trust and inbound opportunities if you stick with it.

And once you get started, with LandingRabbit, you can turn your LinkedIn posts into blog posts and landing pages without much effort.

LandingRabbit is perfect for:

✅ B2B founders

✅ GTM teams

✅ Anyone building an audience on LinkedIn

Learn more at https://landingrabbit.com

#b2bmarketing #linkedinmarketing #contentmarketing #b2bgrowth #saasmarketing #landingrabbit

How to get warm leads with founder-led LinkedIn content | Brian Martynowicz from Latitude