Podcast Summary: Baking it Down with Sugar Cookie Marketing 🍪

Episode: 185. Baking it Down - The Vendy Blendy Episode
Release Date: November 5, 2024
Hosts: Heather and Cory Miracle

Introduction

In Episode 185 of the Baking it Down with Sugar Cookie Marketing podcast, hosts Heather and Cory Miracle dive deep into their highly anticipated annual event, The Vendy Blendy. This episode, released on November 5, 2024, is packed with excitement as they discuss the event's evolution, the plethora of participating vendors, exclusive discounts, and enticing giveaways designed to elevate the baking business of their listeners.

Vendi Blendy Event Overview

The Vendy Blendy is highlighted as a 24-hour day sale where numerous vendors offer 25% off or more on their products exclusively within the Sugar Cookie Marketing Facebook Group. Heather and Cory position themselves as the facilitators who bridge the gap between passionate bakers and top-tier vendors, fostering a vibrant community dedicated to business growth and creativity.

• Event Timing: November 29th, aligning closely with Black Friday.
• Participation: Vendors must adhere to a minimum discount threshold to join.
• Accessibility: Both digital and physical products are featured, catering to a wide range of baking needs.

Notable Quote:
Heather: "If we want to make it through this podcast without going over an hour, we'd have to get started now because this is the annual Vendy Blendy podcast." (00:31)

Evolution of The Vendy Blendy

Heather reminisces about the inaugural year of The Vendy Blendy, noting significant growth over four years:

• Year 1: 37 vendors
• Year 2: Approximately 50 vendors
• Year 3: 72 vendors
• Year 4 (Current Year): 77-78 vendors, all committing to a minimum of 25% off

The hosts discuss the strategic increase in discounts from previous 20% to 25%, deliberating the impact on vendor participation and shopper enthusiasm.

Notable Quote:
Cory: "But 20% means like, I gotta get five loafs to get to the hole. 25% means only need four loaves." (03:54)

Highlights of This Year’s Vendi Blendy

Vendor Participation and Discounts

Heather and Cory outline the extensive list of 78 vendors, each offering unique products and substantial discounts. The emphasis is on maintaining quality while ensuring significant savings for shoppers.

• Discount Rates: Predominantly 25% off, with some vendors offering up to 45% off.
• Shipping Policies: Most vendors ship to all 50 U.S. states and Canada, with free shipping thresholds varying (commonly $35-$150).
• Product Range: Includes cookie cutters, stencils, digital tools, packaging supplies, and more.

Notable Quote:
Heather: "The Vendi Blendy is intended to overwhelm." (04:57)

Exclusive Giveaways

A major attraction of The Vendy Blendy is the array of giveaways totaling over $16,233 in prize value. These giveaways are available without any purchase necessary, ensuring inclusivity for all participants, regardless of their budget.

• Door Prizes: Over 77 individual prizes from vendors.
• Grand Prizes: Significant items such as KitchenAid mixers, 3D printers, and extensive supply bundles.
• Entry Methods: Participation in the Facebook group is sufficient, with additional entries through specific vendor actions like following on Instagram or engaging with posts.

Notable Quote:
Cory: "You don't even have to spend a dime to be eligible." (08:53)

Featured Vendors and Their Offers

The episode meticulously covers numerous vendors, detailing their offerings, discounts, shipping information, and specific giveaways. Below are highlights of some key vendors:

1. Blue Honeycutter Co.

   • Discount: 25% off (mostly 30%).
   • Shipping: Free within the U.S. on orders over $50.
   • Giveaway: Free monthly box.

2. Bobby's Cutters

   • Discount: 25% off.
   • Shipping: Free within the U.S. on orders over $35.
   • Giveaway: Gift cards and specialized cutters.

3. Ms. Cookie Packaging

   • Discount: 25% off.
   • Shipping: Free within the U.S. on orders over $100.
   • Giveaway: Custom tumblers or baking stickers.

4. Eugene Doshi – The Backers Co.

   • Discount: 10% off (special case due to business constraints).
   • Shipping: Varied based on order quantity and region.
   • Giveaway: Electric Joe Sheeter, KitchenAid mixer.

Notable Quote:
Heather: "Each vendor has the opportunity to make three posts. It'll be two image posts and one either video post or a Facebook live." (30:36)

Special Announcements

Heather announces a live session scheduled for the evening of the episode's release, focusing on the Cookie College, where they offer comprehensive courses and kits to help bakers grow their businesses. This session aims to provide listeners with actionable strategies and insights into maximizing their participation in The Vendy Blendy.

Host and Guest Interactions

Throughout the episode, Heather and Cory engage in lively banter, sharing personal anecdotes about their experiences with various products and vendors. They emphasize community engagement, urging listeners to support vendors through comments and interactions to boost visibility within the Facebook group.

• Listener Engagement: The hosts encourage listeners to participate not only by purchasing but also by actively engaging in the group through likes, comments, and shares.
• Testimonials and Feedback: Heather mentions plans to incorporate listener testimonials and graphics to enhance promotional efforts.

Notable Quote:
Heather: "The more that's going on, the better. Here's my request to you guys. If you can't buy from these shops, completely understandable. But if you can leave a comment, a heart react, support them." (88:32)

Conclusion

The episode culminates with Heather and Cory expressing their excitement for the upcoming Vendi Blendy event, highlighting its potential to surpass previous years in both vendor participation and shopper engagement. They reassure listeners that while the event may seem overwhelming, it is meticulously designed to offer maximum value without causing stress.

• Final Encouragement: Listeners are encouraged to prepare their wish lists, explore vendor offerings ahead of time, and partake in giveaways to make the most out of The Vendi Blendy.
• Call to Action: Visit vendibundy.com to join the Sugar Cookie Marketing Facebook Group and secure access to the exclusive deals on November 29th.

Notable Quote:
Heather: "This should be a blast. We have three weeks countdown and then it's go time." (98:32)

Notable Quotes with Timestamps

• Event Introduction:
  Heather: "This podcast started off as a 30 minute tops." (00:04)

• Event Purpose:
  Cory: "This is the fourth annual. It's a 24 hour day sale where vendors bring you 25% off or more." (01:11)

• Vendor Growth:
  Heather: "And last year we had 72 vendors, which was overwhelming." (04:43)

• Giveaway Excitement:
  Cory: "So if you have to think there's 77 vendees and they have the opportunity to all do door prizes and we incentivize them." (08:24)

• Community Engagement:
  Heather: "But if you pre shop the vendors by going to the website thevendies.com." (88:32)

• Closing Remarks:
  Heather: "This should be a blast. We have three weeks countdown and then it's go time." (98:32)

Key Takeaways

1. The Vendy Blendy is a premier event for bakers seeking substantial discounts and access to a wide array of baking supplies and tools.
2. Over 78 vendors participate, each committed to offering significant discounts and exclusive giveaways, ensuring valuable opportunities for attendees.
3. Community engagement is crucial; listeners are encouraged to interact within the Sugar Cookie Marketing Facebook Group to maximize the event's benefits.
4. Inclusivity is prioritized with giveaways that require no purchase, allowing all community members to participate and win valuable prizes.
5. Preparation and planning are emphasized to navigate the extensive offerings without feeling overwhelmed, ensuring participants can make the most out of their experience.

Final Thoughts

Episode 185 of Baking it Down with Sugar Cookie Marketing serves as a comprehensive guide to The Vendy Blendy, encapsulating Heather and Cory’s passion for community-building and empowering bakers to thrive in their businesses. Through detailed discussions, vendor highlights, and strategic insights, this episode equips listeners with the knowledge and enthusiasm needed to engage fully in this annual baking extravaganza.

For more information and to join the event, visit vendibundy.com and become part of the Sugar Cookie Marketing community.