Podcast
Badass Softie
Hosted by Dr. J.J. Peterson · EN
A Badass Softie is unapologetically ambitious and leads with heart. Ambitious and kind. Fun and driven. Powerful and deeply human.
Badass Softie, hosted by Dr. J.J. Peterson, is a podcast that challenges the false choice leaders are too often given: be strong or be compassionate. The world doesn’t just need more leaders — it needs leaders bold enough to make an impact and compassionate enough to make it meaningful. Each episode pulls back the curtain on leaders, creators, and innovators who are rewriting the rules of what real leadership looks like. You’ll walk away with stories, insights, and practical takeaways that show you how to lead with both strength and softness — the very definition of being a Badass Softie.
Subscribe and step fully into the kind of leader the world is waiting for.
11episodes
Episodes
Newest firstAll episodes
What If You Had Nothing To Prove?
5d ago00:41:19Tap to summarizeWhat if the pressure you're carrying isn't coming from your workload, your business, or the world around you? What if it's coming from the belief that you still have something to prove? Dr. J.J. Peterson sits down with leadership coach and author Angus Nelson to explore why so many ambitious leaders feel exhausted, stuck, and disconnected from themselves despite achieving the very things they once thought would bring confidence and peace. Together, they unpack the hidden stories that drive our decisions, the permission we're constantly seeking from other people, and how chronic stress keeps us trapped in patterns of proving, performing, and pushing harder. Angus shares why nervous system resilience isn't really about managing stress—it's about reclaiming agency, challenging the stories that no longer serve you, and learning how to lead from a place of internal freedom rather than external validation. For anyone who has ever felt like success should feel better than this, this conversation offers a different path forward. What This Explores Why high achievers often feel like they still haven't done enough The hidden connection between self-permission and leadership How old stories shape the way we respond to pressure and uncertainty Why external success rarely resolves internal insecurity What it means to have nothing to prove—and why that's real power How to stop waiting for validation and start leading from conviction Mentioned In This Episode Get a copy of Angus Nelson's book "Neuro Resilient Leader" at https://angusnelson.com/freebook Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod Website: https://www.badasssoftie.com
Transcribe →People Experience You Before They Hear You
2w ago00:43:30Tap to summarizeMany leaders want their work to speak for itself. But whether we like it or not, people start forming opinions about us long before we ever say a word. Dr. J.J. Peterson and stylist and brand strategist Toi Sweeney explore the tension between authenticity and intention — and why showing up thoughtfully doesn’t have to mean hiding who you are. Together, they unpack why presence shapes trust, how color and clothing influence perception, and why the things we often try hardest to tone down about ourselves may actually be the clearest signal of who we are. Because leadership isn’t just heard. It’s experienced. What This Explores Why people form impressions faster than we think The tension between authenticity and expectation How presence affects trust, credibility, and connection What color communicates psychologically Why intentionality is different from vanity How to stand out without losing yourself Share this with someone who’s learning how to show up more fully as themselves instead of shrinking to fit the room. Mentioned In This Episode Toi Sweeney: https://toisweeney.com Secrets of a Well-Dressed Brand: https://toisweeney.com/book Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod Website: https://www.badasssoftie.com
Transcribe →Why Great Businesses Still Get Overlooked
3w ago00:35:33Tap to summarizeSome businesses do exceptional work and still struggle to stand out. In this conversation, Dr. J.J. Peterson sits down with Julie Firth and Sonya Whittam, founders of Story22, to explore the hidden gap between the value a business delivers and the way customers actually experience it. They talk about why so many growing companies accidentally start blending into the market, how businesses outgrow their messaging without realizing it, and why thoughtful customer experience has become one of the strongest competitive advantages a leader can build. The conversation also explores the connection between StoryBrand and Unreasonable Hospitality—and why clear messaging means very little if the experience behind it doesn’t make people feel seen. Because customers rarely remember perfect transactions. They remember how your business made them feel. Join us on June 10th and 11th in London for our two-day intensive workshop - Become the Obvious Choice! - https://www.story22.co.uk/storybrand-unreasonable-hospitality-workshop-in-london-2026/ What This Explores Why great businesses still get overlooked When your business outgrows its messaging Why customers don’t always feel what makes you different The gap between marketing promises and customer experience How thoughtful service turns customers into advocates Why people remember businesses that make them feel seen Continue The Conversation If these ideas resonate, Dr. J.J. Peterson has explored both of these frameworks more deeply in previous conversations: If You Confuse, You Lose Why clarity is one of the most overlooked forms of service in business. Why Good Service Isn’t Enough Anymore (and What To Do Instead) A deeper look at why memorable customer experience creates loyalty long after the transaction ends. Mentioned In This Episode Story22 Building a StoryBrand by Donald Miller Unreasonable Hospitality by Will Guidara Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ Website: https://www.badasssoftie.com/
Transcribe →You Don’t Have to Perform to Be Seen
4w ago00:38:21Tap to summarizeYou can know your work helps people and still feel weird promoting yourself. The pressure to stay visible, market yourself online, and constantly talk about what you do can quickly start to feel performative, especially for leaders who care deeply about authenticity. In this episode, Dr. J.J. Peterson sits down with Heather Adams to talk about why so many thoughtful leaders struggle with visibility, and how to grow your influence without losing yourself in the process. After decades of helping authors, founders, and entrepreneurs build their platforms, Heather has seen how easy it is for people to believe they need to become louder or more polished in order to succeed. They explore the difference between visibility and performance—and how showing up honestly can become an act of service instead of self-promotion. What This Explores The difference between visibility vs. performance Why you don’t need to become louder to grow your influence The pressure to market yourself online without losing yourself Why trying to copy other leaders often backfires How to “baby step” into visibility in a way that feels authentic Join Heather's upcoming Substack Strategy Workshop: Clarify Your Message, Map Your Content & Create Your Launch Plan. Learn more here - https://choicemediacommunications.com/substack-strategy Mentioned In This Episode Choice Media: choicemediacommunications.com Instagram: instagram.com/heatherdixonadams Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ Website: https://www.badasssoftie.com/
Transcribe →Maybe You Don’t Need More Discipline
May 400:35:39Tap to summarizeWhat if the problem isn’t discipline — but understanding how your brain actually works? In this conversation, Dr. JJ Peterson sits down with licensed therapist and co-host of the Something Shiny ADHD Podcast, Isabelle Richards, to explore how ADHD, neurodivergence, and what Isabelle calls being “neuro-spicy” can shape the way people lead, make decisions, manage pressure, and move through the world. Together, they unpack the difference between self-discipline and self-awareness — and why many leaders spend years trying to force themselves into systems that don’t actually fit how they think or function. This conversation reframes accommodations not as weakness, but as self-understanding in action. What You’ll Reflect On Why some people thrive under pressure but struggle with everyday decisions How ADHD and executive functioning differences can affect leadership and work The role shame plays in productivity, motivation, and self-worth What “meta-awareness” means and why it matters How leaders can create more psychologically safe environments Why understanding your needs can be more powerful than pushing harder For leaders navigating pressure, burnout, or the feeling that simple things shouldn’t feel this hard, this conversation offers language, clarity, and a more compassionate way forward. Resources Mentioned Download the ADHD Focus & Flow Finder to better understand the accommodations that support how you work best: https://www.somethingshinypodcast.com/finder Explore more conversations from the Something Shiny ADHD Podcast: https://www.somethingshinypodcast.com If this resonates, share it with someone who may be trying to succeed while quietly fighting the way they naturally work.
Transcribe →Why Some Experiences Stay With You
Apr 2700:28:24Tap to summarizeMost experiences don’t stay with you. You go to a conference, an event, a workshop, and within a few days, most of it is gone. Not because it wasn’t good, but nothing made it stick. Dr. J.J. Peterson sits down with Matt Ford, experiential marketing expert behind activations for Adidas, Cartoon Network, and HGTV, to talk about the part most leaders overlook: what actually makes an experience stick. They get into why small details often carry more weight than big production budgets, how core memories form, and why most experiences lose their impact right when people walk out the door. What This Explores What experiential marketing looks like beyond big brand activations Why certain moments stick—and most don't What makes an experience feel worth it How to extend the connection instead of starting over every time Experience design without a big budget If you’re leading client work, hosting events, or building something where people show up in person, this is the part that determines whether they come back. Mentioned In This Episode Collab Experiential: https://www.collabexperiential.com Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ Website: https://www.badasssoftie.com/
Transcribe →How to Succeed Without Losing Yourself (What No One Tells You)
Apr 2000:37:00Tap to summarizeWhat happens when you get what you wanted and it doesn’t fix what you thought it would? You can spend years working toward something, only to realize it doesn’t feel the way you expected. In this episode, Dr. J.J. Peterson sits down with Al Andrews, founder of Porter’s Call, to talk about what success actually does to people—and why it doesn’t always bring the fulfillment we expect. After decades of working with artists at every level, Al has seen the patterns of how success can isolate, identity can drift, and how easy it is to lose yourself while building something big. They explore what it takes to stay grounded, close the gap between who you are and who people think you are, and lead in a way that doesn’t cost you your relationships or your sense of self. Because the goal isn’t just to succeed, it’s to stay yourself while you do it. What This Explores Why success can feel empty—even when you get what you want The gap between your public image and your private life How isolation shows up as you grow What it means to “share your stage” as a leader How to lead with both strength and vulnerability If this resonates, share it with someone who’s building something meaningful and trying to hold onto who they are in the process. Mentioned In This Episode Porter’s Call: https://porterscall.com Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ Website: https://www.badasssoftie.com/
Transcribe →Why Selling Feels Uncomfortable for So Many Leaders
Apr 1300:28:40Tap to summarizeSelling shouldn’t feel like pressure, persuasion, or pretending to be someone you’re not. But for a lot of leaders, it does. In this episode, Dr. J.J. Peterson sits down with Bob Burg, co-author of The Go-Giver, to unpack why so many people feel uncomfortable with sales—and how a simple shift in perspective can change everything. They explore what happens when you stop trying to “get” the sale and start focusing on creating value, building trust, and actually helping the person in front of you. Because the problem isn’t selling, it’s how we’ve been taught to think about it. What This Explores Why so many leaders feel resistance or discomfort around selling The belief systems that shape how we show up in sales conversations The difference between trying to convince vs. trying to serve What it actually means to “provide value” (beyond just your product or service) Why people are often willing to pay more for a better experience The difference between price and value—and why it matters If this perspective resonates, share it with someone who has ever felt that tension—the pull between wanting to serve and feeling like they have to sell. They may not need better tactics. They may just need a better definition. Mentioned in This Episode The Go-Giver by Bob Burg & John David Mann: https://thegogiver.com/the-go-giver The Go-Giver Sells More by Bob Burg & John David Mann: https://thegogiver.com/the-go-giver Website: https://burg.com Substack: https://bobburg.substack.com The Speed of Trust by Stephen Covey: https://speedoftrust.com Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod Website: https://www.badasssoftie.com
Transcribe →Why Your Message Isn’t Landing (Yet)
Apr 600:21:45Tap to summarizeSo many leaders feel like they’re saying the right things… and still not being heard. They create content. They follow the strategies. They build what they’ve been told will work. And yet—something doesn’t land. In this conversation, Dr. J.J. Peterson sits down with Macy Robison, a strategist behind the resonant thought leadership system, to explore why that disconnect happens—and what to do about it. Macy has spent years helping experts, authors, and entrepreneurs translate their ideas into messaging that actually resonates. Not by teaching them to be louder or more polished—but by helping them align how they communicate with how they naturally think, express, and lead. Because the truth is, not every voice is meant to show up the same way. Some leaders create transformation through speaking. Others through writing. Others through guiding experiences or solving problems in real time. And when you try to force yourself into a format that doesn’t fit, your message doesn’t just weaken—it disappears. This conversation unpacks the hidden reason so many messages fall flat, why traditional marketing tactics don’t work for everyone, and how understanding your natural communication style can completely change how you build your business and connect with others. It also challenges a belief many leaders quietly carry: that there’s a “right” way to show up. There isn’t. There’s only the way that actually works for you. If you’re curious how you naturally show up and communicate, Macy’s assessment is a powerful place to start: https://macyrobison.com/quiz What This Explores Why your message can be strong—but still not resonate The hidden mismatch between your voice and your strategy Why some marketing tactics feel ineffective (even when they work for others) Different ways leaders naturally communicate and create impact How to translate “in-the-room” magic into content that connects
Transcribe →Why Great Leaders Don’t Try to Eliminate Tension
Mar 3000:27:46Tap to summarizeDr. J.J. Peterson sits down with designer, strategist, and storyteller Justin Ahrens to explore a part of leadership most people try to avoid: tension. There’s a natural pull to resolve things quickly—to choose a side, simplify the path, or chase clarity. But some of the most meaningful leadership doesn’t come from eliminating tension. It comes from learning how to stay present inside it. This conversation moves through the reality of holding competing priorities at the same time—the weight of doing meaningful work while navigating everyday responsibilities, the balance between ambition and humanity, and the challenge of staying grounded in a world that keeps speeding up. At the center of it all is a simple but difficult idea: the work itself isn’t what makes it meaningful. It’s how you show up while doing it. What This Explores Why tension isn’t something to fix, but something to pay attention to The difference between “important work” and meaningful leadership How to stay human while still pursuing ambitious goals What it looks like to lead with curiosity instead of certainty The role tension plays in growth, awareness, and better decision-making This conversation may resonate with you if you’ve ever questioned whether you’re doing the “right” kind of work, or felt the pull between who you want to be and what’s required of you. If it does, consider sharing it with someone who’s navigating that same tension—quietly trying to lead well without losing themselves in the process. Mentioned In This Episode Book: Be HumanKind: https://www.behumankind.today/ At The Table: https://www.atthetable.is/ Podcast: Running Aherns (Dr. J.J.’s episode): https://www.runningahrens.today/podcast/when-your-story-changes-how-jj-and-jamie-rebuilt-life-love-and-home Follow Badass Softie Instagram: https://www.instagram.com/badasssoftiepod/ Website: https://www.badasssoftie.com/
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