The Blueprint to Building a Beauty Empire with Patrick Starrr

Summary

Podcast Summary: "The Blueprint to Building a Beauty Empire with Patrick Starrr"

Podcast: Baby, This is Keke Palmer
Host: Keke Palmer
Guest: Patrick Starrr
Date: December 2, 2025
Episode Theme: Exploring Patrick Starrr’s journey from early YouTube creator to global beauty mogul, discussing inclusivity, entrepreneurship, personal growth, and actionable glam advice.

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Episode Overview

Keke Palmer welcomes beauty trailblazer Patrick Starrr for a candid, high-energy conversation about building a beauty empire rooted in authenticity, inclusivity, and personal vision. They revisit their shared history, reflect on the evolution of digital glam, and get real about the emotional hurdles behind the business. Patrick unpacks how faith, family, and community paved the blueprint for his success, and shares advice for creators, entrepreneurs, and anyone wanting to level up their confidence, brand, or beauty game.

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Key Discussion Points & Insights

1. Nostalgia & Early Days of Digital Beauty

(01:24 – 04:47)

• Keke and Patrick reminisce about their first collaboration nine years ago and how they both navigated digital and traditional media.
• Patrick brings a printed photo from their iconic makeup session, emphasizing the sense of community fostered through early YouTube.
• Keke praises Patrick’s pioneering influence:

  “You trained a whole nation how to be the face and how to become a business.” (02:23, Keke Palmer)

2. Transitioning From Talent to Entrepreneur

(04:47 – 05:52)

• Patrick discusses the challenge of enjoying milestones in business, explaining that benchmarks constantly shift:

  "In business, you can always feel like it’s never good enough.” (04:58, Patrick Starrr)

• Keke and Patrick relate on the importance of pausing to appreciate how far they've come.

3. Glam Rituals & The Power of Prep

(06:07 – 07:38)

• Patrick’s prep starts the night before—skin care is crucial.
• He shares he attended esthetician school to deepen his beauty knowledge and remain relevant amid industry changes.

4. Birth of a Brand & Authenticity as Foundation

(07:38 – 10:47)

• Patrick’s initial YouTube content stemmed from his job at MAC and the urge for creative outlet.
• He shares his approach to making money with purpose and inspiring those going through hardships:

  "You can't make money without meaning." (09:18, Patrick Starrr) "There was a lot of people that could resonate with beauty beyond just the products." (10:00, Patrick Starrr)

• Beauty and glam are reframed as transformative, empowering—not superficial.

5. Personal Reinvention & Iconic Looks

(10:53 – 12:21)

• Keke discusses embracing new looks post-motherhood, notably her ginger/red hair, and how glam helped her reclaim self-assurance.
• Patrick and Keke bond over evolving style and the impact of visual transformation on confidence.

6. Family, Faith, and Cultural Identity

(12:26 – 14:29)

• Patrick credits his family and Filipino roots for instilling perseverance and intuition.
• His Catholic upbringing helped him balance his queer identity and public persona:

  "It's like an armor, it's like a shield... strength, guidance, protection." (13:21, Patrick Starrr)

• Patrick shows family joy to inspire viewers who may lack familial support.

7. Who Inspired Patrick?

(14:13 – 15:01)

• Tyra Banks and Walt Disney were key inspirations:

  “Find your version of Tyra Banks. I look at also Walt Disney...” (14:29, Patrick Starrr)

• Both guests discuss building a brand's core around a "central piece."

8. Photography as the Unexpected Blueprint

(15:01 – 16:03)

• Patrick credits his photography/video skills for setting him apart and enabling a multimedia business.

9. Visibility & Representation

(16:03 – 17:28)

• Family recognition grew as Patrick participated in mainstream events, e.g., America's Next Top Model and the White House.
• He champions representation for underrepresented communities:

  "I want to champion for the gays and the underrepresented..." (16:18, Patrick Starrr)

10. Service-First Approach in Beauty

(17:28 – 20:09)

• Patrick reflects on prioritizing service and customizing the client experience, applying his piano teaching approach to makeup artistry.
• Both discuss the modern shift from service to self-branding and urge creators to “kill the thing first”—excel at the core skill before self-promotion.

11. Landmark Moments & Representation

(20:09 – 21:12)

• Patrick describes speaking at the White House as an honor, particularly impactful for his immigrant parents.

12. On Social Controversies & Accountability

(21:12 – 24:06)

• Patrick addresses the Sierra/Love Island controversy as a Filipino American, urging learning over cancellation.
• He shares a childhood anecdote about racial slurs and the weight of representation and grace.

13. YouTube's Pioneering Years & Influence

(24:06 – 26:11)

• Patrick is proud of every early video and “delulu” (delusional confidence) needed to persist.
• He co-launched Naomi Campbell’s YouTube channel, highlighting influencer evolution.

14. Navigating Social Platforms & Advice for Creators

(26:11 – 27:10)

• Content creation is like exploring endless anthill tunnels—there are countless ways to connect and create.
• New creators are encouraged to “work the room” and invest in genuine community-building:

  “You have to treat social media like a room…work the room like Keke Palmer at the Met Ball, baby. Okay?” (30:14, Patrick Starrr)

15. Feuds, Drama, and Building Sustainable Brands

(31:05 – 32:08)

• Patrick cautions against feuds and drama as unsustainable marketing, advocating for a strong, positive reputation.

16. Rebranding and Navigating Audience Shifts

(32:08 – 33:19)

• Patrick worried about losing visibility and relatability when shifting to a business focus but found authenticity was valuable enough to carry his brand through major collaborations (e.g., Disney).
• Keke emphasizes the value of authenticity:

  “What’s dope is you. What’s cool is everybody being able to touch what you do and owning your lane.” (33:19, Keke Palmer)

17. Taking the Wheel—Owning Your Creative Direction

(33:56 – 35:26)

• Keke shares how creative friction led her to trust her own instincts, paralleling Patrick’s journey of self-leadership.

18. Real-World Beauty Tips & Trends

(35:41 – 41:18)

• Patrick swears by “baking” makeup, decries neglecting skincare, and gives practical tips (e.g., using a sponge and setting spray for long-lasting results).
• He critiques fleeting trends (laminated brows, thin brows only when it fits your face, the “no-makeup” makeup look).

19. Creating One/Size—Inclusivity and Trademark Vision

(41:18 – 42:39)

• The brand was inspired by clothing stores not having Patrick’s size, but makeup always being "one size fits all."
• Patrick trademarked the term and built an inclusive brand ethos around it.

20. Risk & Reward in Beauty Business

(42:48 – 45:28)

• Launching One/Size during the pandemic and leveraging digital influencer marketing was risky but paid off.
• Patrick used social proof (e.g., viral pool test for setting spray) to overcome retailer skepticism.

21. Listening, Learning, and Adapting

(45:28 – 46:00)

• Patrick’s response to criticism—specifically from Glorita’s viral review—was hands-on: He took feedback, adjusted products, and involved the community.

22. Beauty Trivia Game: Glam IQ

(46:27 – 50:11)

• A high-energy, rapid-fire trivia round showcases Patrick’s beauty knowledge, covering contouring, trends, iconic figures, and product safety.
• Notable quote:

  “You gotta look on the label on the back…12M means 12 months!” (50:11, Patrick Starrr)

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Notable Quotes & Memorable Moments

• On business growth:
  “In business, you can always feel like it’s never good enough.” (04:58, Patrick Starrr)

• On faith and resilience:
  “It’s like an armor, it’s like a shield. I pray every night, I pray every morning… Strength, guidance, protection.” (13:21, Patrick Starrr)

• Advice for creators:
  “You have to treat social media like a room and you can’t expect the algorithm to favor you. You have to work the room like Keke Palmer at the Met Ball, baby.” (30:14, Patrick Starrr)

• Brand ethos origin:
  “Makeup is a one size fits all.” (41:45, Patrick Starrr)

• Handling criticism:
  “This brand One/Size wasn’t built in the boardroom. It was built in the comment section.” (45:28, Patrick Starrr)

• Keke’s takeaway:
  “Being bold, loud, and unapologetically you is the real power move… Taking up space is the assignment and confidence, baby, that’s the best glam of all.” (50:53, Keke Palmer)

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Content Timestamps for Key Segments

• Early digital beauty nostalgia: 01:24 – 04:47
• Business transitions/milestones: 04:47 – 05:52
• Morning glam prep: 06:07 – 07:38
• Esthetician school & continuous learning: 06:36 – 07:38
• Birth of YouTube channel & original motivations: 08:00 – 10:00
• Empowerment through makeup: 10:00 – 10:47
• Family, faith, and queer identity: 12:26 – 14:29
• On inspirations (Tyra Banks, Walt Disney): 14:13 – 15:01
• Photography as career preparation: 15:01 – 16:03
• Service-first beauty & client relationships: 17:28 – 20:09
• The White House/Fam validation: 20:09 – 21:12
• Controversy & representation discussion: 21:12 – 24:06
• Advice to modern content creators: 30:14 – 31:05
• On drama culture: 31:05 – 32:08
• Authenticity & rebranding: 32:08 – 33:19
• Beauty tips/trends: 35:41 – 41:18
• Creating & launching One/Size: 41:18 – 42:39
• Learning from feedback: 45:28 – 46:00
• Beauty trivia segment: 46:27 – 50:11

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Conclusion

This episode is a celebration of boldness, self-invention, and making space for others. Patrick Starrr gives listeners the blueprint for building a beauty empire—put people first, learn relentlessly, honor your roots, and never be afraid to define (and redefine) your own version of beauty. Whether you’re an influencer, entrepreneur, or simply love a good glam moment, Patrick and Keke offer invaluable insight—infused with joy, candor, and plenty of laughs.

Transcript

[A]

Y', all, my guest today has a face card that never declines. It's Patrick Starr. He was slaying YouTube before influencer was even a thing. And has leveraged that early success into a full on beauty empire. We're talking glam turned global brand. All about inclusivity. But Patrick is not just here to talk business. He is getting real about the bold moves that built his confidence and his career. Plus, he's got tips to help us all level up our faith speed. So let's get into it. No matter what we doing in the car. Just chilling pop on Amazon music, sit back and listen. Life, love, sex, science, covering it all, especially the bad. Cause money's always evolved. No matter what it is, we gonna make it make sense. Nothing else to do but kick it with the homies and kings. So grab you a drink and a snack, you enjoy. And get into the vibe that only you know it's your girl. This is. This is Kiki, baby. This is Kiki Palma. Yeah. This episode is brought to you by Airbnb. Tis the holiday season, y'. All. From spacious retreats in dream locations to their guests favorite most loved homes. Perfect for family gatherings. Airbnb has amazing stays for every festive escape. Now let's start the show. Patrick.

[B]

Oh, my God. This is crazy.

[A]

This is crazy. So obviously I've seen you around at parties, you know what I mean? Always. But the last time that we actually sat down and got into anything was on your YouTube show, when you beat my face.

[B]

Babe, can I show you something really quick? Look at what I brought.

[A]

No.

[B]

No.

[A]

And can I just tell you? When you beat my face, the girls could not stop gagging.

[B]

They were like, this is in my apartment. You took me to lunch. Like, you've done so many movies and gigs and things, you be gigging and gigging. This is nine years ago.

[A]

Nine years ago.

[B]

Nine years ago, you were my first son celebrity ever. You had just finished Cinderella on Broadway.

[A]

Yep.

[B]

And we was gigging and having a kiki with Keke Popper.

[A]

Okay. And I mean, literally, I will never forget. I'm like, you beat my mother face down.

[B]

Boots. Thank you. This is just fabulous. I was like, please, let's print this and show it to Keke. And I think it's giving nostalgia. Cause I feel like I had some kids grow up with me on YouTube. And we all grew up with you, too.

[A]

So, I mean, you trained a whole nation.

[B]

Oh, thank you.

[A]

How to be the face and how to become a business.

[B]

Thank you so much.

[A]

Before Influenster was Even a real. You know what I mean? Like now that we have the language for all of that.

[B]

Yes.

[A]

But like you, you know where at the start of all of it. You know what I mean? And then the transition of me getting into digital media. Cause before I was just doing traditional work. And so that collaboration, it's definitely given nostalgia and the beginning of something that became very great.

[B]

Yes. Thank you so much.

[A]

I'm glad to have you on the show.

[B]

I'm so gagged. I was like, are you sure she wants me?

[A]

I'm giving entrepreneur.

[B]

I'm giving founder. I'm not giving, like media as much because, you know, I got a business now. It's just so crazy that, you know, I'm very honored that you asked me to come on.

[A]

Of course. And that's the stuff I want to talk about. Cause, you know, as we perform and we're being the personalities, I think all of us want that opportunity to also know that we can set it aside and have that life. But that comes through business, and you've successfully done that. Now, before we get into the depths of that conversation, we do a little pre show pull up, you know, questionnaire. And so I want to read what you wrote. So today I'm giving is the question and you say, is this fervor?

[B]

So server.

[A]

Server.

[B]

It's like, can I start you off with some water? I looked at my outfit today. I said, this is giving us, but.

[A]

This is a very ass server.

[B]

Okay.

[A]

Because we have the ribbing on the cinching of the top. Yes.

[B]

It's actually a dress that I just tucked in so I can be comfortable and sat with Keke.

[A]

Okay. The boots are giving.

[B]

Thank you.

[A]

Oh, it's like a low key loafer type of. It's almost a boot, but it's not really. I mean, I'm living for this server. She can serve me anytime.

[B]

Thank you.

[A]

To today's mood in one word is nostalgia. Yes. Yeah, I'm with you on that. I'm with you on that. Thank you. What did you listen to on the ride here? It's jazz. So you like jazz?

[B]

Yes. I have to listen to music when I have like a busy day with no lyrics. Cause I feel like it just like untangles my brain. Like in jazz, there's like syncopation.

[A]

Like it's very meditative.

[B]

Yes, yes.

[A]

Put you in a ride and different types. It could be upbeat, it could be slow, it could be somber. Okay, last screenshot on your phone.

[B]

Oh, my last screenshot.

[A]

Please pull it up. No cheating.

[B]

My One size Aunt Saldan posters went up. So a lot of Sephora employees are like hanging it. So I have an employee, it just went up like yesterday. And this is like her hanging it up in the windows. So my face is all over Sephora now and I just save. I'll reshare stories of employees putting it up. So I always like to have these as memories so I can remember.

[A]

Patrick, when you see this stuff, are you able to really like live in it or is it still kind of like disorienting just to see how far you've come?

[B]

That it's hard. Yeah, I can only imagine it. It's hard when you have a business. You know, we growing up, you have like these certain benchmarks, but in business you can always feel like it's never good enough. You know, when I first hit 10 million in sales, it's like, yes, we did it and then, but we could do 20 and then if it's not 20, it's that. And so when you're thinking of like growing, you have to kind of readjust and find like certain points of validation that matter to you most. Because being an influencer, it's about likes or it's about views, or it's about a certain amount of brand deals or the amount you make a year. And then I think with a business it's always gonna constantly change because you're always gonna wanna grow the business as much as you can. But you know, it's unbelievable what being a selfie made influencer can do in the entrepreneurial space. And I'm very, very lucky and grateful and blessed to have it.

[A]

Yeah, I love what you said about sometimes the tide just keeps turning because it's the same way with myself as well. Like I've always got to stop and try to find a way to take a beat, to embrace. Because of course there is more that we always want to get. But it's like where you are when you look at the meter of how far you've come. It's so good to take that minute.

[B]

Thank you.

[A]

Yeah. Now we see the stunning glam. But I'm curious for you, what is that prepping before your glam? Like, what are those times right before you getting into beating your face? How do you get set up to get into the glam moment? Are you listening to music? Are you on the phone talking to your people? What are you doing?

[B]

No, I have to have the most quiet morning. I start with gratitude in the morning a little gratitudily, but I have to start with the night before. That's my skin prep.

[A]

You're kidding.

[B]

Yeah.

[A]

So what are we doing?

[B]

Like you know, just like a mass extractions. I'm like digging in. I'm gonna be next to fricking Keke Palmer. Like I can't be looking a mess. I went to esthetician school around. Around here. Oh, right across the street. Yeah. I did 600 hours of esthetician school and it was like so cool. And I got to grow up around this area. That was like two years ago.

[A]

And was that in preparation for one size or was that in just your life?

[B]

Well, here's the freaking tea. I think being being a beauty influencer, I was getting a lot of endorsements through beauty. And then when I had it was like, you're done like your competition now. So you it's giving exclusivity. So I wanted to find my place back in the beauty world without being non compete. So I said maybe I could learn about skincare or be a part of beauty in an adjacent way. So I got to know beautiful people that were on the same goals of learning something new. And I'm always open to learning, whether that be entrepreneurship, founder, entertainment media. And so I live for the diversifying.

[A]

Yeah, because there's no door that needs to be closed. That's why it's like I'm picky. Keep a bag. Because we to always get into something and express and explore. This makes me want to go back to the beginning. When you started your YouTube page, when you became the Patrick star, what was your ultimate goal? Your first initial ultimate goal? Was it just based off of subscribers or did you always see yourself having a brand of some sort?

[B]

Well, here's the thing. When I worked at Mac, I started at Mac, I was a freelancer. And then it was giving. We'll call you when to come in. And I wanted an excuse or a place to escape, to like have a beat face. And then once the hours were kind of cut on the slow seasons, I was like, let me have an excuse to be out and about even though I don't have hours at Mac. So that was my first video I was giving like this is what I wear to Mac, even though I don't have any hours. So it was just a place to like express myself and like get into a craft that had no limit. I think in beauty, whether that's hair, nails or makeup, there's not like a degree like a PhD in makeup or all of that. So it was a place to, for me to express myself.

[A]

And I think at the time that you were at Mac, it probably was still at its kind of good place where it was still doing some educating. But then that kind of died off. And, like, people were going to. People like yourself, like, going to YouTube and influencers to teach them how to be they face.

[B]

Yes.

[A]

You know how when you started to see that tide changing, at what point did you realize, okay, this is now going somewhere else? Like, I can actually grow beyond this. Like, this is no longer just a hobby. This is not just me having fun and expressing myself. So this is something that's a real business. I'm an influencer. Before we had the language.

[B]

Well, I heard once upon a time, you can't make money without meaning. And I didn't realize, you know, I started losing my hair when I was 17. I was like this bald, Filipino gay man. And I was like, you know, it is what it is. And when I started having people that were in the hospital or that were going through chemotherapy saying, like, oh, my God, you're so confident and beautiful, because I have my head wrapped too, and I didn't think anything of it. I was like, wow. Like, I can also make a living through Google AdSense, monetizing through affiliate links and discount codes and making that. But on the other side, there was a lot of people that could resonate with beauty beyond just the products.

[A]

Yeah, being a sense of power, you know, sense of armor to take yourself into this world. And I'll be honest, for me, after I had my baby, like, I think I loved makeup and everything like that before. And I was always like, yeah, we glam. We did, you know, true text VP fashion. But then when I had my baby, I found myself really feeling so far away from myself. And I met Sergio Hudson. We did Met Gala together, and he was like, let's get into this glam. Like. And it gave me a whole new life again where I felt like I can be somebody that I thought I lost, you know, and actually come back even better because of beauty, you know, and makeup and fashion and just glam. And it's so interesting how sometimes we don't really, you know, we. We take it for granted. It seems so surface level, but it's actually not. It's actually can have a deeper mean, you know, and boost your mood in ways you didn't expect.

[B]

Mm. What is in this? You are so glowing right now. The red.

[A]

Thank you.

[B]

The red.

[A]

The red has changed my life.

[B]

Cause Met Gala is like the black, the classic Kiki. What is behind the ginger and the red child?

[A]

So you Know, I'm always getting into a new vibe when I'm getting ready to go on my press trip, but.

[B]

This is it, okay? I'm speaking for all the girls and the gays and theys out there. We're all like, who is doing Keke's hair, her makeup? It just. The hair is big. It's stacked, honey. Thank you, baby.

[A]

We gotta give 12,000.

[B]

It's so sticky.

[A]

Thank you so much. This new evolution with this red. I'll be honest, I did red before, but I never did ginger. Like, I'm doing it right now. And I knew from the moment that I did this color that I was just like, yes, this is. This is like when Beyonce found that blonde. Honey, she never let up.

[B]

Yes.

[A]

I'm never letting up.

[B]

And you love it. Was it like a moment? Was it an era? Was it a vibe? Like, let me throw it out.

[A]

It was one of them days. I did one of them days. And I was like, okay, you know what? How can I. What vibe do I want to give? Like, how do I want to get into this press tour? And I was just looking and I was thinking, and I was like, you know what? Like, let me revisit this ginger color. Like, what is the classic, you know, LA model? Like, when I think about high fashion, I thought about Tyra and I was like, let me get into my version of, like, what do I look like if I'm getting into my bag? And I found the color and we started playing around with it, and then I just said, this feels like me. Like, I feel like sickening in person.

[B]

Oh, my gosh. I had you on my channel when you had black hair.

[A]

Yeah.

[B]

And we've seen you in black. But I just have to compliment you on behalf of all the gays.

[A]

Yes.

[B]

And all the girls live for the gays.

[A]

Okay. Yes.

[B]

Ginger, is it.

[A]

Okay. So you always have your family around. We're the same. Like, that family is everything. You got your brother here right now. We always love Mama Star. What is something that they taught you that you feel like shows up in your work today still, like, about business or just about your legacy even?

[B]

I think it's about maintaining true to your faith and just believing in it. Because I'm first generation here. My parents came from the Philippines in the 80s, and they just teach you hard work and to trust your intuition. That's something that I think that's in a lot of cultures is just to persevere and to have a good sense of judgment, too.

[A]

Yeah. And I mean, also, I know you Grew up Catholic. I grew up Catholic too. But also having that queer identity and always being an inspiration and having that being something front facing, how has that been a part of your journey? Or even seeing how that's impacted people of your same background, it's like a.

[B]

It's like an armor, it's like a shield. I pray every night, I pray every morning. I pray for like everybody's safety. And you know, I always say three things, you know, whether that's giving business advice or entrepreneurship advice, like strength, guidance, protection. Like, I always want to walk away from a day, whether it's with Keke Palmer or doing a campaign shoot or seeing my display in Sephora. Walking away with feeling stronger, with also gratitude and also feeling protected in my decisions. Because when you're an entrepreneur, when you're an influencer, you don't know what decision you're going to make next. Like, do I book this or do I get this gig? And you have to go into it like full force. But in the back of your mind, like just knowing that maybe this is meant to be, should it happen and just owning it and having that in the back of your mind comes from like my faith and also my culture too, is to have that strength, guidance and protection too.

[A]

And I mean, you know, you just said something really important is like a lot of times, I mean, you are actually the blueprint for a lot of people. So who were your blueprints? Like, how did you know what I'm saying? What did you. Was there anything that you could follow or anyone that you look to as you were starting to build out and craft out what you're doing now?

[B]

Yeah, I would say Tyra Banks, she was like my earliest inspiration. I found a lot of parallels in the way that she built her career. And I recommend to everyone find your version of Tyra Banks. I look at also Walt Disney Girl all the time. Yes.

[A]

Because you know, it's your girl. It's Mickey Mouse in this house. Like, literally, I feel the exact same way. Where you're like, this is the centerpiece of the foundation and how are we building this out?

[B]

Yes.

[A]

You know? Yes, I love that.

[B]

Yeah.

[A]

You started in photography, which I knew that I knew you started in photography. But how did that foundation kind of shape you as an artist like that, you know, YouTuber and then a CEO? Like, how did that all bridge together? How did you use those skills?

[B]

You know, like they say be prepared for the job that you don't have versus be unprepared for the job that you do have.

[A]

Yes.

[B]

So I think with photography and Photoshop and video editing, I was preparing myself to have a multimedia career, period. You know, I've been now on social media for 13 years and I've turned it that I've leveraged that, you know, career into a multimillion dollar business. So knowing what it takes to personify product is so unique. So being a photographer, knowing what the photographer wants on the other side of the camera, knowing all the technical terms.

[A]

Yeah too.

[B]

And you know, from, from lighting, from temperature. Beyonce said you can't light a black girl in blue light.

[A]

Yes. You gotta bring up me.

[B]

I see the lights are not blue here. You done did good, team. You done did good.

[A]

So when was the moment that your family saw the impact of what you were really doing? You know, like not even like maybe even from the emotional standpoint from seeing people saying, hey, I'm really moved by you. But then also like from the success standpoint, like you really making money, son?

[B]

Yeah, it's that, I mean you can never really prepare yourself. But I think it was like seeing their relatives or their families seeing, you know, different celebrities or I remember my dad was like, you know, you gotta do your homework. Turn off America's Next Top Model. You can't be watching that. You gotta finish school and next thing you know, I'm with Tyra banks on my YouTube channel or I'm on America's Next Top Model. Right. Or turn off Miss USA and I'm a co host on Miss usa. It's like, what the hell? So especially from having, you know, a father that wasn't really prepared for a gay flamboyant son. So I always have that in the back of my mind and I'm always excited to like champion for the gays and you know, the underrepresented to prove to them. And that's why I, to show my family, my parents on camera, just so they can have, you know, some sort of refuge or escape when they're watching my family dynamics. Because I know a lot of people that are growing up don't have that. And that's why we believe in like this idea of chosen family. And I'm sure you start to develop this kind of relationship with your audience and I think it's important to show, to show it.

[A]

It is important to show joy and show that you can have joy, especially when you are dealing with people being so against you sometimes to see that it exists. So I couldn't agree with you more. Now going back to your Mac days, what would you do when somebody Came up to you at the counter, and they were uncomfortable. What would be your first icebreaker to get them relaxed in your chair?

[B]

Oh, my gosh. Like, can I help you? What can I help you with? I think it's about having an open line of communication and kind of having this sort of vibe. I used to study classical piano when I was 10.

[A]

Ooh.

[B]

So then I taught piano for eight years, and I had, like, a bunch of piano students. So I looked at makeup like an instrument. How do you want to play? You know, you got 88 keys, black and white. Let's. Let's play. So it wasn't more about me. I always make it about the client and about the consumer. And I think that's what allowed me to shape my voice on YouTube subconsciously, is because I'm able to put them first and make it about me.

[A]

Coming from a place of service, very. What can I do for you?

[B]

Yes.

[A]

Yes. I'm curious to ask. What do you think is. And this may be a really broad question, but this just makes me think about now that everybody is seeing themselves as a brand, especially when we think of a position of glam or, you know, it's changed. Do you see a difference in how they approach a client now as opposed to how they would back in the day? Meaning it's not always service. First is how can this establish my brand? So ick. Star or, you know, you know, whoever. Like, what do you think that could be missing in the. Because I've seen a transition phase. Because it's influencing first sometimes. As opposed to work first.

[B]

Yeah.

[A]

What do you think is missing and how we can bring. Bridge that balance back.

[B]

What I've realized in 13 years of doing social media and leveraging what you have for them is everybody always has something to give. Yeah. You know, like, I'm sure, you know, as an actor and entertainer, you want to do your very best to give the director and the scriptwriter what they want, and you're just there to deliver. And I think a lot of people see, you know, the success after, and they think, oh, how can I make this about me? But at the end of the day, money has to come from somewhere, someplace, somehow.

[A]

That's right. And if I'm on the set being paid to be an actor, I'm gonna be an actor and then get the numbers and the connections later. To say you love how my acting was, I gotta kill the acting first.

[B]

Right.

[A]

I've picture you on the other thing while I ain't finished the first thing. And I do think that's something that, as we are continuing to grow in this place where I think it is important to be not so industry first, but to be you first, I think that is important. You know what I mean? Like, as somebody that's multi hyphenate, I think that that's the way have your power personally. But also it's like kill the thing first, you know, and then add on because, you know, we don't want to miss the structure of what brought us there to begin with.

[B]

Yeah. Show up, then show out.

[A]

That's right. That's right. Now, you spoke at the White House for Filipino American History Month.

[B]

Okay. Research.

[A]

You know, we gonna do the research. I mean, what did it mean to be in that space to represent your community, but also to represent beauty? I mean, just. I mean, that's an incredible accomplishment.

[B]

Oh, it's crazy. You know, just. Just when you think you've done it all, to have been invited was. Was so cool. I brought my parents with me, and, you know, they came with a dream to have that American dream and to see their son in full makeup at the White House. It's just. It was so surreal. And it was more for them than for me. And so I wanted to prove to them. I don't know if it's this. I'm the eldest of three.

[A]

Yeah.

[B]

So I just wanted to something to show them that, hey, I'm still doing it. And to me, it'll never be enough.

[A]

Yeah.

[B]

So any chance that I get, it's always for them.

[A]

And I mean, I imagine the impact of your culture and your queerness being in that space was definitely something that your family was, like, impacted that. Yeah.

[B]

My gosh, it's crazy. It's crazy.

[A]

I do want to take time to ask you what you thought about the whole Sierra thing on Love island as a Filipino American, because it was so much history and education that happened after that moment when she said the word, the derogatory term. I wanted to know, how did you feel and how did you think about it as somebody that is actually Filipino American, Asian American?

[B]

That it was disappointing. Plus, like, the discourse that happened, it was offensive. I felt for the community, and I was offended, and it just kept getting worse. But I was gagged that the producers had removed her.

[A]

Really? Why did that gag you? Because, you know, they removed the girl that said the invoice.

[B]

Cause they were so far in the girl that said that was on the second episode.

[A]

Yeah.

[B]

And I will say, like, videos and drama, like, for anybody watching, that feels like the world is against Them, like videos is like a grain of sand, and it just gets washed away. So, you know, at the end of the day, we're all human, and we can learn from those mistakes. And so I knowing. Seeing all the types of beauty, drama and cancellations and everything, I just look at, you know, the person underneath that and what they have to do and what they have to work on, and, you know, it's a matter of time for them to take time for themselves.

[A]

Yeah. I mean, and it becomes hard for everybody watching.

[B]

What did you think?

[A]

You don't know when people are being intentionally cruel or when people are being just ignorant. And then when somebody's being ignorant, you're just like, okay, now what do that mean? You know what I'm saying? Because it's like, there was so much history to that word I was watching. I wish I could remember the guy's name, but he broke down the whole thing. History of that word and a couple of other phrases that unfortunately, in American culture, we don't even think much of people will just say it. You know what I mean? You don't even know what it's attached to. So it's like, I just want us to be able to have the dialogue. Obviously, you can't speak on what you're not affected by. Like, when it come to black, I'm gonna tell you right now, you know, but if I'm not Asian American, I don't know the root of those things. So it's not really for me to speak on. So I'm taking your lead, you know what I'm saying, and backing that up.

[B]

And, hey, I remember that word being thrown at me in first grade on the bus because I was the only Filipino. And it just. It just took me to a place because, you know, I think I suppressed it so far that, you know, being fat and Asian was. Is just already cards stacked against you. But I think being an entrepreneur and also an influencer, I could. I can empathize with what other people are going through. I'm sure when you see other celebrities or actors go have their laundry aired.

[A]

Out in the media, it's like, again, you know, you want to give grace, just like you expect to get grace. And it's good when it happens, because then we all learn, and everybody can learn and not make those mistakes, and we can change our language.

[B]

Yeah.

[A]

Now, before influencer is even a job title, you were part of the original class of YouTubers, you know, okay, thinking it back to your first videos, like, do you cringe? Are you living, like, what do you think when you look back at them.

[B]

I'm proud. I'm proud. You have to have this, like, sense of Delulu, and you just have to own it. Because I don't think I would have been able to get here had I not had each and every video.

[A]

Yeah.

[B]

You know, so I think when I looked at my channel once upon a time, I remember it saying, you've reached 400 million views. And I was like, damn, that's a lot of views. And so for just being selfie made on YouTube and to leverage that into something bigger, with impact, with purpose, and still have a sustainable career, to have moments like this with you and to share my voice, I don't take it for granted.

[A]

Do you feel like youtubers of our generation or even influencers of our generation get the credit they deserve currently? Or. I mean, maybe it's something that could keep happening and growing over time, but do you think people really understand the impact and the change that happened then that you all created?

[B]

You know what? There's so much on the Internet now. I think it's so faded in the background to get this credit, but I was watching Naomi Campbell's YouTube channel yesterday, and I remember I launched her YouTube channel with Derek Blasberg had connected me to Naomi Campbell. And I was watching her, and I'm like, dang, come on, Naomi. And she'll text me for makeup, and I'm just like, what is my life? But to see how she's, like, you know, dived into YouTube and really own it. After our first YouTube video collaboration for her first ever YouTube channel, it was really, really cool to see.

[A]

Yeah, I mean, it is really cool. And it's also really cool to see how things keep changing and then, you know, you keep evolving with it, whether it's, you know, YouTube, TikTok, podcasting, or hosting a Snapchat show. What is some. I mean, it's everything still. You still on point with it. What is something you learned from the medium, like Snapchat or YouTube, that you feel, like, shifted how you show up?

[B]

You know, I think, like, the dark arts of digital and social media is almost like an anthill. Have you seen one of those videos where they pour, like, metal into an anthill and then they. They take the sculpture out and it's like this. Immersive.

[A]

Yes.

[B]

And it's just tunnels and tunnels and tunnels. I think that's what social media feels like. There's endless pathways to multiple ways of posting. I think Instagram, between, like, highlights and stories, reels, carousels going Live. I think it's like 18 ways to pose.

[A]

Oh, my gosh. Going live. That's one I haven't really tapped you into. But, Mother. Going live.

[B]

Yes.

[A]

It's a whole nother underworld. And then going live on Instagram is totally different from going live on TikTok.

[B]

Yes. It's crazy. It's endless. It's endless.

[A]

Yeah. What do you think? There's something that creators. I don't want to say get wrong, but. Yeah. What is some advice that you would give to current content creators to really level their game up and really make it a business, baby. This is Icky Palma.

[B]

Yeah.

[A]

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[B]

All.

[A]

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[B]

You know, seeing, seeing you how like you're so charismatic and you're on the carpet and I tell these creators that I mentor you can. You have to treat social media like a room and you can't expect the algorithm to favor you. You have to work the room like Keke Palmer at the Met Ball, baby. Okay. Cause eventually when you shake everybody's hand and you get in everybody, the room will start to shift. You can't expect this main character Cinderella energy to just turn. And I think a lot of creators feel like they're feeding and feeding and feeding TikTok and they get frustrated. But baby, work the room. Don't be mad at but that the room is not tilting for you. Get to know who's commenting, get to know your peers and eventually once you get to know a little bit of your community and your following, the room will eventually turn.

[A]

And I'm wondering because there's so many ways obviously to do. You can't just work hard and work overtime. But then also we've seen such an influx of a lot of these feuds that are sometimes not even real feuds. It's like everybody is in on the feud because that's a way to push the algorithm or that's what I'm thinking at least. What do you think is the reason for this new culture of the YouTube feuding or the social media feuding? Or is it, is it just the marketing ploy?

[B]

It's yeah, I I, I would say so, in my opinion. But I feel like you have to. I feel like you have to really understand that it's not sustainable. Like these feuds are not sustainable. Drama is drama. But you really have to think about how can you create a sustainable relationship that will last you. I mean, to have surpassed 10 years of doing social media and to leverage it into a business, and also for you to continuously have a. You just have to have a good reputation. Doing these feuds and these fights is not it. The tabloids will be the tabloids. The drama channels would be the drama channels in the past. But that relationship and that, you know, heart to heart is gonna last you a lot longer.

[A]

And it's also so interesting because the relationship does change. You know, parasocial relationships, they don't stay the same. No relationship does. I mean, we were just talking about at the top of, you know, being always front facing. You were always so front facing. And then you were, you're, you've shifted your gear. You're about your business, you know, yeah, you were gonna show up, but you're really about your business. When you started to change that and was like, I'm gonna be more 100% one, you know, 1,000% into one size, were you afraid of you losing that visibility with your audience or changing your language with them or how you would connect them to this new phase of your life?

[B]

Of course. Of course. I thought I had to be like the Charlotte Tilbury or the Pat McGrath or, you know, the very commercial. But you, you know what it's like to be a Disney girl. You know what it's like to be on your P's and Q's.

[A]

That's right.

[B]

And my first collaboration with one side was with Disney and with Mickey Mouse, in fact. And so just to know that I have been able to be viable and valuable enough to even have an opportunity to collab with the Disney and the Mickey Mouse, it's huge.

[A]

Universal.

[B]

Yeah. You have to have this type of repertoire and rapport with your voice. And I think it's really important.

[A]

I just think it's so cool what you said because I do think sometimes in our culture we get caught up in what is cool or what is edgy or what is punk or whatever we think is the, is the, is the, the dope thing. And it's like, what's dope is you. What's cool is you. What's cool is everybody being able to touch what you do and owning your lane. Like there's, there's, we all Have a brand. Right. And it's like, own what your brand is. And I think that's something that I often really try to say, too, to the kids I talk to and the people that I talk to about development is like, don't try to be. You know, it doesn't matter. Whoever your inspiration was, you're inspired, but you don't have to be like them. You be your own self and you get in your corner and you make that work for you.

[B]

Was there a role in your career that you feel that you were given a direction and then you made it your own, since you're talking about your own? That was very different than where it ends, where you started in development and table reading versus, like, how it ended up like a character.

[A]

Yeah. You know, I did. When I did tlc, actually, me and the director, we wasn't really getting along too much. Not like that. You know what I mean? But it was just like some lightweight tension.

[B]

Yeah.

[A]

And I'm like, I'm doing the role how I think the role should be done. You know what I mean? Cause it was just like he would be giving me notes where it's like, you know, you know, you're acting too much like, you know, like Angela Bassett, and it's like, excellent. What does that mean? You know what I mean? I just didn't know where he was coming from. At the end of the day, I'm a Chili fan, okay? I know how to act up and act since I was nine years old. I done watch the videos, I done talk to. I'm in her house. I know what needs to be done. And. And sometimes people can't lead. People aren't like a director or the people that you work with in your films. I'm sure, you know, you know, in your business, they're gonna give you advice, but at the end of the day, you gotta know what you're doing. You gotta know what you're saying and why you're doing it. And that movie is one of my favorite projects that people have of me. They were like, you killed the chili roll. We love the role. And if I had let that man bother me, then I would've never gotten to that point. So, yeah, I mean, I've been in situations like that where I've kinda had to just take the wheel of my own and know that I'm gonna lead myself to the finish line. It's a part of it, I think, as an artist, as a creative. At the end of the day, if nobody has your voice, knows your voice or Knows your ability. You have to.

[B]

Yeah, yeah.

[A]

So that was crazy. That was such a. Sharon was going off. Okay, now, what is one beauty tip that you swear by that everyone else seems to sleep on?

[B]

I think baking. Baking. Like, I think in 2020 was the rise of, like, this clean girl, no powder, as a plus size man. And makeup coming from the drag queens and the full beat. There's no way. Some of us, most of us in hot climates can't live without a good powder. Yeah.

[A]

But I feel like you gotta know what you're doing. Because when I've done it, boo, sometimes I'm looking so, you know, relax. And it's like, you gotta what? Like, you gotta give me the key or the tip. Like, what makes it really pop? Is it your spray afterwards? Is it that, you know, giving me that one size spray. What brings me back to life, boo?

[B]

I think you have to use a sponge to set in the bake. And then we have a powder melt glass setting spray. It's brand new. It melts like the powder, like a dream. Because sometimes you can't just have powder and then set with Aunt Sal dawn right away. I think having that hydration is really important too.

[A]

Thank you for this tip. I knew you would have what we needed. Now, what is the biggest beginner mistake that you still see people make doing their makeup? Oh, my gosh, baby, this is icy poma. Yeah, y'. All, the holidays are coming up so soon. And you know what that means. We've got some serious shopping to do. But. But I'm not even stressing, okay? Your girl stays prepared. And I know exactly where I'm headed to make it all happen. At Ross, they always have what you need at the price you need at this hella expensive time of year. Yes, it's holiday decor. Like plates and candles to keep your home looking festive. It's gifts from toys to sweaters for everyone on your list. Whatever it is, it is all at Ross. 20 to 60% off other retailer prices. And we haven't even gotten to the looks yet. Between all these holiday gatherings, parties and dinner invites filling up on your calendar, you're going to need multiple fits for all these functions. And trust me when I tell you, Ross has got the range. Every single vibe you're trying to serve this season for every piece of the holidays and all for less. So take it from me, show up and show out this holiday season, period. Work your magic with Ross. The magic of the holidays has me in my full festive element. Between turning my home into a winter Wonderland, holiday shopping and traveling. I need to show up present and energized for all of these moments. Wanna know my secret? It's AG1, this daily health drink that combines all the good stuff. Vitamins, pre and probiotics, superfoods and antioxidants, and one simple, delicious scoop. I love that AG1 sources the best and highest quality ingredients they can find. Since making AG1 part of my mornings, I've noticed my energy levels are thriving and my digestion is improving. And these flavors, they understood the assignment. I live for the tropical blend, but they also have original berry and citrus options that'll have you excited to start your day. And get this, AG1 is dropping their best offer ever. Head to drinkag1.comkiki to get your welcome kit, vitamin D3K2 AG1 flavor sampler, and their new sleep supplement, AGZ for free, which has been a game changer for my nightly routine. That's just $126 in free gifts for new [e-mail] Kiki, your wellness routine is about to be that girl.

[B]

Beginner mistake is just like skincare. I think being an esthetician and having done so many facials, like, get into some skincare.

[A]

But what are we supposed to do? Patrick, first of all, moisturizer. Is it under eye cream?

[B]

Clean your face clean. Some people be going out and just sleeping in their makeup. Like my one thing. I don't care if I'm Liddy until like 5am I will go to Walmart and get me some wipes or micellar water and like REM remove the makeup.

[A]

We live for micellar water, don't we? Cause what is it? You know what I mean? It gets it off. But like, what the are you like? I don't know, but I love it. Okay, give us a product that you always splurge on and tell us the one you think we're all overpaying for.

[B]

Oh, my gosh. I think like, well, it could be skincare. Like skin both. Yeah, you can invest in skincare, but sometimes we get a splurge in the heritage brands. Yes.

[A]

Okay, now, what's a beauty trend that needs to be retired immediately?

[B]

Oh, my God.

[A]

The girls are about to be.

[B]

It's kind of going away, but Huda brought it back. Is the brows going up? The laminated. But I think it's tame now because people are brushing it out.

[A]

How do you feel about the thin brows? Cause that's becoming a thing now too.

[B]

I think it's cute if it fits your face. It's cute.

[A]

My brows could never quite get thick enough, so I said, woo, let's go thin.

[B]

Well, you're so gorgeous.

[A]

You do also have to go where you can go.

[B]

Yes. True, true, true.

[A]

Okay. What is something in the beauty world that we've all just accepted but you totally disagree with?

[B]

Oh, my gosh. I will just say, like the no makeup makeup, I think we're now embracing. I think being an esthetician, I have my esthetician face and then I have my full beat red carpet. Patrick Star beat my one size face. But I think this no makeup makeup is, is gorgeous. We've learned to embrace it, especially with those who want that natural look.

[A]

Yeah, yeah, I like it too. But I do love a two toned moment. You know, if I'm at Disneyland and we're walking around, no face makeup, but if I'm on the carpet, baby, she's beat now. One size was born. And when I was learning this, I didn't even realize it, but one size was born from realizing makeup could be one size fits all when clothing couldn't. And I mean, what did you. How did you come. Was this something that just came to you or like, how did you find that? Cause I love that, that sentiment.

[B]

I was shopping with my, my best friend Ronnie in the mall and my makeup artist and he was like, let's go hiking. And I was like, okay, we'll go hiking to Runyon, do the LA thing. And I, I went to get some, you know, athletic clothes, whatever that is, and they didn't have my size. They didn't have my size in the mall. And I was like, damn, like. And I was just sitting there, he was shopping and doing his thing, and I was like, you know what? I can buy? I can buy makeup because makeup is a one size fits all called my lawyer, trademarked it, tweeted it, just so it was out there because you and I coined it. And I, you know, owned all the rights in different countries, different categories, beauty, wellness. And I just sat on it since 2016. And then later, after I had an opportunity to have the brand, I said, I think this is the mantra. Makeup is a one size fits all. Turned it into the brand name one size. And it's been a part of our ethos ever since.

[A]

Oh, I love that so much. I mean, what's one decision that you feel like you made early on? That was risky but really paid off.

[B]

I think launching in the pandemic, we launched in 2020 and Sephora was like, we want to launch with you rare beauty and Makeup by Mario. You're the three big brands of 2020. And I was like, well, this is. This is scary. You know, there's Selena Gomez, Mario Dedivanovic, and then Patrick Stark. And I was like, you know, well, I'm digitally native, so I think I know how to pursue and approach marketing and go to market with being digital. And so it worked in our favor to really lean into what you know versus lean in to something that you don't know and don't have, because having a lot of that pressure and trying to be something that you're not can actually be your demise. So I said, let's do YouTube. Let's do Instagram. Let's eventually do TikTok. And so leaning into that, knowing influencer marketing, I knew how to pay the girls and the influencers. So negotiating these brand deals and leveraging their voice and putting them in campaigns just created such a stir. And then 2023, the brand had just blew up because of until dawn, our waterproof setting spray from Ariana Grande to Beyonce and Run in the Rain. It's just so surreal that a product that no one believed in, Sephora didn't believe in that product. They said, until what? Until dawn.

[A]

Until dawn.

[B]

Dawn, yes, until dawn.

[A]

The hell?

[B]

Don't you get that it was waterproof, that they didn't get it? So I asked my mom. I was like, hey, mom, can you feel me jumping in this pool with my little airport wig? We all have an airport wig. Okay? So I had my little airport wig with my little headband, and I dumped in the pool, headband attached. Okay. Yeah, that was me, My little Kris Jenner, my little airport wig, sacrificed her for the TikTok. And then it blew up, and then I did it again in Coachella, and then it just started getting traction. And, you know, that's what we were saying earlier. You have to really believe in what you believe when it comes to, like, your brand and own it. And there are always gonna be challenges where people wanna defy your ideas or defy your choices.

[A]

Yeah. But, you know, you. And I think that's the main thing I'm hearing for you. Like, I know my voice. I know what I'm capable of. I know what I can make work. And I see the vision. A lot of people don't realize, like, baby, you the one that got the vision for you more than anyone else does. And so if you don't push it and you don't follow through on it, then it's not gonna happen. But you're also not Afraid to shift gears and take advice or just to take crit. Because, I mean, last year, Glorita made a redemption video reviewing your foundation after, you know, where she talked about the disappointment of the colors, and you immediately went back in and changed. I mean, so talk to me about that in that moment. And obviously, it was really impressive and impactful for everybody to see that you care that much.

[B]

Yeah, I will say that. You know, I tell everyone this brand one size wasn't built in the boardroom. It was built in the comment section. So I feel like. Like being so digitally native, everything moves so fast. You know, I know we had a launch that wasn't as great, and it was our first one in Complexion, so we just knew to invest heavy, do our research and development, and own it and just take feedback, Inviting influencers in, inviting makeup artists in to get that feedback.

[A]

I mean, those powders are absolutely insane. I mean, the colors. I'm a big fan of the product. I've always been a fan of yours. You know, I've been a big fan of the product, and so, yeah, I really appreciated that. Okay, well, I had a blast speaking with you, and we gotta play a game. I play a game with all my guests. This one's a beauty trivia game where the right answers will keep you flawless. So we're talking rapid fire questions, makeup slang, pop culture, glam, and iconic mug moments. And, I mean, you know your stuff, right, Patrick?

[B]

I guess. Yes, yes, yes.

[A]

Okay, let's get into this beauty iq. First up, what's the difference between baking and caking?

[B]

Oh, my gosh. Baking. You have to press it. The hill in your face. Caking is, I think, when you're doing light layers and you're not pressing in, so all the layers become more fluffy. So you really have to press it in the skin. One with the skin.

[A]

That's what baking is.

[B]

Yes, yes, yes.

[A]

And then caking is when it's just.

[B]

Yeah, it's just. It's just so many light layers that just get too cake.

[A]

Correct. What iconic makeup artist created the glass skin look on the Runway? Pat.

[B]

Hey, Mother.

[A]

Mother.

[B]

Mother McGrath. Yes.

[A]

Okay. What does it mean when someone's makeup is beat to the gods? Aw. That's you. No, this is you.

[B]

Like, timeless, honey. Timeless.

[A]

What sign are you, Patrick? I. They said you was gonna ask me.

[B]

I'm.

[A]

Or Scorpio, my evil twin. You know, I feel like Virgo and Scorpios are twins. Like, we're the same, but, like, Scorpios.

[B]

Are more Filipino Scorpio. So I call it a flavor.

[A]

Period. Period. Okay, name three drag queens known for their iconic mug.

[B]

Oh, my gosh. Miss Fame.

[A]

Okay.

[B]

I will say Ryla, Chachki, and Gottmik.

[A]

Okay. These ain't on our list, but I trust you more than our list.

[B]

Okay. They're like signature and staple. Yeah. Yes.

[A]

Okay. What is a cut crease?

[B]

Cut crease. You carve the eye with concealer. Very 2016. So it's giving that. We don't do that nowadays.

[A]

Oh, my gosh. Why do the girls. It's so crazy how it went from being timeless to being aged, right? It's like, girl, are we into the vintage or not?

[B]

Right?

[A]

Anyway, who famously wrapped. This is so funny. Who famously wrapped my lip glosses?

[B]

Popping lil mama.

[A]

Okay, this is a silly one. I don't know why. Okay, true or false? Lip liner can double as I like.

[B]

Yes, true.

[A]

Period. Name three celeb makeup artists with their own lines.

[B]

Oh, my God.

[A]

You can name yourself.

[B]

Okay. Patrick Starr. Alex Mayo. Lizzo's makeup artist. And Etienne Ortega.

[A]

Oh, my gosh. Yes. Etsy.

[B]

Shout out to them.

[A]

Shout out to them to the worlds. Okay, which foundation trend used two drastically different shades for contour and highlight and left people looking packaged?

[B]

2016. Yep.

[A]

We have 2015. 2016. Guilty, guilty. Yeah. Yeah. It's crazy what we think is cute, you know, when we think it's cute. You know what I mean? It's like, I wonder what we gonna look at our faces and think now.

[B]

Yeah, I think that, like, what's wrong with it?

[A]

I think.

[B]

I think that all the time. Like, how was I getting gigs in 2016? Like, in that way.

[A]

It's so crazy in fashion, too. It's so funny. We was all just whatever that is. Okay, true or false? Using hairspray to set your makeup was a real trend.

[B]

Yes, true.

[A]

Yes. I had it happen to me multiple times. Really? And I wasn't really mad. It worked. Okay, what product was once known as ashy in the flash, but is now reformulated and celebrated? What product?

[B]

HD powder.

[A]

It's similar. Banana powder.

[B]

Oh, banana powder. Yes.

[A]

You remember.

[B]

Yes.

[A]

You gotta just use it, right?

[B]

Yes.

[A]

It's tricky. She's a trickster.

[B]

It is. It is.

[A]

What's the difference between a matte Matte and satin lipstick finish?

[B]

Matte is just dry. Satin has a little bit of that sheen.

[A]

Yeah, yeah, yeah. Okay, who coined the term smize?

[B]

Ms. Tyra Banks.

[A]

Yes. I love Tyra so much. I really want her on the show.

[B]

Yes.

[A]

She's just so everything. Okay, last one. How can you tell when your makeup has expired? This is a good health one.

[B]

You gotta look on the label on the back. There's. There's a little. There's a little icon. It says like number and M. It'll say like 12. M. 12 months or 6 months. 24 months, 36 months. Child, we need to go look in your bag.

[A]

This is dangerous. What's the longest it can last?

[B]

Whatever the number says on the back of the label, girl.

[A]

Would you think it'd be as long as three years? No. Hell no. Patrick, you are in fact a star, and I'm so happy to have you on the show.

[B]

It's so good to.

[A]

To hang out and talk with you.

[B]

Thank you so much.

[A]

What a special conversation, y'. All. I love Patrick and he proved that being bold, loud and unapologetically you is the real power move. Whether it's building an empire, rocking a full beat, or walking into every room like you belong. Taking up space is the assignment and confidence, baby, that's the best glam of all. See you next time. Cause you know it's your girl, baby, this is. This is Kiki, baby. This is Kiki Palmer. Yeah, baby, this is Keke Palmer is hosted and executive produced by me, Keke Palmer. Lucas Siegel is our post producer. Our producers are Lauren Hampton and Molly nestor. Hilary Estee McLaughlin is our executive producer. Producer production services provided by Evolution Media. Our original theme song was written and performed by me, Keke Palmer for Team Kiki. My producer is Sharon Palmer for Wondery. Our managing producer is Olivia Fonti. Senior managing producer is Nick Ryan. And our executive producers are Emily Feldbrake, Erin o' Flaherty and Marshall Louie. Hello, I'm Matt Ford. And I'm Alice Levine. And we're the hosts of Wondry's podcast, British Scand. In our latest series, Michelle Mone, we tell the story of a woman from.

[B]

Glasgow who Left School at 15 and devised an idea.

[A]

A next level bra that remoulds the cleavage. An uplifting story which gives you a real boost. I hate myself. She moved from business to politics.

[B]

And when Covid hit says she knows.

[A]

A great company to supply PPE and the company PPE MedPro made millions of pounds of profit from the contract.

[B]

I own a lot of the equipment. Equipment was unusable.

[A]

Oh, a minor detail. And having said that, she had nothing to do with that profit. Repeatedly. She then goes on national television and says that ho and her children are actually in line to receive nearly 30 million pounds as a result of it. To find out the full incredible story. Follow British Scandal wherever you listen to podcasts or listen early and ad free on Wondery plus.