183. Baking it Down - No

Summary

Episode Summary: Baking it Down with Sugar Cookie Marketing 🍪
Episode 183: "No"
Release Date: October 22, 2024

In Episode 183 of Baking it Down with Sugar Cookie Marketing, hosts Heather and Corrie Miracle delve deep into the often daunting topic of rejection in the baking business. This episode not only offers valuable insights on embracing "no" as a pivotal element for growth but also touches upon effective content creation strategies and upcoming community events.

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1. Celebrating Milestones and Community Triumphs

The episode kicks off with Heather and Corrie reminiscing about recent milestones, including their Facebook group's fourth birthday. Corrie shares a humorous anecdote about the group's most famous creation—a massive 11-inch Christmas cookie tree.

Corrie (01:24):
"It's the most famous cookie I've ever made. It always comes to home and then rest of December people will be like, oh, I found this in a group about real estate news channels."

This story highlights the group's vibrant community and the viral potential of their creative baking endeavors.

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2. Embracing Rejection in Business

The core of the episode revolves around the theme of "falling in love with rejection." Heather and Corrie discuss how rejection is an inevitable part of any business and how reframing one's perspective on "no" can lead to significant growth.

Heather (03:40):
"Falling madly in love with rejection will level up your business. Because sometimes when we hear no, it takes us to our knees."

They emphasize that "no" should not be viewed as a personal affront but rather as a stepping stone toward improvement and future successes. Through personal stories, such as Corrie's encounter with her grandmother critiquing her cookies, they illustrate how internalizing rejection can impact one's business demeanor and confidence.

Corrie (04:27):
"But being told no in business should be, and I challenge you, this should be the sweetest word you ever hear."

The hosts urge listeners to develop thicker skin and view each "no" as an opportunity to refine their offerings and approach.

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3. Listener Engagement: Content Creation Questions

A significant portion of the episode addresses listener questions, particularly focusing on content creation and marketing strategies.

Listener Question (40:00):
Deb from Texas asks:
"Will a digital camera really make me more sales providing I have good content?"

Heather and Corrie delve into the debate between using high-quality digital cameras versus smartphones for creating engaging content. They acknowledge the advancements in smartphone photography but also recognize the unique advantages that professional cameras offer, such as depth of field and better handling of lighting.

Heather (41:50):
"If you have a camera with an F stop that's lower, which creates that blurring effect or the bokeh effect, there's a place for that and there's a place for the iPhone and mixing both together in two different content buckets."

They advocate for a balanced approach, suggesting that leveraging both tools can maximize content quality and emotional engagement.

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4. Strategic Content Buckets for Maximum Reach

Building on the content creation discussion, Heather and Corrie explore the concept of "content buckets"—categorizing content to target different audience segments effectively.

Corrie (43:29):
"The better answer is use both [smartphone and camera]."

They recommend diversifying content types to cater to both casual followers and serious bakers seeking in-depth tutorials. By doing so, bakers can engage a broader audience without diluting their message.

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5. Upcoming Event: The Vendi Blendy

A highlight of the episode is the introduction and planning of their highly anticipated event, the Vendi Blendy. Scheduled to take place six weeks from the episode date, this event promises exclusive discounts, door prizes totaling around $10,000, and interactive live sessions.

Heather (58:03):
"It is on Black Friday which is November 29 this year, not her birthday thankfully."

The hosts discuss the logistics of the event, including pre-shopping live sessions and the incorporation of door prizes from various vendors. Corrie shares her excitement about the event's potential impact and the collaborative efforts with sponsors.

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6. Building and Maintaining a Positive Community

Heather and Corrie stress the importance of fostering a positive and supportive community within their Facebook group. They discourage negative interactions, such as public confrontations over "no" responses, and instead encourage constructive feedback and mutual respect.

Corrie (29:39):
"But if you wanna be a negative person, you're not gonna like me."

By maintaining this positive environment, they ensure that the group remains a valuable resource for bakers seeking advice and camaraderie.

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7. Practical Challenges and Takeaways

To reinforce the episode's main theme, Heather and Corrie introduce practical challenges for their listeners:

• Reframe Rejection: Actively seek out the word "no" in daily interactions and practice responding without emotional distress.
• Content Experimentation: Utilize both smartphone and professional cameras to diversify and enhance content quality.

Heather (39:31):
"Find it one time this week where you accepted no and you thanked them internally for it and responded accordingly."

These challenges are designed to help bakers build resilience and adaptability in their business practices.

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Conclusion: Cultivating Resilience and Growth

Episode 183 of Baking it Down serves as an empowering guide for bakers navigating the complexities of entrepreneurship. By embracing rejection, refining their content strategies, and actively participating in a positive community, Heather and Corrie provide a roadmap for sustained growth and success in the baking industry.

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Notable Quotes:

• Heather (04:18):
  "No. In a world where time is money, no saves you money."

• Corrie (10:29):
  "There's a TikTok trend right now. It's called getting comfy with rejection."

• Heather (21:13):
  "So no is a compliment. No is respect. It is a compliment."

These insights encapsulate the episode's essence, encouraging listeners to transform their perception of rejection into a catalyst for business enhancement.

Transcript

[A]

It is Tuesday and one month from our birthday.

[B]

Cory set one month till our birthday. People are like, I don't like when people celebrate the whole month. No, I'm a monther.

[A]

Cory's a monther. Usually the week of I'll get a text when I go see a movie.

[B]

I get a little crazy as we arrive.

[A]

We do. One time we were at a jewelry store and Cory was telling the poor, I think you're getting a ring resize. Like a wedding ring or something. Your fifth one. And the jewelry guy, we were like, it's my birthday. And he was like, would you guys like to try it on? Was it $100,000 ring?

[B]

It was 150,000.

[A]

And he was like, listen, I shouldn't do this. Like, I would think my hands are gonna do anything.

[B]

It was ginormous.

[A]

I couldn't pick my hand up.

[B]

We did get a weird. I said, I massage that.

[A]

Yeah. Fortunately, when Cory and I don't shower, we look like a happy couple. And they put us in the same massage room. But, you know, it's too awkward to be like, I don't know. I hate confrontation. Right. Like, weird. She's not the love of my life. So this is the sugar cookie marketing podcast. And Corey has an oddly good mood today. Let's hope we can continue that.

[B]

You know, I started off with Home by Michael Buble.

[A]

No, you can't reach a booblay starts your day. It will be happy. Doesn't he have a song called Happy? Oh, I think it's just an upper.

[B]

I love any of his holiday music coming up.

[A]

Are you already playing holiday music? Is your Christmas tree up?

[B]

No.

[A]

When will you put it up? The day after on the tree cookie. Here's a funny. And I'm gonna post this in the group as a freebie for you guys when Also, it's the fourth year birthday of Sugar Cookie Marking Group. Yesterday, October 21st. When we first started the group, Corey decides to make the biggest Christmas. It was a.

[B]

It was ginormous.

[A]

How many inches? Top to bottom, you have a piece of it.

[B]

I want to say it's 11 inches top to bottom.

[A]

The cookie was huge.

[B]

Yeah.

[A]

But the problem when you put a cookie, a large cookie in a white background, it looks small.

[B]

You could take. It looks like it could be two inches.

[A]

Yeah. I mean, I don't know if you guys know perspective is it's when you put a quarter next to something and say we all know the size of a quarter. So we anchor the quarter. This tree was massive. But in the photo it looked tiny. So Cory even took a photo with it with a ruler to prove it was big. Of course you can't use that. But anyways, we turned it into a like a, a poll. Like when you put up your Christmas tree and it was like November 1, mid November, it was like just a cute little thing.

[B]

Right.

[A]

We posted it to the cookie group and people were like, oh, can we share this? Yeah, absolutely. It ends up going internationally viral.

[B]

It's the. It's the most famous cookie I've ever made.

[A]

It's the most famous cookie. It always comes to home and then. But then rest of December people will be like, oh, I found this in.

[B]

A group about real estate news channels.

[A]

We're posting it.

[B]

I mean, listen, if you want me to sign your autograph after the podcast, I can, I can.

[A]

But please, everyone know that that tree is actually 11 inch cookie.

[B]

Nobody realized it was the most ugliest cookie shared that I've ever made in my life.

[A]

It did its job. So anyways, tell us what the group that is now for is about.

[B]

Welcome to our four year old group. It's only great because of you, but we are actually a spin off.

[A]

What about me?

[B]

A group? No, no, no. Me, me and them. It's a spinoff from a group on Facebook called the Sugar Cookie Marketing Group. What we thought was I love listening to podcasts, I love listening to them. Why I bake, but usually, you know, my hands are filled with flour. So I said instead of just having the group on Facebook, let's bring a podcast so people can listen and grow their business at the same time.

[A]

So a lot of the topics, if not all of the topics we talk about, are things that we see in this group. So taken from text form and put into audio.

[B]

Yeah. Whether it be marketing tips, tricks, know hows and uggies. Two more thought provoking things like what ifs.

[A]

It's always gonna be either about your business, your brain, or the vendor, or your bacon. So what we wanted to talk about today was falling in love with rejection.

[B]

I hate it.

[A]

Nobody likes being told no in businesses. We love to say it. Because you can see in the comment section of any thread where somebody says, what should I say to the client? People will love to type as I delete it. No, it's a complete sentence. It's not actually. But we're so quick to run to the no. Reject our clients, reject that budget, reject that request, reject that last minute order. But we don't honor the same.

[B]

We hate hearing it.

[A]

We hate hearing it.

[B]

We Think that we can tell people no when they bulk in our prices, but no one can tell us no when we both get there, right?

[A]

But being told no in business should be, and I challenge you, this should be the sweetest word you ever hear. Because no. In a world where time is money, no saves you money.

[B]

The reason why me and Heather got such thick skin with me.

[A]

You have thicker skin than me.

[B]

Do I?

[A]

I think you're like, yeah, you know, whatever. I think I'm like, oh, my goodness. I gotta go reassess my life choices real quick. I'll be back. Maybe I never asked a question I.

[B]

Know I'll get into. When we first started business, we to do hit the ground running with marketing.

[A]

There was so many nos. You want to hear? Now get into SEO. It should be called SEO because that's all you hear. We had to.

[B]

We. It's not like we had any prior clients. So we had to grow the business from the ground up. And that was built on the word no foundation.

[A]

It'll put hair on your chest.

[B]

When you started getting guesses, it was surprising.

[A]

Are you sure? Did you typo autocorrect? Did you like me? No. No. But falling madly in love with rejection will level up your business. Because sometimes when we hear no, it takes us to our knees. We question our self worth. I actually believe that taking no too personally is indicative of an internal problem of self doubt and a lack of self worth.

[B]

I do agree with that and I'm going to say case in point. This weekend, we were sitting at the dinner table with my grandmama.

[A]

There's a grandma, not the one that I live with. She's visiting.

[B]

She's visiting in town.

[A]

This other one.

[B]

This other one. Okay. I. I made cookies. I'm the baker. That's what I do. And last time I didn't bring them in and everyone was appalled. I didn't bring them. So I brought them this time. And they were very cute pumpkins. Passing them around the table, very cute. This grandmother looks me square in the face from across the dine.

[A]

Without skipping a beat, she says, I.

[B]

Don'T like your cookies.

[A]

She said it with that temperament too. While I was eating one, I was gone. I misheard her. And I was like, I'll circle back around. Like I was talking. I was like, nah, no way.

[B]

And I was like, well, they're not my body wild.

[A]

But Corey could make a decision. And I know immediately. She's like, I'll never bring cookies here again. That is the incorrect response. No.

[B]

But I want to say I'm so confident in my level of cookies that her comment didn't hurt me at all.

[A]

Because when you have Southworth, when you're sure of the value that you bring. No doesn't affect you.

[B]

I do need to clear this up for people listening. She likes harder broken dry cookies. So my moisture soft made with loved ones just work for her.

[A]

Needless to say, it entered the family chat immediately after it was uttered. But back to that note. When you have a lack of self confidence and that no hits you so hard, it's almost like you're.

[B]

It's saying the quiet part out loud.

[A]

I know the thought that you hoped nobody revealed. Someone said, no, I do not want to work with you. And they revealed this secret you knew, but nobody knew about that. You doubted yourself as well.

[B]

Yeah. So.

[A]

And you take that no so personally.

[B]

And it's easy to take it personally because a lot of times we are second guessing ourselves at every corner.

[A]

Because imagine. Okay. You know Corey and I like to position baked goods as products.

[B]

Yeah.

[A]

But when you position them as artwork. An extension of my creativity. An extension of my heart and soul. And someone says I don't like that, that's gonna hurt.

[B]

Right?

[A]

That is gonna hurt. So falling in love with no realizing that you're not everyone's cup of tea and there's plenty tea to go around. And no is just the jump point to a future yes. Whether it be with this client because you met their objections or a client that is a better fit for you. No is actually delectable.

[B]

Yeah.

[A]

So I did write a little bit. So I'm going to read about it. I pinned it in the group. None of you saw it. Nobody liked it.

[B]

I did. It was very lengthy.

[A]

It was long. I didn't give you a warning. Long. I was on post. Right? Yeah. You did not read it.

[B]

I didn't read it.

[A]

I said we. We're trained in business and in life. We've got to learn to madly fall in love with two little letters, N and O. But we're trained our whole lives to reject rejection. No one wants to be told no. It's gross. I even almost hate typing. The thought of someone not wanting us would send shivers up most of our spines. No's bad. No means you're wrong. No means you're not likable. No means someone chose someone else over you. No means you lost money. No means you lost a sale. No means you lost an opportunity. No is bad. But in the world of fighting for likes, attentions, follows friend requests and omen G Y. The smart business owner searches out the word no. Here's my Tinder profile for the word no. No means you've gotten your direct answer. You waste no time flirting with a maybe. You got a defined path forward and it wasn't the one you thought it was before the no. No means you know where your weaknesses lie. It's a map where X marks a spot to improve, and once you improve, you're more of a force to be reckoned with. No means less wasted time where you can get a client to get to the know as fast as possible. In a world where time is money, you've saved money through the time you can spend cultivating a new sale. No is actually kind. Hear me out. When someone says no, I don't think you are a good fit for my budget. That's an act of kindness. If someone tells you no, they're treating you with respect. Hearing no is hard, but saying no is also hard. Being an adult enough to dish out a no that's respectful. In a season where Casper haunts our business page inboxes. All too often in business, we have to tell a lot of people. No. No, we're not looking for a podcast guest right now. No, you're not great at Fit for the Vendee blending. No, I've had to delete your comment because it violated a group rule. Uh, no, you're not allowed to post that. And no, you're not allowed to sell there. I witness far too often when folks take no way too personally. They see no as an attack to the character, to their business, and specifically to their ego. Rejecting rejection is not the business approach that will make you money, but it will get your feelings hurt. The phrase it's just business. It's nothing personal. That's what no is. It's just business. It's not saying you're any less of a person. You cannot have a business without the word no. It's just not possible. No is inevitable.

[B]

Hmm.

[A]

So the faster you fall in love with the word no, the better your business will be. No is everywhere. No is guaranteed. It's delicious. Hearing no is just as amazing for your business as getting that yes, it is not bad. No is good business. So my challenge for you is to reframe how hearing no impacts you mentally and emotionally. Stop taking no personally.

[B]

Yeah. Did you know there's this TikTok trend right now? It's called getting comfy with rejection.

[A]

Okay. It's so funny. So I write this and in the comments, writes, so you've ever. I'VE talked about on past podcasts. The Happiness Lab podcast. Victoria said, yesterday, I was on a plane. I was listening to the Happiness Lab podcast. And she references the episode where the Krispy Kreme donut guy went and asked for the Olympic rings. This was years and years ago. He had joined a master class and they were supposed to get rejected 30 times in 30 days. He goes to Krispy Kreme and says, can you make the Olympic rings out of donuts with the colored.

[B]

Yeah.

[A]

Expecting that to be a no. But Krispy Kreme said yes. Right. But back to that challenge of rejection. So what are you seeing on TikTok?

[B]

The TikTok trend is people are so uncomfortable and so much anxiety around the word no that they are. The thing is to ask these questions where the no is the answer. So you almost like if you went to say you went to an ice cream trap and you asked for pancakes, like, it's going to be a no. But you hearing the word no and getting comfortable with someone looking at it and saying no. And like, at the end of the day, ice cream shop is not going to carry pancakes.

[A]

Yes.

[B]

But you are getting yourself used to hearing the word no, feeling rejected. You're not getting the pancakes, but you're not taking it personally.

[A]

So it's.

[B]

The more often you practice it. A lot of people are like, adverse to wanting to hear no. So you never ask the questions. You keep it to yourself because you're so worried about hearing it that you.

[A]

Take it so personally. If no is just another word to you, you'd be almost invincible in terms of sales and business. Because it'd be like, hey, so I have to put on my big no girl panties around the Vendee blendy. Because there's a lot of rejection. Hey, shop. A lot of people want you to sign up and they're like, yeah, yo nothing blossom gesture. Then the vendy blendy. Vendy blendy. So I'm receiving a lot of no's in October. October, October, no. And then it leads to like a now let's pretend we never wanted to hear rejection. With the vending blending, it's gonna be pleasant.

[B]

The vending blending will be two people.

[A]

Purchasing two people, two shops, one's the cookie bell. But when you man up and say no, that was option just as much as yes was and yes, why? I'd love everyone to be like, oh my goodness, why don't I sign up? I'd love to do this and I'd love to give away a million dollars in door prizes, no is kind of the expected answer. And I catch myself. The problem is we're preconditioned to hate the word no. The initial thought is. And the second thought, the business owner thought is like, that's absolutely an appropriate response. Thank you so much for considering us. Love to work with you in the future. If you ever change your mind. Thank you. Instead of like, well, I didn't even.

[B]

Like your cookie dough anyway.

[A]

You did. You blacklisted.

[B]

I think what made me good at no's was selling cars.

[A]

And like, okay, what do we think of car salesmen? They don't take no for an answer. Sleazy car salesman.

[B]

Yeah, they.

[A]

They won't accept rejection. They keep hounding me.

[B]

The reason why is because you're never supposed to take no as an answer. Because you have to say, well, what's the reason? What's holding you back from buying this car today? That's not a no. Well, it's the price.

[A]

Okay, well, let's work on the price we're accepting. Yeah. They search it out and they say, okay, no is just a preemptive maybe. Right. And that does go. And I almost wonder, like, you know the kiosk people that sell the hand soaps.

[B]

Yeah.

[A]

High. Almost. Would love to go through their onboarding process because they do not accept no. They'll. They'll get soap in your hand and not offer you water to wash that off so fast and make your handspin.

[B]

Yeah.

[A]

And it's that almost a superpower when you can take no as a bonus.

[B]

Yeah.

[A]

That is great. You say, thank you so much.

[B]

Almost thinking of no as now I can finally discover the reasons why it's not a yes.

[A]

The faster you get to know when. But I think we exist in this Saharan desert of maybes.

[B]

When someone says no. That much for cookies. Okay, that's a no. It's another way to say not a chance. So many bakers will run to their business page, how dare you go to my prizes. Listen, they're not saying no to your prices. They're saying yes to their budget because you don't fit in there.

[A]

Maybe the no. It's just a covert yes to something else. It had to be a no to you. Yeah.

[B]

So what you can do when you get that no and you know the objection, and it's called overcoming objections. Especially, we specifically did that in car sales.

[A]

You have to practice it because it's so hard to know the first thing.

[B]

I practiced it every morning.

[A]

Imagine practicing hearing no. It sounds so foreign. Yet in our businesses, we're told no constantly. And it was funny. Our little sister was trying to date this guy, and he was letting her down with ease. Gently.

[B]

Gently.

[A]

Yeah. And she just couldn't pick up that it was no. And she was retelling the story over the weekend. She was like, why didn't he just tell me no one last time? Then I would have gotten it. I said, he did. Three times, dude. We almost were, like, you know, so scared of no that we. We never, like, pitch the price soon enough because we're worried they'll reject it on the price. So we waste so much time trying to warm them up. There's the balance of, like, hey, here's the value. But there's also the timid work of not giving the price because you're worried they're going to say no. You're worried about the rejection. In a world where rejection, the Corey. And I say this like, I can't believe somebody would have asked that. And I said, corey, if you listen to the podcast, Rob, the guy I dated, he was like, if I asked him to start his jet, he could have told me no. Rob was in love with rejection.

[B]

Some people say, if you don't ask, the answer's always no.

[A]

So the answer's always no. And those people do have a superpower because, you know, and to give him more context, this guy I dated, we went to a air show, and the man said, well, just turn over. Just to start the engine on this plane is $200 just to get just the full uniform prime or whatever. And Rob's like, can you start it then? And I was aghast. I said, why would you have asked him? You put him in such a weird place because now he feels obligated to start it. And Rob was like, well, he could have told me no. You can tell me no. But if I never ask, the jet never gets started. And then I hear it boots up.

[B]

And just so you know, Rob was never invited back.

[A]

Right. So there is those people who really fall in love with Noah, and I hate to say it, they get a lot.

[B]

They get a lot because they're not scared of it.

[A]

Yeah. And in a business, okay, so this is typically how people get into baking. You're bored one Saturday. You think it'd be a fun hobby. You realize how expensive it is, so you have to start selling.

[B]

I think most people are asking you, and you're like, okay, I get.

[A]

But you didn't say, listen, I'm a business person, and I'm going to invest in a business. You are like, hey, this is just a fun Saturday project. And it took off and now people are asking me to bake. So we're not preconditioned, we're not training.

[B]

We're going in with the business mindset that knows our.

[A]

You didn't graduate from Cookie University and now you're ready to hear no. Instead, you're like, this is just a fun thing I'm doing, but now I'm being rejected.

[B]

Yeah.

[A]

And that's tough.

[B]

That doesn't feel great.

[A]

That does not feel great. However, the sooner you make it feel great, the sooner you're like, no. Thank you so much. The sooner you see no as the benefit and not the detractor, the faster your business moves.

[B]

Yeah. And I think a lot of people take note so personally. And I totally understand it.

[A]

The wild, the double. The double edged sword is we give it so easily, we do don't accept it.

[B]

But it's crazy.

[A]

No, it's a complete sentence. Did you just.

[B]

Crazy.

[A]

Yeah. Yeah.

[B]

The thing is, we are saying no constantly. When you walk through an aisle of a grocery store and you're pinning up Fruit Loops against Reese's pieces, you're saying.

[A]

Mr. Reese's pieces isn't like, well, that was really bad.

[B]

You are saying no. We're kind of constantly saying no. So for us to feel so personally violated by hearing it means that there's something underlying there that we need to work on.

[A]

As far as it's such an interpersonal journey. It's to figure out why no hits you to your interior core. I don't want to say it's like a interior inner child wound that's never healed that you hope nobody ever finds.

[B]

I'm gonna say I think our parents raised us knowing no was gonna be hard charging in our life.

[A]

You're just better with nose than I am. I am like, I'm gonna go cry and I'll see you in a couple hours with a smile on my face. Corey was the no child and I was the yes child. Yes twin. There was other sisters involved, but take no as a compliment they are respecting. You know, everyone loves to complain about ghosts ghosting.

[B]

Yeah.

[A]

In this time. And it's because that is a symptom of a fear of rejection, either giving or receiving. When we ghost people, we're so worried about confrontation that we prefer to leave them wondering than say no. Right. And I would encourage you when you as a consumer need to tell someone no, tell people no. Respectfully. Like, as if it's like a benefit. Like, hey, not for me right now. Thanks so much.

[B]

Right. And there's. Unlike my grandmother at the dinner table, there's polite ways to say, I don't like your cookies. There's a polite way to say no. There's a polite way to handle no's. And the number one way is not to go lambast the person on your page.

[A]

You feel that first inclination being told, no, that's really expensive for cookies. Okay. She pulled the grandma maneuver. Somebody who says, no, that's too expensive. That seems overpriced. This is our grandma. Right. I don't like your cookies. But it was still the no that told you where to go next. Yeah. Wouldn't you rather that than let me ask my husband?

[B]

Right, right. Which is a no.

[A]

So the no, the direct no, is the most respectful way to say, not from me right now.

[B]

You know what grandma's not getting for Christmas cookies?

[A]

Maybe give her some sale ones.

[B]

I put a nail in one.

[A]

But back to that. You should not. The grandma now should just be like, oh, great, now I know when not to get you.

[B]

Absolutely.

[A]

But you said that with vengeance. Of course.

[B]

Yeah. So what I ended up saying to her, I said, you know what? There's a cookie out there for everybody. I said, I bake them the way that I like to e them. But there are so many bakers that bake hard, crusty, dusty crust.

[A]

A little bit of that. You had a little bit of that. So anyways, falling in love with no. Here's the rest of what I wrote. But the challenge to seek out the word no stuck with me. How fantastic would life be if no didn't take us to our knees emotionally? If you're afraid of rejection, search retrospectively to find out where that lies. I don't trust that it lies in just good business practices to not like no like you think it does. I suspect it's an emotional safety bunker built to protect our injured ego. I'd bet that getting offended and defensive when you hear no is a coping mechanism that shields your inner self from feeling pain of rejection. Address where that feeling comes from internally. Reposition how you relate to it, and you'll see a thousand doors open after the word no.

[B]

Yeah. Yes, yes, yes, yes, yes.

[A]

So no is a compliment. No is respect. It is a compliment. No is a releasing you to find a better sale. No to vendibundy. It's what can I do to make the vendibundy so good that this person's no today is tomorrow. Something about it isn't convincing them yet, and they're letting me know through the.

[B]

No you're going to face no's if you're searching for a venue for a cookie class.

[A]

That's a good point.

[B]

No doesn't necessarily mean they think your business is wishy washy and fake and.

[A]

You should go back into your little room. You're not adding enough value for me to open my doors for you.

[B]

What it's telling you, the no is giving you one more step closer to yes. So, hey, I understand that it's a no. Is it something with the pricing, with the deal, with the marketing? Is there something.

[A]

Yeah, no, I don't think you're going to be enough. You bring in enough foot traffic. Okay, right there they said something about your marketing isn't telling me how many people you plan to bring. So if that, then you still know the next venue can say, hey, here's how many people I plan to bring. So we've already gotten that objection handled that no from the first place was respectful and allows you to tee up a better pitch to the next place.

[B]

What you don't want, you don't want to do this to someone. You don't want someone to do string you along. String along.

[A]

Oh, it sounds good. I'll think.

[B]

I gotta check with someone, get back to you. Let me talk to them. I'm on vacation right now.

[A]

So it.

[B]

Is polite to say no. It's okay to hear no. And if you have trouble with no's, you've got to look into personally and see what is triggering you. That no is so accosting to your body and your soul.

[A]

You're taking it too personally. I hate to say it, you're taking it too personally. You are taking no as a personal attack when I also think a lot.

[B]

Of people read between the lines on nose and no. It's. There's no lines, it's two letters. There's not up and down, there's no.

[A]

Hyphen, nothing right there.

[B]

But they're really like, no, they don't like me because they don't think I'm a real business. You know, but you're making all this up and that is maybe a reason why you take it so personally. Because no, that doesn't fit our budget. They don't take my prizes.

[A]

Do you think, do you internally think you don't feel like a real business yourself? How can you shore up. Yeah, that, that no, that makes you feel like not a real business, is it? Do you need to get flip insurance? Do you need to get that llc? Do you need to Talk to a cpa.

[B]

Do you need to get a custom email?

[A]

You need to get that website going? What makes you. What makes them. I don't think. I don't trust your business. Why does that hurt you so hardly hard? Because you think it too, a little bit. And the back recessing your mind.

[B]

It's so easy to think that when I was young, I was like, when I become an adult, I'm going to know everything. Now that I'm an adult, no one knows anything.

[A]

I have always been interested in cars. So back with the crazy boyfriend, we went to a lot of car shows, right, With a lot of very, very wealthy people and very fancy cars. And I'm not. I was not one of those people. I was just invited. Once you get to know somebody well enough, you're like, hey, how'd you come about this? Like, what line of work you're in when you're most comfortable? And I said to Corey, it's so funny. The answer, the question is, if I know that they secretly know, they could never recreate this business. You know, one guy, he was. I was like, for sure this guy's in the Mafia. He was like. He was like, hey, yeah, you want to ride him at Lamborghini? And I was like, hey, Joey, what do you do for work? And he's like, I do baby cribs, Heather. I don't know. I just got lucky. And I was like, wow, baby cribs. And I could just say, like, I'm not sure that he thinks he could do this twice and does that protection, like, you wouldn't know that this guy sold baby cribs. Do you think that you can't do it twice? Is that where that timid.

[B]

I think everyone suffers from that question in their mind.

[A]

If the giant man with the New York accent and the Lamborghini is worried, then we're worried, too, as bakers. But you just kind of fall in love with, hey, wow. I'm learning this on the cuff. That no hit a weird place inside me that I need to work on myself.

[B]

Yeah, right.

[A]

He's. Okay, let's say you're like Adriana Lima, right? Victoria's Secret mom.

[B]

A gal can dream.

[A]

And a man's like, I don't want to date you. I don't think she's like, it's how I look. I think she's like, that's a you problem, right? So when we're more confident in our business, in what we bring in our skills, when someone says no, we're like, huh? It's not a me problem, it's a you problem. How can we make it less of a problem for you instead of that personal attack? What I see in the group, since this is a podcast based on the group, what I see happening is someone will say the client wasn't happy. I already replied to them. How did I do? Like, oh, I'm so sorry. You already sent that email. There's nothing we can do here. But your email is very defensive. While I feel like the client may or may not be right in their unhappiness, your energy is so strong in that reply email to them and you've gotten your defenses raised. Why did you raise your defenses so quickly? Why did you draw the drawbridge up so fast? Is it because they hit a soft spot? That you also wondered if you're not good enough, if your skills aren't good enough, if your marketing isn't good enough, did they hit. Do they stand on that little secret sauce spot you have? And that. That no hurting so much harder than it should is says, hey, listen, whatever that is, whatever that bruised area is, go put some Neosporin on it. Go take a couple classes. Go figure that out. Go get that flip insurance. Go get that. I know, like, I don't know how to get started with an llc. It's not as hard as you think, but it does require feeling like a toddler.

[B]

Heather's been toddling around, toddling.

[A]

I feel out of my element at all times, just tripping forward and backwards.

[B]

Learning something new is hard. It looks like a toddler did do it. And then with that practice, the practice of hearing. No, the practice of trying something new, you get better at it.

[A]

He was like, corey's pretty great at cookies. I think you're pretty great. I don't know how many people, unlike our grandmother, I liked them. But when she get into cake pops, I'm like, whoa. None of that talent translated over there. Instead of a lot of people are like, ooh, cake pops. Never trying that again. I'm really good at cookies and my ego sits really nicely on top of this platter set over here. But I'm a 4 year old toddler making cake pops. We often say, well then, cake pops aren't for me. Corey powered through. She offered quite a few refunds. We had quite a few test cake pops. At one point, Cory was sending them around with me to ask third party people's opinions.

[B]

I know I need the Knot family to give me like the hard nose.

[A]

My cake pop seems to be weeping. I know it's Crying. Pop is crying. But she powered through the toddler stage. Okay. That first person that was like, I think the dill's green.

[B]

You know what I said? Yeah, it is.

[A]

You said, I have so many reasons. But I immediately offered her the refund. The reason it's green, though, and it south sues to be like, well, the green. Because the jimmy sprinkle was green and got enveloped by the dough. That was hilarious at that time. But, no, I don't like your cake pops. You're. Because Corey came to me first. She was like, oh, I finally sold my first set of cake pop. Then she's like, she wanted that first set, and I let them keep it, but I think they just threw him away. But that no could have absolutely taken Corey to her cake pop knees.

[B]

She would have said, I see so many bakers. They either get pushed back on pricing, they get pushed back on their flavor, or something like that. They. They're like, okay, this is not for me. I'm taking a step back from my business. I see these posts on social media. Oh, yeah, what a crazy correction.

[A]

Yeah, I'm taking a step back for my business because that no hurt me so bad, I'm willing to pass up the opportunity for thousands of dollars that could change my family's life because I can't handle no.

[B]

Well, you know what's crazy is the people who sing or praise and say, love your stuff. It's almost like they're whispers in the room. And then when you hear no, it's like screaming at you. You forget everyone who said, I love your stuff. You're amazing. And you can only hear the person who said, you know this. The taste wasn't good. Your cake was a little dry.

[A]

That's why Cory and I always encourage people not to run to their pages to lambast one upset client. Because your page is comprised of a lot of fans who liked it. Let's say you have a thousand. Let's see. Let's be demure, mindful. Let's say you have 300 people on your page, which is a very healthy bakery page, right? That's very hyper local. That means you've got a good group of 300 dedicated fans in your inbox. You got one person that said, I don't like how you decorate. And you take that energy. The one. No. And you give it so much life that you say to your 300 people, instead of thanking you for ordering from me, I'm actually going to force your engagement to defend my ego from somebody who didn't like Me because I can't handle. No. Instead of saying, hey guys, I'd like to sell you more. I got to know over here so I don't have to waste my time.

[B]

Right.

[A]

So now I can focus back on my 300 homies.

[B]

Yeah.

[A]

But instead we take all that energy and we funnel it to fight these.

[B]

No, I want to say in our local community group that me and Heather love to run and discuss. There will be one.

[A]

There was a lot of sarcasm in that sentence.

[B]

There will be one random person who doesn't like the way we admin the group.

[A]

Right.

[B]

To. For me to make a post to say the way we run the group is how we run it. If you don't like it, go find another group to the people who. The other 4599 people who do like the group would be insane to give that one person so much credibility.

[A]

I'm in. I have this accurate. Right. So I joined. I like to join these Facebook groups about these cars. There's like five groups, cars, kind of newer, right. And Corey is like, you know, I said, I always like to see how I act as an end user to help us better admin groups. And I said, I find myself posting in the group where the admin doesn't chastise everybody. I said, because the other group, if you do any, if one member of these 5,000 people does anything wrong, he'll make a really long post about how we're not allowed to do that anymore.

[B]

Yeah.

[A]

The other group just quietly deletes it and just handles it off site. The rest of us are like, this car's so fun. And I said, I find myself airing towards a more positive group. Same with your pages. When you go in, it's negative. And people, if you don't like it, my price is my prize. This is my arm. You can't touch and you can't say anything. You are creating in your audience a really negative feeling. So Corey and I had said with this community group, we're gonna focus on positivity. Sickening amount.

[B]

You know how me and Heather roll. We're gonna make. We're gonna shove positivity down your throat.

[A]

And that is not for everybody. If you wanna be a negative person, you're not gonna like me.

[B]

Yeah.

[A]

You're gonna say, wow, so sorry.

[B]

They don't like that.

[A]

They delete everything. And there are more groups for you that no, you gave us. Awesome. In fact, and I say this to Corey and Amy when she admins people leaving the group because they don't like how it's admin is the best thing.

[B]

Then you griping in the group being like, hey, now this group you just leaving.

[A]

Thank you. Just leaving is.

[B]

I wish this group was for you. It's not. I hope you find one that fits.

[A]

There's no way that Corey and I could be everything to everyone. But there are groups that can be something to specific people. Yeah. So you're going to be able to find groups. And there's so many groups for one topic. That's like, great.

[B]

Yeah, absolutely.

[A]

But if Corey and I took every. And at the beginning when we were starting this and nothing has taught me to love a no like a Facebook group. Like admin in a Facebook group. Because it's really just a lot of people upset when you enforce the rules. And it's like, hey, thank you so much for bringing that up. The reason why it's a no is this. And then when sometimes. And I say, quote, it's delicious. Sometimes people are like, oh, hey, thanks. Didn't know that. Appreciate it. Yeah. And some people are like, you told me.

[B]

No.

[A]

You've. You've touched my ego. You touched my soft spot. I'm leaving your group. And I'm like, you're not mad at me because you don't know me.

[B]

Yeah.

[A]

You don't. The one little tiny action where I deleted your comment. You don't know me. You're something internal. Yes. And I wish and I hope that one day you can see that blind spot that you have and realize it was never the miracle twins. It was never the sugar cookie marketing group. It was never the baking group. It's something internal that you're protecting. You're protecting a bruise spot and refuse to heal it, and it's ruining your life.

[B]

Yeah. So if you can kind of diagnose that, if you can get comfy with the word no. If you want to do the challenge where you ask my son every day when he gets in from school into the car because I have to go pick him up, ask to go out to eat every single day.

[A]

That dude says, one of these days you get. You are a variable reward system to him. So he knows one day it'll.

[B]

But he'll ask every day. And I always say, nope, not. Not today, not tomorrow. Nope.

[A]

You know, I'm. I go to this therapist, and she's like, I think you really don't like to hear no. So you covertly help people so that when you need help in the future.

[B]

Save the favors against these people.

[A]

Yeah. If you read the book, no More Mr. Nice Guy. It's about that concept of like, no. Let me stress the note. But she was like, you know, she was like, what I think is happening is you're like, I'm being so nice to people. So the whisper, the in between the lines is that when I need the same help later, you're going to help me, right? You're not going to tell me no.

[B]

Because I don't know.

[A]

Yeah. So she was like, no is.

[B]

Is. I think because you don't have children, you've not been able to use no so free and forgot about me.

[A]

You can't even mouth it.

[B]

I say no. I say no probably 52 times a day.

[A]

Yeah.

[B]

I say no. The dog.

[A]

I honestly think you're just better at no because of sales.

[B]

Yeah.

[A]

I honestly think sales and being willing to accept the no and to separate.

[B]

Myself from the no. Like you're saying no to that Mercedes.

[A]

To know that karma trains people on the no means that we have to train ourselves on accepting that, hey, no is the nicest thing you could have said to me.

[B]

Yeah. Gets you one step closer to that yes.

[A]

If you can hear the word no and not feel anger or animosity or one of those negative emotions. Wow.

[B]

Yeah, you're.

[A]

You're a force to be reckoned with.

[B]

Karma said such a high turnover rate. The reason being is because a lot of people can't handle no. If you can't handle no, your sales are going to reflect that.

[A]

Because as soon as you hear the.

[B]

First no, you're going to let them walk right off the lot into the next one.

[A]

They know. And I don't like hearing rejection, so I'm not going to stop.

[B]

Ask the hard question.

[A]

Did you see what Corey said? I don't know if you just caught it a second ago. She said, it's not that you don't like me, it's that you don't want that Mercedes. It's not a me thing, it's a Mercedes thing. So if I can get you into a BMW, we got a yes going on.

[B]

So if my custom cookies are to too expensive, which they are, it's not.

[A]

A quarry problem, it's a budget.

[B]

I think we could do macarons.

[A]

Yes.

[B]

You can get dozen half the price of that.

[A]

Right.

[B]

And then it's a win win. I don't get offended. Of course, I'm not like, this is my artwork, it's my who I am as a person. So it's easy for me to be like, no, no, we gotta find a.

[A]

Product that fits you Buddy, when. When I have to lock a post or delete a comment or suspend somebody, a lot of times I brace for them to end up in my inbox.

[B]

Yeah, that is a little.

[A]

That is somebody who doesn't accept no. Because typically when that happens, I'm citing the rules. So, you know, you know the full reason why it's there. But. But no, you hurt my ego, and I don't think that's fair. I reject your no. But I want to be like, at the end of the day, the rules got to be the rules. Yeah, it's gotta be the rules. Like, if the national. Somebody's gotta go to prison. National Treasure somebody's gotta go. We got to have the rules. So you're not going to win over the rules because the rules aren't designed. They weren't saying, I'm going to take User A and I'm going to make all these rules to make them separate. The rules are just, hey, to make this group a better group, to make it easier to manage, to make it easier to moderate. But you're like that rule, that rule right there, it was meant for me, and I'm not going to let that rule happen.

[B]

Yeah.

[A]

And I'm like, well, I'm sorry. The rules are rule. And then they were like, well, I'm leaving.

[B]

Yeah.

[A]

Okay. Hey, that is. That is the nicest thing you've said yet. Yeah, it's not. But the no wasn't about you. The 10 rules that we're allowed to write in Facebook groups. I didn't say, well, Madeline, this one's for you. The no is there to make everything more efficient and the more we accept. No. I didn't know that was where. Where that no was meant, but okay. Thank you so much. Now I know.

[B]

Yeah, I. I mean, you could practice by going to. When you go out to eat, ask for something so random that's not on the menu.

[A]

Okay. Do you have tirvisu?

[B]

That's a hard thing to make if it's on menu.

[A]

Here's a great way to practice when somebody selling something to you instead of that angry. No, you're the nose. You give out. Shouldn't be angry either. Okay, so we walk past the kiosk like I get. When you go to Sephora, would you like to open a credit card? No. I'd get in so much trouble if I did. TJ Maxx.

[B]

Go to TJ Maxx.

[A]

They'll ask you if you want to.

[B]

Open a card every single day.

[A]

I think that. Here's what I went to Ulta. The other day. The other day. And they said you'd save 20% on this order.

[B]

Yeah.

[A]

Which is a great way to get somebody to sign up for a credit card. And I said, oh, no. But you know what? Thank you so much for doing the math there. I'm not going to sign up for the credit card. But I really appreciate not having to think about that. It's a nice way to say no. And the no is delicious because you're now being able to give a no without emotion and receive a no without emotion.

[B]

Where I really suffer about getting no's. Any girl or Boy Scout outside a grocery store. I cannot. It's my Achilles heel. They're so stinking cute. But I will have 52 bags of the pop popcorn from another Boy Scout. And then I'm like, oh, my goodness.

[A]

So what's a good way to say, hey, guys, thank you. So I'm really proud of what you're doing. I've actually already bought from another Girl Scout Boy Scout, but keep it going.

[B]

I said, you know what? I'm gonna buy a bag. You just give it to the next.

[A]

Person that has a blessing face. You're crazy. But this is a very nice.

[B]

Oh, they're so cute.

[A]

The Girl Scouts and the boys. They're so cute.

[B]

They're so stinking cute. And they're you.

[A]

They don't tell them no, but I.

[B]

Think that's a practice in the Girl Scouts and Boy Scouts to get no's. And they're supposed to.

[A]

The fact that those kids will grow up to be business mavens. Yes, they will, because they're so good. Like, I went there. I got caught by a Girl Scout. And she was. Of course. I was like, hey, I'm really impressed that you guys putting yourselves out here. I'll take a box of Thin Mints. And she was like, just one. I said, oh, you good? Immediately sweating. But then watch out. They. They did not. They do not get phased by no.

[B]

So I think that is the whole reason behind the getting the kids. I. I want to say that's like one of their bastions of learning. Not maybe a badge that they put on their little thing.

[A]

Except no, it should be a badge. Willing to hear no and not cry. Yeah.

[B]

But I think that that is fantastic.

[A]

Because it's this week, the challenge, and you're in my challenge. What sense when someone rejects you and acknowledge the immediate feeling, put that feeling in a holding pattern and then reply as the business owner.

[B]

Yeah.

[A]

Find it one time this week where you accepted no and you thanked them internally for it and responded accordingly.

[B]

Yeah, I have to try to think what I'm told now I'm told yes, a lot.

[A]

It's telling you no. You get so feisty. You said I could handle. No, sometimes you can and sometimes it takes you to. You're just a meanie greenie.

[B]

All right, take us to the next.

[A]

Okay, we have some texting questions.

[B]

We got some texting questions.

[A]

You guys can now, there should be a button on the podcast player you listen to.

[B]

Are you sure it's on?

[A]

Yeah. You pull it up on. Is it on Apple? Not a clue. Don't have an Apple.

[B]

Most people are thinking of Apple. They're accessing it that way.

[A]

Are people not listening to Spotify?

[B]

Not as much as Apple. Apple's the number one.

[A]

I have no idea what goes on with you guys and Apple. I don't have an Apple product to listen to it, but if not. 571-556-5564. You can text in a question. So here is a fan mail. Your recent Bucket podcast. You talked about iPhone photos versus high quality photos. It surprised me because iPhone takes really great photos and it's what I use to display on all my social media content. Deb's custom cupcakes. I stopped using my digital camera when my iPhone lens became better than the camera. Maybe I'm just too new to tell the difference, but will a digital camera really make me more sales providing I have good content? This past episode was perfect. I never understood what and how to use content buckets, so I intend to do so now. It's crazy. Last week's episode said debunking content buckets. I took a poll. What are you doing on your phone?

[B]

Just proving there's a gas leak in the glen.

[A]

Oh, no.

[B]

We had to let the people know.

[A]

Yeah. Thank you. Last week we talked about content buckets debunked. I took a poll because I always take a poll before I send other ones. I saw that most people do not use content buckets. It's worth a listen, but okay. Deb asks. We said there's, there's something. There's merit to an iPhone photo and then there's merit to these higher quality cameras. Cory and I went to a produce stand last week and we were talking about I did bring the expensive camera and I brought the smartphone. Right.

[B]

Okay.

[A]

The photos that the expensive camera took, I used a 50 millimeter lens, which means there was no distortion from the lens to the subject. 50 millimeters. Typically what we see with our the human eye yeah, it blurs out the background and it provides a focal point to the pumpkin in this case, Right?

[B]

Yes.

[A]

It handles lighting better now. Okay, that made. And you were talking about it today, that you took those photos and post them to your cookie page because you said it was something romantic about it.

[B]

But you did see on my iPhone.

[A]

I took a photo and she posted.

[B]

It to her store and you were like, that looks.

[A]

I said, that got my attention. The content was so great. The iPhone made me feel like I was actually there.

[B]

Yeah.

[A]

The high end, it was a Sony A7 III camera. Made me feel like it's a fantasy that I could go there. And it evokes different emotions. I believe. I think that the iPhone photo, if it iPhone technology, iPhone camera technology is insane.

[B]

Wild.

[A]

Do you. Would you. Would you prefer your Canon or your iPhone for a set photo?

[B]

It's very biased of you to ask.

[A]

Now, what did you post to your stories yesterday with your iPhone? You took. I did a picture of photos from the cookie class kits, and it was a mix of Halloween, which we're teaching this weekend, and a Christmas class, which we're dropping in the first of November for the cookie class. Kids. You posted the iPhone photo to your story.

[B]

I always post the iPhone to the stories. I just feel like it is behind the scenes. You're more in there with it.

[A]

So, Deb, if you get the vibe here, there's an argument for both. And if you have a camera with an F stop that's lower, which creates that blurring effect or the bokeh effect, there's a place for that and there's a place for the iPhone and mixing both together in two different content buckets. Because imagine now every content bucket gets divided into two. We have the iPhone version and we have the fancy camera version. And both evoke different emotions. So we can even squeeze more content out of a single set.

[B]

My thing I want to add at the end of the day, if you get a fancy camera and you don't use it, the iPhone is going to be better. I told Heather all these little reels that I make or whatever, she said, why don't you do it the fancy camera?

[A]

I said, because I won't do it right. So I'd rather more. I'd rather content than okay. Yeah. So definitely the iPhone's gonna be easier there. If you want different types of content, bring in that fancier camera. Learn how the lens work, learns how the ISO and shutter speed works, and get that romantic effect, because I can tell when Corey chooses one or the other. Typically all your sets are taken with the fancy camera. All your behind the scenes, all your stories, all your reels are taken with the iPhone.

[B]

Yeah.

[A]

So there is the right answer is the one you will use.

[B]

Yeah.

[A]

The better answer is use both.

[B]

Yeah. At the end of the day both can enter Lightroom and get the same woo woo effect if you wanted to.

[A]

Post processing really does help.

[B]

Anything you've ever seen me post has.

[A]

Been post processed, which means she's brought it into a photo editing app, which she prefers. Lightroom makes these edits and post it coming straight out of the camera. Although the cameras do add some post processing ability, I don't think it can touch what Lightroom can kind of do.

[B]

Even what your phone comes with does amazing. Really does amazing edits.

[A]

But you put in that effort and it shows.

[B]

Yup, yup.

[A]

But to have and Corey and I talked about this in the content buckets. To post a stunning photo to your stories and say new post up. I don't like that.

[B]

I don't like it.

[A]

I like my stories to be iPhones a little bit. Rars. I want to see how you live your life. Yeah. So what Corey did is we went to the pumpkin patch. It had a pumpkin wall with her iPhone. She posted to her stories a picture of the pumpkin wall but with the fancy camera took a photo of her and her son when she posted to her feed. So again, mix it both two content buckets there. One pumpkin wall.

[B]

Right?

[A]

Right. Next text. And the last one. Hey Heather and Corey, just finished listening to your content bucket pod and getting a ton of motivation. Strong arm emoj. I'm a stay at home mom and a cookier who has been at this for a while. I've had my official LLC for two years, but I'm baking and selling for five now. And I've got family that lives just around the corner from you. I grew up visiting your neck of the woods frequently, so she's been sitting in traffic a lot around here. I've been starting to listen to a lot of info on multiple income streams and it's piqued my curiosity. I love what I do and selling cookies from my home while also being a mom, but to be honest, it's completely exhausting. I feel like I've got a ceiling over my head. I'm really limited on how much I can bake because I'm a mom. I'm taking care of kids 24 7. No babysitters here. My older one goes to school three days a week which does allow me a tad Bit of extra time to work. I've been ramping up posting to my TikTok and gearing posts towards bakers who are just getting started or for cookiers who want tips and tricks. I've got a lot of ideas and I'm wanting to put them to use. But my question is this. What's the best way I can go about monetizing this? Is it selling recipes? Selling courses, ebooks? Going for the 10,000 on TikTok like everyone else and trying to join the creator fund. I'm currently monetizing on Facebook and I'm in the Amazon affiliate program. I made about a three whole dollars. Woohoo. I'm open to hearing about how you guys would and have gone about this approach. Thanks for all the info you guys share on a daily basis. You've helped me get to where I am today and I so appreciate you. That's interesting. We were just talking about this.

[B]

We were. The problem is there's so many ways to make money that if you put your eggs in every single basket, you're gonna make $3.

[A]

Everywhere there is a creator. I'm into listening to fin creators, fin influencers, finance influencers. So Caleb Hammer, he does these. They call him financial audits and he just has people sitting goes through their finances. Right. I started watching him when he. I think he had 15,000 followers on YouTube and now he has 1.56 million. He's done that in a year and a half. I think about two years.

[B]

Yeah.

[A]

He even says it. The way I went about this is I focused only on YouTube and I posted three hour long videos a week and it was my morning and my evening editing these videos. Now he has a huge team of people do that for him. However, it's consistency and focus.

[B]

I want to say though, if you're baking for customers and you're also trying to make extra money, your focus divided in half is divided in half. Caleb Hammer put every single ounce of focus. Yeah. Made zero dollars.

[A]

He would do it after his job.

[B]

Yeah.

[A]

And still post three videos a week every week for months. And I still think he's at that rate of three videos a week.

[B]

Week. Now he quit his job though, and this is what he does full time. So you have to say, am I willing to give my customers less so I can focus on this more?

[A]

There'll be a dead zone where there's no yes because you're switching from sales of customs to affiliate and passive income stream. Right.

[B]

Your audience for who's buying your local bags to people who would check out your Amazon storefront or VR. They are different.

[A]

So you're saying I'm. I'm switching from my target audience of local people buying cookies to a national audience of bakers. There is going to be a time where you're just making cookie content, cookies for content and nobody buys them. Right. And you're gonna be like. Because your audience doesn't want to learn how to make a star.

[B]

They don't want to know the spatula you bought from TikTok Shop.

[A]

They do not care about the meringue powder. So those people you're going to leave behind and you're gonna be like, but that's money. Mm. You. You just said we need to make this switch. And that switch is going to take tons of point. Like Corey and I, when we started the sugar cookie marketing group four years ago, it was just me and Corey typing to each other. We were in the same room.

[B]

I said, the amount of time suck this is and the amount of brain power I'm posting to make these posts just to have Heather like it.

[A]

Cory would literally like, hey, post it. Like it.

[B]

Yeah.

[A]

Okay. Comment on it. Comment back to me when I comment on it. That is just. But it was months and months. Yeah, it was just months and months of like, wow, this is really weird. It feels like a waste. But it's slowly growing.

[B]

I want to caution you that if.

[A]

You choose to, you're like the TikTok sound. Once you start down the path, you can't go back.

[B]

Once you start transitioning to trying to sell to other cookiers and bakers, these affiliates, your shops, you know, whatever you're trying to do there. TikTok Shop, you are now muddling your message.

[A]

My thought is great. A different it would be.

[B]

But then you're like, now I'm really starting from zero.

[A]

You are. Yeah. We didn't. We didn't. We're not mixing. Boat cookie company, Cat sugar cookie market. Yeah.

[B]

When bakers combine them and their message gets super muddled, then I, I follow along and I see who they end up choosing. Like where they.

[A]

Where, you know, they're like. And I'm no longer selling recipes where.

[B]

You water, it will grow. So where are you going to put your time and attention to? That's where you're going to reap the benefits. There's always going to be a slow time while you're growing.

[A]

Make this is how I'd approach this. Yes. If you're wondering, the answer is you can make money in either direction. You can make more money focusing in one direction.

[B]

Yes.

[A]

Tell yourself this. Here is my content postings, here's what I will create, and here's how long I will create it before I start wondering if this is right.

[B]

Yeah.

[A]

So I'm talking like six months, three YouTube tutorials a week. Each of those tutorials make them over 30 minutes. That's insane, because it's easy for me to say that to make content, you have to figure out what the content is. You have to storyboard the content, you have to record it, you have to edit it, you have to upload it, and you have to manage it.

[B]

There's so much work because if we.

[A]

Make one YouTube video, we can spice that into TikToks, we can spice it into reels that all channel us back to your content.

[B]

But you see what's taking the backseat there?

[A]

You're not doing customs, buddy.

[B]

We're not doing it.

[A]

Now, your natural thought would be bake the customs in the content. Use the custom order to create the content. Now, everybody who wants customs wants the same. Same little roly poly brown ladybug.

[B]

The.

[A]

The things don't need that.

[B]

Bakers want to see, how did you paint that? How did you make that floral? You know, but if someone's just getting the basic unicorn set, it's not going to hit with your other target audience of bakers because they want more complicated things. Things that they don't know how to.

[A]

Do already because you got to say, what is the baker one? They want more advanced because a lot of the. Well, she says, I want to target new bakers. Okay, so we're going to target. What is a new. New baker want? That is who the only person you're going to see.

[B]

They want to know how you're making your royal icing. I tell you, customer don't care about that.

[A]

Customer don't care about that. But you're going to say, well, I already have 300. I have a thousand likes on my page. I don't want to just start over. Yeah, that's a ruffle. I think you're gonna have to start. I think if you want my opinion, create a profile that is 100 marketed to bakers.

[B]

Yes.

[A]

And table the other guy. Make that switch. It will be violent and it will be poor for a while. Yeah, yeah. Passive income is so gradual. First, like she said, $3, then one day it's $10. One month, you may make a hundred dollars. But you know what? The work that went into the hundred. But it's one of those compounding interests.

[B]

Right?

[A]

Versus customs is Like, I made the sale, I got the money, and we're done.

[B]

Yeah.

[A]

This one is like all that work and I made $3. I know, but. Yeah, but then one day you'll make $3 from 300 people. I know. Each one paying.

[B]

There's a lot. There's a lot given. There's a lot to consider there. There's a basic lot from someone who. It's me who has made a ton of content. And to have half of it, like, reach nobody.

[A]

Consider this. Corey says she makes a ton of content. Half. It reaches nobody. But everything we make, we split in half because we have to have each other. Because it's so much work that I'm willing to take every dollar and give Corey half of it.

[B]

I can, can see why people choose content creation, but I can see them only choosing to do content creation. It's not. I do this, this and this. It's like I am a content creator because it takes so much time and effort.

[A]

It takes more time than you ever thought it needed.

[B]

Yeah. And then you'll spend an hour making this content and it'll, it'll fall flat on its face.

[A]

And then, but then you have to be like that. That. No, that's. Just keep doing it, Keep doing it. Cause one day it's going to be that. Yes. Nobody's seeing that. Content isn't me. Doesn't mean I'm bad. It means I've still got work to do.

[B]

I was talking to Heather and this is an aside. I said the only way to go viral on Tick Tock because I posted. I post every day on there. Yeah. I said the only way is something controversial.

[A]

You know, get them is how you keep them so opinionated. That bucket we can't touch. I know.

[B]

Here's the thing. If your goal, if you get into the creator fund, you can only only get paid on videos that are a minute or longer. So you're like, I don't care if people rake me through the colds in the comment section. I want you to watch the video from start to a minute. 01.

[A]

But are bakers on TikTok? And that's gonna be my poll today. Are you on TikTok as an end user? It's true. Bakers. Right. Don't think that is your audience on there. When I. If you have been on TikTok this week. Katagi. Thank you. I posted that. And you might be like, what in the world just happened with those two? It's, it's, it's trending on TikTok. Right. Now this girl from Vietnam, she's hyper wealthy. I don't know if it's staged or not, but she goes to Prada and goes to Chanel. She points at the shelf and she said, I want all those to her.

[B]

Yeah, I'll take all of these.

[A]

What's he like? Her concierge? Yeah, and his name's Ki. And she'll be like, I want all these. Thank you, Kitagi. Thank you, Kitagi. Yeah, I posted that to the sugar cooking marketing page. Like, husband brings home flour me. Thank you, Katagi. Nobody liked it because they didn't know what it meant. Which indicates to me that bakers aren't on TikTok Tock. I think baker's or my jokes are.

[B]

L. We're gonna go with bakers. I don't think the same audience is on both from what I've understood. I think more bakers are getting on there now.

[A]

Yes.

[B]

So I think now you could cultivate this world of new bakers. That's what I've done with our profiles, with the. Here's how to do a blah.

[A]

If you said, okay, I've got. Let's say she's got her kids, she's got a watch. She just said, I got five hour days where I can really dedicate to this passive income generation. I would say you're looking at, I think YouTube for beginner bakers. I feel like that's where people go to start the learning process of things. Then they migrate to Instagram and Facebook groups. I think there is where you can capture a lot of that target audience. But again, your posting rate and the length of your videos will be very indicative of the audience you create. Now don't reinvent the wheel. Go find those bakers that have already blazed the street. Yeah, there's competition there, and that's great. That means there and figure out what their content is. Make a list of their content. You can organize videos by upload dates and figure out, okay, here's a video that they did. I think I can recreate that. If you want to niche it down and say small town beginner bakers, that's great even. Which is in the niches. But great question.

[B]

I know that's such a.

[A]

It's in the back of every baker's channel.

[B]

I'm gonna pray for you that question.

[A]

Question, isn't it? It is. And I see why, because it's passive.

[B]

But oh my.

[A]

So active to be passive.

[B]

It's just a lot of work.

[A]

It's a lot of work. Blindly hoping it hits versus A custom order. I mean, you get Cha Ching, hit your Venmo, hit your bank account, you got money.

[B]

What's so funny is the content that does great. The ASMR decorating videos does great on Instagram. Tick Tock, they said we don't want that, that stuff.

[A]

Take that away. We want tutorials. We want to hear people talking. It's crazy. And I think, and I mentioned Gardi's goodies in the past. I think she's done well on Tick Tock because she sometimes it shows up in mind.

[B]

She always incorporates her audience. Yes.

[A]

And she'll be like, hey, you know, I, I had this. She talks about her life, which I think Tick Tock wants.

[B]

But what she's really gone to. She'll take a cutter and she'll have you guess what you think. And she'll take that and make it into what you wanted her to make it into.

[A]

I wonder if you could get in Garthy's goodies head and be like, how I have.

[B]

No.

[A]

Yeah. How ridiculous is it?

[B]

I mean even I'm like, wow, she just made like four icing colored yesterday. She's decorating the same cookie with four icing. But she, she says she doesn't sell cookies anymore.

[A]

So you can't, you can't do really one when you want to do the other. But the, the fact that it should never be called passive income. It's not passive.

[B]

It's not.

[A]

Because once you post it and it falls out of the feed, I think we should call it residual Residual. Highly active then residual income. Interesting questions, guys. If you want to text in, it's 571-556-5644. Moving on to the Vendi Blendy. I taught a live last week. You can actually find it on the Sugar Cooking Marketing YouTube. You can find it pinned in the group and you can also find it pinned in that event I may post it to the page. It's the intro to the Vendi Blendy meaning you guys keep saying this. I don't know what it means. I'd like to know what it means. It's a 30 minute live and it just walked you through the who, what, where, when and why. Now today at 8pm it's pre shop the Vendy blendies with me so late I have them scattered in the app in the night time because I want people to be able to watch.

[B]

That's when I am getting ready for.

[A]

Ellen who is cup of cookies and she is from Europe is like finally I can watch one.

[B]

Oh, that's nice.

[A]

She's like I I during your vending bloody I am asleep most of the big time.

[B]

I do have a set that is due rather soon.

[A]

You're staying up at 8, you're in bed by 7:30.

[B]

We have class and I have orders on the same week. I gonna have to save up a little way.

[A]

So this one we're just gonna go through each vendor's website of which we have 57. And I'm going to tell you what they said their three best sellers are and I'm going to tell you where they're willing to ship and if there's a free shipping version, yeah, it's going to be super simple. So speaking of the vending blendy, it is in six weeks which is wild. Felt like it was five years ago that we said it was and now it's six weeks away. It is on Black Friday which is November 29 this year, not her birthday thank goodness. It's actually a week before our president. I see. Is it a week?

[B]

It's not. It's a week after our birthday.

[A]

Oh, I'm sorry, a week after. Exactly a week after. Down to the day. Friday and Friday. But like, like wouldn't that be suck if it was on the same day, would it? It's like when our birthday falls on Thanksgiving which is the worst. I know but everyone that nightmare ex I had Rob, he would forget my birthday every year, right? Like a surprise. But I remember one year fell on Thanksgiving and he had forgotten and he was like let me go get you some. I was like every you're not saving. Yeah, but the Vendy blendy unlike Rob is a blast, not a nightmare. And there are big door prizes we're working on it depends on how many vendors I have. We have 57 venues.

[B]

Listen, I'm going to need you to post the thing where we bully people into getting it.

[A]

I know, I love to promise.

[B]

Listen, listen.

[A]

I want to say listen to the rev limiter.

[B]

This is what you said. I have so many memes.

[A]

The only one posting them is me. You know how to make.

[B]

I'm making them as I go.

[A]

Do you know how long it takes me to make a post a shop announcement to follow up with a million emails? I will get to it. I've been. Corey and I are putting up working our numbers.

[B]

You ain't going bed on time for.

[A]

The next few weeks. So the vending blending we have 57 vendors. Let me see how many pennies we have. How many do you think?

[B]

Almost 3,000.

[A]

I left 2,912 which is great by the day that that event as the closer we get to it that number compounds itself because everyone is so interested in it. The big takeaway, this is our first year with 25% off. Every year has been 20% off. Corey and I said let's push our lot.

[B]

Let's push it.

[A]

If anyone at the worst thing they can say no. Yeah but 25% off we have. And I said to Cory if we got six 62 vendors all said and done at this higher I'd be stoked. That'd be my goal number. Anything beyond 62 is icing on the oysters too.

[B]

So I've already got my go tos, my needs, my wants laid on.

[A]

Do you? Well if you guys don't have that yet, sit with me tonight at 8:00pm Eastern Standard Time as we pre shop the Vennies. I actually have a bunch of lives scheduled. I always think it's funny to call them like hey I'm alive. So live 2 live 1 I taught last week. It's called Intro to the Vendee blendy. You can re watch that throwback video. I was saying. I know I need to get up live to us today at 8pm Eastern Standard Time. It is October 22nd. That's let's Pre Shop the Venies. October 30th is Secrets to shopping the Vendee blendy. Now these are my best kept secrets of the Vendee Blendy. This is how you get the most with the least amount of effort. I'm just it's only going to be a 30 minute live. I'm just going to tell you what I'd do if I was you. Live for the cookie college in the vending building. We're actually in it. I'm not making a post announcement about our shop. It is time to shine lights on others But I will be teaching live. If you're interested in the cookie college which we'll talk about in a minute that would be the live to tune into live five final Blendy Q& A which I'll have some preset questions but if you have some questions there no such thing as a stupid one when it comes to the Vendi blendy. That'll be the two weeks out the week of prior to the Vendy Blendy. That is when I get the Vendies all set up. Yeah I get them in the group teach them everything they need to know and then we have the vending blendy baby. 2025, 29th, 25 off with door prizes I think our door prize count because each vendor can offer door prizes as well as around $10,000 right now. So $10,000 in door prizes. Someone just emailed me. I think it was Lizzie. And she was like, you know, let me add a bamboo giveaway. Really? Yeah. Yeah. She was like, yeah, I want to do that.

[B]

Oh, my goodness.

[A]

Oh, my goodness.

[B]

I want to win one. You can enter a bamboo baby.

[A]

Oh, right now. Bamboo printers are running their Black Friday sale from now. From Y Friday.

[B]

Is it something I could learn? I did take a lot of.

[A]

You just really have one.

[B]

You don't.

[A]

Fusion has the brain power, Cory. Everything you've ever wanted. You came today and said, can you print off cookie cutters for class?

[B]

And you said you had the idea. But why did I have to say it out loud?

[A]

I went into bamboo sticks.

[B]

The Boo Boo sticks.

[A]

The bamboo Boo Boo sticks.

[B]

All right, let's get to the next topic. I'm getting hungry.

[A]

Okay. The cookie college.

[B]

The cookie college.

[A]

What are you working on?

[B]

What am I working on? I will say this Christmas class which is part of the cookie class kits, is that what I'm working on is adorable. It's so stinking cute.

[A]

We are act. Okay. The cookie class kits is a membership. It's $63 a month. The cookie college is $76 a month. That'll be on sale in the venue bunny for 68amonth.

[B]

Here's the thing. If you do the math between 63 and 76, is that $13 less than 13? What is that? What's the math?

[A]

Why is that so hard? I don't know anything.

[B]

76 minus 63.

[A]

13.

[B]

$13. Listen, you'd be an idiot. Just kidding. The reason why that would be.

[A]

No.

[B]

We made the cookie class kit so close to the price of the cookie colleges because you get so much more in the cookie.

[A]

If you don't like the number 7, 6, it will be 6 8. It'll only be. Is that 5?

[B]

Are you kidding me?

[A]

Yeah, on the venue. So that will be a part. We actually have quite a few.

[B]

On the vending blendy day, we're going to get back to our grandfathered pricing so you can get the college for $68.

[A]

So that includes everything. Everything.

[B]

Every kit from. We're on our now entering our third year of cookie class kits which score's already got and they are all in the cookie collect.

[A]

If you sign up on November 29th for the college which will be $60, you're already saving money within and let's say you only want to be in a month.

[B]

Sure.

[A]

You can download every class kit, which you'll have over 22. And during your one month active membership, at that discounted rate, you're going to get the first ever New Year's class.

[B]

Yes.

[A]

That will drop in the first week of December.

[B]

Listen, listen. I'm no mathematician.

[A]

Nor am I clearly.

[B]

But I'm going to tell you if you are considering the cookie college holding up just a little bit till the dancy blindsy is not a bad financial decision.

[A]

At least you just snag those kits to snag the two dollar transfers. Download all the digital downloads. Just. There's some cutters floating around.

[B]

But here's the thing. You're gonna join the cookie college and you're gonna love the little group that we have.

[A]

You're gonna trap you with all that.

[B]

These roommates.

[A]

We're doing a water challenge, Darren. I think we're gonna do a thankfulness challenge.

[B]

It's gonna be busy, so that's an easy one. Keep people on the positive.

[A]

Positive.

[B]

Yeah.

[A]

I actually bought a book. It hasn't come in yet. Cory's making us do. Do you want to just jump to our twin tur.

[B]

What is my twin? Yeah. It was such a good idea.

[A]

Cory texted me and she's like, do you want to do a twin Advent calendar?

[B]

I'm really into Advent calendars.

[A]

Cory's really into Advent calendar. She sent me the box to order. Yeah, it's an empty box from Amazon.

[B]

The problem with an Advent calendar, you have to like, like something and then buy it. And it's just a lot of that. So if you liked tea, you could do a tea event calendar. But I want to not know what's in the in.

[A]

So it's a twin.

[B]

A twin. So me and Heather actually buy each other gifts for both birthdays and Christmas.

[A]

This will be it, right? Let's channel all that, budgie. Let's do the box.

[B]

Let's do. So this is 20. I think there's only 24 boxes. I don't know why there's not a 25th box in there.

[A]

It only Christmas.

[B]

So I said, let me and Heather get these empty boxes. They're very cute. And they're all different sizes for like each day, so you could fit different things in them. I said, let's both fill them up for each other. One would we not know what the other person got. But you get 24 little gifts.

[A]

This is either coming on Halloween to November 13th.

[B]

That's okay.

[A]

Okay.

[B]

Because you don't start Your advents till December 1st.

[A]

Empty advent calendar box 2024. Empty Christmas advent calendar 20, 2024. Grids adult. Made your own.

[B]

Yeah.

[A]

It should be fun. It's very cute.

[B]

It's adorable. I will say if you're like, oh, that'd be a great idea. I would love to do that next year for my clients. The boxes are extreme. They're $21 each.

[A]

I actually went with a different one. This one's 16.99 10 off.

[B]

And that's why you're getting the late shipping. They're also why you're getting the late shipping.

[A]

We don't need it before though.

[B]

That is why I'm gonna keep it with me.

[A]

But I also got the book power.

[B]

So I'm excited to fill these up. I love gift giving. That's my thing.

[A]

I think we need to set a budget and you have to get to the budget. I don't want just a load of dollar store stuff.

[B]

I know. I don't want a load of dollars.

[A]

You just said you're a teepee weepy. Feel like the box is a part of my gift. I'm the 69.

[B]

I'm good at gift giving. It really will determine what size these boxes are.

[A]

The size is the issue at the end of the day.

[B]

Gift cards fit in many boxes.

[A]

So, Cora, this is our first year of the twin advent calendar.

[B]

Over the past few years, me and Heather's gifts have gotten weird.

[A]

Guitar lessons, tattoos.

[B]

Heather still has not taken the guitar lessons.

[A]

And I got your tattoo that. It was a gift to you.

[B]

You're welcome.

[A]

Clearly we missed the mari bat.

[B]

Um, I did get the weather floor mats. I think you got me one year. I did. That was last year. Once you get. You did not get me. That thing still is not on the back of my car. Yeah, the spoiler.

[A]

Spoiler alert.

[B]

It's not there.

[A]

Where did I get you? It was good and they liked it.

[B]

Apparently not enough to remember. What was it?

[A]

I have no. I write it all down because I have such a terrible memory not to claim we did get last year. Yeah. Cuz I use those.

[B]

I love those formats.

[A]

Was it the ring?

[B]

A ring? Yeah. No, I got you that for my. Your birthday.

[A]

We blur those all together. Babe. We didn't do.

[B]

I went to Quinn's and got you that. Ryan.

[A]

Right? Was. If we don't actually haven't done these for Christmas. We do have for a birthday.

[B]

I don't know.

[A]

We're all over the map.

[B]

I'm not sure.

[A]

So that is our twin twist. Back to our sponsors.

[B]

Back to our sponsors. Sponsor number one. And they're gonna be part of the Vendi blendy bakety bake. Listen.

[A]

25% off. Never seen Christina.

[B]

You're gonna have to beat me in line, man. I went and did my.

[A]

If he.

[B]

If I find out ingredients, I know.

[A]

That you're a part of the planning.

[B]

Committee for the vending bunny.

[A]

If I found out your order was placed a minute. A minute before midnight, I will ban you from the vending blender. You are a shopper like the rest of it.

[B]

Little bit of the minute.

[A]

Okay.

[B]

Bakedy Bake. It's a company that makes the meringue powder that it used. It's called Royal batch. It is delicioso. And I've tried most every meringue powder out there, just so you know. Now, the reason why I like it, it whips up bright white because it has white food coloring in it. It tastes amazing. Roll it out of the bow because it has vanilla extract in it and it has a soft bite. Not soft enough for my grandmother because it has corn syrup in there. You can get it for 10 off right now if you want to beat the line using code twins at checkout. But she will be part of the Vendee Blendy. She will be offering this 25 off off. Unheard of. N. Has it been seen? It's on my list. You will have to beat me to it. And because I get the shopping list before everybody else, I will be buying before everybody else.

[A]

Very nice. Not in the vending bunny because I'm willing to accept rejection. But I asked. She did. She did.

[B]

Just, you know, guys, she put you in her little back pocket. And Heather, who has to hear no ask.

[A]

I said, buy my big girl no panties. And. And actually, I've emailed them about the Vendi Blendy every year, and they say no. So it's honestly a great training ground for me because I'm like, I know the answers. Oh, that's true. That's true. And it is Eddie the edible food printer. Now, they may not be in the Vendi blendy, but they should be on your Christmas list. They should. And Corey actually got another name in Mark's order where Eddie will be shining supreme. How many Eddies could you have bought with those corporate order, do you think?

[B]

I don't know. Five at this point?

[A]

Yeah. So that is the magic of Eddie. Now, I'm pro. Not taking on deck. I prefer that every a portion of all your orders goes to this Eddie. Fun. I don't like taking.

[B]

Okay. A portion of your orders and you put it on your Christmas lift for your friends and family.

[A]

Yeah. A portion of their goodwill.

[B]

Yes.

[A]

With their powers combined, you get an Eddie. So Eddie is a direct to food printer. It's $3,000. Not chump change. You can see why we always talk. But corporate orders can bring in thousands of dollars.

[B]

Are the bee's knees because they just want it done.

[A]

Yeah. If you want to learn more about corporate orders, there's a podcast called corporate girly era. Recommend listening to that. It's going to be an Eddie themed podcast. You can learn more about Eddie on the primera printer users group. I think it's called the Eddy printer users group. I also discovered there's another group called unofficial Ed group which has a lot of free stuff.

[B]

That's unofficial.

[A]

It's unofficial and it's unofficially free.

[B]

Nice.

[A]

Add me at F R E E.

[B]

F R E E. Last but not least, Acor backers has rebranded to the backers company. They will also be potted of ny blendy. They only offer this discount once a year for the vendee blending.

[A]

She does great.

[B]

30 off. No hold barn.

[A]

She does sell out.

[B]

No guarantees you'll get it.

[A]

I've read her door price. It is two backers and brackets.

[B]

Oh. So if you're wondering the brackets, they're called l brackets. And if you get two backers, you can stand them up and it kind of creates a little tiny room. So if you're doing seeing pictures of.

[A]

Wallpaper, specifically cake pops.

[B]

These are great for cake pops.

[A]

Anything with height, you're gonna want to have this.

[B]

Yes. So you don't have your ugly living.

[A]

Room in the back where I think a back to Deb's question. A higher end camera really comes into play because you can do that zoom in, crop. Whereas an iPhone's like, we're gonna fit everything in the perimeter of this photo portrait style. Maybe that'd be a little better. I think the DSLR with that focal length, these macro lenses can really say, okay, it's a cake bop and you don't have to see my kitchen in the background.

[B]

So if you want to up your photos, if you want to up your affiliate marketing game.

[A]

Yeah, yeah. They have affiliate program.

[B]

No, I'm just saying like if you're trying to make product content and things like that for your Amazon storefront, because you can take your photos and put in there. You want to check out the backers company. If you're like, I like to wait in line. I don't want it to be sold out. I hate the word rejection of sold out.

[A]

Out.

[B]

You can get it right now using the code sugar cookie for 20 off. If you wait for the Vendee Blendy, it's 30 off. You run the risk of them selling out of their most wanted ones, which I'm gonna say it's going to be white matte finish.

[A]

That's a standard issue. It makes every bake pop. It's great for stacking baking racks and plates. Yeah.

[B]

It's just. That's the one I.

[A]

That's the one you gotta start with.

[B]

Yeah.

[A]

Right. Start with that. If you're getting into staging and you really want to dial it in.

[B]

But then they have have solid colors, which are great.

[A]

I do love the wood grains for your sourdough pictures. I do.

[B]

I feel like that's more home.

[A]

Something about wood sourdough bread. Maybe because it's cutting board. Maybe. Maybe it's because we all went to outback and the brown bread came in that wood.

[B]

Yeah. And then for cake pops, I really like the really bright colors.

[A]

I agree. Contrast are fun.

[B]

Fun and bright colored.

[A]

Bright colors.

[B]

Yeah.

[A]

Because really they're floating on the color coloring.

[B]

Well, mine are because I'm not good.

[A]

We do have a live coming up, which I forgot to mention. We rescheduled it. It's sweet. Cake pop lady Sweet.

[B]

She's sweet.

[A]

You're Bradley.

[B]

Yeah.

[A]

Come on, Come on.

[B]

Bonnie Bradley.

[A]

Bonnie Bradley. Sweet Stella treat. She's rescheduled to November 1st a little bit. My bad. She was like, hey, girls, nothing can be posted. And I said, girl, I'm dying. I'm dying. But she's like, no, sweet. We'll reschedule it.

[B]

And it's fall themed.

[A]

She is gracious, Very nice.

[B]

She is.

[A]

So I will get that posted and you can get a deep dive into cake pop. She gives you the recipe. She walks you through it. She's very, very nice.

[B]

You know, I want to say the great thing about her recipe. If you live in Northern Virginia for some other reason, Duncan Hines is not common.

[A]

Really?

[B]

Yeah. It's not.

[A]

You get a France.

[B]

No.

[A]

Huh.

[B]

It's more of a grocery store thing. But she is Betty Cross.

[A]

I feel like Betty Crocker. You can find it anywhere.

[B]

Quokka. You can find it.

[A]

Give me some Baddie Crocker. I'm gonna make some of my cribs.

[B]

Is that we did our twin dinner twenties.

[A]

We did our sponsors. We did our lives. We did our vendibundi. We did our accepting the word no as a compliment, which is hard. Tell me no about something. Tell me a no, all right? Yeah. Figure it out.

[B]

Something that I just gotta say no to you right now. Know.

[A]

I guess you ask me something that you know the answer is no. I'll ask you something where I know you're going to say.

[B]

You ask first, since this is your thing.

[A]

Okay?

[B]

No.

[A]

Okay, guys, we will see you next week after I'm done. Bye.