In this season 3 episode of Back of the Napkin, Paulo Hutson Solórzano, owner of A Medida Communications in Chattanooga, TN, talks the importance of cross-cultural inclusion, overcoming self-imposed barriers to networking, and the power of tooting your own horn.

From superheroes to how couples fell in love to the inspiration behind a small business, many people find origin stories fascinating. For Paulo Hutson Solórzano, owner of A Medida Communications in Chattanooga, TN, his story begins as the son of missionaries in rural Nicaragua. He believes the early life lessons of being active in his community and finding a way to make a difference for those around you impacts how he operates a small business and the projects he takes on.

Building Bridges with DEI

Since opening his business as a cross-cultural marketing and advertising agency in 2015, Solórzano has established an impressive client roster, featuring government, non-profit and corporate clients. While varied, his client roster is also uniquely connected through Solórzano’s focus on celebrating the diversity, equity and inclusion (DEI) that enriches communities. The mission of A Medida is creating inclusivity by working across diverse markets, to maximize mainstream resources and reach. Read More ...