Wondering how to create real organisational alignment? In this episode of B2B Inspired, we talk with Clare Swallow, founder of Mulberry Street, about how culture, values, and leadership work together to unite your team and drive performance.

Clare shares how she helps ambitious companies surface authentic values, embed them in everyday decision-making, and connect them to purpose and vision. She explains why values should be lived, not laminated, and how to spot when they’re out of sync.

From tackling team scepticism to using storytelling as a tool for alignment, Clare offers practical ideas leaders can use to create a shared understanding across the organisation. We also explore the role of leadership behaviours in shaping culture and building trust.

Whether you’re leading a small team or an entire company, this episode will help you put values into action and align your people behind a common direction.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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Creating Authentic Company Values with Clare Swallow