How you use events to increase your sales.

Listen to Mats Nyberg - CEO at Trippus - in B2B SaaS CEOs!

We discussed using Event-led as main GTM strategy, small exclusive events vs. big conferences, how you maximize your value from events, and much more.

Timeline in the episode:

2:10 - Who is Mats Nyberg?

4:00 - Trippus' elevator pitch.

6:30 - Five quick ones.

11:15 - Event-led as GTM.

14:00 - Trippus' customer journey and AHA.

21:10 - External question from Malin Björnell at Ulla-Bella: "Let's pretend you're leading a startup that has a couple of customers, but not hundreds yet. What are the 3 - 5 most important things you would focus on connected to Go-to-Market?"

25:00 - Trippus best lead-generator.

30:50 - The best way to do outreach to Mats.

32:30 - Closing questions

Do you want to book more meetings and increase your sales?

Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.

Try Vaam for free on vaam.io.

Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/

Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io

Follow Vaam on Youtube: https://www.youtube.com/@vaam.io

Mats' company Trippus helps you get all the tools for creating successful events - from invitations to reports and everything inbetween.

Read more about Trippus on: https://www.trippus.com/

Follow Mats Nyberg on LinkedIn: https://www.linkedin.com/in/mats-nyberg-b345814/