The higher education space in the U.S. is facing a monumental crisis that has little do to with academic quality. With student enrollments declining, small colleges closing, and prestigious institutions scrambling to fill seats, the root issue lies in digital invisibility. Colleges and institutions aren’t losing because of the quality of education they offer, but because their higher education marketing strategies are outdated and unable to capture the attention of students in a radically different world. So, how can enrollment and marketing teams help with visibility and attention in a highly distracted world?

That’s why we’re talking to Chris Rapozo (Associate Vice-President, Stamats) and Rob Clark (Founder, TTF Media), who share proven strategies on how to win the attention game in higher education. During our conversation, they underscore the critical value of producing intentional, platform-native content across social media platforms like Instagram, TikTok, YouTube, and Facebook. They also highlighted a massive paradigm shift from traditional websites to social media for student discovery, and stressed the importance of authentic, user-generated content (UGC). They shared practical advice on getting senior leadership buy-in and explained why speed in decision-making is paramount. Chris and Rob also introduced the highly successful Creator Academy concept that leverages the skills of students to build brand visibility at scale. Stay to the end to get their 90-day plan that includes producing 10-20 pieces of daily content and how to leverage data analysis to measure and track campaign success.

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