More B2B buyers are asking themselves the same question right now:

“Can I trust this product?”

AI has made it easier than ever to create an app and a fancy-looking landing page. But that also means buyers trust less of what they see online.

That’s why founder videos matter more than ever.

In this episode of B2B Growth Jump, we talk with Chris Wickson, founder of ReelFlow, about why B2B websites need more founder-led content, how short-form video is changing buyer journeys, and why authentic founder videos outperform overly polished marketing.

In this episode, we cover:

✅ Why B2B websites often feel too static (and boring)

✅ How founder videos build trust in the age of AI slop

✅ How video helps buyers navigate your website

✅ How you can get started with videos without a big production setup

If you’re a B2B founder or part of a GTM team, this episode will change how you think about video, trust, and websites.

Perfect for:

✅ B2B founders

✅ SaaS marketers

✅ GTM teams

Learn how you can create interactive founder videos with ReelFlow https://reelflow.com

Connect with Chris in LinkedIn for any ReelFlow help and questions: https://linkedin.com/in/chris-wickson

Learn how you can turn the video transcripts into landing pages and blog posts with LandingRabbit https://landingrabbit.com

Connect with Toni in LinkedIn for any LandingRabbit help and questions: https://linkedin.com/in/tonihopponen

#b2bmarketing #b2bsales #gotomarket #videomarketing #saasmarketing #b2bgrowth #contentmarketing #landingpages #landingrabbit