Podcast
B2B Marketing Pint
Hosted by Brendan Ziolo & Brian O'Grady Β· EN
πππ© π’π§ππ¨ π
π«ππ¬π‘ πππππ¬ π°π’ππ‘ ππ«ππ§πππ§ & ππ«π’ππ§
π2π ππ’π³π¬π¦π΅πͺπ―π¨ ππͺπ―π΅ is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.
Hosted by marketing veterans ππ«π’ππ§ π'ππ«πππ² and ππ«ππ§πππ§ ππ’π¨π₯π¨βwith decades of experience across scale-ups and Fortune 50sβthe show delivers practical takeaways that cut through the smoke and mirrors.
π Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatβs working, whatβs not, and why. Expect sharp conversations on topics like branding, content, and demand genβinfused with smart remarks and better insights.
π§ Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight.
π www.b2bmarketingpint.com
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14episodes
Episodes
Newest firstAll episodes
π§Earned Media or Bust: Why PR Beats Paid in the Long Term
Oct 1400:38:04Tap to summarizeBrian and Brendan crack a cold one with PR powerhouse Cathy Summers, who brings 20+ years of Silicon Valley media savvy to the table.They dig into why earned media still matters in a world dominated by Google, LinkedIn, and AI-powered ad platforms. From building credibility to lasting search visibility, Cathy explains how PR can out-punch paid when it's done rightβand when it really isn't worth a press release.Youβll learn: Why the best PR starts with story, not spin How AI and SEO now depend on earned content When a press release doesn't make sense Why the trades still matterβand how to use them strategically The myth that βany press is good pressβ (spoiler: itβs not)Whether you're planning your next campaign or trying to stay out of PR trouble, this episode has the insights B2B marketers need to scale smart.
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π Marketing with a Mission: How to Make a Clean Break
Sep 3000:27:55Tap to summarizeWhat happens when a seasoned B2B tech marketer follows her passion into climate tech?In this episode of B2B Marketing Pint, Brendan & Brian connect with MYNO Carbon's Chief Revenue Officer, Amy Campbell. From leading campaigns at Nokia to championing carbon removal, Amy shares her story of making a bold career pivotβleaving big telecom for a mission-driven career that pursues her passion.They dive into: Why Amy traded telecom for climate tech How she navigated the leap into a new industry The scrappy, startup approach to marketing with limited budgets Building markets vs. competing in mature ones Cooperative marketing (even with competitors) The reality of aligning passion with performanceIf youβve ever wondered whether you can pursue your passion & your marketing careerβthis oneβs for you.πΉ Also, Amy breaks the beer streak and brings a peach vodka seltzer to the pint table. Unorthodox but we'll allow it!
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When You Have AI, Who Needs a Dashboard?
Sep 1600:38:18Tap to summarizeBrendan & Brian open a pint with Allan Wille, co-founder & CEO of Klipfolio, to talk dashboards, data, & decision-making in the age of AI. From their shared roots in SaaS to a lively debate on whether dashboards are obsolete, this episode dives into what makes a dashboard actually usefulβand why definitions matter more than ever. Plus, we explore the role of visualization and why dashboards deserve a spot on your screen. Bonus: the gang proposes the mysterious "Brendan Metric", Brian sips local suds in Sudbury, and Muskoka Brewery gets a cameo.
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ποΈDemand Gen Across Borders: How to Scale with AI, Partners & Competitors Too π
Sep 200:32:45Tap to summarizeFrom Fortune 50 boardrooms to scrappy startup scrums, Santosh Kumar has seen what worksβand what flopsβwhen it comes to scaling demand gen across time zones. In this episode, he joins Brian and Brendan for a cross-continental conversation on: Why your U.S. playbook wonβt work in Vietnam What demand gen looks like when partnersβand even competitorsβjoin the effort Why startups can be too agile, and enterprises not agile enough AI: Who has the edgeβstartups or giants like IBM? The #1 mistake in global marketing (and what to do instead)This one's full of practical, field-tested advice. Whether you're navigating APAC or North America, grab your coffee (or tequila?) and learn how to make demand gen work across borders.
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