213. Baking it Down - Hit the Breaks

Summary

Baking it Down with Sugar Cookie Marketing 🍪
Episode 213: Baking it Down - Hit the Breaks
Release Date: May 27, 2025

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I. Introduction

In Episode 213 of the Baking it Down with Sugar Cookie Marketing podcast, hosts Heather and Corrie Miracle delve into the critical topic of managing business breaks. This episode offers valuable insights and actionable strategies for bakers and small business owners looking to navigate periods of downtime without compromising their business growth and customer relationships.

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II. Cory's Yearbook Dilemma and Customer Service Lessons

The episode kicks off with a candid discussion about Cory's experience managing a yearbook project amidst unexpected school closures.

• Heather shares:
  "Cory has been working on the yearbook every Saturday for the last 20 weeks, only to find out that the books weren't printed despite receiving payment." (00:15)

• Corrie elaborates on the miscommunication:
  "They took the cash, but no one printed the books. Cory is beside herself." (00:52)

Key Takeaway: Clear communication and setting expectations upfront are paramount when handling orders and services. Heather emphasizes the importance of defining inquiries versus fulfilled orders:
"If someone places an inquiry, you need to say in that email, it is just an inquiry until the money is paid. Once the money is paid, the order is fulfilled." (01:12)

Solution Proposed: Corrie suggests a proactive approach to resolve such issues:
"Get the book shipped to the school, have the principal sign them, and deliver them directly to the students' homes." (02:04)

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III. Managing Business Breaks: Impact and Communication Strategies

A significant portion of the episode focuses on the challenges and best practices for taking a business break.

Impact on Business:

• Corrie highlights the competitive landscape:
  "When you take a break, you're giving your competition a chance to gain ground." (03:31)

• Heather adds:
  "Bakers who take regular summer breaks have trained their audience to expect it, reducing frustration." (04:08)

Communication Strategies:

1. Announcement:
   "Make a clear announcement across all platforms about your break, specifying start and return dates." (05:58)

2. Social Media Adjustments:

   • Pinning Posts:
     "Remove all other pinned posts; only have the break announcement pinned to avoid confusion." (08:54)
   • Scheduling Content:
     "Use tools like Facebook Planner to schedule posts that inform customers of your availability." (10:23)

3. Website and Autoresponders:

   • Disabling Order Forms:
     "Disable your order forms to prevent new orders during the break." (15:53)
   • Autoresponder Messages:
     "Update your email and website autoresponders to inform customers of your hiatus and provide alternative contact options." (17:05)

Notable Quote:
"It's better to define things more specifically and get a little pushback than leave things open-ended." – Corrie (08:09)

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IV. Upcoming Offers: Midsummer Membership Sale and Cookie College

Heather and Corrie introduce their Midsummer Membership Sale, running from July 27th to August 3rd.

Features:

• Cookie College Discount:
  "Take Cookie College back to $68 for one week." (32:07)
• Additional Promotions:
  "Enjoy 50% off all memberships during the promotional period." (32:20)

Benefits:
Members gain access to comprehensive resources, including class kits for various themes such as Independence Day, Back to School, and Halloween.

Call to Action:
“Visit thecookiecollege.com and sign up to take advantage of these limited-time discounts.” (32:21)

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V. Listener Questions: Facebook Page Lockout and Time Management for Side Businesses

1. Facebook Page Lockout:

Question:
A listener, Tiffany from Sweet Southern Treats, lost access to her Facebook page after moving and starting a new page.

Advice:

• Rename New Page:
  "Change the new page name to include 'Official' to differentiate it from the old one." (47:00)

• Update Announcements:
  "Pin a post explaining the situation and direct followers to the new page." (48:28)

• Secure Accounts:
  "Consider using Meta Verify to protect your official page." (49:00)

Notable Quote:
"The old page doesn't matter; focus on building a healthier, engaged new audience." – Heather (47:20)

2. Time Management for Side Businesses:

Question:
A new cookier finds herself pulling all-nighters juggling a full-time job and family.

Advice:

• Price Your Products Appropriately:
  "If you're overwhelmed, consider raising your prices to manage order volume." (52:28)

• Implement Baby Steps:
  "Start with one social media post a week and gradually increase as you build momentum." (38:57)

• Efficient Scheduling:
  "Dedicate specific hours each week to manage baking, decorating, and marketing tasks." (52:34)

Notable Quote:
"It's better to execute a bad plan than to not execute at all." – Corrie (39:24)

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VI. Equipment Recommendations: Microphones and Posture Correctors

Microphones:

• Rode Wireless Microphones:
  "Heather recommends the Rode Wireless Micro Ultra Compact 2 for clear audio during content creation." (41:07)

• Usage Tips:
  "For voiceovers, clip the mic to ensure crisp audio without echo." (42:05)

Posture Correctors:

• Upright Necklace:
  "A device that vibrates to remind you to maintain good posture, helping reduce back pain from long hours of baking." (64:25)

• User Experience:
  "While effective, some find these gadgets intrusive. They work best for individuals committed to improving posture." (65:33)

Notable Insight:
Corrie emphasizes balance:
"These gadgets are meant to aid in forming good habits, not to replace physical exercises." (67:09)

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VII. Sponsors Overview: Backers Company, Cookie Design Lab, Eddie

1. Backers Company:
A food-safe, waterproof, and scratch-resistant photography backdrop ideal for baking businesses.

• Heather's Testimonial:
  "The Backers backdrop allows me to clean and reuse it without worrying about oils soaking in." (53:29)

2. Cookie Design Lab:
A creative software tool designed for bakeries to design cookie patterns efficiently.

• Corrie's Endorsement:
  "Cookie Design Lab simplifies the design process, making it a must-have tool for custom cookie orders." (54:30)
• Promo Code:
  "Use code 'twins' for a discount on Cookie Design Lab memberships." (55:33)

3. Eddie, the Edible Food Printer:
An advanced edible printer for creating custom designs on cookies.

• Heather's Experience:
  "Using Eddie, I was able to add intricate designs like graduation caps to cookies effortlessly." (55:12)
• Unique Feature:
  "Eddie allows for time-saving designs, reducing the need for manual piping while enhancing creativity." (56:46)

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VIII. Handling Order Errors and Customer Service

Heather and Corrie share strategies for managing order mistakes and maintaining excellent customer service.

Scenario:
A customer received vanilla cupcakes instead of the requested funfetti variety.

Response Strategy:

• Immediate Communication:
  "Apologize sincerely and offer a solution, such as a partial refund or replacement." (60:01)

• Proactive Resolution:
  "Even minor errors like incorrect sprinkles should be addressed to maintain trust." (60:54)

Notable Quote:
"By offering above and beyond customer service, you turn mistakes into opportunities to delight your customers." – Corrie (70:57)

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IX. Upcoming Facebook Lives

Heather and Corrie announce two upcoming Facebook Live sessions designed to provide deeper insights and training for their listeners.

1. Flip Insurance:

• Date: June 4th, Wednesday
• Topic:
  "Understanding food liability insurance and why it's essential for bakers." (58:07)
• Speaker: Flip Insurance representative

2. Getting Google Reviews with Eddie:

• Date: June 7th, Saturday
• Topic:
  "Leveraging Eddie to boost your Google reviews and enhance your online reputation." (60:02)
• Speaker: Representative from Eddie

Call to Action:
“RSVP on the Sugar Cookie Marketing Facebook Group events page to secure your spot.”

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X. Closing Remarks and Final Thoughts

The episode concludes with a blend of humor and heartfelt reflections on personal mishaps and the importance of maintaining professionalism.

• Heather shares a humorous anecdote about spilling chocolate on her jacket, tying it back to the importance of accountability:
  "At the end of the day, the only person who needs to be accountable is me." (73:10)

• Corrie emphasizes resilience:
  "Handling mistakes gracefully is what separates successful bakers from the rest." (70:15)

Final Takeaway:
Maintaining clear communication, setting boundaries, and leveraging the right tools and support systems are essential for navigating business challenges and ensuring sustained growth.

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Join Heather and Corrie every Tuesday on the Baking it Down Podcast to gain more insights, tips, and strategies to make your baking business flourish!

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Timestamps:

• 00:15:- 00:52: Yearbook Issue
• 01:12:- 02:04: Communication Strategies
• 03:31: Impact of Breaks
• 04:08: Audience Training
• 05:58:- 08:09: Break Announcement
• 08:54:- 15:53: Social Media and Website Adjustments
• 17:05:- 32:07: Website and Autoresponders
• 32:07:- 34:03: Midsummer Sale Details
• 47:00: Facebook Page Lockout
• 52:28: Time Management
• 38:57: Baby Steps for Growth
• 41:07: Microphone Recommendations
• 64:25: Posture Correctors
• 53:29: Backers Company
• 54:30: Cookie Design Lab
• 55:33:- 56:46: Eddie the Printer
• 60:01:- 73:10: Order Errors and Customer Service
• 58:07: Flip Insurance Live
• 60:02: Google Reviews Live
• 73:10: Closing Remarks

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Follow Us:

• Facebook Group: Sugar Cookie Marketing
• Website: sugarcookiemarketing.com
• Cookie College: thecookiecollege.com

Connect with Us:

• Email: [e-mail] | [e-mail]

Stay Sweet and Keep Baking! 🍪

Transcript

[A]

Welcome Breaking it down podcast with the twins Cory and Heather.

[B]

Very nice. Cory has to confess something. I can tell he will not be.

[A]

Able to get it on my test. Listen, my son doesn't even go to the school anymore.

[B]

Cory got hired. Cory San was in the school. They discontinued private school. They discontinued the high school. So Cory San went to another school. However, Cory had been hired to do the yearbook.

[A]

So last year I did the yearbook.

[B]

Where her son went to the school. Now the son doesn't go there, but they said, please, you're the only last hope. Please go. So Corey every Saturday for the last 20 weeks has complained about this project. And then she was like finally done. They agreed to everything, got the proof or and got everything approved. Right. Goes to place the order and it says, your memories are on the way. Turns out your memories were on the way. Was the. They were on the way to someone's desk for a second round of approval.

[A]

Yeah.

[B]

Which wasn't very well communicated because why would you be able to order something? So here's the.

[A]

Here's the thing. They took the cash. They took the cash and no one printed the books. The need to be there in two.

[B]

Days and they're not going to make it. And Corey is beside herself. It is one job.

[A]

One job, man. And listen, I want to tell you, when you're making orders, I want you to be very clear. If someone places an inquiry, inquiry, you need to say in that email, it is just an inquiry until the money is paid. And then you need to say, once the money is paid, the order is fulfilled.

[B]

So Corey is actually being paid for the service. And now we're in the whole refund fun thing. And she says she's not gonna cash the check.

[A]

I don't even want the money. I just wanted it to be there.

[B]

Here's my solution. And sometimes, just like the podcast we talked about last week, sometimes the rebake is the solution. And in this one I'm gonna say the rebake is the solution. And my suggestion, with my assistance was get the book shipped to the school. Of course the school lets out on Friday. Get the principal to sign them, any teachers, and then Cory and I will deliver them to the kids houses.

[A]

Barely anybody worded through your books. Let me precursify that.

[B]

Maybe they don't need to know, but.

[A]

I wanted the kids to be able to sign their friends yearbook. Like.

[B]

Okay, all right, got it on system. Do you feel.

[A]

I feel like I'm coming to grips with my mistakes.

[B]

I cannot go back in time, guys.

[A]

I Want to tell you I've been up since 3am I woke up out of a slumber.

[B]

Why does the brain remember? Put together these puzzle pieces And I.

[A]

Said what if this is 3am I have not been asleep since I said 3am what if. And I found a confirmation email wasn't actually confirmation. I resent the confirmation email to myself. And I was like, oh yeah, it does say your memories are on the way.

[B]

Right.

[A]

Then I'm going to call just in case. No memories, not on the way. Memories locked back there on the printer.

[B]

So Corey has, she has solved as much as possible. She's waiting for the reprimand.

[A]

I want to be called through the principal's office and get spanked like they did back in the day.

[B]

That was your four hour time, right? I think I've been out.

[A]

We were in that.

[B]

I never got in trouble. I would have been spanked. So let's not keep these people hostage.

[A]

You did with the yearbook. I just had to confess that out loud sometimes.

[B]

Just confessing the egregious sin.

[A]

Yes.

[B]

The yearbook committee.

[A]

Committee of one crime committee.

[B]

That's all you need to move past.

[A]

What we have been seeing on socials as we've been scrolling on by is people are getting ready for their big breaks. And listen, I. If that is what you need for yourself, 100% behind it, you're gonna see that.

[B]

Corey and I don't lock big breaks. We don't take frames of business. But, but I want to say this before you let them off the hook. It will impact your business.

[A]

It will.

[B]

So I need you to understand I'm walking into this knowing that when I come back, I've given my competition who we love some of my ground.

[A]

I will say I've seen bakers who take these big summer breaks for years upon years and they've actually trained their audience to expect it.

[B]

Yeah, absolutely.

[A]

Yeah, yeah. So you're going to miss out on the summer birthday people. That's totally fine. And you're going to have trained your audience that hey, I take breaks in this.

[B]

Are we going to be good cop, bad cop? Because I feel like you're like.

[A]

I want them to know that they have permission to do whatever they want.

[B]

Let me tell you what, if I've seen anything from the sugar cookie marketing Instagram, they don't care if we give them permission. They're going to do whatever they going do it.

[A]

But I want to say if you're going to take a break, this podcast is for you because we're going to tell you how to set it up.

[B]

For success because there is a good way to take a break in a haphazard way that's going to lose even more ground than you should have had.

[A]

As with the confirmation email from the.

[B]

Thing is that going to be the end dialing thread that is going to.

[A]

Be intertwined through here. Leaving people confused is a lot worse than leaving them without a yearbook.

[B]

I would rather define things more specifically and get a little pushback then leave things open ended which people do to tooth the pushback and you just delay, push back.

[A]

I here's the way that if you wonder how Baker set it up, I'm close for the summer but keep an eye out on popups. I may do them. Okay. That is you leaving the door just ever so cracked that your boundary is no longer abound.

[B]

Which we're actually going to take into there. So step one and this obviously we're taking a break. So this isn't going to be a ton of work here. It's just going to be probably one or two days of front loaded work. Maybe even a week if you take all the tips. We're gonna make an announcement and we're gonna put that announcement across all socials and websites. So and we'll get to the autoresponders which you know me and Corey like to say. But the announcement's going to be hey guys, taking a break. I would suggest using a photo I would say if I could get. If I could pick one and I'm pro photo of myself right. Because that's gonna stop the clicks. But I would almost get a picture of the calendar year, the remaining months and say break, break, return. Yeah and we wanna make a definition a defined return date.

[A]

So we don't want the caption to be frilly. This isn't a frilly caption to do some work here. So we're going to be super to the point we're going to not say and keep in mind it's the principle you keep going.

[B]

Okay. So Corey's going to stress. Don't stress, please.

[A]

Things happen. And while it's certainly not ideal, it's okay and honestly a little symbolic of how the year is wrapping up.

[B]

So I would like to little aside with Corey's issue with this. We sat down together, we had her sit down, do a breathing exercise and then we wrote together some response. Copy that. I think addressed and validated the preemptive emotions of the principal without deflecting blame on anyone but ourselves. Needed it to be on my amazing pluralistic chord. I'M feeling singled out here. So I think it was good. And you know. And then you got a resolution that's good. We'll drive him to the houses.

[A]

Yeah, she won't be there anymore. She will be leaving the premises.

[B]

Okay, great. Even better. We'll just go pick him up and drive him to the house. The principal's also quitting on the little asterisk of something. So make that announcement. And now here's what I want to say. I see a lot of people. I'm taking off the next two months. I'm taking off the next two months has no beginning date and no end date. So if I read it in two weeks, that two months to me is longer than you think it is.

[A]

And because we always say customers never read, let's assume they don't.

[B]

Right. So I would say I would have that picture of the calendar and I would have the dates marked out or the months marked out. Again, this is about big breaks, small break people. Don't mention it. Yes. Small break people. This isn't for you. One week, two weeks. Do not do any of this stuff. Yeah, but the. Okay, we wanted the defined return date. I'll be taking a summer break from July 1st.

[A]

Yes.

[B]

And returning August 15th.

[A]

Yes.

[B]

I would very much encourage you to make it really defined.

[A]

Yeah.

[B]

Usually you may be thinking, but what if an order comes in and I wanted to take it anyways? We're not gonna do that.

[A]

No. Because that is not defined.

[B]

It's not defined. Some people. And we'll talk about people trying to submit orders around this time. But what would say if I was. If I'm not going to be frustrated with you. I want to know that this is a start date. This is the end date, and you come back this date. Well, I don't know if I want to come back. It's not fair to your audience. I'd encourage you to figure out a day. If you say, but what if I.

[A]

Want to take off more?

[B]

Then build that into it now. Yes.

[A]

I would say it's fair to your audience to give certainty as is uncertainty. It's not fair to anybody.

[B]

I would rather you say, I'm coming back August 15th, and then make a post on August 1st saying, Guys, I got back from Rike Break earlier then to think August 15th. When I go to place an order on August 16th, you say, I'm sorry, September 1st. Yeah. Again, what we're trying to do here is allow the break, mitigate angst and frustration. And you're gonna do that by direct communication. People will still be frustrated. That's expected. If you took a break, they wanted to work. Yeah, but we want to make sure we're communicative. And that usually dissuades a lot of that. But you said, yeah, remove all your other pin posts. So how to order? We don't need to see how to order with. Do not order.

[A]

Right, Exactly.

[B]

But you may be like, but I. But I. How make a new post when you give it. That'd be a great time to do that. So you're going to remove all your pin posts where this will be the only pinned post. If you say, well, I don't know. Business suite doesn't show me a pin post. It doesn't switch in the Facebook app to your page. I prefer to do it on desktop. It's easy to see the PIN poster. I would even change my cover photo. It could.

[A]

That could be good. So when someone logs on, you could put it in your bio. If we're thinking customers don't read, let's put it as many more places as possible.

[B]

So let's think about that, the pin post and the copy. And we're gonna talk about more copy than just this. The bio. I do like that one. Bio on Facebook, bio on Instagram.

[A]

Your banner image.

[B]

I like the banner image. This is all social stuff. And then we're gonna talk about Gmail and website. But I would put it, you know, if you guys use square, I think offers it. But a couple different websites offer a banner along the top. If it doesn't, then that hero image, which is the first image in your website, I would have that. Say this store's taking a break. You can kind of see people on Etsy say, I'm taking a break from here to here.

[A]

Put it on vacation.

[B]

And then you can't access it like that. I would say it's a race. I'm like, but at least we know. Yeah, at least we know. And then. And if you're actually out of town again, this is I'm taking a break from my business. If you're out of town on vacation and I know somebody's gonna virtue signal for this one, don't put the exact dates you're out of town. Cause people could break in. Okay, this isn't about I'm going out of town for one week. This is I'm taking a break from orders to spend the summer with my children. Right, Makes sense. Next one. Corey's got this one schedule. Post a newsletter.

[A]

So at the end of the day, while we are taking a Break from our business. We don't want to abandon the business. It's so much harder to get things going if you let it die for two straight months. So what we want to do in this week of prep that we are prepping for our time off, we want to set our business up for success while we're gone. And that's why Facebook Planner is great. Cuz you can set up your Facebook post, you can set up Instagram posts, you can set up your newsletter. We don't want to ghost these people. So when we are finally back on social media, like oh, you kind of fell outta my feed. You have to realize that social media is this give and take. You give your content to it, people interact with it so you stay in their feeds. When you vanish from those feeds, something else takes its place. And if they start interacting with the things that takes its place, you will no longer be there until you end up in their feet on accident again.

[B]

Which is unfortunate. In a perfect world with a break, I wouldn't post anything. I wouldn't, I wouldn't post it at all. But we are not in a perfect world. We're in an algorithmic world and we have to play both sides of that. So how we're going to blend that together is you're going to make the post and it's going to say, hey guys, wanted to show this off to you. I'm not, I'm not taking orders right now, but remember I'm taking this break to here and as soon as I'm back I'm going to let you guys know.

[A]

Yeah.

[B]

And you could even say if you want to sign up for my newsletter for a reminder that of my return date, here's how you can do that.

[A]

What we're also going to do is post less. Yes, it's very confusing for an end user to it. Here's the one thing I see all the time on Instagram, specifically these. The bakers will say not accepting customer orders, but they will be posting customer orders three times a week.

[B]

Which remember what shows up on my feed and what is pin post your page are two different things, two different avenues. Right? So let's say I pin that. Hey, I'm not working here but all my posts are like really had fun making this for Johnny to me that.

[A]

You'Re telling me as the end user I can place an order because I.

[B]

Can get an order.

[A]

Absolutely.

[B]

So we can say, hey, here's you're gonna, your, your copy is gonna shift a little bit and it's gonna be you know, we typically say, don't say throwbacks. Don't say, thank you, Johnny, for turning three.

[A]

Yeah.

[B]

You're gonna say, I had so much fun making this for Johnny earlier in the year. Just a reminder, guys, I would love to take your orders when I return on August 15th. So all that copy is gonna be.

[A]

A reminder that we're not taking orders. And since we're not posting every day, that's not going to be annoying because we're not there every day. It's gonna be posting once or twice a week.

[B]

Once a week. So if you do, you're looking at.

[A]

A post that's not a lot.

[B]

Not a lot.

[A]

Not a lot at all.

[B]

Not bad at all. I would have an image that's ready to take the break, but I also have that kind of same image. Like, I'm back. Yeah, I'm back. So we have this One scheduled for July 1st. We go down. We come back August 15th. These are made updates. And on August 15th, it's, I'm back. Here's the rest of my calendar. Green check marks, whatever. It says I'm baking again. So you can kind of see the things that we say don't do if you. If you want more orders, we're going to do when we don't want orders. Right. So it's a. Change their intent. So change your copy strategy. Throwback. So it's clear you're not actively baking. If I look at this and I'm.

[A]

Like, is she back already?

[B]

That's not good.

[A]

Yeah, we love a good baking meme. Baking memes are very unassuming. It doesn't throw your audience off. Like, oh, look at that. Said, I'm going to order it right now.

[B]

So you're not here in a slightly.

[A]

Yeah, so. Or this or that. Like, poll your audience. Do you like wearing flip flops in summer or something?

[B]

Guys, when I'm back from my break, I want to teach cookie classes. You guys vote which ones?

[A]

Sure. Yeah. That's enough to get them still engaged.

[B]

That way, if I ever see a post floating in my feed outside of your page. I know. Oh, she's still not taking pictures. Yeah, so that was too. So, number one, we're going to make the announcement. We're going to get to find those return dates. We're going to remove all our pin posts, and we're not going to say if we're on vacation, because that tells people we're out of town.

[A]

Yeah.

[B]

Number two, we're going to schedule out our post. We're going to schedule out maybe one newsletter. If we're talking about a two month break, one newsletter will be fine.

[A]

Yes.

[B]

You're like, I'm not sending out any at all. I don't know, maybe I'd wait until I got back. But if you're doing some consistent newsletters, we're going to probably shrink everything. I would say whatever you're doing, half it. Yeah. So if you're doing 10 posts a week, we're gonna do five. I may even take that down to two. Even one.

[A]

Absolutely.

[B]

But each of those posts is gonna confirm. I'm not baking yet. I'm not baking yet. I love baking. I wanna bake for you. I come back this day and we're gonna keep doing that because we can't let the page dial together newsletter. You can say to people, that's a great way to grow your newsletter. I'm not here right now. You can get first dibs on my time. When I come back, sign up for the news and I'll send out an email. And when you send it, when you return, you're going to reverse all this stuff. Number three, update your autoresponders with your break details. And this includes your email. So we have a lot of autoresponders in these businesses. Social media, Instagram. I don't love Instagram autoresponders. I don't either. However, however, if you're in this, you're.

[A]

Planning like some people step away from their businesses. Like you log out of the accounts and delete the app. So like in that case, you know, if you're not even posting to your.

[B]

Stories, if you're truly taking a break.

[A]

Yeah. Then I would say set up the autoresponder so people know so they doesn't feel like you've left them on red. Or, or your customer service is lacking. Because we gotta remember people don't read. So we gotta say it as many times as possible in as many ways as possible.

[B]

So in your email, your inbox, you have the vacation responder. This would be the time to use that again. We're gonna reiterate our gone date, our return date, and I'm gonna add this in a later tip here. But we're also gonna say, and if you've already placed an order, I've reached out to you individually.

[A]

Yeah, right.

[B]

So we're gonna talk about that because when somebody has an autoresponder on and you are actively working with them, it lot of. Oh my goodness, oh my goodness. Did you forget about. We don't want to create us more work and trying to get away from work.

[A]

Right.

[B]

So we're going to make sure that we address all those questions there.

[A]

Yeah.

[B]

So again, back onto your website. If you have a form. If you have a form and this is the next one, disable your ability to submit forms. Yeah.

[A]

Because why would we want to let a customer take all the time to fill out the form if we're never going to take that order? And you're like, but what if they want to order for Octet?

[B]

So a couple options there and it's whatever works best for you. If you truly are taking the break, you do not want anything on your mind. You're going to take away the ability to submit the form. Take the page off your website, take the disable the form on your job form. You know, depending on what you use here, we're going to make it so that you cannot submit this form.

[A]

Yeah. And I told you I thought I was trying to put myself in the end users. I had my calendar used to be at the bottom of my form. I moved it up higher so when they go to click a date, it's grayed out. They're not wasting all the time putting all the information in.

[B]

Now that's another option. Corey has her calendar grayed out for the months she takes breaks. Right. She doesn't take breaks, but she has a surgery so she's taking a break. So then she's going to use the calendar feature. She still wants to get the orders for when she comes back because she's not taking a pure break. Right. You're actually not really taking a break at all. You're just one. But I'm giving them an example. So if you're like, well, I still want my calendar to be able to.

[A]

Book out for after August 14th.

[B]

You're going to use those calendar limitations so that you're not taking the full break. But if you're like, I do not want to even think about orders, disable that form altogether.

[A]

Disable it.

[B]

What I'd put at the top of my form is this form is disabled until I return on August 15th. And then you'll be able to place your order again. We just want to constantly, wherever we can get in front of people to say, hey, I'm not taking your order, but I want to find me on this day. Here's my sign up for my newsletter. Send you a reminder.

[A]

What we don't want is to be like, ma, that's so annoying. A customer you send in inquiring my website. But on my social media, I said, I wasn't working. I'm so frustrated. You gotta realize people have your websites from years gone by. They found you in Google. Not everyone is on social media. So we have to hit them in every single place they could possibly reach us.

[B]

And that's a lot. So if you use like a Google Voice, the calling app, you can set up an autoresponder there. If you have an inbox, you can set an autoresponder there. We want it on the website banner. We want everything everywhere. If I go to any of these avenues, I want to know that you're not there.

[A]

On Google business profile. You can do temporary, temporarily closed.

[B]

Very good. I didn't even think about that.

[A]

No.

[B]

And people are like.

[A]

But I don't want to act like I'm temporarily. No, you are temporarily closed. You truly are. So you have to act like it.

[B]

We need to think in terms of what our user.

[A]

Yeah.

[B]

If I walk, if I drive to a place, remember thinking of terms of use. If I said, oh, this restaurant looks good, I'm going to go to it. And the restaurant is closed. But the Google, when you type in a Google Maps.

[A]

Yeah.

[B]

It'll say, this place is closed. Are you sure you still want to go there? Yeah. Well, that's pulling from the Google business listing. Also, when people don't confirm their Google business listing hours for holidays, it said this might differ due the holidays, but Google I know has asked you, are you open on Easter and are you open on Memorial Day?

[A]

At the end of the day, we have to keep our customer service score high and that is not letting them try to order. And you're booked out.

[B]

Yes.

[A]

Saying that you're open, you're not. Every time me and Heather go out to eat on a holiday, I'm like, they didn't fill it out. I don't know. I darn are.

[B]

Corey has at the top of her order form, I am now booking orders for this again. She's not in a break, but she said it before they had to ask. So what happens is because you're going to say, well, you just said your calendar's grayed out for those days. Right. Well, we still want to get in front of them is so that they don't get the calendar. Be like, why is this even here? I know they're going to be frustrated. It's a frustrating thing to want to order from somebody and they're not there. However, if we constantly say, and I'm coming back and I can't wait to work with you, if you. You could even Say in your autoresponder. I'm not baking right now, but here's two bakers that are.

[A]

Yeah.

[B]

Somebody had reached out to us for a private cookie class. I was actually in the cookie class in box where they emailed and I said, here's three bakers. They're actually in the cookie college. I know they teach the same classes. And I said, and she's like, you know, it's so funny. You're the second baker to recommend one of them to me. I'll call her. Yeah. I said, okay. Tell her that I. So we're going to again make that big announcement. Pin it everywhere. Make sure it's annoyingly posted because people don't read and people aren't on every version of our social media. Like, Corey will be like, wow, it's on my website and I was on my Instagram. Nobody's going to all of those, so we need to make sure we get them everywhere they're at. If you have a next door, you're going to have to remember doing that too. Especially things that you're active on and things you're passively active on. Things that you're inactive on. I won't worry about so much. Like, I'm not active on LinkedIn, so I wouldn't be like LinkedIn. I just want to let you know I'm not here. I wasn't here before, but I'm not here again.

[A]

But I guess you can pin something on there.

[B]

Link in business pages or Corey tries to do it. I am great for corporate orders.

[A]

Yeah.

[B]

Which you'll want to get in front of them. If you do update your autoresponders with the break details. And this includes your autoresponder and your email, which I'm going to talk about in a second. A little sleight of hand there. And disable the order ability on your website or your forms. So if you're like, again, true. Big break. Don't want order. Don't want to think of order. Disable it completely. But I'm missing out on Earth disabled completely. You said you didn't want the orders. I'm helping you with your boundaries. Right. If you said, I, I still want the orders from when I return, they can leave that enabled. Now, what's going to happen if they have the ability to work around that? Cory will find that people are like.

[A]

Hey, I see it's grayed out.

[B]

Can you squeeze me in?

[A]

Yeah.

[B]

So you're going to get some of that. Your autoresponder should say, hey, I'm not baking. My oven doesn't exist to me until August 15th. Again, we're going to be really cheery, really excited. Sometimes I see these announcements about breaks and it feels like I'm being punished for reading it. Yeah, I know, right? Yeah. So you have this, like, what customer.

[A]

Needs to know the difference from pastel yellow and egg yellow?

[B]

It's a difference. It's a different. Pastel yellow is lighter.

[A]

Very light. Very light, very light.

[B]

So when I, like, I'm taking a break, I will not be taking your order. Don't you dare try to give me order. I'll take you to the back and beat you up. Like, we need to be like, guys, I'm so, so sad I missed out on your order. I would love to work with you if you can scoot your event around here's when I return. If not, here's some bakers. Right. So we want to be like, I'm so sorry I missed out on you, but I know when you're burnout from both ends.

[A]

Yeah.

[B]

The candle isn't. The candle isn't even burning.

[A]

It is the bottom of a Bath.

[B]

And Body Works tri work where it's.

[A]

Already cracking a little bit.

[B]

Yeah. When you know, like when you go to lighted and two of them are snuffing themselves out, you're that burn out. It's easy to be like, don't you dare. Yeah, bring that order to me. You know, that's not the energy we want. We don't want these punishing, like, very curt chat. Gtp. Write this more professionally. Yeah.

[A]

Because at the end of the day, the person who didn't press print on the yearbook is me. The person who's taking the time off is you. So the only person at the end of the day who needs to be replicated is us.

[B]

Right. So we're taking culpability. Like, hey, guys, I'd love to work with you. I'm so sorry I wasn't able to. I hate to go to place an order and not go.

[A]

Lucky versus how dare you invade my private times with my family while I on the beach.

[B]

And if you're like, well, I'm not sure if I'm sounding too strict or not. Get yourself a twin and have them read it.

[A]

Ed. Heather, write me the email this morning.

[B]

Because I was like, corey, you're coming from a place of vexation of mind and spirit almost. You're creating the anxiety in me and I don't have a kid and I'm not getting a yearbook. So we need to say, like, hey, it ain't no thing. Listen, thought of a great workaround. We're going to do that with this copy. Now, my final one, the orders that are on the books. Okay, so you, you may say this, and this is a good question, if you're taking an imaginary break, big break on July 1, when do you announce it? July 1, or do you announce it two weeks out to July 1? Because if you announce it two weeks out, you're going to get some orders in there. If you want, you're going to get some last minute fomos. It's a very short amount of time. If you. And this would be my thing on June 1st, I would let them know that July 1st is going to be your break. So if there's any June orders, get them in the delivery date, it's gotta be within June, then July. I would reiterate that this big break.

[A]

Hey guys, this is me going on break. Now.

[B]

You'll probably get a little influx, a little peak of orders. But again, it's a perishable food. So it's not like they can be like, I'll order it now. You could offer the freezing if you do want to make June a bumper crop.

[A]

Yeah. And they're okay with that. I find most clients don't understand the freezing process. So they don't love that.

[B]

You could get some orders in June and then mention it to them. But if there's order on the books, let's say somebody placed an order in June for a August 20th pickup. Well, that's after your break. But now every time they follow up with you, they're going to be hit with these autoresponders. That said, you're not baking. I know you need to get to them before you make these announcements because.

[A]

What, we don't want them mid July, you're sunny, sun tanning on a beach somewhere. Email off notifications. Never heard of them. We don't want them to be saying pastel yellows. Can I get an idea of what that looks like? And you're never responding to them. So let them. In this weird haze of a time.

[B]

Like, I don't want to bother her, but I need.

[A]

Yeah, but I need to know.

[B]

How can I not? Because it's like I'm not checking email here. So here's what I would do. If you're in the KU college, I talk a class on this. It's called Gmail aliases. It's if you use professional Gmail, which is called G Suite or now it's called Google Workspace. Go into your admin and go to your users and go to yourself and click alias. Add alias. You're going to add the alias and I'm going to call it urgentakingbusiness.com then I'm going to tell baking business be your website. Then I'm going to tell these clients. You don't email my hello ad. Yeah, you get to my urgent ad. Now I'm going to tell Gmail my G suite. I say you when something comes in. So if you don't know how to alias works, it all goes into the same inbox. It just looks like two different email addresses that just send to the same place. I would tell his clients, you send it to urgent at and I'm going to tell Gmail forward my urgent apps to me, make sure that they are highlighted, bannered, blah, blah, everything. And then you can create an autoresponder just for that urgent app.

[A]

The reason why she's choosing the word urgent because you are on vacation. So urgent tells the clients, hey, you can still get to not chit chat. We don't want chit chat at your baking business.com. we want urgent at your baking business because we don't want people to use it as just a line to get to you. We want people with urgent questions that need answers to end up in your inbox.

[B]

Typically businesses with more than one person will do that. Hey, I'm out of town. From the state to this state. If anything is pertinent, email this person. Well, we don't have that so we're that person. So that urgent at will be that for active orders. Now, I don't know that any. I wouldn't put that in my generic autoresponder. I think people would abuse it. I yeah, we don't want people to not taking orders. This is big break energy.

[A]

We're already on the books. We just want to take care of those people. So if they do have a question between now and then they can reach out.

[B]

Right? Or you could do that. I'm not taking any orders and I'm blocking off the rest of my year. I'm not even going to think about it. That's Big break energy. We have Medium break Energy with I'm taking some orders or you can book it after I come back and then we have small break energy, in which case this podcast is probably not for you. Yeah, so that is how we'd handle a big break. Now, now six asterisk star bonus item. Adjust your expectations when you return. It probably won't just be a line of people. Although we've tried to create a queue here. What you're going to say, see, is that some of you lost some of your clients to this baker. You're going to see that new bakers have entered the market. We're going moving into the end of the year, July. A lot of you guys leave. A lot of you guys take breaks. So I'm not like, oh my goodness, everyone started a bakery while I was gone. I think everyone took a break at the same time. You didn't gain any ground and they didn't either. You may have left people to get into the hobby. Great. Such as life. That's how it works. That's how we know it's a sustainable business. When you come here, don't say, oh my goodness, my engagement so low. What do I do? And I'm like, well, have you been on a break? And you're like, yeah, I was on a big break. And I'm like, well, that's what happened, right? It's going to be, you know, it's never like up and down. It's like always this like slope. It is.

[A]

It's like walking up a hill.

[B]

Analytics are slow.

[A]

A little hard at the bottom. It gets a little easier at the top and then you're.

[B]

And then you take your break and then it gets hard at the bomb again. So when you return, I would have that. You remember we were gathering emails for our newsletter for announcement our return and everything we just did to take the break right here. I'd go back through and do the opposite. I am back. I am starting to bake right now. I'm taking orders for here. My form is open. Here's my newsletter. Hey, guys, in my newsletter I'm back.

[A]

The one thing I see most bakers fail to do is unpin post. There's post when you guys end up in my feedback. Huh?

[B]

I blame Meta for not letting us see it in business week.

[A]

Yeah. But we do all have cell phones that we're attached to, so.

[B]

I know, but you go look at your page. Go look at it. I had done and I do it every quarter. Hey guys, just a reminder. Go on, pin your bows. And this lady, she was like, her name is Kevin. She was like, maybe I wanted to sell Easter things for next year. Hilarious. I would say sometimes your guys businesses.

[A]

End up in my feed because I interact with a lot of cookie content. And I'll go there and be like, if you're placing your Christmas order for 2022, here's how you do it. I'M like, wow, that was years ago.

[B]

You know, I love pop cards that the pop ups. I went there and they're like, do you want 10? I was ordering a Father's Day card. I was like, do you want 10 off of father's Day card? So I was like, well, they'll get my email when I order anyway. So. Yeah. And then. And it was like, here. So I clicked it and it was like, here is the Mother's Day cards that qualify for this. It was like, it's kind of hard to remember where that stuff is. Best way to do it is to get your grandma to try to order, get your sister to try to work. Because they're gonna say, like, it's the same Mother's Day when it's Father's Day. Right.

[A]

It's because we.

[B]

They're gonna let you. Yeah, we.

[A]

It's not set it and forget it. I wish businesses were like, set it and forget it. And then you make a million dollars. It's not. So you want to be active in your business. You want to be the end user? Grab your friend's phone, look at it through your own profile, because we can all go look at her business.

[B]

Cory and I went. Corey went through our Facebook, our personal page, and she was like, if I didn't know you, I think you were a bot.

[A]

Yeah.

[B]

So Cory's like, you need to post more stuff. Yeah, post a lot. And then we went through Corey's, and we're like, you are obsessed with months made into cookies. So she cleaned those out. And it's just the interesting way to preview, which you're so used to the user flow.

[A]

Sure, sure.

[B]

Yeah.

[A]

This. That pin post atrocity is, like, rampant that people have pinned them and forgot about them.

[B]

Yeah. Whenever we go to the beach, we can get our ears pierced. I don't know why. Just feels like ceremonious. It's the worst sleep in my life. And you're supposed to go to a tattoo parlor, get your ears pierced because they do it better in Claire's. Okay, fine. Whatever. We found this one that's like a new age tattoo parlor. It's, like, super cute. Yeah, go in. Oh, yeah. So. But I want to tell them, like, and I want to be honest. They need a sugar cookie. Marketing for tattoo parlors. I don't get why tattoo parlors are so hard to book. They want.

[A]

They want it to be impossible.

[B]

You have to go and send your smoke signal to your. Okay. Whatever they have. So this one uses square, I think.

[A]

Yeah.

[B]

But I go to Book it. And I want two. I want my ears pierced two times. But I can only add one ear pierce in a cart. Oh, that's it. And I want to be like, I know you guys are limited, but do you understand that it's confusing to me.

[A]

Yeah.

[B]

Your end user. So I'm gonna have to call you. Which is the whole reason you did an online booking. Is anyone.

[A]

And now we're back at yearbook being.

[B]

Confusing for the girl blazing the order. Do you feel relieved that the teacher lady got back to you?

[A]

I didn't read the rest of it.

[B]

There's more.

[A]

A little spank.

[B]

She already. She already said the best you can do. Yeah. Go back in time. You can't. I can't.

[A]

I cannot literally make it myself. So it is what it is. It's unfortunate that this is the final taste of when Cory.

[B]

When Cory's bothered by her own actions. She'll be like, it's unfortunate. I'm very unfortunate to happen to people. So that is our small, big break episode. This is a big break episode. Anything under two weeks. I would not do anything. I would not.

[A]

You could just buck after.

[B]

Yeah. Again, under two weeks. You're probably going out of town. Or necessarily tell people we're going out of town. I'd keep your posting the same. Somebody an order comes in. You're still accepting. You're saying I. Oh, I am actually booked for that week. It's nothing really out of the ordinary.

[A]

But you already do.

[B]

Yeah. Big break. So they're going to be a little different. You're going to update your expectations. We're going to update everyone else's expectations. And then we are going to return with a vengeance.

[A]

We're going to return with the vengeance. Christmas is 212 days away.

[B]

It feels astronomy. However, the year is flying by.

[A]

Flying.

[B]

Flying. Tell us about the cookie college. Now, I wanted to mention this. We have a midsummer membership sale. First time we've ever done this. It'll be the last week of July leading into the first two days of August. It'll be a pure seven days. We're going to go back to our granddaddy Preston.

[A]

Granddaddy pr. We should call it the M. The Mid Summer Membership.

[B]

Membership. Mms.

[A]

Mms.

[B]

Msms.

[A]

Internet provider.

[B]

Actually sounds like an Ms. That we wanted. The midsummer membership sale. What we're going to do is take the cookie college back to its $68. Just for one week.

[A]

One week.

[B]

One week.

[A]

So if you are saying, you know what, I want to hit the ground running when the summer is over. We're there to help you. We want to hit the ground running.

[B]

Yes. You have all of August to use material because come and then I think half the number is a little bit more smooth. And then we got back to school.

[A]

And you might be like, between them when I have to take a break during the summer, the cookie classes from 2020 23, 2024, and 2025 are there. If you even just signed up in August and downloaded that, you'd pay for itself.

[B]

I, I listen, if you're on, if you're not seeing YouTube, we're all struggling. Like, why wouldn't you? Why wouldn't you?

[A]

Why would you not?

[B]

And then we'll be running some promotions on the other memberships as well. You're like, cookie college ain't it for me right now, but I'd like something else. We'll be doing 50 off of all this week only, so. And I'll be spamming you with that because people don't read, people don't listen.

[A]

They don't.

[B]

They go on a hurry, girl.

[A]

They don't want.

[B]

If you want to. Corey said we'll be doing some Facebook lives as well. If you want to learn more about the cookie college. If you want to sign up now. If you say, well, I want to sign up now, but I want that discount. You can actually do both. So you can sign up today and then I'll walk you through it. You'll get into that private Facebook group where I teach Facebook lives on how to switch your memberships around during that promotional period. You can just go back in and you can adjust it to that.

[A]

Why do I want to sign up now? There is an Independence Day class coming to the cookie class kits which is.

[B]

Also in the college. Sorry. And I did have a say in this one. It turns out it's very cute. So you can check that out. Thecookiecollege.com you can sign up now. You can still cash in on those discounted memberships. Come then. And you can get all that stuff. You can get everything now. And then you can switch over and get cheaper.

[A]

Well, let me just tell you what the cookie class kits is, is everything you need to teach a cookie class.

[B]

I'm sorry. It's everything you need to teach, promote, and manage a cookie class.

[A]

Yeah, my bad, my bad. All you got to do is show up and make your own dough and then cash that dough in, if you know what I'm saying. Yeah, we have an Independence Day is our next class kit theme. Then we have a very cute Back to school class kit is the August one.

[B]

Right.

[A]

Birthday, September. And then October will be Halloween, November, Thanksgiving and December, Christmas. So we'll get those built out.

[B]

Yeah. This is really cute. The cookie classes, Cory and I, are we sold out? We're almost sold out of our Halloween class. I do put them up ahead of time. It's just how I prefer to do things. They are our highest margin item with the least amount of time and angst from a client. Because when they mess up, they're fine with it. Yeah. And you mess up. Not so bad.

[A]

When people are like, can I do this cookie thing full time? I always say if you can incorporate classes in there. Absolutely. Yeah.

[B]

That's because it's such a high mark. So for an example, we live in a high cost living area just outside of Washington DC. When we go teach a class, we're charging $85 a ticket. Sounds insane. Still so much cheaper than our competition, which is $109, which is telling me we're leading. You know, we're leaving somebody on the table, but it's just where we're at. So when. I mean, the cost of a class is very low. We do six cookies, four ice.

[A]

It comes down to one. How big is your venue? If you can hold 10 people, which ours holds 10 people nicely. Hey, that's 10 people. If your venue can hold 25 people. Do that kind of math.

[B]

Yeah. If you were like, hey, I need to pay my rent. I need to pay. I'm going to. I want to make money. That's where you're going to want to add these in. If you're like, I don't know how to teach a cookie class. We also cover that in the cookie class. Yeah, it's a blast. A lot of people, when they teach them, they say that my biggest regret is I didn't do it.

[A]

I know.

[B]

Because it is a lot of fun to help other people learn.

[A]

Yeah.

[B]

You may say, well, I don't have a ton of experience. Well, I have none. I do partner with Corey. So we split our proceeds, but train 10.

[A]

She knows all she knows because.

[B]

So right there, right there. What you need to use is describe. You need to move around.

[A]

Yeah, yeah, yeah.

[B]

So okay, that takes us to the cookie coach Midsummer membership sales last week of July, which starts on. Because we talked about defined dates today.

[A]

MSMs.

[B]

The MSMs starts on July 27th. That's a Sunday. And runs to August 3rd, which is that Sunday. Well, you're doing seven, eight days. Yes, I'm start to finish. So that is that. Now, moving into our questions. I hate to say this, that partnership with Stupid Cartra, it was. It was only temporary. It was. And they said, girl, we'll. We'll do it for a couple months. And now we've run out. We've run out of them. But we love them. We love them. And I just checked, the discount code still work.

[A]

So. Yeah.

[B]

Nice, nice discount code. Sugar. Take that before they run out.

[A]

Yes.

[B]

So if you use a discount code sugar on stupidtech.com you can get a stackable discount code. I don't know when they're going to discontinue. I really did enjoy. Let's see if we can get them back into the vending money. Let's see.

[A]

Because they were in there last year.

[B]

Podcasty people, if you're listening, podcast sponsors, you could be the sponsor of the questions and we'll rename the segment. We could just putting it out there.

[A]

How many questions do we have this week, people?

[B]

1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12.

[A]

Number one. Number one, numero uno. So we no longer have the stupid car tray. So while you did not win anything, we appreciate your.

[B]

I feel like we hoodwinked number one.

[A]

Hoodwinked.

[B]

Hoodwinked. Number one. Number one. Number one, message me, heather sugarcookiemarketing.com and I'll give you an Amazon gift card because I know we kind of.

[A]

Yes.

[B]

Didn't announce that earlier. I knew our stupid card trading was temporary. I know, but what a fun way to really revitalize a texting question. So, number one, email me and I'll send you an Amazon gift card. It's hilarious. The message. Okay. Yeah. Hi, twins. Can you just yell at me to plan my social media post? I'm just awful at it, man. I don't know what my hang up is. 1, 2, 3.

[A]

Plan your social media post.

[B]

Great. So from Ventura, California, email me that you're planning your social media posts. Yeah, here's the thing. And I want to address this because I am this person to go and work, get down there and do the.

[A]

Thing you don't want to do.

[B]

Just like we talked about last week. One hour, a power hour.

[A]

Power hour.

[B]

Admin. Power hour. Sit down and give me one post break or not.

[A]

Yeah.

[B]

When you. When you're like, okay, that wasn't so hard. Then give me two posts.

[A]

Yes. We only need little baby step.

[B]

Baby step. And I'm a baby step person. I tell myself, I hate going to the gym. I know I should.

[A]

You do, like breaking things down.

[B]

It Frees my brain. If it's a massive project, I can't do it.

[A]

Too much of a big wall.

[B]

I can't see over the top. But if I. And I say to myself, this, you walk into the gym for five minutes, you can leave. Yeah, that'd be weird to see.

[A]

Baby step, baby step.

[B]

I stepped into the gym. Nobody cares. Nobody's looking at me. I stepped in. And if I left, I did the hard part of just walking in.

[A]

Walking in.

[B]

So same here. Post a week. Yeah, it doesn't have to be perfect, doesn't have to use a copy formula. It doesn't have to be the best photo in the world. It's something. Something better than nothing. I was listening to a podcast and the guy was like, it is better to execute a bad plan than to not execute at all. Because at least if you execute on the bad plan, you can learn and tweak it. But if you never execute at all, you've never learned nothing.

[A]

Just like if you never press print on the yearbook, it will not be printed.

[B]

How long are you gonna take to work your way through this? Mental thanks.

[A]

I think a good five days. Their school ends on Friday, so I think I'll release myself when their school ends.

[B]

They won't be really starting books.

[A]

Not gonna pay a check.

[B]

It'll be fine. We'll deliver the books. Hi, twins. Another text. Not a winner. Maybe we could find somebody to sponsor this section.

[A]

We may, we may not.

[B]

Listening to podcast sponsors. Listen up. Read on, read when. Hey, twins, I'm all about checklists, and I'm wanting to use June and July to get dialed in for Q4, that is. Give me your short list of must do tasks this summer to get prepared for big fall and winter sales season.

[A]

Honestly, that has to be a podcast.

[B]

Okay, okay, we're gonna get back to this Meaty. That's a good one.

[A]

Yeah, that's a good one.

[B]

Because you would want to spend these two months getting dialed in. You're not gonna. Let me tell you. Let me tell you. Let me tell you. You're not gonna have time. You're not gonna have time.

[A]

I always tell myself, cory, you'll have time.

[B]

You're not gonna have time. Say it to me. Say it out loud. You're not gonna have time in Q4 to do any of the preemptive marketing and planning that you want. It just falls apart because there's just too much work. And that's, hey, make hay. Make hay while the sun shines.

[A]

While sun shining.

[B]

And that is our make hay Month. So. Okay. Okay, ladies. I know I've seen a reel before that you two had mentioned. These little mics that you can use for your content, not the ones you use for the podcast. I can. The video for context. You two were filming at a restaurant and the mic was attached to a spatula, I think. Could you please tell me what the brand was and do you still use it? If so, why? And. Or why not? Thank you so much.

[A]

So what was the brand?

[B]

It was road. R H O D E. Road. Yes.

[A]

We still use it at the end of the day if you're filming content where your face needs to be in front of the camera. Most of those videos that I do on Instagram and TikTok are voiceovers. So the phone is in my hand, very close to my mouth, so the audio is super clear. If I'm in the video, though, the camera is very far back. If I'm trying to talk, I get all the echoey sounds of being in the room. Those mics are directional, so you just clip it on to yourself. You talk right into it and it really isolates your vocals so it sounds crispity, crunchy as it does it. When I am in a voiceover and the phone's really near my face.

[B]

Right. So that interview thing that. The three mic setup, it's got a receiver and two mics. That's the kit that it comes with. We don't do that as often because Corey doesn't want me in the videos.

[A]

So I do.

[B]

But we really did buy them for Cory to do the voiceover. So every. Are you putting. Are you using it in your voiceovers when you go home like those?

[A]

Not if you just see my hands. If I'm in it, I am using it.

[B]

Okay. That's okay. That's a good one. So the. I'm sorry, I did spell it wrong.

[A]

It's R O D. Yeah. There's two versions that you dated had.

[B]

An H in his, but it wasn't spelled that way. Very close. I see where you're at. So I got it pulled up here. You can get on Amazon from the Road. The Road Store. R O D E. There's two versions. Probably we would have been just fine.

[A]

With the cheaper version, I'm sure.

[B]

Right. So the higher end version is 330. Not my favorite price, but it had. The receiver had a computer screen on it. Again, I think it was touchscreen. The other one does not have a computer screen on it. I don't think you'd need the computer screen. And that one's only 150 from the same company.

[A]

Yeah. Only the thing that the computer screen does in there is tell me that it's receiving the voice. I can see the audio, but it.

[B]

Also tells me the audio, like if it's too loud or not. Right. So sometimes if you guys ever had to film some stuff like this, it. If her mic is turned up too high, this recorder that you guys can't see will show me that she's hitting the top of the limit of the audio thing. You can hear it when like she makes an elephant noise and it sounds distorted. That one with a receiver tells me if it's being distorted or not because.

[A]

Me and Heather would be in the videos together. If you're just filming yourself, you can actually in your post processing turn down your volume or things like that. It's when two people are talking into those mics and like I'm very soft and then Heather's very loud that it's.

[B]

Really hard to do. Yes. We have two inputs. Something to keep in mind, though, that's probably good for you to know there's a point at which you just talk, or anybody could just talk too loud to a mic that the mic cannot save the audio. And that's why, like, very big ranges and speaking is very hard to manage because once you reach the top where, you know, you're like.

[A]

Where people have booming voices.

[B]

Booming voices, yeah. It's hard to save it. So that. That one with a computer screen, I actually wouldn't recommend it. I would get the one, the Rode.

[A]

How much is the cheaper one?

[B]

158.

[A]

Oh, 158.

[B]

Rode Wireless Micro Ultra Compact 2 Personal Digital Wireless Microphone. And then a lot of people on.

[A]

TikTok use this one.

[B]

So. Yeah. DJ, there's a couple different options. The big thing about audio quality, what you pay for is what you get. So the more expensive it is, the better the quality. But on things like TikTok and Instagram, we could get away with the cheaper options. Now you can go down cheap. Is like 20 bucks.

[A]

Yeah.

[B]

And I'm not sure that that's the best one. So that is they have a single option of the one with the. With the computer on it. And that's 156 because you're missing a mic. So you got the receiver and a single person. Very nice tech, though.

[A]

Yeah.

[B]

So that is those. Do you. I would use it. If you're ever interviewing somebody, it's a must for sure. The two for sure. If you're ever recording yourself, it's very helpful. It's Corey because she can clip it there and you see them on Tick Tock a lot. She didn't have to. Her hands can hold something because you see people with a little mic and there is now one holding it.

[A]

Yeah. And it's very tiny. But if we're trying to bake and show what we're baking and doing tutorial, you kind of.

[B]

Which unfortunately nature of the beast, we're not. You guys aren't podcasters. You're showing bake. So we kind of need our hands free. So something to consider there. I would not if it were me, I would not spend under a hundred dollars for audio equipment. Equipment I don't think by used by used. I'm always buying. I like, I love and that equipment used stuff. There's a website that I bought a lot of our audio equipment.

[A]

I can't remember but I do remember.

[B]

Most people because everyone buys a lot of the stuff and they're like, I'm not doing that anymore. I don't need to keep it. So it's not like it's broken. I'm just not doing it anymore. Last one. Hi twins. Is Tiffany from Sweet Southern Treats. First and foremost, love you both. I'm not an OG college kid, but I've been in a few years now and I never went to labor. And I know what she's about to ask because she's been asking me about this okay question I put in the work. I grew my Facebook page to 4.9 thousand followers. Partly because I grew and then I moved three hours away and I gained a new audience and obviously still kept the previous. She's like, so now Facebook has locked me out. She's lost her account. I have no access to that page and I'm almost positive I'll never be able to get it back. So I had to start a new page. So what about the old page? My sister thinks I should comment on every post, but I feel like it would come off as spam. Thankfully, about a year or so ago I hit the ground running sending emails directly to everyone to use my website during the ordering process. And I have an email list of 900, so she's good there. Oh, that's great. But I'm sending the new page out. But anything else? What else can I do? Or do I just forget the old page and hit the ground running with the new one? Thanks again for everything you do.

[A]

The reason why I wouldn't comment on every post is because you've already had one account that was at risk.

[B]

Well, here's my question the last ten, the last five posts.

[A]

Oh yeah, sure.

[B]

The odds that anyone would see that is very low.

[A]

Very low. If someone searched it though, if your business names were the same I might go ahead and click on that.

[B]

They are the same.

[A]

Yeah, yeah. In case someone, you know like if you have a dead page and someone searches it and they land on the old one.

[B]

This is, this is a worst case scenario in terms of the confusion here because she's got her old page and it's the same name as her new page. Probably. I'm not completely positive. Would you do. Would you put the new page name dash?

[A]

That's what I was thinking. That's what I was thinking.

[B]

This is such a specific issue.

[A]

Yeah.

[B]

It's a rough one. I know, I know. She's been working through this for a couple months already. So maybe a couple weeks. Weeks when here's a concept. When somebody goes to her page they go type in let's say it's sweet Southern treats. There's going to be two pages that show up.

[A]

How about this Instead of new updated page official. At the end of the day the old page doesn't matter.

[B]

I like that better Official because we're conditioned to do that with celebrities. Yes. And meta verified.

[A]

And meta verified. So it really looks like the official page. Yes.

[B]

Okay now we got the difference that that one has 4.9 thousand followers. I told her because we had talked about this this in the cookie college group. I said this is a sucks but in the flip side this is a double opt in you've lost now that old audience so you can't serve anyone.

[A]

True, true.

[B]

So you're. You have a healthier audience. The issue being this thing. So what I would do, I would change the page name. I think you can do it once every 28 days, maybe over 60. I would do official. I would pay for meta verified. I'm not sure if the chicken or the egg there you might need to. If you do meta verified first you can't change the name.

[A]

I would even update your banner image to be some indicative of Corey's has.

[B]

Mixing bowl cookie company formerly the crumb cookies. That was years ago. She still leaves it up there. Then I would on the top the last five posts. If you're worried about getting slapped on the wrist write different copy for each of the posts. I would say hey guys I would.

[A]

Switch your new page with your page.

[B]

Page official check because our eyes are going to go to that. I say hey guys. I just want to let everyone know I lost Access to this page. You can follow me for updates on this other page over here.

[A]

Okay. Amen.

[B]

And I would do it for the last five posts.

[A]

Amen.

[B]

She cannot pin a post. She cannot. She can put on her new post. I would have a pin post explaining this.

[A]

Yeah.

[B]

Because that's gonna need to stick around for a bit. Yeah. That is what I do. I think that's a great question. This sucks. In her case, it was just the AI thing got her and had she had a second admin.

[A]

I want to say this could happen.

[B]

To all of us. This could happen to all of us. See, the page isn't gone. The account that owned the page is gone.

[A]

Yeah.

[B]

She had to make a new account.

[A]

The page is a floating page with no.

[B]

Yeah, here's what I understand. It's always. Sometimes I wonder if it was her getting in trouble or if it was a hacker of sorts. Because I don't believe a page can exist without a profile.

[A]

But groups now can exist without someone running it.

[B]

They can, they can. But there's still. And I've done a couple. I'm in this Padmen's group. The original creator is still the owner of the group. Even if they exit the group at any time that they're let in and turned into the Cory Miracle account.

[A]

I cannot get into it. She is there, though. She is floating around.

[B]

I see.

[A]

She's recommended to me all day because.

[B]

You can't get the texting code.

[A]

It's like every verification never turns into anything.

[B]

Yeah. Here's the thing. You have to wait three hours. It's ridiculous how long. It shows up eventually.

[A]

Oh, ask me how I know.

[B]

Yeah, it is ridiculous. The second admin, or managing through business suite. So when you go to business suite, you have one. If you made a page, it automatically generates. In business suite, you can assign roles to people. It's different than making them a page admin. But in a weird way it's the same.

[A]

Right?

[B]

But if you manage a page through business suite, it's still confusing at the.

[A]

End of the day. That is a good course of action for this specific.

[B]

I think it's the only course action. Here's it. If so, when you sign up for Meta Verify, it's paid, it's monthly. It's a. It's like a hostage situation. It says, we will protect your identity if we can prove that it's you and we give you the check mark.

[A]

Could you ask them to take the old page down?

[B]

Say this is not me. Yeah.

[A]

And it's pretending to be me. It's not me.

[B]

Maybe it was me. You were able to talk to a real person. I've never had to do it. But you're able to talk to a real person because you paid them. So you pay for their support. Maybe that'd be an interesting idea.

[A]

Mm, mm.

[B]

I don't know if you could do that. I don't know, maybe. Interesting.

[A]

I would love to hear if they do do that.

[B]

Do, do. Let me read one more. That was an interesting question. Hi twins. I'm a new cookier. Baking on the side on top of a full time job and with a family. I'm finding myself pulling overnighters to get everything done. Would love some tips on how to schedule your time in your business. Baking, decorating, marketing, et cetera. I'm gonna reference the last week's podcast, I have to say. So you have a lot going on. So you don't wanna take more orders than you have time for. Yeah, there is that. What if I could quit my job? In which case you are, are going to have some of this all nighters. I know we don't want you to get burned out right here at the beginning. I love that you're getting started and orders are coming in. If you find that you get too many orders, you're probably underpriced, so just bump up that price marginally. You're going to get fewer orders, you're going to make more per order.

[A]

What I find is they call it like, you know, the beginner's luck. Like when you try the first thing and it's here you went from zero to something. So people are discovering your fans and family have like, oh, I didn't know she made cookies. Now I can order cookies. Cookies. You'll find that for everybody, it levels out. It does level out. You'll find that your friends and family have supported you and they're like, well, I don't really need cookies right now. The people that are coming back for orders every single year for the birthday will be there every single year. It does level out. You always feel a, a jump when you start because people are discovering you. And then you'll kind of level out there.

[B]

It's like when you go to the gym and they're like when the, for some reason when you first go to the gym, your body can lose a ton of weight and then grows exponentially and lifting and then you plateau. So you can probably make it to the plateau. You're gonna plateau a little bit just by nature of the summer. And then I would do this my My one hour thing. And if you're feeling overwhelmed, raise your prices, take few orders. Yes. And you're going to be able to manage that then if you're like okay, which one can I move forward? Can I work less at my day job? And do if that's not an option, you're going to maintain this side hustle.

[A]

Yeah.

[B]

And then I do like setting those hours aside maybe for a side hustle. You're looking at three hours on a Monday.

[A]

Yeah.

[B]

Monday afternoon, Monday night. If you, if your work allows you to do side stuff or do it.

[A]

At lunch as you take on more orders, you will get faster. Faster at flooding faster out of your processes. You're gonna have like dough in the freezer ready to go.

[B]

Which is actually if people realize the better you get, the more your labor cost increase. So it increases your price because you're faster and your time cost switch out because it doesn't take you as long.

[A]

Yeah.

[B]

So you're still making money but you're making it more efficiently.

[A]

Yeah. Heading over to our sponsors, the backers company. The backers co is done for you photography studio in your house in a little tiny square. So if you've ever seen a photo that your favorite cookers probably have taken, it's probably on a backdrop. The ones that we truly like here in sugar cookie marketing are the backers company. Why it's food safe. So if I take pictures of my brownies and then add take picture of a fish that I don't know how to cook and then go back to my brownies, I can wipe it clean each and every time and I don't.

[B]

Have to worry that either the oils.

[A]

Are being soaked into the poster board that some people use. Some people use paper and that can soak in the oils. We want things that can wipe clean and that is what the backers coat. It's matte, waterproof, scratch resistant food safe.

[B]

Corey says I'm saying hot take. Too much hot take. You are lukewarm take. I think every famous baker everyone follows is using backdrops. They all are. Yeah.

[A]

So that's not even a hot take.

[B]

That's just a take. That's just the truth. Just a given cookie design lab. Bless this lady soul. When I log into QuickBooks and it's like make a recurring invoice. It's wild west to me. Like I made an invoice and I sent it to her and it sent it to me.

[A]

You are the people behind the yearbook.

[B]

Not using. We're in the blame shifting of hela. But I finally got it to her Cookie design Lab. I'm gonna do a Facebook live on it, actually. Either she is or I am. It's so simple. It would be such an easy Facebook Live to teach. She's given us a discount code. Nice. Twins. 15 off of Cookie Design Lab, which is a STL creating software based in the web cloud thing. So Fusion 360. You're gonna download that. It's a chunky boy and it's confusing. You can make a building from it. We don't want to build a rocket. We don't have a spaceship. We just want to print a cookie. This is going to be your saving grace.

[A]

Yeah.

[B]

So cookie Design Lab. Code twins. I use it. I like it.

[A]

Nice.

[B]

It's pretty quick. She was venny for the vending blender. Maybe we can get her back in this year. But that is pretty neat app if you got a printer. If you're setting up that printer, you're gonna want this over Fusion360.

[A]

Yeah.

[B]

In my recommendation.

[A]

Yeah. Next up, Eddie, the edible food printer. He does not have a discount code. He will cost you a pretty penny, but he's worth every single cent. I actually used him on an order yesterday.

[B]

It was a she. You actually have me making wheels on the bus.

[A]

Yeah. You know, Wheels on the bus go round and round. She wants the. That lyrics to go round and round on a cookie. I couldn't help myself. I don't want to pipe it, but someone has printed it and I said I could print that. So Heather's just going to create a graphic and it's going to take up some of the order for the set that I'm doing. I did a toast to graduation, but she wanted bread.

[B]

Yeah. This is the most obscure. I think it's pretty cute. She wanted a graduation set centered around on bread toast. Celebrating graduation. As in a toaster graduation without champagne, but with bread. Yeah. Which is hilarious.

[A]

So me and Heather sat in the car one day and came up with the puns. We came up with onto bigger and butter.

[B]

Hilarious.

[A]

Hilarious. Slicely done.

[B]

Hot.

[A]

A toast to you. Which was.

[B]

Obviously there was another one.

[A]

Oh, this is crust. The beginning.

[B]

And then I said, she should have done this one yesterday, but we're too late. We're at lunch. And I said, Taylor Swift holding a microphone. But the microphone's not a microphone. It's a bread. A baguette. And then the phrase is, are you ready for. And she's wearing a grad cap. We did not do that.

[A]

But I did have Eddie print A slice of toast on a cookie. And I added the handpiped grad cap and a little face on it. So he's so great. Because you incorporate things into your order that make it more time. What is that word? Time saving. I was gonna say time sensitive, but that's not the right word.

[B]

Time sensitive. And you are not.

[A]

Yeah, that was not me. I don't know what time sensitive is. It saves you a lot of time because you can incorporate cute designs, not bring out the airbrush. That's 50 million steps.

[B]

Yeah.

[A]

No, you wouldn't have a bread. You'd have to order a custom stencil. Now the price of your order goes.

[B]

Up, which is already going up.

[A]

Yeah. But just in. So many cutter shops are actually now buying into the Eddie idea and creating graphics. So you buy their cutters and they create cute graphics that you print. It's like back to school is a breeze now.

[B]

Yeah. The pencils Royal batch. I know that. I've read the genie's dreams. Canceled an order because of quality assurance, which is great. Yeah, absolutely. But it's leaving a lot of people. Like, I heard it so funny in the cookie college. Someone was like, hey, I have an extra order. I'm going to give it away. And she did a contest. Yeah, it was like a two ounce bag, but still. Hey, if you're asking. So royal batch, if you're thinking I need to try something else or I'm waiting for that one to come back in stock, why not give it a shot? A 10% off. Code twins. It's a meringue powder with white icing. White food coloring.

[A]

Yeah.

[B]

With vanilla corn syrup. Yeah.

[A]

If you want to. I have a tried and true recipe. We live in a swamp here in D.C. so if you're wondering who experiences all four seasons, it is us. A lot of the science behind your royal icing comes from the way you make it. So I have posted in the baking with Sugar Cookie Marketing Group, my tried and true recipa.

[B]

I'm so sorry. You reminded me to go back. We have two Facebook lives coming on.

[A]

You still have one more.

[B]

No, this is. This is them.

[A]

Yeah.

[B]

Okay. They already talked about stupid card drive. We have two Facebook lives. Yes, one is Eddie based and Corey had told me not to say the podcast last week, but I just want to pull it up right now because I added them so you can RSVP to them. Go to Sugar Cookie Marketing Group and click on events and just RSVP to those so you reminded when they come up. We have on June 4th Wednesday, the flip insurance guys. Flip insurance. Flip insurance is food liability insurance plans.

[A]

There you go.

[B]

Yes. So flip insurance. So if you're saying, I know I need insurance, I'm a business. People are consuming food. I don't want them to get injured, and I don't want to be on the hook if they do, flip insurance is what you're going to want to add to your thing, and it's very much more affordable than you think it is.

[A]

I'm gonna just say an ambiguous post that I read somewhere, I won't even say where, of someone who had flip insurance in. How handy. Can I say how handy it came. She actually shared this post. I don't even. Can't even say her name. I don't even know who remember the name. She had a cake.

[B]

Cakes that house. That dowel thing is great. Cake bakers, respect to you, I have no idea. It's a wild world.

[A]

Her cake had these wooden dowels in it. And everywhere she had said, there's wooden dowels in it when you cut it. Be careful of the wooden dowels. You know, in any cake video I've ever seen, I've never seen a dowel. So they must vanish.

[B]

The dowels only exist when someone smashes somebody's face in the cake.

[A]

So here's the thing. She had these dowels in there. Months later, after this order was consumed, everything was fine. She never heard anything bad about. She gets this lawsuit, a medical lawsuit, that someone had swallowed a piece of the dowel and it hurt their esophagus going down. She had flip insurance. She said without the flip insurance, she would have been destitute.

[B]

Oh, my goodness.

[A]

It was almost like a. I want to say upwards of $40,000 was paid out by flip insurance.

[B]

Wow. So that is going to be June 4th. You don't want to miss it.

[A]

Yeah.

[B]

All right, June 7th. Now this one's very cool, too. Getting Google reviews with Eddie. She has been able to use Eddie to get a massive amount of Google reviews. And the way she does it, I love it.

[A]

And I want to tell you why you want Google reviews. Google reviews can actually show up in ranking. So when someone's searching for sugar cookies by you and someone types the word sugar cookies in the review, I love reviews.

[B]

If you ask me, between Facebook and Google, I'd like them to be on Google because that's going to be elite source. Facebook doesn't rank them. Although Facebook is kind of bringing them in. They are. I'll take what I can get.

[A]

Yeah.

[B]

If you have a five Star review.

[A]

I'm going to go to both.

[B]

I want to go to both. Yeah, that takes us to our sponsors. I want to do. I want to talk about this. I talked about it with lunch with Corey. I was reading in another group. It's just an interesting issue. This lady makes an order of cupcakes, delivers them. Everything went great. She gets home, she realizes she gave her vanilla cupcakes, but she wanted funfetti. The customer wanted funfetti and she'd given her. The only difference is a tasteless sprinkle.

[A]

Yeah.

[B]

What would be the recourse there?

[A]

Text in.

[B]

Text in 571-55-65644. If you're on a podcast like Spotify, you can just click text in button. I'd just be curious. Cory and I had our own. We did easier. It's an interesting one because everything is correct except for a sprinkle.

[A]

A sprinkle which has no taste, technically has no taste.

[B]

It just has a visual, which is not even a visual from seeing the only one. You take out a little thing. Yeah, it was an interesting one.

[A]

Yeah.

[B]

Do you have a twin twist? Yes, you do. Cory and I, if you're watching YouTube channel. Okay. Our postures.

[A]

Posture is horrendous.

[B]

Okay.

[A]

Me and Heather have loved posture correctors over the years. We can't get one to stick because it hurts.

[B]

Your armpit. It hurts. Messes up your shirt.

[A]

Sure. It puts your. It. It hurts.

[B]

Puts your headlights too far on. Yeah. It just seems intrusive. Okay. So I have known this one posture corrector. It is an app gadget, Right? It's a little square. Okay. If you can see it, she's showing it. There's two versions of it. Necklace version, which you're wondering. Look at this little thing right here. It dangles this little device on my. Between my shoulders. Yeah.

[A]

Between Heather's shoulder blades is this little square.

[B]

It's a little square. I don't know. It's probably just an inch long and a half an inch wide. It is connected to an app on my phone. If I'm slouching, it will vibrate within five seconds. Or I can, I can just. I can turn it off to be a minute. See, it's just vibrated right there. A little vibration. Vibration. And the app is showing my slouchy posture. And he turned red, the little guy. I'm gonna pull it up for them.

[A]

Yeah.

[B]

Corey though, got it last night.

[A]

Cuz she got last night. I did wed the necklace, but I. The necklace didn't come in in time, so what it came with was these little stickers. These little stickers, like, you know, like, if you've ever worn that, like those medicine patches, it's like made with same. It's very sticky.

[B]

What's.

[A]

It's on there. So you stick it onto the middle of your back.

[B]

Because they wear a sports bra. That's gonna be more accurate. That's gonna be more accurate because it's literally stuck to her crazy thing. Okay. If you're like, do you guys get paid to do this? No, no, we spent money on this. They were 80 bucks.

[A]

Yeah.

[B]

Which is overpriced. However, my grandmother, she's 80. She'll be 86.

[A]

Yeah.

[B]

She talks about posture constantly because she was like, it's a compounding interest in good posture and bad posture. And Corey was talking that you always. Your back hurts after decorating all day.

[A]

Oh, when I decorated all day and I go to lay down in bed, the release of my bad posture is almost like euphoric because I'm like, wow, I had a horrendous posture today.

[B]

I am a desk worker.

[A]

And.

[B]

And I have realized. And I think this is more designed for desk working. Like, so after hours, like, eventually, like, with a cookie. Do you can you.

[A]

At the end of the day, you can be like this and decorate the cookie. Here's what I'm doing. This.

[B]

Yeah. That's how I look at it. Yeah. Yeah. Little grandma right there.

[A]

Right.

[B]

So if you're a computer worker, if you are a cookie or Koi's going to test it.

[A]

Even walking. I walk with bad posture as well.

[B]

And this thing keeps you at 90 degrees.

[A]

Okay. You might be like. Like, the twins bind to every gimmick.

[B]

True, true that.

[A]

And I agree. Yeah.

[B]

Because you're watching me on YouTube. Drink this water bottle. This water bottle is so annoying.

[A]

This.

[B]

It's vibrating.

[A]

I want to tell you, between my watch this thing on my back, the water bottle. My stimmies are laded. I am over stimulated a little bit. So if you're like, I hate being over stimulated. Well, you're gonna be working on your.

[B]

Posture real good because you're gonna want to avoid this thing. I bent over to pet the cat. He was like, it does know when.

[A]

A full bend over is.

[B]

And it kind of cancels themselves out.

[A]

But it knows when you're leaning. So it knows from this to this.

[B]

Biggest complaint I've read in the reviews. I got it on Amazon.

[A]

Sure.

[B]

What was it called?

[A]

Go right or Go right.

[B]

Yeah, so it's the go upright.

[A]

I think Go upright.

[B]

It's a go to by the company called Upright. You can get it on Amazon. The biggest complaint I read in the reviews, which is a risk to me, is they were like, it's glitchy on the app. From what I can tell it, it's still logging the data. You just reconnect the app and it gives you like a score. My score today is 95% not slouchy, 5% slouch.

[A]

It's not 95% slouch. So I just got mine last night and just plugged it in before I came.

[B]

I want to let you guys don't go buy this yet. We clearly just got them two days.

[A]

Ago down to go. Would you buy the water bottle? We went through a period where we weren't using it.

[B]

And you know, I'm. I'm one who like hates putting apps on my phone. I don't know why. I have like a abhorrence to it. But the water app and this app have the same quality to me. I have gotten back. I've not hit my goal yet, but I've gotten back into the water drinking.

[A]

Heather said the reason why she's drinking more water is because the bottle is annoying.

[B]

It's so annoying. And I know I should. So really I want to align annoyance with I know I should. And that's how it works.

[A]

I think if you're like, I never thought about my posture and I don't care about drinking water. These wouldn't be for you.

[B]

You gotta say, I know I should be drinking water and I know it's loud. Then these are for you.

[A]

Yeah.

[B]

This is because you already kind of want it. You know, you should, you know, and.

[A]

Maybe a little instead of it being so annoying by letting you're like, I hate this.

[B]

Let me throw it.

[A]

You're gonna be like, oh, good. Something's reminding me to. I just want to say I got it last night. Put it on.

[B]

This morning.

[A]

My husband came downstairs.

[B]

Listen up.

[A]

Yeah. My husband didn't even know I got.

[B]

It because I just got. He said, why are you sitting up so straight?

[A]

He said, why are you sitting up so straight?

[B]

Of course, like hostage situation. I've got to. Oh, I want. Yeah, I. I don't like sticking things in myself. I die with that feeling. But Cory, you stuck it to yourself. But you, you ordered the necklace just right now.

[A]

I do not feel it. My sports bra is holding it to my body.

[B]

But the sticking things to a body, I don't care. I don't like that.

[A]

I do not care.

[B]

So this Little necklace thing.

[A]

So I did order the necklace.

[B]

It's just magnet magnetic. Boop.

[A]

Yeah.

[B]

You're not gonna, like, run a marathon with this on.

[A]

I don't think you're gonna run at all with that on.

[B]

This one.

[A]

You could run.

[B]

You could run.

[A]

Yeah.

[B]

So if you're a gym girly. Yeah. If you're not a gym girly because you only walked in five minutes and walked out. You walk straight when you walk out.

[A]

Here's the thing. When your posture is better, you look better. I see you.

[B]

Hello. I'm with.

[A]

Why you look more confident. Your back hurts less.

[B]

Well, it's a compound issue. So Ruthanne's 86. She looks at people her age, and she's like, they're so bent over because of decades. Not years. Decades of poor posture. Well, your musculature and your. Your skeleton.

[A]

Yeah.

[B]

Skeletor skeleton. Your skeletor.

[A]

Yeah.

[B]

Monster inside of you. It'll start adjusting. So a lot of times they say when you're. I'm there, you're hunched. The muscles here.

[A]

Yeah.

[B]

Are strong and the muscles here are weak, which is why face pulls. A solution.

[A]

Yeah.

[B]

But to help assist, that is pulling this back so that the musculature can kind of even itself out.

[A]

I was talking about. I said, you are always so straight up. Straight up.

[B]

Saying this too.

[A]

Nathan is the best postured person. He said, because I focus on working out my back all the time. He said, it's pulling it back. He's like, right now I do. I'm not doing anything.

[B]

I said physically.

[A]

I have to know that I have muscles.

[B]

Right. So you can. Sorry, guys. The posture intervention. We should have had this conversation. But you can even out that. And then, of course, you need to kind of even out the muscles.

[A]

I have decorated cookies with it. Yet I have a set that I'm gonna do, so I'm gonna wear it for it and see how annoying that is. Or is it something that's doable?

[B]

Here's a corner. These. These annoyances that we're buying. These gimmicks are just the bumpers of a bowling alley to get you into a new habit where maybe you don't need the assistance. Right. I still need an assist for the water for the Woody. My second Pinterest, I signed up for Kawaii Drawing club.

[A]

Yeah.

[B]

It's $30 a month, so I was like, girl, I almost need it to cost something.

[A]

Listen, we're gonna do a whole podcast. There's no value in free. I believe it. Look how stinking adorable.

[B]

Kauai candy corn. If you're not exiting my fingers, Heather can send it. Describe it to him. It is.

[A]

If you've ever decorated a candy corn cookie at Halloween. This is that shape. Very chonky boy. Love the shape. Love his chonky.

[B]

Added the face on my own. Turns out Kawhi follows the law of thirds. The face must be in the lower third. Yeah.

[A]

And us cookers do know that we're making tons of cool Create class.

[B]

Quiet drawing class.

[A]

Yeah. And she has your. The focal point. He's surrounded in purple.

[B]

I added that on my own and.

[A]

It'S bringing my eyes in there. Bringing my eyes focused to him. If it's a very Halloween vibe.

[B]

If you. I make nothing from the Kawaii drawing club. I just pay it. But if you're interested in procreate. I think this is a nifty class because she gives you the brush that you need to not make squiggles.

[A]

Nice.

[B]

If you are like me and you shake when you.

[A]

He's very well shaded. A lot of shade going there.

[B]

She did give us the color palette.

[A]

Oh, it's very muted.

[B]

Yeah, yeah. She had. Oh, it's like a theories based class. I thought it was just like draw this. We talked about direction. Oh, we are talking about color palettes and how they work together.

[A]

Listen, I need a class on color palettes. I only grab hot.

[B]

You mean this is a pattern class. I'm actually supposed to make the candies and we'll combine them into a pattern. Oh, nice. Duplicate. Nice.

[A]

Good.

[B]

Very nice. So that is today's podcast. Corey seems to be lighter for it.

[A]

I'm. I'm just coming to grips to terms. Terms and services.

[B]

Nobody is perfect that we know how you handle. Imperfection is what separates the men from the boys.

[A]

It's just the problem was there was one person that this had to.

[B]

And that person made a little mistakey. And you're doing the compensatory. Compensatory to fix it.

[A]

I think she's saying no on the compensatory thing. So we should.

[B]

Thank you. But okay. That's a great example side take to offer it.

[A]

Right.

[B]

Somebody in the cookie college was like, I baked this graduation set and the grad caps didn't have a tassel. I'm not sure if it was agreed upon or not, but the client sends his email. Very funny. Using emojis. So you know it's a good client. She was like, oh, it's so funny. My husband thought they were choir singers because they didn't have a tassel so she was like, I'm the baker. Like I'm out of town. I want to make her whole. And I was like. So we came up with a script. It was like super fun and like, hey. And she's like, I want to refund a dozen. I was like, that's. That's a lot.

[A]

Yeah.

[B]

And she's like, well, I can't fix it. I don't want to have to think about it. Yeah. And we both agreed the client's going to read that and say, I don't want the. I don't want the refund. Right. So we were like, when you offer the above and beyond people are no, no, no.

[A]

It gives them a chance to be a superhero.

[B]

And we all want. I went to Olive Garden the other day.

[A]

Yeah. And Heather did not give anyone a chance to be a superhero.

[B]

Yeah. So I went to the Olive Garden chocolate dinosaur. Then we were talking, having a grand old time. And I'm leaned up against my chair with grace monster. Just kidding.

[A]

Having gotten grace posture.

[B]

And I lean forward. Mind you, this wasn't the cheapest jacket I own. It was also my favorite. I was planning to wear it the next day and I was planning go to to wear it for the rest of the day. I had. I lean forward and my jacket doesn't come with me. It's glued to a chocolate spill across the whole back of. It's almost like a kid was eating.

[A]

Chocolate on the table. Turns around to grab up on the sides of the chair in the chocolate. Then sat and fused used to Heather's jacket.

[B]

And it's covered in little chocolate.

[A]

It was a lot of chocolate.

[B]

A lot of chocolate. Not a cheap jacket. So I say so I'm already aghast. 1. I ha. I can't whatever. When I want to tell you stick to things.

[A]

I'm going to rewind it here. 1992.

[B]

Okay.

[A]

Heather wakes up. She puts on her socks for school. One is wrinkled.

[B]

She can't overload.

[A]

She cannot function with a wrinkled talk. So just imagine chocolate sweats when a jacket.

[B]

Yeah. No. It doesn't do well for me if my eyeliner has like a sweat came through and broke the line. It'll be the only thing I think of. There's a therapy.

[A]

You need some help?

[B]

There's something help anyways.

[A]

This.

[B]

If I can't even put lotion in my hands because I can't stand that. I'm not sticking that to my body because I would die. So I lean forward. My jacket is stuck to thing. You know, when you Pull it. And it's.

[A]

You're.

[B]

You're fighting as adhesion. So I move the chair of the side, and I put my napkin strategically over the back as a flag of warning. Of course it's Flack. The waitress comes up, and she's like, what? And I was like, hey. Hi. That chair is covered in chocolate. And she just looks at me, and I said, and it's ruined my clothes. And she's like, okay. And I was like, and I'm gonna need you to take it to the back and clean it off for the next person. But, like. Because she wasn't like, oh, my goodness, I'm so sorry. And I'm like, don't worry about it. But because she was like, you freaking nature.

[A]

And I want to say at the end of the day, you're like, she.

[B]

Just got on, Jeff.

[A]

She doesn't know. At the end of the day, there's only one person who didn't press the print person for the yearbook. That's me. She's the only one that works out Olive Garden. So it is on them.

[B]

In National Treasure, the guy was like, someone's got to go to jail. At the end of the day, I didn't put the chocolate there. You had more privy why you didn't put the chocolate there either. I paid to be here. Now I have to pay again to go to a dry cleaners.

[A]

You need mental health.

[B]

I am getting it. We haven't covered sticky chocolate. Cheers. All right, guys, we'll let you go.

[A]

Let you go.