209. Baking it Down - Half It then Half It

Summary

Podcast Summary: Baking it Down with Sugar Cookie Marketing 🍪
Episode 209: Half It then Half It
Release Date: April 29, 2025

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Introduction

In Episode 209 of the Baking it Down with Sugar Cookie Marketing podcast, hosts Heather and Cory Miracle delve into the art of setting and achieving business goals by breaking them down into manageable steps. This episode, titled "Half It then Half It," emphasizes the importance of making large, ambitious goals more attainable through strategic segmentation.

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Main Topic: "Half It then Half It" – Simplifying Big Goals

Inspiration and Concept

Heather introduces the episode by referencing an insightful interview with Dr. Alanc Kanona, a Harvard PhD who discussed the pitfalls of setting overly broad and grandiose goals. According to Dr. Kanona, "the problem with big goals is they're too big... they're unaccomplishable because they're too broad" (Heather, 01:09). This concept inspired Heather and Cory to develop a method to make large goals more achievable by continuously halving them.

Methodology: Halving Goals

The core idea is to take a significant goal and divide it into smaller, more specific objectives, making the overall goal less overwhelming and more actionable.

Example 1: Baking Macarons

• Original Goal: "I want to sell macarons at my market in two weeks."
  Heather (02:07): "That's a massive goal. Especially …"

• First Half: "I want to learn to bake macarons."
  Cory (02:23): "Okay."

• Second Half: "I want to purchase the basic tools needed to make macarons."
  Heather (02:55): "All of that is a massive goal... but it's better because we took the time constraint off of it."

This approach transforms the daunting task of selling macarons into a series of manageable steps: acquiring the necessary skills and tools first.

Example 2: Leveraging Facebook for Lead Generation

• Original Goal: "I want to turn Facebook into my number one lead source."
  Heather (03:54): "Massive. Honorable Difficult. Yes."

• First Half: "I want to turn community groups into a lead source for my business."
  Cory (04:06): "Yeah. Easier to do. More focused."

• Second Half: "I’m going to focus on one town recommendation group and engage with it consistently."
  Heather (04:43): "She's growing her reach on Facebook in a local community group…"

By narrowing the focus to specific community groups, the goal becomes more achievable and less overwhelming.

Example 3: Opening a Brick and Mortar Store

• Original Goal: "I want to open a brick and mortar store."
  Cory (05:08): "Love it. What a goal."

• First Half: "I need to determine the income required to support full-time baking."
  Heather (06:10): "Not brick and mortar. Full-time baker. Full-time cottage in-home baker. Love that."

• Second Half: "I can hire an extra baker or a virtual assistant to manage workload."
  Cory (06:27): "Not a grandiose question..."

This step-by-step breakdown allows bakers to address financial and operational aspects incrementally, paving the way toward larger business expansions.

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Listener Interaction: "Stupid Questions"

Heather and Cory engage with their audience through the "Stupid Questions" segment, where they address queries submitted by listeners. This interactive portion adds a personal touch and provides practical advice tailored to the listeners' needs.

Notable Questions and Insights:

1. Advertising Limited Drops on Social Media:

   • Rick from Cincinnati (19:10) asks, "How would you word that in social media? How far in advance would you start marketing?"
   • Response: Cory suggests focusing on creating urgency and exclusivity, emphasizing limited quantities and unique offerings to build hype and FOMO (Fear of Missing Out).

2. Balancing Big Projects with Small Teams:

   • Listeners discuss challenges like hiring virtual assistants and managing large projects with limited resources. The hosts emphasize the importance of asking specific, actionable questions to their community for tailored advice.

3. Seasonal Marketing Strategies:

   • Questions about optimizing sales during peak seasons like Halloween and Thanksgiving are addressed. Heather outlines the importance of early preparation and community engagement to maximize sales during these high-demand periods.

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Announcements and Community Engagement

What's Poppin Con Participation

Heather and Cory announce their participation in "What's Poppin Con," a first-of-its-kind cake pop conference in Kent, Ohio. They will be speaking on topics such as leveraging local community groups for lead generation. This event underscores their commitment to educating and empowering bakery business owners.

Heather (40:05): "We're speaking at What's Poppin Con. Code is twins. You can save $25 off the tickets."

Upcoming Classes and Memberships

Heather highlights upcoming classes in the Cookie College membership program, designed to provide in-depth marketing and sales strategies tailored for bakers. These classes aim to equip members with actionable tools to enhance their business operations and sales.

Heather (43:01): "The Cookie College is a collection of five different memberships we offer. Our goal is to help people who take one class be able to implement that and sell more."

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Practical Tools and Resources

Cookie Design Lab Sponsorship

The hosts introduce their new podcast sponsor, Cookie Design Lab, an online tool for creating custom cookie cutter STL files. They discuss its ease of use compared to more complex software like Fusion 360, making it accessible for bakers looking to personalize their products.

Heather (31:05): "Cookie Design Lab is an online ability to make an STL file for a cookie cutter. It's just so quick because it is web-based."

This sponsorship aligns with their mission to provide valuable resources that streamline bakery operations and enhance product offerings.

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Conclusion

Episode 209 of Baking it Down offers a comprehensive guide for bakers aiming to set and achieve significant business goals. By adopting the "Half It then Half It" method, Heather and Cory provide a structured approach to transforming ambitious dreams into actionable steps. Through real-life examples, listener interactions, and valuable resources, the podcast serves as an essential tool for bakery business owners striving for growth and efficiency.

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Notable Quotes

• Heather (01:09): "The problem with big goals is they're too big... they're unaccomplishable because they're too broad."

• Cory (04:06): "Easier to do. More focused."

• Heather (06:16): "I want to set up an email list that I can have curated by our Cookie Super."

• Cory (43:20): "If you are a new cookier, you will be shocked by the difference [in Q4]."

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By focusing on actionable strategies and fostering a supportive community, Heather and Cory continue to empower bakers to elevate their businesses through effective marketing and goal-setting techniques.

Transcript

[Heather]

Welcome to the podcast. The third time we're doing it today. Only quality for you guys. Cori has survived her surgery, barely.

[Cory]

But I am here live in the flesh. You're welcome. I'm back for a 473rd podcast episode.

[Heather]

Do you know which one this is?

[Cory]

281.

[Heather]

Whoa. 209. Oh, very close. But I like where you're at. I hacked it.

[Cory]

I hacked it.

[Heather]

We'll be talking about goals in a second, but Corey, give us a quick intro to the podcast.

[Cory]

Welcome to the Baking it Down with Sugar Cookie Marketing podcast. We're actually a spin off of a group that is on Facebook. It's called the Sugar Cookie Marketing Group. If you haven't joined, please do. What I told Heather one day is, you know what? What I like to do while I am baking is listen to something. Anything other than my heavy breathing would be great. So I either listen to podcasts.

[Heather]

I think the macarons. I could hear you.

[Cory]

No. If you breathe in their general reaction. They know if I listen to podcasts, shows. So we said, hey, there's bakers out there wanting to grow their business, but they're knee deep and elbow deep in flour and can't necessarily access the Facebook group. Let's bring up podcast once a week, one topic a week. And that is how this was blonde.

[Heather]

Which brings us to today's one topic.

[Cory]

One topic, which is a good one.

[Heather]

I was watching Diary of CEO. It's just a guy who interviews people who are smarter than me. Like watching it, and I'm gonna slaughter the guy getting interviewed. Snick, he is a PhD from Harvard. He actually gives up everything in his life in his 20s and goes to India to study with a guru, comes back here and takes that knowledge and applies it to teaching these kind of basics of psychology and mental health to online gamers, specifically boys. That's interesting, right? So I was listening to an excerpt of his interview. Dr. Alanc Kanona. You can say I slaughtered them. I was close. I sounded it out with that vowels and then now. And he said, the problem with big goals is they're too big. They're big grandiose, they're fun to say, but they're unaccomplishable because they're too broad.

[Cory]

They're vast.

[Heather]

So he said, I thought this is a really neat approach and I wanted to talk about it today. Take your goal and half it. Take the half and half it.

[Cory]

Okay, give us an example.

[Heather]

Let's say. Let's say you. I know you've been baking macarons recently. For some reason, they're back in. Season has started in the spring. Okay, so let's say somebody's like, oh, I don't know how to bake macarons. If I want to make. I want to sell macarons at my market in two weeks.

[Cory]

Okay.

[Heather]

That's a massive goal. Especially the people are listening to this and like, wincing when I just said in two weeks.

[Cory]

Yeah.

[Heather]

Macaron's learning curve. You have to learn how to talk to them. You have to give them sweet nothings.

[Cory]

You do. And the seasons change and your macaron strategy will change.

[Heather]

This is Cory's current health she's living in. So then we'd say, let's have that. Well, I want to. I want to learn to bake macarons. Okay, well, that's better because we. We took the time constraint off of it. Right. We want to learn. Let's half that. Okay. I want to purchase the basic tools needed to make macarons.

[Cory]

Yeah.

[Heather]

All of that. That is a massive goal of selling next week. We're not selling next week. That's clear. It supports the goal of learning how to bake them. Massive goal, but not time constraint. And then it's a hab. I'm sourcing products. That one not as sexy. You're not going to be like, hey, guys, I want to let everybody know I am now got my baking sheet. I got a baking sheet and a little template. Make the shells. But I have no clue what to do with that. But I'm okay, that's not as sexy as I'm selling macarons at the market.

[Cory]

Yeah, yeah.

[Heather]

Right. But it is the one, the half of the half that moves us towards the whole.

[Cory]

I. Yeah, I see a lot of bakers on their bakery pages will be like, in the works. I'm thinking about selling macarons, but, like, they have never made them before. And it will be one single post and then we'll never hear about macarons ever, ever again.

[Heather]

Macarons took another prisoner. Not a lot. So we have these massive goals and let's apply it to marketing. Right. I want to. I want to turn Facebook into my number one lead source. Massive. Honorable Difficult. Yes.

[Cory]

Broad. Yeah.

[Heather]

Okay, let's half it. I want to turn community groups into a lead source for my business. So we are no longer our number one lead source. We're just adding an additional lead source. We're not using all of Facebook. We're using a specific aspect.

[Cory]

Yeah. Easier to do. More focused.

[Heather]

More focused. Let's half that again. What would that look like for you? And that's going to be unique to each person. What would half of I want to turn community groups into a lead source for my bakery business look like to you?

[Cory]

I'm going to do one about town recommendation in a group I want to focus on.

[Heather]

There's a ton of work behind that and I love it. It is right. You know exactly what the word is.

[Cory]

Yeah, yeah, yeah.

[Heather]

She. Cory's gotta leave her house. She's gotta go with a camera. She's likely gonna cookify some local business.

[Cory]

Yeah.

[Heather]

She's going to take that picture in front of the. I think we did it. Claire's on the depot. We've rented. We drove out to Warrenton, took the picture. You made the cookie, met the owners, then you go and you make the post about it.

[Cory]

Yeah.

[Heather]

Okay. Well, she is growing her her reach on Facebook in a local community group. If she repeats that multiple times, she's going to turn community groups in a lead source. Over time it will become her number one lead source more. But we know what she needs to do this weekend.

[Cory]

You know which one. I see a lot often mentioned in the sugar cookie marketing group when open a brick and mora.

[Heather]

Sexy broad. I love it.

[Cory]

Love it. What a goal.

[Heather]

Could you imagine seeing a building with your brand?

[Cory]

I could not.

[Heather]

Could you imagine giving someone an address where they can show up and you turn on the lights and it's your building?

[Cory]

I could not. It's a gorgeous, very lovely goal.

[Heather]

It's so massive.

[Cory]

It's massively large.

[Heather]

In the cookie college, Heather Campbell Berkshire and Kim. I call her Kim M. Sims.

[Cory]

Yeah.

[Heather]

Kim M. Sims opened up a brick and mortar and it has really brought us along to the whole journey. It was a franchise.

[Cory]

Yeah. I tuned in for the whole hour.

[Heather]

It's my favorite reality show. She had a. And I think I mentioned this, an inflatable latte. That's a franchise that's in bar. Someone shot it.

[Cory]

I she said only in Texas and she was not alarmed about this. It's a shot.

[Heather]

When you listen to her, she. She's like, this is more work than I ever imagined possible in my life. Okay. That's a big, massive goal. What would half of that look like?

[Cory]

Half of that would be what income do I need to make in my bakery or have saved up in order.

[Heather]

To go full time.

[Cory]

Go full time.

[Heather]

Not brick and mortar. No, Full time baker. Full time cottage in home baker. Love that. Now it's half of that.

[Cory]

Half of that would be could I hire either an extra baker Or a va a virtual assistant to take some of the workload off of me currently.

[Heather]

And see if this is buy you more time to explore the avenues to have this as a replaced full time income. Yeah, I love it. That one still big. And you can keep having them if you want. But hiring a VA doable. You can come to the face the sugar cookie marketing Facebook group and say, hey guys, I'm interested in hiring a virtual assistant. What should I ask?

[Cory]

Not a grandiose question. Let me tell you.

[Heather]

You're not gonna be the poster child for the most viral post made in the sugar cookie marketing.

[Cory]

When someone says in the group, what did you do to open a brick and mortar?

[Heather]

The tips it took out a small business loan. I located a commercial leasing agent. I quit my day. There's. They're so broad. But it feels great because it's so broad. You'll get a lot more answers because it's so broad.

[Cory]

Though those answers aren't as helpful as half and half and halfing it.

[Heather]

Right. Because Corey's gonna say, well, I'm gonna hire a virtual assistant. Hey guys, what task can a virtual assistant take? Not a ton of people have virtual assistants. Yeah, they're all dreaming about brick and mortar, so.

[Cory]

Yeah, they are.

[Heather]

But you're doing the intermediary work to get to that brick and mortar and that work is gonna be having that goal and having it again. I do really like making goals more edible.

[Cory]

Yeah, edible. I mean even oftentimes a lot of people are like yeah, I don't need a virtual assistant. I like to do everything myself. Okay, here's the one that I see.

[Heather]

How.

[Cory]

What question should I ask an accountant that I'm looking to hire? Your accountant is something you're going to have to have if you do have a brick and mortar. There's so many moving pieces and parts.

[Heather]

Are you. Have you ever been fraudulently filing which things you wish we would ask but.

[Cory]

Ask finding a good accountant. Now while you're a.

[Heather]

That's a big necessity. We know you have to have it.

[Cory]

Yeah.

[Heather]

If you're breaking. Yes. Okay, give me another non break. Not a smaller goal that you see. Common. A smaller goal that.

[Cory]

Is it dealing with baking or is it dealing.

[Heather]

Okay.

[Cory]

A lot of people I want to go into my weekly markets that happen in the summer.

[Heather]

So becoming a farmer's market vendor. Love it. Very good goal.

[Cory]

Broad.

[Heather]

Broad but more. More narrow than the brick and mortar.

[Cory]

Okay.

[Heather]

What would half of that be to me?

[Cory]

How can I. Oh, you can go with yours. How can I. What Can I buy to help me up my production so I can bring enough to a market?

[Heather]

I like that one like a freezer alternate half. Because I don't think there should be a fourth is what physical things do I need to be able to vend? Because that's a massive cost.

[Cory]

Yeah, yeah. And a lot of people who want to do the markets don't realize that upfront cost. One, the vendor fee two. The insurance three, the table tents, the.

[Heather]

Stands, the cars to get things. Chairs if you want to sit, coolers if you want to keep your POS system. I always think POS is hilarious.

[Cory]

But I do love sales pieces.

[Heather]

Sales.

[Cory]

Delete. Oh no.

[Heather]

They were asking about making sales. I think even half of that is hey guys, I would not even write this in a I would write this in a community group. I would say, hey, what are your favorite farmers markets? That one is going to allow you to find the vendor. And we did a podcast on. That would be my half of the half.

[Cory]

Yeah.

[Heather]

Taking that podcast and asking people who have been vendors, they are going to the market myself, polling my community groups to see which one. I think that was a good half of the half because it gets you to the okay, what materials do I need to vend here? And then it gets you to I vend at this farmer's market every week.

[Cory]

Yeah. I think that is a good way to approach these big dreams and make these dreams actually a doable dream versus just words that you like to say.

[Heather]

Yes, I said one. Here's a broad one. I want to learn how to draw and procreate. Obviously this is the thorn in my flesh I've dragged around. It's been years and years and years. Half of that I want to learn a specific drawing style. Half of that I signed up for a drawing club.

[Cory]

You did.

[Heather]

Or duh, the Kawaii cuties. And I drew a pencil. And if you're watching YouTube, I'll show you what that pencil looks like. That one came from the old noggin. The old noggin?

[Cory]

No, but you really have to and halfed it for years you have said I want to draw in procreate.

[Heather]

Well, that's too broad. When you open procreate. When you download it for this $10 one time fee, there's like five auto populated artworks from other people to inspire you. I want to make procreate. That's not inspiring, that's devastating. I can barely get my pencil to make a straight line without a squiggling. That artwork that should be hanging in a moment Showing you what is out. It's a big old goal. It's too big. If I halved that and halfed it, it wouldn't stick. Still be small enough, but we can have it. So what my goal and my half goal is is going to look wildly different than Corey's and weird twins.

[Cory]

Yeah.

[Heather]

So what that looks like to you, probably a good indicator that you've halfed and halfed enough is it's not something you want to brag about.

[Cory]

Yes. It's not juicy. It's not a crazy.

[Heather]

You're probably not going to go to the family dinner. Be like, guys, I want to let everybody know I paid $20 for Kawhi Cootie's club.

[Cory]

You're probably not going to post it on your Facebook page. Right. I got a martial art.

[Heather]

Yeah. That we're opening a brick and mortar sound pose. I asked a question about an accountant and we have an interview set up on Friday. Not us, actually. Although we in the sugar cookie marketing.

[Cory]

Group would appreciate it.

[Heather]

It's not going to be that braggadocious thing. And I always. I dated this guy, Corey Hayden. If you go back. Which one. And he was the. I think we talked about it. Kind of the ideas guy. And I think that ideas thing really plays into. I think it's two podcasts. Go last podcast.

[Cory]

Yeah.

[Heather]

Nobody likes a party pooper. I know.

[Cory]

Yeah. And ideas are fun to talk about.

[Heather]

If you half your idea and then half it again, I don't think it's as fun to talk about, but it's very doable.

[Cory]

Yeah. Yeah.

[Heather]

So I want to. Heather Campbell Berkshire's teaching at 3pm today in the cookie college. A Facebook live on Eddy photo booth software. Yeah.

[Cory]

So it looks fantastic for a little setup.

[Heather]

I want to use Eddie as a photo booth. Okay. Okay. Do you have any.

[Cory]

You're going to have to get out of the box, girl.

[Heather]

The half would be like getting Eddie and making corporate sales. The half of that would be how do I purchase an Eddie without taking on debt.

[Cory]

Yeah.

[Heather]

To me that would be my goal. Right. So we would take that math. I want it to be a photo booth with Eddie at a wedding. Love it. It's going to be a high margin item. You're going to have to be there. It's a lot of fun. Cory and I tried it out.

[Cory]

Yeah.

[Heather]

It was hard.

[Cory]

Was difficult.

[Heather]

Half of that. Still difficult half of that. How do I afford an Eddie? I'm going to start taking pieces of my order and applying it to that. How am I going to budget for An Eddie I use. You need a budget app myself or ynab. Yeah, you can apply that. So again, less sexy. But it paves this way in a real to say those words.

[Cory]

You've said it 52 times. S, X, Y.

[Heather]

If you add the Y, I think it's allowable.

[Cory]

Is it?

[Heather]

I do not know. And if it's practiced by an apology, is that better? I added the letters. What would you say? Attractive, hot girl, tall, glass of cold gold. But I think that that is how you're going to be able to move yourself forward. It's kind of a lonely road. You get a lot more help, a lot more specific help. It's not as getting like reacts on Facebook.

[Cory]

You're right. The responses are going to be a lot more tailored. So while the whatever ways I can open a brick and mortar, you're going to get like 100 comments of people spitballing with you what questions to ask an accountant. You're probably going to get a solid four good rats.

[Heather]

I will be one of them. Here's one I've been working on personally because we have to actually we're going to speak at the what's Popping conference. Yeah, I love telling people what's popping con 20, 25. Yeah. Got to do a speech for one hour. So I've got a lofty goal. I got to speak for one hour. And that's not even a major goal. Right. But it's a goal. I can still half and quarter because I actually had to do it all this week.

[Cory]

Yeah.

[Heather]

I have to speak for at what's Popping conference on using local community groups to generate leads. Okay, that. How do I half that? Why? I was like, okay, well, I need to write this thing. Okay, let's do three segments. My intro outro is gonna be five and five minutes. I got 10 minutes. We're only speaking for 45 and then a Q&A. So I've got 35 minutes of a body here. Okay. How would I have that? And that's kind of what outlining does for you is you're taking this big concept, you're breaking into parts and then you're breaking those parts into parts.

[Cory]

So it is technically outlining.

[Heather]

You have your prime, your one, your sub, your sub of the sub. And then all those support the primary goal. Yeah. So when I kind of think of things in terms of outlining by that, you know, you got the. With the Roman numeral, then the big A, then the little. A little A and then the little numbers are. However, the thing is, I'll open up. Word. But by the time you get to the little A, the little A is the goal that you work on. Right now it's the little A and the little B that lead to the big A and the big B that lead to the 1 and the 2.

[Cory]

Right.

[Heather]

And when you get to the 1, then you've reached the big goal.

[Cory]

Yeah, I agree. I agree. Archer has a project due next Friday.

[Heather]

Okay, he just said the words, I.

[Cory]

Have a project due next Friday.

[Heather]

The only way the man knows how to communicate.

[Cory]

I said, you're gonna have to break that down for me.

[Heather]

You're gonna have to take your big goal. This is due by Friday, and you're gonna have to make it half real quick.

[Cory]

Yeah. And he said, make a dish from around the world.

[Heather]

Okay.

[Cory]

Still big. Still large.

[Heather]

Okay, now which country in which dish?

[Cory]

And I said, can we decide which country which dish? He said, yeah. I said, macarons, baby.

[Heather]

Frost it is. Maybe Swedish mostly.

[Cory]

Cuz I already got him in the freezer ready to roll. But it made it so much more doable because I was like, this is going to be overwhelming. What do I have to do? Because a child's project is a parents project. That is what I've come to learn. No, he's not going to the buy the poster board. But breaking it down into those smaller things made it a lot more palatable for me and Archer. Dare we say eating it palatable.

[Heather]

That was a couple previews of this podcast. I don't know. This is the first time we used it in this version. I know. You're welcome.

[Cory]

You're welcome.

[Heather]

Dare we say, instead of breaking it down, we're baking it down with sugar cookie marketing. How to immunity. So I would say if you could think this week, because really, you know, having to break down that speech into parts that make sense for people that they can follow. Is it like a mind game? Like a. Like, what do you call it when you used to do those races that were really hard?

[Cory]

Oh, Spartan race.

[Heather]

It was like a spartan race for your mind. Cause you're like, okay, I need to win the race. Okay, I need to get through these parts. What exercises do I need to be able to get to these parts of this race to be able to finish it? When you really break it down to those small sections, you're just at the gym doing jumping jacks again, carrying logs around.

[Cory]

I would know I didn't prep correctly.

[Heather]

So you can see that. And when I had to take that thought, okay, this is what our concept was. How can I Make this in pieces. And how can I make those pieces value added and worth listening to, which is a struggle.

[Cory]

Hey, we're. Huh.

[Heather]

Corey previewed this.

[Cory]

I thought it was fantastic.

[Heather]

Yeah, Cory had all these like, commentary, let's add that.

[Cory]

And you said that was great. I changed it. All right.

[Heather]

I already changed. And if you're wondering what we're talking about at what's Poppin Con, the podcast after next week. So next next Tuesday will be on that material. Yes, because Corey and I have been studying local community groups on both sides.

[Cory]

Both sides of the aisle.

[Heather]

Being in them, being on them, being.

[Cory]

Beat down by them, being the target of them.

[Heather]

And they are a strategy. But boy, could they be a powerhouse of the sale.

[Cory]

Yeah, honestly, we should call it the.

[Heather]

Powerhouse of the sale.

[Cory]

Oh, I like it. We're keeping it.

[Heather]

See you guys on Tuesday. So moving on, let's go to these stupid questions. Do you know what is so funny?

[Cory]

What? I would love to laugh.

[Heather]

Last week, the winner of the stupid cartridge was yet again, Deb.

[Cory]

Are you kidding?

[Heather]

I said, girl. She's like, I'm sorry. She's like, you keep winning. I said, you are proof to me that consistency is key over time. So she was like, yeah, I don't want one. She's like, I have one. She's won four times because she always texts in because she really wants her questions answered.

[Cory]

Well, Deb, honestly appreciate you.

[Heather]

Yeah, that was great. She's like, maybe I'll go play the lottery after this. I said, I'm gonna sing. You have to. Okay, we have a bunch of texting questions. One, two, three, four, five, six, seven, eight, nine, 10, 11, 12, 13, 14, 15, 16, 12. One, two, three, 4, 5, 6, 7, 8, 9, 10, 11, 12. This one was texted in to 571556. Come on, girl. I wonder if it is last time I think she used the button. So he gave us shoes from Alvin.

[Cory]

Okay.

[Heather]

Okay, this one. The winner is 5133- Area- Code. If you email Heather at Sugarcookie Marketing. That's an up north.

[Cory]

Are you looking up this?

[Heather]

What do you think it is?

[Cory]

I'm gonna say Rhode Island.

[Heather]

I'm gonna say channel. Near your ex husband.

[Cory]

Ohio. Cincinnati.

[Heather]

Which will be in Ohio this weekend for K Pop. Yes, Rick, if you hear me comes yet. Hi, favorite twin Rod. I like it. How would you advertise a quote unquote limited drop? Like would you word it? How would you word that in social media? How far in advance would you start marketing?

[Cory]

That's so. It depends. Where are you One who does limited drops often. Because then you could do them a lot closer to when you actually do the drop. If this is something that's new for you that you're offering, you're going to have to warm the audience up a little bit. You got to have.

[Heather]

Can I be bold? Here is a limited drop of pre sale with the limitation on total sales.

[Cory]

But I think you're never going to offer it again limited. So it could be a flavor, you know, like.

[Heather]

Well, an example Oala.

[Cory]

Yes.

[Heather]

Cups as our little sister. Chokehold. Did you see she got another one?

[Cory]

I did not.

[Heather]

There's only so many ways you can imbibe water.

[Cory]

I'm trying to be the opposite of her in my life. I have one water bottle. Yeah.

[Heather]

And that's how many you probably should have. I have. I have more than one myself. You do? Our older sister is diagnosed with ADHD and her ADHD doctor said you can allow yourself to over purchase on a simple item. And she chose water bottles.

[Cory]

Really?

[Heather]

And I think for some reason it's storage hard. No, no. Water bottle management is a full time job.

[Cory]

Yeah.

[Heather]

That's why I feel like water bottle straw management. Also a full time job. Even half the goal and it's still overwhelming.

[Cory]

Yeah.

[Heather]

So a wallet as these limited drops. And I think that was the important thing is they do not sell that color ever again.

[Cory]

Yes.

[Heather]

So what they do is they hype it. Hype it. Hype it. Hype it. Hype it and launch it.

[Cory]

Yeah. I mean they're sending emails about it. You're getting text about it. Granted they do have fanfare over their water bottles in general.

[Heather]

Built the hype around. Around it with a limited drop of. I can. They have a software that allows you to stand in a digital queue to see if you're chosen. And when Summer's chosen it's like a gambler hitting the jackpot.

[Cory]

It's the same thing with CookieCon. You know, they have the limited drop of tickets. It's a limited amount. Granted it only happens once a year. So it is a little bit reoccurring.

[Heather]

But it follows that same thing where the hype. So it's front loading marketing.

[Cory]

Yeah.

[Heather]

So you're front loading fomo. Right. So we're going to build them up. Hey, you guys don't want to miss out on this. I always sell out of this. This is something I'm never going to sell again. Now the weird part to me, what would never be sold again?

[Cory]

So you could do specific flavors. Like I know Whipsy had sold they don't sell it anymore. Salted caramel, powdered sugar. I know. So when I found out that she was no longer going to be selling anymore, asterisk, I think, is what I remember her saying.

[Heather]

The key is. The key would be, okay, let's say whipsy, like, you guys bent me, bent my arm. I'm going to sell more. You can't keep doing that, because then.

[Cory]

You'Re seeing you got about one or two of those.

[Heather]

Yeah, one of. Yeah. So if you said limited drop, we sold out. And then guys were bringing you back one more walla drop of this. Yeah, whatever she got on it, I think she got cherries on it. Yeah.

[Cory]

So it could be flavoring. You just have to make sure what you're gonna do. Just like a walla does. You're gonna feature the different aspects that would make someone want this, whether it be the flavoring, the color of it, the packaging part of it, reviews about it.

[Heather]

Everyone loves this. That's why I sell out. But I only do it one time a year. I think opening it. I only do this once a year. Which would give you flexibility to do it again without seeming like, dishonest or like, oh, this is a trope to get us to buy. Oops, forgot the. So I like that one limited drop. I like that you differentiated flavors versus a baked product. Because what if it did sell well? I know. And we'd want to sell more. I know something you can do. It's not my favorite, but it's like hybrid of this. If this sells well, I'll bring it to my menu. But if not, this is the only time I'll get it. California Pizza Kitchen tried it on us. California Pizza, and they were like, go right to corporate. I was like, you lost me right there. Take away the fish dish. So, yeah, that's just some things you can consider. I do like that one. You are the winner of this week's stupid cartridge of seven days. 513 in Cincinnati. To claim your trade, just email [e-mail] the rest of your phone number, and I'll connect you to Phil. If you did not win the stupid card tray, you can use code capital Sugar. They're running a mother's day sale. Phil said the code is stackable, meaning if they're already running a sale and you use the code sugar for 15% off, you can still stack.

[Cory]

I'm going to buy one for myself from other stack.

[Heather]

Get a V3, get the silicone add on.

[Cory]

Okay.

[Heather]

I like the cup inserts for your one water bottle. Do I really? Do I put, like crab in there. Crud.

[Cory]

Crudley hot. I'm trying to limit the things in my life that allow me to buy extract.

[Heather]

I don't know. Yeah, yeah, I don't know. That's a good one.

[Cory]

I know. But I do like getting a 32 ounce smoothie. King smoothie.

[Heather]

Then I hate to say can't fit.

[Cory]

In my little thing.

[Heather]

They have two options. They have one for a mug. Don't get that one.

[Cory]

Okay.

[Heather]

It has cutouts for the mug handle.

[Cory]

Oh, yeah, I don't need that.

[Heather]

No, get the solid guy.

[Cory]

Okay.

[Heather]

And he's an insert. He's an add on. I think the code works for the add ons as well.

[Cory]

Okay, well, I'll let you know.

[Heather]

This is a text from Douglas, Georgia. Not a winner, but you could pull a DEB and maybe win next week.

[Cory]

Yes.

[Heather]

She said, hey, twins, y'all are so helpful and I swear, every podcast you do is speaking directly to me. I reach out to a local brewery in Alaska and I'm in the process of scheduling a cookie class with them at no cost to me. Thank you for helping me with that email. In the cookie college. Okay, great. I know exactly what you're talking about. It's so crazy because your text is from Douglas, Georgia, but your class is in the last.

[Cory]

She could have moved.

[Heather]

She was like, listen, I don't like competition.

[Cory]

She could have moved.

[Heather]

I'm going to differentiate my teaching in the farthest. Yeah, western area. Okay, whatever. I really like it. I love that you're teaching in Alaska. Is there an Alaska, Georgia?

[Cory]

Oh, there could be, but let me explain. In the college, we actually have, you know, we have the cookie class kids. It's everything you need to teach a cookie class. But in the college, you get a more in depth how to reach out to venues to teach a cookie class, a script to follow during a cookie class, templates that you need to email out and things like that that are in the cookie class. So she's in the college and she took one of the templates. That's how to reach out to a venue that puts it in A venue's what's beneficial to a venue and kind.

[Heather]

Of in a way without directly saying it, where we don't bring up paying for the venue unless they do, in which case, okay, then you play ball.

[Cory]

It's a little song and dance.

[Heather]

A little song and dance. I'm like, hey, here's what I can bring you. Why wouldn't you want me you want this. You want this limited drop. I am your limited oala drum.

[Cory]

It's psychology. Talking to a place that you need to use but benefits you both.

[Heather]

And I think that's like, sometimes I'll see. We work with brick and mortar sometimes in marketing, and I'll get copied on an email and be like, I need your space. Like, why?

[Cory]

It's not even my place.

[Heather]

Almost as like, even if I was open to it, it's not my brick and mortar. But even I was open to it the way you asked. Now you can't have it. Well, I don't want you to have it. So we could say, I would love to bring these people to your space.

[Cory]

Yeah.

[Heather]

And that's how those templates are worded in the cookie college. I think we have five. A winery, a brewery, coffee shop, cafe, kitchen, remodeling, showroom, because that's what we use. And then a shared workspace, which always requires.

[Cory]

Yeah.

[Heather]

But I'm sure you can wheel and deal with a shared workspace.

[Cory]

And we wielded and dealed it.

[Heather]

And we got some free cleanup hours. Okay, I like that one. Also.

[Cory]

No Georgia.

[Heather]

No. Alaska Georgia.

[Cory]

Oh, well, you go, girl. I think she just moved from hot Georgia, cold Alaska. She said, I can't deal with this.

[Heather]

I would prefer to imagine she's commuting to Alaska for this class.

[Cory]

I like that. You know, it's free to her to use the space.

[Heather]

There will be takeaway. There's a brewer out there that won't charge. That's a big takeaway. Another text in. Hi, twins. I love your podcast and I'm a newbie cookier. Thinking ahead to Q4 for our cookie Super Bowl. Is Halloween or Thanksgiving generally big sellers or is it just December hottest girl. Buckle girl.

[Cory]

It is Halloween. I want to say Halloween and Christmas. Great for classes.

[Heather]

Great Thanksgiving is too. You know, I just don't like to teach in her birth month.

[Cory]

It could be. Definitely. But I do see it more as hostess with the mostest gifts. Teacher gifts, things like that. Things are brain.

[Heather]

Anybody that's either traveling or needs to entertain rambunctious kids a class will.

[Cory]

Yeah. DIY kits in Thanksgiving. Always a.

[Heather]

In our Christmas classes, we have people just buying the DIY kits. And I know they're like, here, kids, let me not hear from you. Yeah, here is. And I'm so happy to be able to give you this answer. Back to school. Is that the warning? Get your marine powder. Then we move into Halloween, which I love is the last day. I love. That's the last day of October because you have. You just got a little over the September back to schoolisms.

[Cory]

Yeah.

[Heather]

Then we have four full weeks of October. That's the warmup. We start seeing that graph start that dramatic curve up. By Thanksgiving we are, you know, like the high dives. We're halfway up that high dive. By December we're at the top and dive.

[Cory]

We're doing our perfect swan dive.

[Heather]

No puddle in the splash. So I would say Q4 actually starts at the end of Q3.

[Cory]

Yeah.

[Heather]

And Q4 is so much different than the rest of the year. If you're a new cookier, you will be shocked by the difference. That year, that year end thing is the time where you gather hay while the sun's a shining.

[Cory]

Yeah.

[Heather]

Because in the doldrums that we're entering now, that money there is going to pad your business expenses until we reach back to Q4.

[Cory]

Yeah. What you do now though, I just as a new cook here. What you do now is going to lay the path of your Q4. Because I see some bakers are like why I didn't sell any thing for Christmas. But I go to their page, they posted once. Like, you have got to cultivate your audience now.

[Heather]

Now would be where you have that community group lead gen source goal. Now would be the footwork for that. Which is actually the topic we're talking about in what's popping con is really how to strategize. Like you'd mentioned in that point earlier, psychology between turning community groups into sales powerhouses without violating the rules of becoming the admin's worst nightmare.

[Cory]

Yeah.

[Heather]

Show now would be your time to investigate that. And if you listen to the podcast, tune in next week. We'll go through that page on the website that I added. Last one. If there are per se, some typos on a website we shall not mention and someone were to per se point out said typos, could a certain twin bring back the little typo finding bonus mentioned in an episode not long ago? Okay, bet.

[Cory]

Hold on.

[Heather]

Wait until I do my proofread.

[Cory]

Yes, yes, yes.

[Heather]

But then if I do my proofread and I still don't find it, I do not think it's spelled wrong. And it is. We'll bring that back. Okay. I like that it was helpful.

[Cory]

It was my typo. But give me a chance. Give me. Give this girl who didn't do great in grammar a chance.

[Heather]

That was a funny one. We will bring that back. I'll make the announcement on the podcast.

[Cory]

Yeah. If you did not Win or hear your text today. You can retextel it that at text 571-556-5644. Just because we didn't read it today doesn't mean we don't love your question. We love to hear it.

[Heather]

Bring this stupid question back. If it's a question that you asked and it wasn't answered, you can text in the same question again. I will not notice.

[Cory]

Yeah, we will not notice.

[Heather]

Pull a Deb. Pull Deb might be the person who won.

[Cory]

We just might not be commuting to Alaska right now. We don't know.

[Heather]

So moving on again, the code for that is sugarstupidcartrade.com or stupidtech.com court going to buy yourself one from other days. You're going to use that stackable code.

[Cory]

I am sugar.

[Heather]

And then whatever. I can't say. But you can say sugar.

[Cory]

Give me some. Same name ingredient in sugar cookie. The way you saw it. Oh, give me some sugar.

[Heather]

Moving on. We actually. We actually have a new podcast sponsor.

[Cory]

What?

[Heather]

Cookie Design Lab. They were a vendor for the vending blending. It's actually a lady and her husband that live kind of around here. They want to complain about traffic.

[Cory]

Yeah, they live in northern Virginia. I want to say. What is that when people say the neck, the northern neck.

[Heather]

I don't think we have a neck.

[Cory]

Is that Maryland?

[Heather]

Yeah, that's on the. That's it.

[Cory]

There's a Dell, starts with a D. She lives out that way. Like Alexandria Shay area.

[Heather]

I know what you're talking about. I know why starts with a D.

[Cory]

Don't go out that way.

[Heather]

Anyways, they have. They want to be a podcast sponsor. It's so funny. They were a vendor for the vending bunny. I needed to make a review video because you were doing the review videos and. And I make your.

[Cory]

That was more your right.

[Heather]

So I was like. So they gave me the login. It's just a simple log. You can use your Gmail. I don't have to make a new account, but I'll say that I found that app to be very, very, very, very easy to use.

[Cory]

You did, you did.

[Heather]

And I was a little.

[Cory]

Tell us about. What is it?

[Heather]

Cookie Design Lab is a online ability to make an STL file for a cookie cutter.

[Cory]

Nice.

[Heather]

And it's just so quick because it is web based. I don't have to download Fusion 360.

[Cory]

Oh yeah.

[Heather]

Turn on the computer. A lot of these bigger applications. Fusion 360. I think you can build buildings with.

[Cory]

Okay.

[Heather]

So to put that on these laptops that people are using to bear, we barely need. It's just such a power.

[Cory]

Well, you saw how much my laptop.

[Heather]

Was filled just this past week in our lightroom backups.

[Cory]

Question for you about. So you said it's cookie design lab. Can I purchase an STL file from a cutter shop and put it on there to print?

[Heather]

You don't need them. If you buy the stl, you have the file now. Okay. You say, okay, I've gotten somebody they want. I have my 3D printer. I got my bamboo A1 mini.

[Cory]

Yeah.

[Heather]

I don't like Fusion 360. It's way too massive. It is. It's a big data app.

[Cory]

Okay.

[Heather]

I want. I just want to make the STL real quick. You're going to use cookedesignlab.com you're going to upload a PNG shape.

[Cory]

Okay.

[Heather]

And you're going to say, make this into a cookie. Cutters go, boop. There you go. Download STL print. So if you buy an STL from somebody else, don't need this.

[Cory]

Okay.

[Heather]

If you're like, I want to make my own STLs, because that's getting expensive. Like, okay, it's still cheaper to make your own STLs. Yes. Than inspire one. You got to understand, don't steal people's STLs. But if you are like, okay, my client sent me a picture and they want it as a cookie. And I don't want to hire a cutter shop to make a custom STL because that's what it would be at this time. I want to do it myself. You're going to be able to use his app. You don't have to upload a png. You can actually move these dots along.

[Cory]

Yeah. Because I actually have an order.

[Heather]

Okay.

[Cory]

And it's this lady holding. It's. She took a picture of this lady. She's getting a promotion, and she's holding her promotion thing. And she was like, I would like this on a cookie.

[Heather]

Yeah.

[Cory]

Yeah.

[Heather]

So say you wanted to Eddie, print it.

[Cory]

Yes.

[Heather]

Well, we still want the custom shape of the lady holding a sign.

[Cory]

Yeah.

[Heather]

So you would take that shape. You could either cut it out in canva or you could use his dots and move them around because.

[Cory]

Oh, that's nice.

[Heather]

And say, I want this. And it's going to spit out in a sale. You can say, I want it to be like, use more print filament.

[Cory]

Yeah.

[Heather]

Or I want it to use less. I just need the basic shape. Oh, that's.

[Cory]

Yeah. Because I'll never use her shape again.

[Heather]

So to pay somebody, even if it's $5, to get a custom STL made by another shop, this is cheaper than that.

[Cory]

Yeah. And that's nice.

[Heather]

And if you're really getting into printing your own cutters, this is a great app.

[Cory]

Is it a monthly subscription?

[Heather]

You know, they gifted it to me for the vanity for that thing. I'll have to look into it. We're just starting the conversation about being a podcast sponsor. Frankly, she has emailed me a million times.

[Cory]

Sure.

[Heather]

And I gave her Napoleon.

[Cory]

I'm sure.

[Heather]

So I said I'll mention it today. And I haven't even said the invoice. Okay, well, we'll get the details.

[Cory]

But I am really, really interested because now have a baby bamboo printer.

[Heather]

If you were like, heather, I want to print cookie cutters without a second thought, I'd be like, get your bed over here.

[Cory]

Okay, then I do.

[Heather]

Let me see the pricing. I'm sorry. Oh, it's 100 per year. Oh, that's very doable. No automatic billing. Only renew it when you want to use it. Save as many cutters as you want to. A personal library design and download unlimited cutters. It's less than $10 a month, so imagine just not buying one cutter. Oh, yeah. A month. Oh, that'd be a stealio. If you're like, I find some of these cutter STL apps overwhelming. This one, I think you out the gate. I don't think I would even have to tell you how it works. No way. Yes.

[Cory]

Okay, well, that makes me really happy because I don't want to learn anything. My brain is at capacity.

[Heather]

You save that space for microns, baby girls. Yeah.

[Cory]

Macros are taking 98%.

[Heather]

I only got 2% left. So. Welcome to cookie design lab. Moving on.

[Cory]

We have the backers code. The backers code is a done for you Photography studio.

[Heather]

It is a photography studio.

[Cory]

I did. I. I just made sure to not say fur because people are like, it's not a dog. Studio photography. If you want to make more money in your business, my first tip is going to tell you to work on your photography. People buy with their eyes. It's in every magazine, on every.

[Heather]

It's actually a big aspect of what we're talking about in how to turn community groups into sales powerhouses is your photography.

[Cory]

Yeah. So using your photography can benefit your business big time. Lots of bees in there. You can go to the backers company and get 25% off. It used to be 20% off for the longest. Now they're offering 25% off. Currently, what is that code? Using the code sugar cookie, not plural.

[Heather]

Sugar cookie singular, 25% out off, which is not.

[Cory]

That's a lot.

[Heather]

That's not singular, that's plural.

[Cory]

You want your super bowl season to go off without a hitch.

[Heather]

And you, here's the thing. I want to make December my biggest sales season of the year. Half that I need to increase my photography. Half that I need to buy polar white at 25 off because I'm no idiot.

[Cory]

They don't do polar white anymore, but they do white matte finish.

[Heather]

White matte finish, white mop finish. I like it. Next up, bakety bake by Royal batches of meringue powder. Corey loves. Loves it. Code Twins 10% at checkout.

[Cory]

Has white food coloring, has vanilla extract, has corn syrup in it.

[Heather]

Loves Corey and Corey loves it. That code is twins. And then last but never least is Eddie the edible food printer, which Heather Campbell Berkshire is actually teaching a Facebook Live at 3:00pm Eastern Standard Time. In the cookie college.

[Cory]

Yeah, in the cookie college.

[Heather]

You want to sign up?

[Cory]

Maybe we could bribe her to do in the main. We'll see how she.

[Heather]

Yeah, she want to reveal.

[Cory]

Maybe she did that, maybe she didn't.

[Heather]

Maybe she said great. Yeah.

[Cory]

But Eddie is a direct to food printer. Airbrush be gone. Stencils no more. I like it. Yeah. Eddie can print. Just. And what's so great is the industry now provides a lot of Eddie prints. So there's a lot of Eddie focused backgrounds, a lot of Eddie focused cookie.

[Heather]

Cutters and prints, which is what Koi is literally doing. She's got this lady holding a sign. We're going to take it a cookie design lab, make a cutter and then she's going to bring Eddie and Eddie's going to print the lady on the custom cookie that was made with the custom cookie.

[Cory]

Yeah, I had an order this week that was due and what the inspo picture that she had sent was. Someone had to to take their americolor gels, dilute it with alcohol and paint these gingham lines on there. I said not, not me, not today, not today. Same control P. So I actually took it into Eddie. It was perfect. I couldn't have hand painted it like that. If and if I wanted to print.

[Heather]

A hand painted texture. And I always come back to that Taylor Swift, 1989. Yes. If it's not 1980.

[Cory]

Know what I'm saying?

[Heather]

That that cloud.

[Cory]

Yeah. What is that? That there's a word for it.

[Heather]

I'm sorry, it is.

[Cory]

I've googled it. Many a time gradient.

[Heather]

A gradient. Yeah.

[Cory]

So that's what Eddie is fantastic for. Eddie is also great for people who want to pursue corporate orders. Corporate orders will get you more money in your bakery, which could allow you to get that step into the brick and mortar. Do you see how we're halfing it? Hi fest.

[Heather]

Carol asked on the sugar cookie marketing Facebook page, which you should follow because it's different than the group. Because I get the mic vibe. I said using vote. Reacts.

[Cory]

Laugh.

[Heather]

React. I have an eddy printer.

[Cory]

Wow.

[Heather]

React. I have a blueprinter. Heart. React. I have an edible image printer. Tier. I don't have a printer. Angry. React. I don't have a printer either. But I'm a fuddy duddy who judges bakers who embrace new technologies can increase their bottom lines. Because I love to complain about absolutely everything all the time. And if you don't do it my way, you wrong. Nobody did it. Anger.

[Cory]

That's hilarious. Yeah. Check out Eddie. There is no discount code for him.

[Heather]

Nope.

[Cory]

But he's fantastic. He's the coolest thing since I read even every time I turn it on. Fantastic.

[Heather]

No, Cory's really impressive.

[Cory]

I really love that dude.

[Heather]

She took that man from my house but left a carousel, which you need. I left a carousel because my cooking.

[Cory]

Room is so small.

[Heather]

Although Eddie's desk space is pretty small. He's smaller than you think he is.

[Cory]

Oh, he's very. I can actually put my laptop on top of him and it's around the same block of size.

[Heather]

I'll say. He's a perfect square. And the laptop's right. But that width is the same.

[Cory]

Yes.

[Heather]

Yes. Yeah. We forgot to talk about our own product.

[Cory]

Well, we didn't even say what's Poppin Con.

[Heather]

Oh, what's Poppin Con?

[Cory]

Yeah.

[Heather]

I've talked about it a lot. We're speaking at what's Popping Con? Code is.

[Cory]

You're gonna have to look up that code.

[Heather]

The website with the typos off.

[Cory]

So what is what's Popping Con? It's the first ever cake poppers conference.

[Heather]

So who is a lady that hosts it and what is her business?

[Cory]

Amy.

[Heather]

And she is.

[Cory]

You gotta tell me. It's Daisy makes.

[Heather]

Yeah.

[Cory]

Because I have a million of her. Like.

[Heather]

Yeah, you don't. You have a ton of them. Where we got the Easter.

[Cory]

Yeah. But that was through Sweet Tellers Treats had partnered with Daisy.

[Heather]

They're both involved and they will both be there.

[Cory]

So what's Popping Con? Is happening in Kent, Ohio, literally next week, Sunday through Sunday.

[Heather]

And if you stay an Extra day. You can go on Wednesday. Yeah, the code is twins. You can save $25 off. The tickets are still $50 off. So you could add another $25 off. And now they've gotten all those add on classes teed up. That will happen on Sunday earlier.

[Cory]

Nice.

[Heather]

So Sunday add on classes. Then there's a mix and mingle six.

[Cory]

Listen, my head at the mix and mingle.

[Heather]

My head is mingling. I'm already mixed and mingling the next day. They're core classes. Yeah, they definitely look like. I like that. A are about marketing and sales. I think it's the add on classes are about learning cake pops. These ones are like, how do we make money with cake pops? Corey and I are speaking on Tuesday at 10:30 to 11:30 on these.

[Cory]

Well, they don't want my expertise on cake pop often.

[Heather]

Next we'll be teaching on macaron. We're talking about turning local. And you know, I did write the script and I gotta compliment myself. It's really, really good. Coriander is reading it.

[Cory]

She's like, you know what, you bring.

[Heather]

Up a good point here. Let's add. I was like, good, that's the energy I want. Where it's a little bit more technical, a little bit more psychological.

[Cory]

Honestly, I'm gonna say if you go to our class, you're going to be able to take something from it and implement it that night and see the benefits tomorrow.

[Heather]

That's what I told Amy. I said, amy, we could be real broad here. I want to happen and a half it again, I want something that they can learn that they already have access to that they. If they do it tonight, they can make money tomorrow.

[Cory]

But you don't want any barrier of entry. Like you have to buy software how.

[Heather]

To maximize your website sales because then you'd need website. Yeah. What's something. We can all join a Facebook community group while we sit there, right?

[Cory]

I think it's delectable.

[Heather]

I'll actually have them join a demo Facebook community group and we will go through that community group. Yeah, I can't wait.

[Cory]

I think I'm very excited after reading the little.

[Heather]

Thank you so much.

[Cory]

Yeah, way to go. You did great.

[Heather]

I'll have to say compliments to you for making me admin your local community group where I went through hell. I did that again. So again, if you go to the sugar cookie marketing website and scroll past all those typos at the very bottom, I have all these codes listed out with hyperlinks to these websites. So stupid card tray 15% off. Code Sugar backers code 25% off. Code Sugar Cookie. Actually, I have to update that Eddy printer. No code, but cool.

[Cory]

Yes.

[Heather]

Royal badge twins, 10% off. We should probably have these all be the same, but whatever. It's fun to make more fun. Bosch and Nutra Mill. If you use code Sugar's Cookies, you can get $20 off and check. Checking out. And then what's popping con code twins 25 off. That's in Kent, Ohio, this weekend.

[Cory]

Yeah. I hope to see you there.

[Heather]

That'd be cool. Let's.

[Cory]

Let's pop in, pop out.

[Heather]

The first of anything ever. And we're invited to it. I am about.

[Cory]

I honestly honored that you even thought of us.

[Heather]

Right. I was like, we are sugar.

[Cory]

I was like, gina, I'm still in the midst of learning these.

[Heather]

And she was like, we don't want.

[Cory]

You for gay pop knowledge.

[Heather]

You have none. But I can guarantee if you come to the class, you're going to learn something about community groups that I'm thinking. Yeah.

[Cory]

And I want to say I love the cookie community, but the cake pop.

[Heather]

Community, we guys all went through it together.

[Cory]

I think you are, you know, baptized by fire.

[Heather]

The cake pop, the macaron people. You guys are wounded.

[Cory]

Yeah. I don't know. You're like.

[Heather]

You guys are like, does anybody have a band aid to pass around? Yeah.

[Cory]

But I'm really excited. I think it'll be fun.

[Heather]

Cool. Back to our own product. Oh, yeah. I'm trying to bully Corey into running a mid summer membership sale.

[Cory]

We'll see.

[Heather]

I don't know.

[Cory]

We'll see. See. But why do you talking about Heather? What sale on what?

[Heather]

You heard it here first in the podcast. Cory can't make me up. Maybe. But okay. The Cookie College is a collection of five different memberships we offer. If you've listened to the podcast at all, you've heard about it. Our goal, much like the class we're teaching on Tuesday, is to help people who take one class be able to implement that and sell more. Our goal is to cover our cost plus a dollar. Because then why would you leave us?

[Cory]

Yeah. So if you are saying to yourself, I want to grow my business in 2025, huge. We're going to have it. I want to join the Cookie College. That's half.

[Heather]

I want to set up an email list that I can have curated by our cookie super.

[Cory]

There you go.

[Heather]

I can help you do that because I already done it.

[Cory]

Yeah.

[Heather]

Many times. And you get the mastermind group again. I keep saying Heather Campbell Brookshire Is teaching a Facebook live in the cookie college group. That cookie college group some Ikea wrote yesterday, and she's like, I love this group. Yeah, that's it.

[Cory]

She's like, that is all.

[Heather]

I mean, nobody can bully me here. Everything's real strategic. We only help each other.

[Cory]

It's people who are in the mindset of growth, coming together and helping each other grow.

[Heather]

Like, we all. It's not the cheapest thing in the world.

[Cory]

Right.

[Heather]

So we're at $76. I've got to make it worth your $76. So I got to make sure that every time you ask a question, there's got to be an answer that moves.

[Cory]

You closer to your goal.

[Heather]

And then in that group, we have a bunch of people with that same mentality who are like, well, I'm gonna help them because I've been helped by somebody else. And it kind of really perpetuates that. Like, let's get this bread.

[Cory]

Yeah. I love each and every roomie. When I see them in the main, I'm like, I gotta worry about them.

[Heather]

Thank you so much. Yeah.

[Cory]

Ashley. Yeah, yeah, yeah.

[Heather]

Appreciate you. Yeah.

[Cory]

Good dream. Yeah, for sure. Yeah. No, you guys are fantastic. We'd love to have more roomies because it's fun.

[Heather]

We have more room for more roomies.

[Cory]

Yeah. Here's the thing. If you join the college in the super bowl and you're like, where are my sales? Or whatnot, the time to join the college is now to set you up for success when it comes to Q3.

[Heather]

I agree.

[Cory]

So I will say, we got roomie space now. So if you're thinking about it, let's help you now set the foundation so that you aren't running around like a chicken with its head cut off come November.

[Heather]

And since Corey can't stop me here, you may be thinking, maybe I'll just wait till whatever this possible membership sale is. You can still cash in on a membership sale. If you sign up today. You can switch over to that cheaper plunge we can't even discuss now. I'm burning pressure. Got me an audience. Okay. Twin dress. Do you have one? Oh, I want to just say the Father's Day cookie class kit will be dropping on the 7th. It's very cute. Compliment to the Mom's Day, which was very floral. This is very masculine.

[Cory]

Yeah, this is that Mother's Day one. Groovier. Because the flowers are, like, groovy.

[Heather]

The M is a lot of movement.

[Cory]

This is like, dad, the good old boy, good old man.

[Heather]

I would position this as for the Mother who needs to buy her husband something for the kids. Have the kids decorate the cookies to give them today. Oh, yeah.

[Cory]

I mean, a mother and child bonding sesh or a gift for dad.

[Heather]

Making dad sit down and bond with his child and decorate the. There's a lot there. And I think father and it's very cute.

[Cory]

It is very cute.

[Heather]

Yeah. We got a golf ball, a beers.

[Cory]

And cheers to dad.

[Heather]

Beers and cheers. And a tie.

[Cory]

Tie.

[Heather]

And then we're actually spelling out the word dad like we did in the other one. The word mom.

[Cory]

Yes. But very easy writing and more of.

[Heather]

A masculine color tone. Yes. Gray, blue, white, navy.

[Cory]

Not navy. Oh, yellow. Yes, I like it.

[Heather]

Mustard.

[Cory]

It is Dijon.

[Heather]

No, I'm just kidding.

[Cory]

It's agile.

[Heather]

Dijon was what we used in the other. Do you have a twin rest.

[Cory]

Do you have a twin arrest?

[Heather]

Yes. And I'll be posting it for the people on YouTube.

[Cory]

What?

[Heather]

I like my cat.

[Cory]

Yeah, I love him too.

[Heather]

It would be akin, though, to having a kid. Yours is a kid I cannot reason with. Who cries a lot for attention.

[Cory]

Do move at every meow.

[Heather]

I'm a meow. I'm a motivated meower. If you meow at me, you're going to get. Something's going to happen.

[Cory]

Yeah.

[Heather]

So unfortunately he's learned that. So I was like, well, I like the concept of a cat tree. He's also very short and I think he likes climbing. I don't like the commitment of a cat tree.

[Cory]

Really? Yeah.

[Heather]

Because I miss him on the road.

[Cory]

I've had many a cat tree. Cat will not tree anymore.

[Heather]

If you buy a cat tree and the cat does not tree upon it, you've now got a huge problem.

[Cory]

I agree.

[Heather]

And you can't really put it in your car and do anything with it.

[Cory]

No.

[Heather]

And then you try to give it away, but it's got cat stuff on it and people don't want you cross contamination. So I googled it. There is a cat castle made of cardboard. A lot of C's in this. Yes.

[Cory]

I'm staring at it right now.

[Heather]

Yeah, I'll be posting in a YouTube.

[Cory]

It is large, maybe nearly as tall as I am.

[Heather]

It's about five foot. And it is made completely of recyclable cardboard with cat scratchers and levels and they can climb up. He's been up to the top. He's been to the bottom. My new thing is throwing treats various places in there and he flops around to try to get.

[Cory]

It's quite the contraption.

[Heather]

It is. I said it was 88 bucks.

[Cory]

Oh, 88.

[Heather]

Not the cheapest thing in the world, Amazon, but recyclable. I can get rid of it.

[Cory]

Yeah.

[Heather]

I can recycle it fully.

[Cory]

And you could tear it down and gift it to somebody else.

[Heather]

I'm sure you're not going to see me do that. But it was very easy to assemble. I will say that the instructions were completely backwards.

[Cory]

Okay.

[Heather]

I kind of did it off of visual while I was building it. The cat was in it. Proof of life that it was going to be like, yeah, he likes it as long as I'm playing with him in it. Unfortunately, it wasn't the distraction I hoped it would be. But that is my twin dress.

[Cory]

Oh, it's a good twin dress. That is a good.

[Heather]

I put all of his toys. He's lost interest in it. Turns out that's a big thing. It's on a warning label on these kitten toys. Your cat will lose interest. Please put this away for a couple months.

[Cory]

Oh, that's hilarious.

[Heather]

And bring it back out. So I put all the toys in there, and it kind of woke them up.

[Cory]

Yeah, it really did. Yeah. My twin dress was anesthesia is wild.

[Heather]

What?

[Cory]

Anesthesia.

[Heather]

Oh, they said anesthesia. I said, what she did is wild, too.

[Cory]

Anesthesia is wild. I'm missing 2ish hours of my life.

[Heather]

Like, somebody else was fighting for their life. Somebody else was rendering service. Somebody else was using their PhD on you. I. And you just was like, I'm gonna take a little note.

[Cory]

I said, what? I don't know what you said.

[Heather]

Your life passed.

[Cory]

It felt like mere seconds. I was counting. 10, 9.

[Heather]

I don't even think I got that countdown. And I've only been on your anesthesia. Once is great.

[Cory]

It's wild. And then I wake up, and then it's all done.

[Heather]

Coming to, though. Hate it.

[Cory]

Are you. Are you shaking because you're told. I said, I think I'm just shaking because whatever just happened and I don't.

[Heather]

Know what it was, I did make a post, but I said, cory's out for the next three hours. We have a house party in the sugar creamer. Someone's like, you should go pick her up. And I said, no, her husband already volunteered. He's getting all the sedated secrets that I always want.

[Cory]

Yeah, I know. They were like. They went to my husband. They were like, we're really having troubles waking her up.

[Heather]

You love to sleep. And he was like, well, she's doing.

[Cory]

Her number one favorite thing to do, so you're gonna have an issue.

[Heather]

Cory Sleeps like your little Fitbit must be like, did you pass away every morning?

[Cory]

Mine always says, girl, you nailed your sleep goals.

[Heather]

That's crazy. So your twin dress is anesthesia? Yeah, it's all I had.

[Cory]

I didn't really do anything because it was just prepping literally for that. So I cleaned the house. I pre baked all the cookies that I needed to do this week so it would be ready so I could just sit. I'm going through ncis.

[Heather]

Oh, hey. Sometimes I did that as a water cooler on Fridays now in the cookie group, because we're so strict with the rules, I thought it'd be nice to let loose a little bit.

[Cory]

I love a good. I have it. Saved that thread.

[Heather]

So at the last week's Friday, so water cooler question was, what's something you're binging right now? And a lot of people are going back through old stuff. A lot of Grayson, a lot of the office.

[Cory]

NCIS has 50 bazillion seasons.

[Heather]

It's good.

[Cory]

So if you need to get lost in the sauce. I've just been binging it.

[Heather]

I watch Schmucks in the City. That's mine. I can let it play in the background. If I miss it, I'll know what I miss because I said this.

[Cory]

Sure.

[Heather]

But I can just dial in when I want to dial out when I take tick. Tock's playing.

[Cory]

Yeah, I tried to get into 1923. Harrison Ford's in it. It's a precursor of Yellowstone.

[Heather]

Oh, you're in a Yellowstone.

[Cory]

Yeah. I watched all of Yellowstone. Hated the ending. So I was like, Let me watch 1923. It's something you have to be tuned into.

[Heather]

Is that a spoiler?

[Cory]

What?

[Heather]

We hated the ending. I've never watched it, but I would like you. Here's the thing. Never watched Lost. I know the ending is not great.

[Cory]

Lost is a great one.

[Heather]

But they find it.

[Cory]

Yeah, it was horrendous. Oh, yeah, yeah, yeah, for sure.

[Heather]

Didn't the Dragon Queen. Horrendous isn't the dragon Queen. Everyone's like the dragon Queen.

[Cory]

Oh, whatever the Game of Thrones was, I love the whole thing.

[Heather]

But everyone said, last one.

[Cory]

I couldn't get into it. I couldn't finish it. I tried Westworld.

[Heather]

I've heard it must be hard to get that much hype, you know. Breaking Bad, I'm gonna say all the way to the end. Edge of my seat.

[Cory]

Yeah.

[Heather]

That was fantastic. Fantastic.

[Cory]

That was ridiculous. Fantastic. You know what I'm trying to find. And I watched it so many years ago, it actually doesn't stream anywhere. You have to buy it. Nurse Jackie, if I recall, you talk.

[Heather]

About that so much that I've heard you talk about it. I know, but I'm like, I try.

[Cory]

To find it, I cannot find it. I think I have to buy it on Amazon for, like, sometimes I do.

[Heather]

But do you know that sometimes when you buy stuff, it doesn't mean you get to keep it forever?

[Cory]

I know because I did. What was that one with Tom Cruise? We just watched Jack Reacher.

[Heather]

No. Just impossible. Oh, Top Gear.

[Cory]

Top. Top Gun. Close. Yeah. I had to rent it for 30 days and they took that.

[Heather]

Well, you can also buy it sometime.

[Cory]

Yeah. To buy something in streaming.

[Heather]

I don't know.

[Cory]

My brain's like, I need something.

[Heather]

You know, I was watching, I was gonna rent it, but then I found it on your Paramount plus subscription, the Big Short. Oh, yeah. It's a decent watch. It's a 202008 housing market.

[Cory]

It's a movie, though.

[Heather]

A movie. But it's kind of boring because economics.

[Cory]

Yeah.

[Heather]

So they get really famous actors to give you the definitions. Oh, I have to watch. Like, Margot Robbie is like, here's what that means. And Selena Gomez is like, here's what that means.

[Cory]

Yeah. Right now I only have Paramount plus is my only thing.

[Heather]

I have Netflix.

[Cory]

Yeah. But because Netflix doesn't do the sheer thing.

[Heather]

Yeah.

[Cory]

I've only had Paramount plus, and that's why NCIS is on there.

[Heather]

Nick is buying Netflix for your. Yes, he is.

[Cory]

He's going to University.

[Heather]

Is May 4th. It's on my calendar for some reason, maybe.

[Cory]

And my dog's birthday is May 6th. So. What's poppin Con? You're getting the best of Corey. A lot of people are missing out on this chair right here.

[Heather]

Okay, guys, we will see you at what's Poppin Con, if you'll be there. And if not, we'll talk about that topic on next week's podcast.

[Cory]

Next week? After next week or the days.

[Heather]

Yeah. We come back on Tuesday. Oh, shoot. Right.

[Cory]

I know. We can do it on Wednesday.

[Heather]

Seriously, we'll do a podcast on Wednesday. All right, friends, goodbye.

[Cory]

Goodbye.