Podcast
B2B Marketing Strategy
Hosted by Marius Jost · EN
B2B Marketing Strategy Podcast is where you find the right insights to grow your business. Each episode explores proven marketing strategies designed to help you stay ahead of the competition. '
Learn how to:
• Reach your ideal B2B customers
• Build and maintain client trust in the B2B arena
• Drive B2B lead generation and conversions
• Get ahead of the competition and achieve sustainable business growth
• Maximize returns on your B2B marketing budget
• Grow your brand and protect your business reputation
For marketing examples, visit us at https://jostm.com .
5episodes
Episodes
Newest firstAll episodes
Are you relaunching your website? Which Web Platform is the Right Choice in 2026?
Feb 1600:08:55Tap to summarizeDoes your website need a re-launch? Playing with the thought of using an AI-Website such as Base or Vercel? Don't do it! Maybe you are thinking about relaunching on Webflow? Or: Is WordPress even still relevant in 2026? What about Funnel Builders such as ClickFunnels or Systeme.io and what about simple Builders such as WIX and Squarespace? This Podcast will answer your questions! If you are re-launching, we are happy to help: Find examples at https://jostm.com/relaunch In this episode, we are talking about the following systems - WordPress™ - Elementor™ - Divi™ - Leadpages™ - funnelcockpit™ - clickfunnels™ - systeme.io™ - Vercel / v0.app™ - Base44™ - Joomla!™ - Webflow™ - WIX™ - Squarespace™
Transcribe →The #1 Business Metric Every B2B CEO Must Know - But Most Don't (Or They Misjudge It)
Nov 2400:11:10Tap to summarizeWhat is The Single Most Important Metric that makes or breaks your B2B business? It is your pLTV:CAC ratio (Some call it LTGP/CAC). It shows you how much lifetime profit you are generating for every € you've spent to acquire a customer. Learn how you calculate it for your B2B business. We also touch on the traps to avoid. You will also learn how to segment pLTV:CAC How to use Cohort Analysis using pLTV:CAC and we will debunk three myths about pLTV:CAC Read our in-depth article about your LTV:CAC ratio (others call it CLV:CAC ratio) and download our infographic to help you navigate all the information you need to gather for it: https://jostm.com/b2b-ceos-do-you-know-your-1-health-metric-how-many-e-of-lifetime-profit-are-you-generating-for-every-e-youve-spent-to-acquire-a-customer/ We are JOST Digital Strategy Consultants, a B2B marketing agency helping consultants, architects and industrial service firms get the clients that really matter. → Want to calculate pLTV:CAC but avoid Excel hell? Use Growlytics™, our free tool that helps you visualize key revenue, sales and LTV/CAC metrics. It is for CEOs, owners and strategic marketers who don't like to be tracked. No registration is required. You can run and use this online tool on any device. To start it, visit: https://jostm.com/ Want to see our Monthly B2B Strategy Video before it gets published anywhere else? Find it at https://jostm.com/b2b-performance-marketing-agency/ This episode in YouTube: https://youtu.be/MColDFMWwdc
Transcribe →What Does it Take to Get my WordPress Page GDPR Compliant?
Sep 1300:15:45Tap to summarizeWhat does it take to get my WordPress page GDPR Compliant? The truth from a business owner's perspective: You don't want to spend hours studying rules or wrestling with tech details. What you really want is peace of mind—knowing your website follows GDPR so you avoid costly warning letters that can drain your time and money. Especially in Austria, Germany and the Netherlands this is relevant! I've worked with many businesses and created a no-nonsense 5-step plan that anyone can follow. It covers everything from checking what's on your site today, figuring out what needs to change, making those changes happen, and setting up your privacy statements and cookie consent properly. You can download the full step-by-step guide here as a simple image and either handle it yourself or know exactly what to ask an expert for. Don't leave your business exposed to fines from competitors. Take control with a proven plan that protects your web presence. Download your guide now and get GDPR smart. #GDPR #BusinessOwner #WordPressCompliance #AbmahnungStop #PeaceOfMind
Transcribe →Part 1: How B2B Service Firms Can Win Online in 2025 - 7 Field-Tested Marketing Strategies
Mar 14, 202500:08:50Tap to summarizeHow B2B Service Firms Can Win Online in 2025 – 7 Field-Tested Marketing Strategies This episode: Strategy # 1 of 7: Invest into your *own* assets (1) Invest into your *own* assets; (2) focus on *the right* platform; (3) find *the key* to conversion; (4) Plant *permanent billboards* (5) get serious with *Account-Based Marketing*; (6) Leverage the *compound effect* (7), innovate for *Lifetime value*
Transcribe →1,300 Leads for ZERO $🔥The Staggering Answer to Why Your Revenue is Stagnating (Content Marketing Strategy)
Sep 4, 202400:08:11Tap to summarizeAre you struggling with stagnant sales or feeling invisible online? Ever wonder why your marketing content isn't connecting with your audience? Curious about how to identify what your customers are really searching for? In this episode of Marketing Strategy, we explore these questions and more, diving deep into proven tactics to boost your brand's visibility and generate leads. If you're ready to rethink your marketing approach and discover what really drives growth, this podcast is for you. More: https://www.jostm.com/
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