227. Baking it Down - Do NOT Teach a Cookie Class (this way)

Summary

---

Podcast Summary: Baking it Down with Sugar Cookie Marketing 🍪

Episode 227: Do NOT Teach a Cookie Class (this way)
Date: September 2, 2025
Hosts: Heather and Corrie Miracle

---

Overview

In this energetic and advice-packed episode, Heather and Corrie break down the mistakes and lessons from years of teaching cookie decorating classes—what not to do if you want teaching classes to be profitable and enjoyable for both bakers and their students. They also share tried-and-true strategies, amusing mishaps, and tips from their thriving Sugar Cookie Marketing Facebook group. The episode features a step-by-step analysis of the business side of cookie classes, including securing venues, marketing, designing classes, and handling class dynamics—all with the Miracle twins' signature humor and insight.

---

Main Theme

How NOT to Teach a Cookie Decorating Class:
Avoid the most common pitfalls in planning and delivering cookie decorating classes—so you can maximize profits, reduce burnout, and ensure repeat business.

---

Key Discussion Points & Insights

1. Why Now Is the Time for Cookie Classes (00:40–03:40)

• September is the sweet spot for launching cookie classes because people are settling down after summer and getting excited for fall and winter holidays.
  • "To make a two dozen cookie order takes a ton of time. ... To watch 10 people mess up a cookie dozen order takes about an hour and a half." — Corrie (03:10)
• Teaching classes provides diversified, scalable income compared to custom orders.

---

2. The #SeptemberCookieClassesMonth Initiative (01:55–02:39)

• September’s focus in the Facebook group is all things cookie classes (#SeptemberCookieClassesMonth).
• Expect more posts, polls, and resources this month dedicated to the topic.

---

3. Seven Mistakes NOT to Make When Teaching Cookie Classes ("The Do Nots") (03:54–34:35)

1. Never Pay for a Venue—If You Don’t Have To (03:57–09:32)

• Seek free venues by partnering with recent/opening businesses who will value the marketing exposure.
• Negotiate! Don’t settle for unfair splits; present your group’s marketing reach as leverage.
• Creative venues: wineries, breweries, boutiques, coffee shops, libraries, community centers, co-working spaces.
  • "Pit these companies against each other... Who's gonna give me the best deal? That's where I'm going to bring my business. You are the feature here." — Corey (05:40)
• Be persistent in your communications—follow up if you don’t hear back.

2. Don’t List Classes Last-Minute Only (09:34–14:19)

• Pre-schedule and list holiday classes far in advance, even a year out, to create passive, organic signups.
  • "It’s September 2nd and my Christmas class is booked." — Cory (09:55)
• Fill your calendar, then market gently; urgency comes only for the last few spots, not the whole class.

3. Do Not Start with Intermediate Classes (14:23–18:33)

• Stick to beginner classes; students need to feel successful and proud to come back & spread word-of-mouth.
  • "You want everyone at the end of class... to feel great. When people leave on a high note... they will be excited to tell somebody else and bring them." — Corey (14:48)
• Introduce one or two intermediate techniques subtly in beginner format.

4. Don’t Overwhelm (Yourself or Students) with Color Choices (18:38–21:44)

• Limit sets to 4 icing colors and 6 cookie designs for each class to reduce prep time and class chaos.
• More colors = more prep, more mess, more time, NOT more profit.

5. Don’t Start from Scratch Without Help (21:44–25:14)

• Leverage tried-and-tested class kits/templates when possible. They save significant time, avoid overwhelm, and ensure a smooth experience (the Miracle twins’ own kits are recommended, but other options are available).
  • "Why reinvent the wheel?" — Corey (21:44)

6. Don’t Assume Verbal Instructions Are Enough (26:22–28:18)

• Use visual aids: PowerPoint, one-page step sheets, live demos, and display finished cookies at various steps.
  • "People are so visual... It's very hard to explain the next step." — Heather (26:32)

7. Don’t Teach Alone (28:54–34:39)

• Having a teaching partner—even a teen, spouse, or another baker—doubles capacity (and sanity!) and ensures every student feels supported.
  • "While I'm making 50% less, I'm able to handle 100% more." — Corey (29:06)

---

Additional Advice & Listener Q&A

On Burnout, Cancellation & Overwhelm (33:46–36:28)

• Don’t cancel a class, even with low signups—the experience and marketing content are invaluable.
  • "If only four people signed up, I would still teach it because it's going to be a great introductory class for you." — Corey (34:42)
• Setting students up for success (not overwhelming or neglecting them) leads to positive reviews and repeat business.

Handling Local Competitors & Negativity (41:30–47:45)

• Ignore or block toxic competitors; never respond directly or acknowledge attacks publicly.
  • "Do not address. Do not say, 'This post is because of somebody.' You have just added fuel to a fire..." — Heather (47:45)
• Demonstrate professionalism and confidence by focusing on your own standards, process photos, and customer service.

Marketing Class Tips (49:38–52:49)

• Consistency in marketing trumps intensity—spread your messaging across different platforms and content types.
• Running ticket giveaways in community groups can sometimes be a more effective spend than paid ads.

---

Notable Quotes & Memorable Moments

• "Money printing season. And that's because we limit the effort, which is time cost, labor cost. ... And we increase the ticketing price because we have better marketing." — Corey (32:39)
• "Students were frustrated? That’s a baker issue. ... Did you overwhelm them? Because that's on you. That's not necessarily that classes don’t work." — Heather (33:04)
• "At the end of the day, if you don't know me, you can't not like me." — Heather (47:12)
• "When you engage [in drama], you do get an influx of engagement. ... but it’s a double-edged sword and it’s unsustainable." — Corey (48:16)

---

Timestamps for Key Segments

• 00:40–03:40 — Why now is the time for cookie classes
• 03:54–34:35 — Seven "Do Not" rules for teaching cookie classes (main segment)
• 41:30–47:45 — Handling negativity and competition
• 49:38–52:49 — Listener marketing/class questions

---

Bonus: Upcoming Events & Community Happenings

• #SeptemberCookieClassesMonth — Group-wide initiative inviting members to join the month's theme.
• Upcoming Collab Challenge: Blindfolded pumpkin cookies Reel, September 26th, 11 AM ET (61:12).
• Bonnie Bradley’s Live Cake Pop Demo: Thursday, September 7th, 11 AM ET.
• Eddie Con: Cookie printer event, January 2026, Orlando (64:01).
• New Cookie Class Kits Drop: September 7th.

---

Overall Tone & Style

Upbeat, playful, and practical—the Miracle twins emphasize clean fun, actionable takeaways, and a supportive “bakers helping bakers” vibe. The banter is lighthearted but always returns to hands-on business advice you can use today.

---

Bottom Line

Teaching cookie decorating classes can be incredibly rewarding and lucrative—if you avoid the common traps. Heather and Corrie’s practical “Do Not” list, blended with marketing wisdom and classroom-tested strategies, is required listening for any baker wanting to go from artist to entrepreneur without burning out… or losing their icing bags.

Transcript

[Heather Court]

Welcome to the Baking it Down with Sugar cookie marketing podcast. This is your host, both Heather Court. Someone said I had a voice for radio on my taste test challenge.

[Corey]

Did they say you had a face right now?

[Heather Court]

They probably insinuated that, but. Welcome to the Baking it Down podcast. This is spin off from a group on Facebook called the Sugar Cookie Marketing Group. What we see from time to time, from week to week, day to day is trials and tribulations, trends, things that people have questions on and what we bring to your ear holes. Each Tuesday is one of those things. But me and Heather are actually pushing an initiative. An initiative.

[Corey]

Let me explain. We said, okay, at the end of the day, the Facebook group is also part of an algorithm and the same marketing that we say bakers do. The group must do for itself. It must to keep it value added. The algo, the algae. Algae, Algae is ever changing. So Cory and I said let's say we structure the final four months of the year around a specific content topic each month. So September being cookie class is a great time to start. It is.

[Heather Court]

It is the reason why you're like september cookie class. You guys have been talking about cookie.

[Corey]

Classes all year long.

[Heather Court]

The thing is, the cookie class time to teach classes is coming upon us. September's out of the way. People are no longer traveling and that means they are locked in loaded for the holiday season. If you were thinking about teaching cookie decorating classes, you would want to start thinking about that now. Because trying to teach a class in January, difficult. People have spent their money, the Christmas money has dried up, the bills are coming in.

[Corey]

Also difficult in a different way. Teaching a class in Christmas because it's overwhelming response. It is, it is. And I said it and I did a get ready with me.

[Heather Court]

Heather did a get ready a worm get ready what GR ready with w.

[Corey]

I did a gorm to this morning and we talked about why I suggest getting started in cookie classes in September. Yeah, January, it'll break your heart. It will. July, you'll cry. September, it is a good dip your toe in time. December will also be overwhelming, but in the completely different way that January was. Sure. So for the month of September, we'll be posting and asking and polling and informing around cookie classes in the sugar cookie marketing group. What's the hashtag you just use hashtag.

[Heather Court]

September cookie classes initiative.

[Corey]

Just kidding. It's not initiative.

[Heather Court]

It is the hashtag if you want to look it up and be in tune with it is hashtag September cookie classes month.

[Corey]

Cookie classes month. And that's because that's the topic of the month. So we'll test this out and see if it works.

[Heather Court]

The reason why you'd want to consider teaching cookie decorating classes. I make custom orders every single week, and I teach classes classes a lot of times throughout the year. If you don't teach classes, that's a whole revenue avenue that you have canceled from yourself. To make a two dozen cookie order takes a ton of time, especially if it's detailed. It's florals. You have a lot of colors. The theme is really intricate.

[Corey]

To watch 10 people mess up a cookie dozen order takes about an hour and a half.

[Heather Court]

It takes a lot less. Not discrediting the prep work of a class is a lot. It's involved, but it's not nearly as involved in neck breaking as decorating two dozen hyper like intricate cookies.

[Corey]

Right. It's a completely different product because it's a service.

[Cory]

Yeah.

[Corey]

And it's actually according to your own state. It'll tax differently, but ours is taxed as a service, which is not taxed.

[Cory]

Yeah.

[Heather Court]

So we've talked about cook classes ad nauseam on here.

[Corey]

Ad nauseam. So I said, let's do the five things you should never do.

[Heather Court]

You should never do when teaching a cookie decorating class. And if you do these, Forget this. Tune this out.

[Corey]

Turn it in.

[Cory]

Yeah.

[Corey]

This is just what we have found is our best practice.

[Heather Court]

Best practice. Do you have number one?

[Corey]

My number one is never pay for the venue if you don't have to.

[Cory]

Yeah.

[Corey]

Here's the thing. A lot of us pay for venues. Sure. We started off paying for venue if you can find. So actually, during this morning's get Ready with Me, Brittany was like, oh. One of the users asked one of my fans, when I get ready with my makeup influenced. Uh, they said, hey, I have a venue and they want to charge a flat rate. I actually prefer flat rate rather than percentage of sales. Uh, but again, it's all math problems. So if their flat rate is a. Is more than you're gonna make, it's the wrong math problem. If their flat rate is predictable, then you can actually raise the rates of your tickets to account for that flat rate.

[Cory]

Yeah.

[Corey]

Now, percentage of sales means the harder you market, the more they make. Not the end of the world.

[Cory]

Yeah.

[Corey]

Okay. Again, all a math problem. However, Brittany, she said, I teach the cookie class kids. She said, they came out with a 6040 split. So I was saying in. In my live play ball, because this is business. It's. It's offers, counteroffers. Counter, counter offers. Sure. So she Said I came back at them at a zero hundred split, meaning they got nothing. She got everything. And she said I pitched them. It was a winery. And she was like I pitched them on. I'll market this, I'll fill it out. I'll, I'll make sure they buy wine while they're there. They took a risk. They said yes. Match made in heaven. No way. So she spends zero dollars on her venue fee, pockets all the cash and helps them move product. Now that's playing ball.

[Cory]

Yeah.

[Corey]

Because remember it started off with a 6040 or 40 60. It sounded like they took 40%. 40% of each ticket.

[Cory]

Yeah.

[Corey]

That's a lot.

[Cory]

Yeah.

[Heather Court]

If you're thinking if you charged $100 just for say you're 60, 40 would be $60 you get $40 they get. That's quite a bit for someone just having a building.

[Corey]

And I see a lot of people, they suffer from ven where I can't find the perfect space. So I'm just gonna keep putting it off and I find the perfect space and then the, the money they want is not it. Pit these companies against each other. Say hey guys, I'm gonna fill up this room. If it's your room, great. If it's their room, great. Which one of you is gonna work with me better? It's like the essential buying a car strategy. Who's gonna give me the best deal? That's where I'm going to bring my business. You are the feature here.

[Heather Court]

Another thing to look for when looking for a venue is oftentimes people look for venue event spaces. Those, those places have like it locked and loaded. As far as pricing, you're not going to get, you're not going to get something free there because that's what they charge. If you can look for places that are recently opened, they are looking for, they are not booked out. They don't have a book of business yet. But what you can do is in turn is be like, hey, I can put you on the map. I've been working for my cookie baking business in this area for a long time. A lot of people know me. If I could use your brand new venue event space, your, you know this room, your library, your coffee shop, I could put you on the map and get a lot of people to know about you while also being able to teach a class here.

[Corey]

And this is where knowing your numbers not even in a math problem. In terms of social media like hey guys, I have a Facebook page. It has 1547 followers. My newsletter emails out weekly to 325 local service based businesses or my local custom orders. And then I actually run a boosted ad regarding classes which gets. And I'll be tagging your business of my post. Now for this class, what I estimate is I'll be making 20 to 25 posts until the class books out. And each of those is going to feature information about your new venue. That's how I would like to be approached as a business owner who's having a tough time wearing 17 hats.

[Heather Court]

Oh, for sure. And another way you can kind of incentivize them is, hey, if you let me use your event space, I'll give you a two minute elevator pitch at the beginning of class that you can explain, you know what this place about. We did a class at an AR workshop which are quite common. They're around, they're nationwide, I believe.

[Corey]

Still franchises.

[Heather Court]

Yeah, yeah, franchises. And we said, hey, if you let us use your events, you can come and talk about the AR workshop and your workshop coming up for the first part of the class, like for a two minute elevator pitch. And they said that's fantastic.

[Corey]

And they, what they did is said if you shop in class, can you push that a little bit so it's not so taunt? I'm just worried. No, just push a whole unit towards me. Thank you. Corey's learning how to turn on the podcast equipment today and she's doing so good, so good. Now in the cookie college, this is not even a pitch for that, but we came up with five venues where I pitched before I paid.

[Cory]

Yeah.

[Corey]

And again, my one little side asterisk. I get a lot of emails. Sure. I can't, I actually forget about a lot of emails. So if you email a venue, heard nothing back, Email the venue again. Yeah, don't email like hey, just like, hey, knocking again. You know, until you tell me no, like if you don't, I'll leave you alone. But kind of really end back up in their inbox because especially if you just, they miss an email. Your email went to promotions. Try emailing a different way. Facebook pages are really great way to get direct in contact with a business owner, especially for small businesses. We did winery, brewery, kitchen, Masha room. That's where we teach. Because you don't have to pay because it's not a venue for classes. So they're like, yeah, get our name out there. What? Coffee shop. Coffee shop.

[Heather Court]

And I think a boutique.

[Corey]

Boutique.

[Cory]

Yeah.

[Corey]

Now you can do those dedicated spaces. If all of that fails, if you've emailed all these companies, nobody wants it. They all want to take too much of revenue, then you could go to a flat rate. Now we did a. What's it called? Workaway Solutions was what it was.

[Heather Court]

A remote. Remote business networking spot.

[Cory]

Yeah.

[Corey]

So co working area. A co working area. So we rented out their conference room. Libraries. Some people have good luck. Sometimes. Libraries don't allow for profit businesses. But definitely community centers. It's a way community center. Just some ideas there.

[Cory]

Yeah, yeah.

[Corey]

So those. Mine. So do not pay for a venue.

[Heather Court]

Okay. Mine. And if you don't do this, that's totally fine. Don't just list the classes right before the holiday.

[Corey]

Okay. This is a good one.

[Heather Court]

Me and Heather at the beginning of each year will sit down in January and map out what classes we want to teach during the year. And then we'll put them all up at once. You're like putting up a Christmas class. 365 days from the class.

[Corey]

I'll let you know. It's September 2nd and my Christmas class is booked.

[Heather Court]

It's booked. And it's because instead of marketing hard, where we're like, oh, we have to get butts in seats right now. We'll post it at the end January and people will just trickle in. So the classes we teach throughout the year, Heather will be like, hey, listen, our Christmas class sells out. So if you want to get in there, we've done $0 paid marketing to book the Christmas class. And it's already booked because I'm able.

[Corey]

To use the people. So when they're having a good time. And I usually say when the class ends on a high note, I'm like, hey, guys, if you like this, I'd love to see you again. We love returning class dance. Right then I said, and I'd love to see you in our October class, which does book out. In our Christmas class, which is guaranteed to book out. So beat grandma to get in that one because. And then they all run and book it. Now, we didn't. We used to not do it this way. We used to post them a month and a half out. Oh, fine, you can do that. And it allowed us more flexibility in our schedule because we're like, when are you free? When are you free?

[Cory]

Yeah.

[Heather Court]

But I want to say it got very dicey between me and Heather when we were like, we still have three seats that aren't taken. And we're stressing because we want the. The class to be booked. We're going to be. Our bodies are going to be there.

[Corey]

Bun. And seats if you're going to be there.

[Heather Court]

So Instead of actively marketing, which would be posting it a month and a half out and really like pushing the classes, we did passive marketing where we posted at the beginning of the year. And as the class came we'd said, hey, how many seats are still open for the Halloween class? There's two. Okay, let me see if I can't push and just get the two booked real quick. But right now we don't even have to clog our social media with the Christmas class. Cause it's already booked.

[Corey]

So. And you're going to say, well then what are you posting about? But here's what I say. And now in a perfect world, I want to do this. Corey's mixing bowl company is her own. I have no, I do help with them but it's not my thing. But I am involved. 5050 in the cookie classes one. So we did create a Facebook page for the cookie classes one. So when a class is booked, what am I posting? Tips and tricks.

[Heather Court]

Tips and tricks that keeps people coming back. So if they're a past class attendee and maybe they're booked and they can't do anything in September, they might be able to come in October's class. It's just staying top of mind without feeling salesy 24 7. What you don't want to do is book your Christmas class and then keep trying to sell your Christmas class. You're going to create people that are frustrated.

[Corey]

Yes. And that comes a little bit of my issue of scheduling. I'm a big scheduler.

[Cory]

Yeah.

[Corey]

So I try not to schedule content that drives people to classes. Now what you could do if you, if you say well I want to make some cookie class money, you could say, hey guys, this class is sold out. If you use eventbrite you can get a waitlist. So you could say something like if I can get 10 people on the waitlist, I'll open up another time slot.

[Heather Court]

And we've done that, that before too. We've said like look, there's five people on the wait list. That's our above our minimum amount of people there. So let's open another class, see if we can't get another five people in.

[Corey]

Yeah. We used to be a lot more aggressive in our class schedule. I, I guess we just were in the money making mood. We used to teach three classes on Saturdays.

[Cory]

Yeah.

[Corey]

And then one time we did three classes on a Saturday. And this is Christmas. And I, I talked about this in the get ready with me. We said what if we didn't say no to any cookie class door Knock. So we did three classes on a Saturday. We did four. Four classes on a Sunday the next day.

[Cory]

Yeah.

[Corey]

And that last class was a private class for 15, 15, 12, and 13 young teens. And it ran wild. I've never been that tired of it. Yeah. So that's why Christmas class is great. Now you might be saying, this is my first class. I'm going to put up seven classes just like they did. No, that. That was. We were still.

[Heather Court]

I was so tired. It was. If you've talked about burnout, that was burnout.

[Corey]

And we said, well, now we know the answer to the question. It's no, don't do that. Yeah, but I like that. That listing it out. Now you may say, well, I don't know what my Q4 looks like in Q1. Don't worry about it. When the class isn't booked at all, when there's zero tickets, you can still move around that day.

[Cory]

Yeah.

[Corey]

So I'll make a Corey and I'll sit down, and we'll be like, okay, what months do we want to teach? Here's the thing. You might say, well, I don't know what I'm going to teach there. I don't either. I actually say, here's an example of what your class may look like. The designs will vary as we get closer to the day. And then at cookie class, I'll be like, hey, guys, that picture is going to be similar to the content. But we actually got a fresh new class coming. I'm excited to teach it. So. So. And I know people are like, but they are gonna sign up one time. One time. Cory and I just were like, let's just teach a different class than the one we had in the picture. And nobody said a word.

[Heather Court]

No, Nobody cared.

[Corey]

And I told him when he got there, I was like, guys, we mix it up for you. I found something better. I think you're gonna like it more.

[Cory]

Yeah.

[Corey]

So I think people kind of put that roadblock in there where it isn't. And I'm telling you it's not because I've done it so many times.

[Cory]

Yeah.

[Heather Court]

And I think my Christmas class is.

[Corey]

Booked, but it will not be the class we're teaching.

[Heather Court]

You're right.

[Corey]

You're right.

[Heather Court]

There's just a placeholder. So what's your next do not?

[Corey]

My next do not is do not teach an intermediate class. Yeah.

[Heather Court]

Starting off with intermediate classes, it may make you feel good. Like you can show off, strut your stuff and things like that. The problem is you don't want a class of New people to feel super bad.

[Corey]

Here's the thing. Corey and I use a very loose 15 second flood. Not because that's the best texture.

[Heather Court]

It's not even the icing that I use for my own cookies.

[Corey]

It gives them more flexibility. And I tell them, I said, in this class, I said, you're going to have a lot of elbow room because we've baked it in so that you have a better experience here. So what you want everyone at the end of class is not to think you're great. No, we don't care what they think about how you care less about you. Let me tell you. We want them to feel great. When people leave on a high note, when they impress themselves, they will be excited to tell somebody else and bring them. So we had this one lady, she really wanted to be. She really wanted to impress herself. She really liked how it turned out and has since brought every sister to show them. She's like, I bring them up to show them I'm better than them.

[Cory]

Yeah.

[Corey]

The fact. What if she was really downtrodden?

[Heather Court]

She wouldn't have come back because you're discouraged. So me and Heather have tried to introduce intermediate ish stuff. One time we did a snowflake and it was a white base with a thicker icing top. That was not good.

[Corey]

It was leading to a riot.

[Heather Court]

They were frustrated.

[Corey]

It didn't look like mine. That was the cookie in those seven classes. It was. And I said, whoa, I still have ptsd. So what I think is. And we talked about this in the cookie college this week. When you finish up a class, a lot of people will feel like they did really well.

[Cory]

Yeah.

[Corey]

They'll come up to you and they'll say, do you teach any intermediate classes? What I say is, no, we don't. But we introduce intermediate techniques in our beginner classes so that in each class you actually walk away with something you would learn in an intermediate class. It's a lot of texturizing, wet on wet. What other stuff do we do?

[Heather Court]

We do like, we use the back of the scribe to create texture, things like that.

[Corey]

So kind of like that stuff. And there's some more sleight of hand that I see. Yeah, some line work. Line work, some fonts.

[Cory]

Yeah.

[Corey]

So it's kind of like that.

[Heather Court]

We do transfers, transfers, sprinkles, Very, very basic stuff. So you'd be like, that's not intermediate. It's intermediate for someone who's never done this before.

[Corey]

Yes. And that's the key here. I told this on the get ready with me I said, someone's always going to ask you for an intermediate class. And what I tell them is, I'd be happy to set up an intermediate class for you guys if you can find you and nine friends can seat ten in this venue. Because you got to think about it this way. For me to teach an intermediate class of two, I will make far less. Well, I'll charge them 350. I'm sorry. We pull 850 to a thousand in an open beginner class. So that private class, I want to pull 852,000. I actually should increase the ticket price. Absolutely. Here's the thing. Here's what I'm gonna tell you. Never have we ever sold a private class of 10. And it's because I think that the person just had a really good experience. They did. And they're actually still.

[Heather Court]

They're on a high and they're like, you know, this was so good. Here's the reason why that they did so well and they're on a high is because you created a class that they could, like, succeed at.

[Corey]

They fel. Detail Good.

[Heather Court]

Yeah.

[Corey]

So that's why we actually always teach beginner classes with intermediate single techniques. And I narrate it while we're there. So this technique you'll actually use for this and that. The other.

[Heather Court]

I know as cookie decorators, we want to show off a little bit, show off the techniques that we've learned over the years. And I love that for us, the problem with that is they're not there to ogle and ogle over you.

[Corey]

They want to ogle and ogle over themselves.

[Heather Court]

Yeah. So when you can sit up there and I can tell. Sometimes I decorate in class. Oftentimes I'll decorate a set. They were like, oh, you make it look so effortless. And I have to say, listen, I do this every single day. So don't hold. I almost am like, it. Should I be decorating? Because I don't want to be discouraging to the people who are like, why did her icing come out of the bag better?

[Corey]

Right. But it's a good way to stay on par with beginner to say, hey, if you practice the beginner, this is where you'll get. And I think that that's actually what those. Do you have an intermediate class, people are asking. I don't think that they're necessarily going to enjoy themselves. When you do a stiff. Let's Lettering.

[Cory]

Yeah.

[Corey]

With a projector. Right?

[Cory]

Yeah.

[Corey]

Okay. But if you teach intermediate classes, more power to. You love it. I Don't do well with the two hour class. Mentally.

[Cory]

Yeah, mentally.

[Corey]

So again you got to kind of bake in your own happiness as well. My.

[Cory]

Don't.

[Heather Court]

Don't create a class where you have so many different icing colors.

[Corey]

Okay, there's you.

[Heather Court]

A class with seven different colors is going to look better and more cohesive than a class with four colors. Because four colors is hard to make cohesive through six cookies, let me tell you.

[Corey]

So in the cookie class kids we teach, there's always six cookie and four icing colors. And Corey and I gotta say she had me, she was like, sit your bed and you're gonna help me do this. And I was like wow, this is very difficult to make a theme limited to four colors. That is also cute.

[Heather Court]

That makes sense.

[Corey]

That makes sense. So like. So let's talk about the Halloween class which will drop this.

[Cory]

Yeah.

[Corey]

You have a skeleton head.

[Heather Court]

We have a skeleton head. We have a pumpkin. A jack O lantern specifically.

[Corey]

Okay.

[Heather Court]

A ghostie with the mostie.

[Cory]

Love it.

[Heather Court]

A candy Gwen.

[Corey]

So you can kind of hear, you can hear in her description what these colors are going to be.

[Heather Court]

There's orange, white, black. Oh, we have a bat.

[Cory]

Yes.

[Corey]

What's the last dude, you are missing A ghost. Oh, did you say ghost?

[Heather Court]

I said ghost hat.

[Corey]

A hat. A witch hat. Which is hat. So we've got white, black, gold and orange. So that is why, that's why I say if you don't want to do the hard work of this, if you only want to keep the class like to an hour and a half, just buy the class kits from us. And yeah, that's a shameless plug because everyone who tries to recreate classes like I get why that's hell on earth.

[Heather Court]

When I sit down to make these classes, it's no small feat and I've been doing this for many many years. So like the options are running out in my brain. But when you have seven different icing colors, you can create a super cute class with that. You have so many more options. The problem is your prep work for the class has now doubled.

[Corey]

I'm going to say is I know people who teach classes when they're like it's icing bagging day.

[Heather Court]

Yeah, it's the worst.

[Corey]

Yeah. Because remember, everything you do is multiplied by how many peoples butts will be seeds.

[Heather Court]

So creating four times 10.

[Corey]

What's four times 10?

[Heather Court]

40. That's 40 bags of icing I have to do on a cooked class day the night before, the night before.

[Corey]

Because you want something new, fresh, you don't want them to unincorporate them out.

[Heather Court]

Yeah, something like that. But if I were to make seven bags, seven times 10, that's 70. That's twice the amount of work. But will the class be super cute? So stinking cute.

[Corey]

Will the class be a lot longer?

[Heather Court]

It'll be a lot longer. But you are also. You have to realize, you're like, well, I May. I'm clearing 800 for my cookie class. Not when your prep is twice as long.

[Corey]

Your cost, your ingredients and your time costs exceed mine.

[Heather Court]

Oh, it's so much more so.

[Corey]

And I know Corey always hates to be limited to the 4 and 6 ratio. However, we're here to help you maximize profits. And that's probably the minimum size we could do while still producing a class we would want to take while still maximizing profits, which is a thing to juggle. Yeah.

[Heather Court]

So we've taken classes before and it's like been two colors or three colors and it wasn't quite enough. But I have really fallen in love with six different designs, four different icing colors, and I can teach that in 1.5 hours.

[Corey]

I like it.

[Cory]

Yeah.

[Heather Court]

So don't do yourself a disservice. I know classes can be super cute when you have 52 colors.

[Corey]

Believe me, they are cuter.

[Heather Court]

But you're gonna hate yourself.

[Corey]

You're gonna hate it.

[Heather Court]

That's so many colors. So much prep time.

[Corey]

Again, the balance. What makes a student happy? But the baker's not suffering.

[Cory]

Yeah.

[Corey]

And it's.

[Cory]

Yeah, yeah, it's that. Yeah.

[Corey]

Here's my number five. This is gonna be a sales pitch. Don't start from scratch. So I know you're like, well, you're biased. Yes, I'm biased. Because I know the hell of starting from scratch. When we first started teaching classes back in 2020, that was hilarious time we were just double overlapping with how ridiculous and ugly everything was. So much that Cory and I would just eat the cookies. So nobody had a witness that it existed because we were brainstorming how to do this and settled on the 6 and 4 ratio. But why reinvent the wheel? So I love it. In the Cougee College, we have some members that volunteer to create their own class. It was very nice for very, very generous of them. But they'll always be like, I didn't realize how much work every single time. Thought steps prep. So there's a bunch of people that teach class kits. I'm biased. I like ours. It's beginner. We teach them ourselves. We will be teaching them next Month. So don't start from scratch because you're going to say, wow, this is also overwhelming. So what I don't want to hit a baker with is overwhelm in every aspect. It's overwhelming to stand in front of people. It's overwhelming to reach out to a venue and try to say, can I.

[Cory]

Get it for free?

[Corey]

It's overwhelming to fill a. But now it's overwhelming. Also prep for the class. Not when it's like, okay, what do we do? The cookie college is $76 right now. The cookie class kits is 63.

[Cory]

You get.

[Corey]

If you do the cookie College, you get 33 of these classes right off the bat. If you do just the class kits, you get nine or 10 classes depending on when this one drops seventh. And it is the marketing photos. And that was what Brittany said. She was like at the end of the day, even if it's overwhelming, I don't have to do any of the photography, the steps, the PowerPoint. I don't have to do the math, I don't have to source the colors. You guys are just telling me exactly where to put, plug and play. And for that reason, if you're thinking about classes biased me, yes.

[Heather Court]

In class we actually have a PowerPoint. I have a 32 inch TV that I bring and I set it up in class. We hook it up to my laptop and the cookie class Kits has a PowerPoint and you go through each single step. So I actually, before a kit is created, a cookie class kit, I have made that set three times. Three times. In those three times, I've decided which step needs to come next in the class. So it's crusted over enough that someone can put icing on it. But it's not too loose that when someone moves it, it cracks the icing because that's frustrating people.

[Corey]

Why is my icing crying?

[Heather Court]

So what I've done is created that set three times and the fourth time is the one that I photograph.

[Corey]

Amazing. You put a ton of work. And I was telling people, when people say, well, I'll just make my own class. You got sweet pink Olive, you got sweet pink Olive's sister in law, whose name I do not know. Yeah, it's clear.

[Heather Court]

She's an angel.

[Corey]

Baby, you have Corey and then you have Heather and you have each of us putting it around. It takes me days. So I'm going to say eight to 10 hours for the production of the class, which is the PowerPoint organization, the math, the copy, social media and stuff like that. Yours. You're making this Three times. So how many? And then you're photographing it and then you're doing set photography and then I'm.

[Heather Court]

Coming up, oh, I'm sorry.

[Corey]

And then you're coming up the design. How many hours do you think is involved?

[Heather Court]

I think it's two full days.

[Corey]

Two full days. And then you have sweet pink Olive and her sister in law who actually do the designs, working with Corey with the ideas and they do a couple iterations of it. So you got a lot of, a lot of have hands up hot. Now imagine you had to do that by yourself. I know.

[Heather Court]

And you totally, you absolutely can. But if you're like, I want to be successful in classes right off the bat, I don't want to have this huge learning curve.

[Corey]

If anything, start with a template and then learn how to use and then make your own. I think you'll still come back to us because you're like, that's ridiculous. But here's what I'm going to say. If you sign up for The Cookie College 76, not chump change, right? Right. But there's so many classes. Each class comes around of two bucks, two dollars.

[Heather Court]

And I want to tell you, for.

[Corey]

That much work, it works because people who stay in the college make it worth it however you can. And not being around for it was the cookie College had its fourth birthday two days ago. Congratulations. Four years of cooking class kits. Three years. I think we start in 2013. We did a year late. Three years of class, kids, brings your cost down to the $2. Let's say you're in for a one month and you got 33 classes and you're like, screw you guys, I'm done after this. I got everything I wanted. If you signed up today, you would get, oh, you'd be cutting it close. I'd sign up on the 7th, get an extra class in the end.

[Heather Court]

But if you were to join the college for the month, you'd have three different Halloween classes to teach.

[Corey]

Y that's great.

[Heather Court]

Especially if you have three different venues. If someone wants a private class and you're going to teach one class publicly and the private class gets its own, that's three different classes for October, three different ones for November and then three different ones for December.

[Corey]

And that's why I say just don't start from scratch. Somebody else has already pulled out their hair in your honor. And I bought the hair regrow serum.

[Heather Court]

Did you see my hair?

[Corey]

Yeah, right there was mine.

[Heather Court]

That was number five though. You said a list of five.

[Corey]

Give me two each. Give One more.

[Heather Court]

Okay, okay. Don't, don't think that you can just explain the steps in the class. People are so visual.

[Corey]

I know.

[Heather Court]

So if you're like, okay, now go around the skull and leave his eyes open. That to me as a baker, I know what you're saying to someone who's never decorated a cookie before in their life. They have no idea what that is.

[Corey]

I'm gonna say how Corey explains it. We have the PowerPoint. It's on a TV. Okay. Some people don't like TVs. Okay. Don't worry about it. We have the playlist, which is a single PDF page with all the steps.

[Heather Court]

And I just print that out.

[Corey]

Ye. Yeah. I find that nobody uses that. Corey still prints it out. Then we have Corey decorating in front of them.

[Heather Court]

And then what I've recently done is pre baked the cookies like before class. And I put them in this. What do you call those?

[Corey]

They're display cases.

[Heather Court]

Yeah, display cases. So it's in front. And Heather will hand them around to people.

[Corey]

Surprisingly, people like to see what I just described. So that's four different places where we're describing the step and what works. It's surprising to me though, even in four different places, there's still people that just go off script.

[Heather Court]

And Heather will be like, your school is going to be great and I hope you're okay with that. He'll look good.

[Corey]

I'll say, hey, Sarah, that wasn't the step we took there. But I love what you're doing. It's your class, make it your own. However, if you wanted to follow curriculum, I can help you start over. But if not, let's have a purple skull.

[Heather Court]

What we've learned is when people are less frustrated and more proud of their work, they're more apt to suggest the class to other people. They're more apt to come back. So when their cookies look like my cookies, they really want it to follow step by step, step what it looks like. So having more places for them to see what the next step is versus thinking. Like a lot of people thinking about teaching classes are like, oh, I'm tech challenge. I'm not going to do that. It's very hard to explain the next step. Okay, we're going to do a mouse, but leave his tail blank because we're coming to that later. What does that mean? Leave his tail blank? I understand what it means. The people in the class might not. And you're going to have like crazy looking mouse tails sometimes.

[Corey]

My mice tails, mouse's tails, mice's Tails. Moose tails is the correct English. Kidding. Kitten. Kitten. Here's an interesting one that I thought is. What I'll do is I'll say, hey, everyone, I'm gonna. I want all eyes up here for this one. It's a little bit of a confused shop. And I'm gonna say, hey, I want you guys all to look at Corey. Real quick. People, do we have sheeples? I love being a sheeple myself. Tell me what to do. And I say, every eyes up here. Let's just see what Corey. Everyone, can you see what she's doing? Feel free to come up here and let's. Let's just breathe. Neck.

[Cory]

Yeah.

[Corey]

And see what she's about to do.

[Heather Court]

I was like, wow, I'm sweating.

[Corey]

I feel.

[Heather Court]

Feel the pressure right now.

[Corey]

And that brings me to my number seven. What's your number seven? Don't do it alone. I love making money. Right. I love the thought of it. So having a partner immediately takes my dollar down by 50%.

[Cory]

Yeah.

[Corey]

And I'm like, shoot. But I've had Corey my whole life, so I've really not known lack of partnership.

[Heather Court]

You have not.

[Corey]

Corey and I are husband and wife. You guys didn't know we're twins. So what we. What I do is. And I said this in the. This morning's face. Get ready with me. I said that while I'm making 50% less, I'm able to handle 100% more. So I'm not making less. Let's say I walk away with 75% when I could only have walked away with 50% because I couldn't teach as many people. Here's the thing. I could speak from authority here. I don't know how to bake and decorate. I can get in a pinch when Corey has to walk away to do something. I'm going to get the rat's tape. However it's going to. Because we're able to partner with that. So somebody in the get ready with me is like, there's just too much market saturation. And I said, and partner up. Partner up. Let's do this together. Sure. If we could teach and our venue only limits us to 10 chairs, but if we could fill up a venue, I think we could handle 20.

[Heather Court]

Absolutely. We could handle 25. If we're both walking around and making sure 45 it is. Okay, here's the thing. A lot of you have spouses. A lot of you have teenage kids. Those are great aspects to help you. One, with the prep work. So you're like, well, they're not really good at the decorating part. Have them help with the prep side of it because you'll be nice fresh bushy tailed for the class the next day. Your spouse comes in, helps you set up and tear down. Great.

[Corey]

That's. Huh. Do you think Nate will listen?

[Heather Court]

Nate has helped me do a few helicopters in his day.

[Corey]

Nate has done it. Now on the flip side, if you say, well, there's a lot of bakers in my hair, knock on their door, hey, do you want to partner up? Do you want to see if we can find a venue that does seat 25 people and you can raise our rate. Here's the thing. I was telling people, it's not that I AM Just seating 10 more people. Seating 20. Right. And now I've halfed what I make, so I really broke even.

[Cory]

Yeah.

[Corey]

No, no, no. Because there's two instructors. Because there's two instructor I can price per ticket as well.

[Heather Court]

Absolutely. Or if you think to instructors, you've halved the prep time. Now both of you, one's prepping the cookies, one's prepping the icing. So you have more of a day that you could finish that custom dozen that you took.

[Corey]

Right. And it really does help to have two people because okay, when Corey's off fixing, sometimes you have those problem those little prom students that like a lot of hand holding and Corey's going to hand hold. But when Corey's over there in the corner trying to walk somebody through a technique we've passed three slides ago, I'm able to take the rest of me and hey. And they feel like it was a better value added because yes, that person got a little bit too much time and attention, but nobody was left behind.

[Cory]

Yes.

[Corey]

Right. Because I can say, hey everybody, we're gonna let them work over there. But what I'm gonna take you guys through so we make sure we end on time. I don't respect your schedules. Yeah, we're gonna go move on to the next slide. And if you're behind, no worries. I'll just let me know when you want me to flip this back. I'll show you what it looks like.

[Heather Court]

If you hear the, if you go through each one of these things that we just did, the last seven things, what you hear is that we're setting each student up for success because success equals returning people, turning people equals more money. So when someone feels that they are attended to. So you have two people that are teaching the class and one baker's able to go around and make sure that everyone's lines look Good. They are going to be set up for success. They're having a good time in class because their cookies look more like the baker's cookies. When someone is able to have fewer icing colors, it's less havoc on the baker. It's less havoc on the people. Actually.

[Cory]

The.

[Heather Court]

The messiness of a cookie class people. Some people are just insanely messy.

[Corey]

Honestly. Should be studied. Yeah.

[Heather Court]

So imagine having that many bags of icing around you. They can't even handle four, let alone seven.

[Corey]

If you can't tell which twin has to make the icing for glass, I hope you can tell it's not me. I ate it. I ate it.

[Cory]

Yeah.

[Corey]

And it's just a lot of prep work. So you got to think in terms of the holistic value of the cookie class, of which we obviously stand atop a mountain and say, money printing season. And that's because we limit the effort, which is time cost, labor cost. And we limit the time, which is time cost. And we limit the ingredients, which is ingredients costs. And we increase the ticketing price because we have better marketing. And that puts more money in the baker's pocket, which makes you want to do it again.

[Heather Court]

When I see bakers, you're like, I didn't like teaching classes. It didn't go well. That's a loaded statement right there. Because it didn't go well. In what aspect? The students were frustrated because that's a baker issue. What did you do in class? Were you not attentive enough? Did they not know what the next steps were? Did you overwhelm them? Because that's on you. That's not necessarily that Classes don't work. That's something that you did in class. Didn't work.

[Corey]

Now there's something. The baker could be the best class teacher. And you have a bad apple student.

[Heather Court]

Oh, there's bad apples.

[Corey]

There's rotten attitude students. And were you able? And that's where having two people really comes into play. I can tell at the beginning when somebody's gonna be a problem. And Corey will kind of let me own them.

[Heather Court]

I'll be like, that'll be Heather's triumph.

[Corey]

You'll own the frustrated person. I'll own the problem job. Yeah. Unfortunately, my voice, I wish it carried half right because I can't. When they're talking over me, I can't do anything there. But otherwise, you know, I tried to kind of, like, reference them a lot, take them out of their stupid. Yeah, I'm going to add an extra one. Sure. And I'm sorry, I just blanked on it. But it was a great. It was actually the thing that probably changed your life. Because I can remember. Well, hopefully she'll remember it in her next. Get it ready. Oh, here's mine. Don't cancel class. Yeah, here's the thing. If you're. If you're listening and you like. And I asked them in that get ready with me, is there anybody who started teaching classes? This stopped. And usually it's typically because it's overwhelming or you move to an area. Okay. Many reasons. If you said, I'm interested in either getting started in my first cookie class, which I've seen a lot of people in that poll, they said, I've got one, my first one scheduled. If only four people signed up, I would still teach it because it's going to be a great introductory class for you. 1.

[Heather Court]

You can get a lot of content from it. So just having a class under your belt, knowing, like, ooh, I, you know, I was a chatterbox. I talked to way too long at the beginning. And then we had to rush through the cookies. It's good to know that Heather knows at 30 minutes, we need to have one cookie under the belt to finish class in time. So if you have one class where you. We taught our sisters and my mom.

[Corey]

In our first class and we didn't make any money. So what I'm saying is if you have a sip timer class, it's your first class ever and you only get four people to sign up. You didn't only get four people. You got. You got four. You got four people to reach into their wallet. Teach that class. Still. Eventually you'll have a class minimum where at the end of the day, it is a math problem. Right. We can't work for free. We can't work at a loss for our first class, though. We can work for experience. For experience.

[Heather Court]

For marketing content, for customer reviews.

[Corey]

You'll see that I always add this a lot. Like, start with a slow burn class. And I like it when it's friends and family, of course, they're a little more jokey. Jokey. So when it's for people. Because what I don't want is for you to take a giant bite out of cookie classes. And Christmas, you sell out of three classes that you've never done this before. And the overwhelm breaks your spirits.

[Cory]

Yeah.

[Heather Court]

Where you're like, I'm just so burnt out, I have to cancel last class.

[Corey]

Yeah. Or I'm never teaching classes again. That was overwhelming. But a lot of you guys, I know you're thinking well, they're talking like they're selling out of every class. We are. But we've been doing this for five years.

[Cory]

Yeah.

[Corey]

I wouldn't expect that our first year. I don't think we ever fully sold out of a class. We have made a lot of adjustments to how we market so that we now can. But I don't think selling out of class means you're successful. I think teaching a class means you're successful. Yeah, for sure.

[Heather Court]

If you had nine out of 10.

[Corey]

People show, I think that first year we could seat 10 to 11. We mostly booked eight.

[Cory]

Yeah.

[Heather Court]

Eight to nine.

[Corey]

Eight to nine.

[Cory]

Yeah.

[Heather Court]

And it was.

[Corey]

I wasn't imposed.

[Heather Court]

No, it was still good.

[Corey]

Yeah.

[Heather Court]

That was back to back to back. Those were the Saturdays.

[Corey]

I was on Saturdays. We only had 30 minutes to turn the room over and it was Covid central, meaning everyone had to wear a mask. We had to wear these dog collars.

[Cory]

Yeah.

[Corey]

These dog combs did. And we did it. We did.

[Heather Court]

I've never been so hard in my life.

[Corey]

Disinfect everything. It was truly a. Just a full commitment.

[Cory]

Yeah.

[Heather Court]

But on that note, the next cookie class kits is dropping on September 7th right around the corner of it.

[Corey]

Blurry. Yeah.

[Heather Court]

It's so adorable.

[Corey]

During the Wednesday, Wednesday newsletter that goes out tomorrow.

[Heather Court]

It's very stinking cute. So it's Halloween themed. We give you over a month. We try to give you a month and a half to be able to book your class and people fill seats. Especially if you're like, oh, I. You know, I resonate with this.

[Corey]

I would love to teach. That is why, confusingly, the class that will drop will be called an October class, but drops in September. I understand it's confusing. We could not figure a better way to say. If I said it's an October class in October, and then you're gonna think October's Halloween, but it's Thanksgiving. I also think that's.

[Heather Court]

I know it is confusing, but it is how it is.

[Corey]

And it's been that way for three years. The next three classes will be the one. Halloween, Thanksgiving and Christmas. And I've seen what Corey's ideas are, and I like them.

[Cory]

Yeah.

[Corey]

Speaking of the cookie college, which we intermittently added through here. So the cookie college is a membership that we sell. You can do a monthly. You can go month by month, which is great. Or you can sign up for the year and get two months free, which means you get a year of cookie class kits. And two of those were free. The cookie college has five different memberships. The Cookie College is the membership that includes all the memberships.

[Cory]

Yes.

[Corey]

And I understand that the Cookie College is the entity which owns the membership. Memberships. And it is also the name of one of the memberships.

[Heather Court]

But the Cookie College is courses that is designed to really make you efficient in business. What we said when we first started the Cookie College is the Cookie College membership gets everything. So it gets everything that we offer to fully disclaimer.

[Corey]

The Cookie College was the only membership. That's why it didn't need any delineation between its other names. As the years have passed, four years of content, we found that some people are like, I don't want the whole package. I just want the class kits. So the cookie class kits came out, but the Cookie College still gets that. Because remember, they're the original baby. They get everything. They're spoiled firstborns. Then we have the cookie class kids. It's just a class kits for this year. They archive at the beginning of each year. So you get anything that's been added up until this point, and then on the 7th of each month, you get something new.

[Heather Court]

Nice.

[Corey]

Then we have the Baker's business basics. Because people said, I like the cookie college courses. They're a little bit more advanced. I just need a place to start.

[Cory]

Yeah.

[Corey]

This is 13 foundational courses. I include the transfer clause. This is 13 foundational. And I include a discount code to jump up to college. So that was the whole point of this one. If you don't know where to start, start here. My thanks to you for getting the fundamentals right. Is cookie college at $68? Yeah.

[Heather Court]

If you're turning from hobby and you're like, you know what, I think I could sell a few of these things.

[Corey]

That's where you're going to want to go.

[Cory]

Yeah.

[Corey]

The Cookie college also includes those. So you get the point here. Right? What I would do, What I would do, What I would do. If I'm listening to this podcast, I would say. So you're telling me, Heather, I could, I could sign up for the Baker's Business Basics $36. I could sign up today. Yeah, but I. I know that your system doesn't double bill me. So I could essentially get that Discount code for 68. Right. Follow me, Follow me. Yeah. And I could then immediately go to settings, Plan change plan, go to the Cookie college, use that discount code and get that discount that was only available in the midsummer membership sale weeks ago.

[Cory]

Yeah.

[Corey]

Are you telling me I could do that? Sure. I'm not telling you guys. I can't. I'm telling you now. Now we've added the digital downloads. The digital downloads actually oddly has been the second longest standing membership and it predates the cookie class kits. The digital downloads has gone through a couple different rebirths and I think I finally settled on what makes me very, very cute happy. And it's a digital download kit. So each month, that's a $10 a month membership, you get a kit includes cookie card, cookie tags. It includes a transfer sheet, it includes the STLs you can print at home. It includes a pattern pattern and it all matches one single theme. So the digital downloads kit is actually done. Corey's working on some photos of it.

[Cory]

Yeah.

[Corey]

But it is a pumpkin face and it's cute. Thank you for all you boo.

[Heather Court]

And that is fantastic for teachers around the hall. The Halloween season.

[Corey]

The Halloween season. Let me see my YouTube. I gotta reward my YouTube peeps. My YouTube peeps. So if you. Huh? Why are you rewarding YouTube? What it looks like?

[Heather Court]

Very beautiful.

[Corey]

Very beautiful. Get all that and then digi downloads, YouTube. Hope podcast ears don't know. Yeah, very, very cute. And last up is a transfer club.

[Cory]

Yeah.

[Corey]

And it's two dollar transfer club. It's actually included in all our memberships. I think I've added 10 transfers this month. Oh, I'm sorry. September. I've added zero. Oh, sorry.

[Cory]

Yeah.

[Corey]

Every month you get a new set of transfers and you get the transfers that have already been added, which is over 230.

[Heather Court]

Nice.

[Corey]

For two bucks, bringing each transfer sheet to less than half a penny.

[Heather Court]

All right, moving on to the STL me about noted segment. We only had how many calls last time? There wasn't a twin. There was not a twin.

[Corey]

Let me see. 1, 2, 3, 4, 5, 6, 7, 8.

[Heather Court]

Oh, eight. That's a ton.

[Corey]

Okay. 1, 2, 3, four, five. There's another local baker in my town who seems to be out for blood. She constantly takes digs at my work on her own page, submitting complaints for state on myself and any new baker. I've been using your mentality. I'm not focused on it, but is there any other input or suggestions on how to handle that? It would be great. Okay. Hartford, Connecticut, you can wipe your tears with a free month of the cookie design lab code. Twins saves you 15%. I think their sale might be going on for another day, but I have to check.

[Cory]

Yeah.

[Corey]

However you Hartford get a month of that for free. If you are new to STLs. This is a very fun little app. Web app to make SDLs.

[Cory]

I make.

[Corey]

That's what I. I Make use to make the digital. Yeah. So email me, Harford. But Corey, do you have any feedback? That's a great question.

[Heather Court]

That is a great question. A lot of times when you see bakers attacking other bakers, they're looking side to side. It's because they're not confident in their own self. So they have to go out for other people because if they can degrade another baker, they feel better about themselves. What I would do is still keep those blinders on, but I would try to make your content more showcasing what you can do. So. Hey, guys, I just wanted to let you know, here's my cottage food license number. Here's everything that went into me getting my cottage food license.

[Corey]

Don't address.

[Heather Court]

No, we' never going to address it, but we're going to make ourselves be confident in ourselves because the only one we could actually do anything about is ourselves. We can't do anything about baker Nightmare lady, our man. But what we can focus on ourselves. So, hey, guys, I just wanted to show you. Here's where I prep your orders. It's a dedicated space. It gets cleaned down. Here's what I wear to make sure that your orders are clean. I wear a hair net. I wear a dedicated apron.

[Corey]

You actually did that. You said, welcome to my cookie room. Here's why it looks the way it does. I have an air purifier. I. I disinfect it every day. I do this. That it's a closed room.

[Heather Court]

Nobody's allowed there. In there. No cats, dogs, husband, child.

[Corey]

I like that. So it is like social proof that you're there now, Hartford, how can we make it that you do not know? She's talking, taking digs about you. You have to block her. You got to block her. And you might say, but she'll know. Okay, that's okay. And what's the worst case? What we already can see isn't the best.

[Cory]

Yeah.

[Corey]

So if she knows and well, that will send her off, it could. You will not know. Here's what Cory and I were talking about yesterday as we power walk through the mall because the cookie college is doing a steps challenge.

[Cory]

Yeah.

[Corey]

And I'll be power walking after this podcast. I said yes. It is true that people will copy you. And I hate it when baker's like, I'm trying everything. Everything I'm doing, I'm seeing it replicated sometimes down to even the caption, they're copying you because what they're doing isn't working. So they're trying anything else. What they don't realize Is the uniqueness of you is why it works. Right. The duplicate will never be better. The knockoff Hermes will never be better than the original. And your audience can sense that. Yes, they may capture some. How can we get you from stopping seeing it? The cookie world, love it. Also kind of toxic sometimes. I removed myself from all other cookie groups except for, like, Eddie. I like to loiter there and see about Eddie Khan, which we'll talk about in a second. I removed myself from that. So even if they're saying something about. About it, as long as I don't read it, it doesn't affect me.

[Heather Court]

There was an influencer summit that came out, and the influencer were talking. When you get in line where someone's bashing you online, is this just random influencers or cookies? Just random influencers. What. What's the best course of action? The best course of action that they decided was to ignore it and act like it didn't happen. It turns into a mudslinging fight when you're like, you may have heard on someone's social media profile that I don't have my cottage food license, but I'm here to tell you, set the them. Set it straight that I do have it.

[Corey]

You just added fuel to that fire.

[Heather Court]

You added fuel. Because now they're like, oh, someone's talking about me. Instead, do not even fan their flame. And you will see that it goes out, Cory.

[Corey]

And I will say, if I could. Here's what I hear. And we'll vent it out to each other. At seasons 52. We're at Olive Garden. And then we'll be like, but we can never say that, because that adds fuel to a fire. We don't want to. We don't want to.

[Heather Court]

And if you want the fire to.

[Corey]

Go out to ignite, ignore it.

[Heather Court]

To quench.

[Corey]

Deprive it of oxygen.

[Heather Court]

Yes.

[Corey]

And deprive. You can't feed it.

[Heather Court]

If you feed it, it will grow. A lot of times people will bait you to see if you are baiting behavior.

[Corey]

That's what corn always like. That's baiting behavior. Don't engage.

[Heather Court]

Yeah, don't engage. But the baiting behavior gets under your skin because you're like, if I could just say this one thing, it would totally, you know, they wouldn't believe one word the other person was saying. That baiting behavior. They're trying to lure you out so they can slam you down. They can twist words and guess what? You're like, that's not what it said. You could have said the perfect sentence. And they would have still twisted it to match what they wanted it to be.

[Corey]

Implement two buzzwords. Cognitive dissonance. Because you know what they said is not true. It becomes the only thing you think of because your brain hates having two conflicting thoughts. Yeah, it becomes the only thing your brain focuses on. You disregard all the people who support and love you and think you're great, and you focus on this one person who will never be satisfied. Nothing you can say will convince them that they are wrong and they will turn around. You know what, Corey? You're great. I don't know why I said that. That will never happen. You will never get it now. And the other one is rumination, your brain trying to solve. I heard this on a podcast. It said, rumination is your brain trying to solve a problem that isn't solvable. The problem is you'll never get this baker to stop talking ill of you. It's their strategy. It's who they are. It does something for them. So why use that brain power that could be on making that next product or introducing this new thing or teaching cookie class? Why spend it on something that cannot be solved? It will never, never be solved. Yeah, I think you got five years of proof that Corey and I really just want to help bakers make more money. In exchange, you pay us, we're able to help bakers make more money. It's a very simplistic business model. In the same five years, you've seen people that said, I don't like the twins. And Corey and I say, well, we didn't really do anything for you not to like us, so that's not a me problem.

[Cory]

Yeah.

[Heather Court]

At the end of the day, if you don't know me, you can't not like me.

[Corey]

You lie, you don't like something about you, or you don't like something that you think we represent. But you do not know me. You cannot not like me.

[Heather Court]

So I never take offense to it, because at the end of the day, if you don't know me, you can't not like me.

[Corey]

You can't not like me. However, let me remove myself from being able to read this, because it will take you down. It will mess you up. It will, but.

[Heather Court]

So I say block them. Make your content show confidence in your own product without ever referencing them. Focus on the people who do like you, because there's a lot more of them than the ones that don't like.

[Corey]

Do not reference. Do not say this post is because of somebody. You have just added fuel to a fire that will never. It will Turn into a forest fire, animal spread rapidly.

[Heather Court]

Yeah. In, in the comments you'll be like, oh, I saw her post. Someone will say oh, I saw that baker's post. You, my friend, don't respond to it.

[Corey]

Don't engage. We're not engaging.

[Heather Court]

We're not even in the comment section being like, I know, right?

[Corey]

No, here's the unfortunate thing. And Cor and I have been around long enough to see that display out. When you engage, you do get it. You do get an influx of engagement. You do because you engage.

[Heather Court]

Yeah, engagement.

[Corey]

I love other people's drama. I will figure out both sides and I'll go back months to see which who said what. Usa. Well, that's great marketing. You know it's not. It's a double edged sword marking and it's unsustainable.

[Cory]

Yeah.

[Corey]

It may be a short term bump, but a long term loss. Yeah, you gotta trust me on this one. Our next question actually has to do with classes. Okay. And it's a very interesting one. I'm following your advice and trying to get the rest of my year of cupcake classes on my calendar. Now we talk about sugar cookie classes, but she got cupcakes. I'm scared I won't be able to sell enough seats because of lack of traffic. I have 4 to 6 weeks of marketing effort. Classes 65. I raised it $10 to cover the venue. Fe love that she did the math problem. I have about $50 to use to market the class. Okay. Got a marketing budget of 50 but I think it's almost gonna waste it. It's so little. But can you give me some marketing suggestions please? I want this to be as successful as I love doing classes. And if classes don't sell out, is it marketing or is it no interest? People are doing classes around me for 65 to 81 and mine used to be 55. So I feel like I'm no longer the lowest. Please share the better strategies then my own. Thank you. Both of you have been such great advice. Advice. This is Deb, the one with all the questions Deb is going to get. Deb's a great example of consistency. And Deb, I'm actually going to tell you consistency is key. And Deb, you are consistent. Deb has won so many of these giveaways.

[Cory]

Yeah.

[Corey]

Because she consistently shows up. And Deb, that's what I'm going to tell you here. You raised your prices to now you're actually still the lowest price.

[Heather Court]

You are still amongst the lowest. You might not be the lowest. You're still the lowest part.

[Corey]

I'm going to say you this. I'm dating this guy and he sells cars. And he said this car, I priced it the lowest. It's the lowest priced car in the nation. Of this very specific car. He said nobody wanted it because what does low price car equal? Not good. Not good. Something's wrong with it. Something's wrong with it. He raised a $10,000. It sells the next day. Okay, you have raised your prices. So now we're not saying there's something wrong with it, but we're still the lowest here.

[Heather Court]

But you are just like everyone.

[Corey]

You're.

[Heather Court]

The algorithm rules everything. Yes. So what you think is you're. I'm being so annoying. I feel like I'm saying it too much. You're not.

[Corey]

Nobody sees anything. In fact, Cory and I were talking about this. Talking about classes, initiative. We challenge ourselves. Each of us.

[Cory]

Yeah.

[Corey]

There's two of us each day, every day. So that'll be 60 different content types. 60. That's overwhelming. No, because this one's a podcast and a YouTube video. I did a Get Ready with Me live this morning, which archives. Corey made a group post about it. Now, she could make a story on TikTok. I could make a story on Instagram. I could make a Facebook page, post a group post a newsletter. You see that? Taking 60 pieces of content and stripping it down to these different channels actually makes it very little content. In fact, Cora probably hit Instagram stories three times. I may do two Get Ready with Me. If I have an audience member who loves a Get Ready With Me. They only see me twice.

[Heather Court]

Absolutely. That's just twice. But you're like. So that's why Deb, you. I know you're on Instagram, you're on Facebook. Are you in the stories? Are you in community groups? Are you running ads? There's so many different avenues to get it out there.

[Corey]

So don't. I'm gonna sneeze. I'm so sorry. Snee girl. Risky. Click to laugh before sneeze. It could have thrown the sneeze off. Nothing. A part of me dies when a sneeze doesn't happen. I know, I know. So what Corey to kind of pick off as she sneezed at us? We all are infected now, by the way, to pick up where she left off is you got 50 bucks. Now you may say, I think Facebook will eat it. It will. It will eat it if you tell it 50 bucks. Could I say I'm going to give away Class 10 ticket in a community group And I'll pick the winner. Yeah, that would mean. Sure, mean to me. And I can also run the same giveaway on my page. Right. I could do that. Because the $50 is your cost, your profit. Because we're giving away a seat. Sure. But that would be better marketing in terms of. A lot of people want to win something for free. That's not our target audience. The people who see that the people want to win something are our target audience. We take the fall guy because, you know, free people don't like to pay. I'm one of those people. People. But the other people who are like, I'm not going to win. But I didn't know there was cookie cupcake classes.

[Cory]

Yeah, yeah.

[Heather Court]

So there's a lot of avenues for you out there.

[Corey]

We're also entering in a season where people do like baked goods. Halloween, the. The bur. Months. People like the. And now if your themes kind of match that, you can really capitalize on that hype.

[Cory]

Yeah.

[Corey]

Taylor Swift is coming out with an October, so if you have a September class, make it orange.

[Cory]

Yes.

[Corey]

Cupcakes are a little different because you don't follow themes as much as cookies do, but they're still the same kind of. For sure.

[Cory]

Sure.

[Corey]

Okay, last one. Sending again this week. Fingers crossed you didn't win, so send it again. Next. I like the consistency, though. Hey, twins. Is Kaylee JJ. From Glendale, Arizona. And here's my entry for the month of the Cookie Design Lab membership. Strap in. Because it's a long two parter, it's not that long. She's got it numerically listed, so I love it. First part is a question for Heather. I have an Autodesk subscription and I know how to design my own cutters. And I occasionally make other 3D print organizational things. Love that. However, I am lazy, but I. And I love cost saving. What is the most cost effective and better for business? The Autodesk subscription, which is Fusion360 or the cookie Design Lab subscription. Okay. Cookie Design Lab makes cookie cutters. That's all it does. Here's the thing. You're paying for Autodesk, but it has a personal use one. If you're not selling the thing that you make, I don't believe that you have to pay for that. I'm actually going to be bold here and say most people are not paying for it. Autodesk is very strong, strict about its licensing. Now to open the app, I have to go and verify. I have to do a text code. However, if you're just printing for stuff for your at home stuff. And you're not selling the cookie cutter. I believe that you still fall within their free use personal plan. If you're selling your cookie cutters. No, I think that changes a lot of things. If you want to save on money. It's going to be the cookie design lab. It's they have a week plan for five bucks. You can use code Twins for 15% off. Obviously you can keep texting in. I feel like you might be lucky enough actually feel like it. So what I would do. You can always reboot subscriptions that I'm saying. Right? Yeah. So don't be afraid to just cancel it for a month. Try cookie design lab. See if it fills in the gap of what you're looking for. If you're barely printing anything, of course you're designing your own. You can still buy the STL and print them without, you know, these, these help.

[Cory]

Yeah.

[Corey]

If you're really keen on designing your own things, you're going to need to use Fusion360. If you're doing that once every couple of months. I would probably do. Probably get cookie design them.

[Cory]

Yeah.

[Corey]

Nice. Was there a question for me? There was. Second part is for both of you. Here's a few questions and I'm sure people are dying to know 1. Do you put milk in before or after cereal? After. After. I need to know how much cereal there is.

[Heather Court]

Cereal to milk ratio.

[Corey]

I don't want the milk telling me what to do.

[Heather Court]

The problem with the milk is the cereal floats on top of it. You don't have a true knowledge of what's in the bowl when it's floating loading. So I need the cereal in first. Pour the milk in there so I can see what the levels are.

[Corey]

I'm telling you this and you can tell me. We used to spend the night at my grandparents house. If you want to see what my grandmother looks like. Corey had her on a taste test this morning. On Instagram.

[Cory]

Yeah.

[Corey]

And tick tock.

[Cory]

Yeah.

[Corey]

Okay. So I would come over Rice Krispies. Not flavored. Put them in, put milk on them. I would want every crispy to be submerged. Then this is what I shouldn't have done. I should have been watched. I was in unwind. Oh wow.

[Heather Court]

Did you know what you're gonna say?

[Corey]

The sugar. The sugar. I would put sug in until the sugar crusted and broke the milk. And then I'd be like that's enough. And yes. At the end of the cereal bowl was a tremendous amount of sugar and it was the best thing I've ever had in my life.

[Heather Court]

Milky sugar.

[Corey]

Number two. Have you ever accidentally called a teacher mom or dad in school? These are crazy questions. They love them. No, I said, please don't tell my mom or my dad. In school we went to private religious schools. So we had really tiny classes.

[Heather Court]

Very tiny.

[Corey]

Very tiny. And we knew the teachers not only from the church we went to, but in the class. And then they taught multiple classes. So Now I call Mr. G. Mr. G. Mr. G. Please don't give me that number three. Are either of you left handed or do you know Anyone who is left.

[Heather Court]

Handed is left handed.

[Corey]

Really, dad? Our father is right handed.

[Heather Court]

Ambidextrous.

[Corey]

That's how he can do two things at the same time. He writes with his left hand, he eats with his right hand. Explains his personality.

[Cory]

Yeah.

[Heather Court]

My son's left handed, unfortunately. Takes after his father.

[Corey]

Funny. Is Nate right or left handed? Right handed. But Cory and I, if you made me write something with my left hand, you would think a small kindergartner. 4. What was your go to lunch in school as a kid? Pack lunch or cafeteria food? Again, private school. We didn't have cafeteria food.

[Heather Court]

You, they did.

[Corey]

You'd have to pay for. It was very expensive. It was those little pizzas that you.

[Heather Court]

Can get at Walmart or a hamburger.

[Corey]

Warmed up in a bag. One of the best things. So we always had a peanut butter sandwich, a small cup of water, a cracker and a small sweet treat.

[Heather Court]

Yeah, sometimes we did bologna and cheese sandwiches.

[Corey]

I still eat those. I do not like blondie and cheese. No. Never once did I ever have a bologna. Oh, I loved a piece of bologna. A piece of cheese, two slices of bread. I used to eat it. Any condiment? Yeah, but peanut butter. And the bread that has the Italian flag on it.

[Cory]

Yes.

[Corey]

I forget what it is if I eat that now. My stomach hurts so badly. Oh, I love that bread. I still get it. It has me to chokehold. It's the only thing I want to eat. But if I eat it, I'll be like doubled over as a small shot.

[Heather Court]

The good thing about that bread is when you take a bite, it squishes it so much. Like you could see where your teeth marks were.

[Corey]

No other bread touches that bread. Number five, last one. Do you remember the first CD you ever bought for yourself? Okay, Wild thing. My parents are very strict. Remember religious school? So we weren't allowed to listen to music at all.

[Cory]

Right.

[Corey]

So I wasn't at a hymnal. I, when I was 19, still lived with my parents. I bought a bunch of CDs. And I would hide them in my desk drawer at work. Work. And I think it was like Fallout Boy and it was pink. When she was in her heyday. It was probably original Taylor Swift when she was still country.

[Cory]

Yeah.

[Corey]

What about you? Can't remember.

[Heather Court]

I think I was dating my husband at the time. No longer at home.

[Corey]

Her ex husband. Yeah, sorry.

[Heather Court]

And I think he, like. I think he was trying to be popular and he liked those heavy metal bands. I want to say it was Metallica, unfortunately.

[Corey]

I want to let you know who.

[Heather Court]

I am as it was.

[Corey]

No, when I get in Cory's car, I'll be like, oh, is there like an interlude playing? And do you have the radio? And she's like, no, I'm listening to Bach, Beethoven. Like the weirdest stuff you listen to now.

[Heather Court]

A little piano.

[Corey]

You have a Spotify subscription. You can search the word on repeat and actually pull up the playlist of your most played songs in the last X amount of days. And I do it to my sisters. And Corey is just unpredictable. I'm pretty dictable. And then she said, thanks again for all you do. You're the most hardworking twins I sort of know.

[Heather Court]

Thanks so much for your question.

[Corey]

That was very fun.

[Heather Court]

Those were good.

[Corey]

If you want to text in, Kayleigh, text in. You're in a cookie design lab. Your odds are ever in your favor. It is 571-55-65644. Or if you're on some podcast players, you can say text in. It'll go to the same place.

[Heather Court]

Nice.

[Corey]

Kore.

[Heather Court]

Go through our sponsors.

[Corey]

No, no, no. What? We have some. We have a Facebook live. We have Facebook. Facebook actually have a collab.

[Heather Court]

We had a collab and I want to say it went fantastic. I want to say for mine, everyone knows I went to Graffiti Cat Pizza, right? I did an onslaught that day. They felt so much love from me. I made a Google review, a Facebook review, a video in a community group, a video on my social profiles, the collab. I did it on my Facebook page and in the big foodies group. I highlighted them too.

[Corey]

I feel like you did it in another group of collaborations.

[Heather Court]

Collectives group and a collective's group.

[Corey]

I did it that day.

[Heather Court]

They had. They opened the next day. Because it's only a two day kind of thing. They sold out. They're busier the more than we've ever been.

[Corey]

And how could it not be related? Of course they shared everything you posted. They did, but that wasn't the goal. The goal was that people know Corey does corporate orders. Yeah. And I thought it went fantastic. I really liked your results. They were very stoked. Yeah, they were very, very nice. We have another collab coming up now. This one's a little bit. It's not complex. It's a little bit more involved, though. It's actually less complex. More involved.

[Heather Court]

We're getting you off your buns and into reals.

[Corey]

And so I know that all our collabs have a marketing component to it. This past one was getting corporate orders. This one is making a reel. Now, this wasn't my idea. You can take Lisa. Lisa down with this one. But I like the idea. What we're going to do in the last Friday of September is you're going to blindfold yourself and Corey's going to make an example video for us. Right. We're going to blindfold yourself and you're gonna pipe a pumpkin onto a white circle cookie. It's a funny thing because it's supposed.

[Heather Court]

To be ugly right now. What's trending on TikTok for the past few months is people adding either icing to a cupcake or icing to a latte.

[Corey]

Blindfolded.

[Heather Court]

Blindfolded. And adding sprinkles to the top. So we said, how can we transfer this into kind of a cookie way? And this will be funny. Your cookie will look horrible.

[Corey]

You're blindfolded, and your audience will love to see what the baker makes. This stupid looking.

[Heather Court]

It's one. The marketing aspect is you getting in front of the camera. You are the secret ingredient that people are buying from right now.

[Corey]

It's a real world and we're just living in it.

[Cory]

Yeah.

[Heather Court]

And that's a great way that someone's going to watch from the beginning to the end. And I'm going to show you how I'll edit mine and what I use to edit mine.

[Corey]

So you're asking, are we recording ourselves? Here's what I'm going to say. You can record yourself and just readjust the camera. Say, hey, guys, this is what we're doing, this collab and record. And of course, I'll help you with the caption.

[Cory]

Yeah.

[Corey]

But in the video, I'd say, hey, guys, we're doing this fun thing. I'm going to blindfold myself and try to decorate a pumpkin. So watch. Move the camera to adjust it toward this cookie. And I'm going to buy my. Let's see what turns out. Yes. That simple. Don't overthink this one. The goal is to post a video to Instagram.

[Cory]

Yeah.

[Corey]

By nature of Instagram and how it works. Every video is converted to a real. So you will be posting what could be your first reel.

[Cory]

Yeah.

[Corey]

And a bunch of bakers will come and engage with you. And bakers love to see bakers. We love to see faces. We love to see blindfolding. Who. This is going to be so fun.

[Heather Court]

Absolutely hilarious.

[Corey]

And Corey's going to do that. So that will be on September 26th at 11:00am Eastern Time. If you go to the events tab in the Sugar Cookie marketing group, you can register and get some email reminders that include some copy help.

[Heather Court]

Nice.

[Corey]

I know.

[Heather Court]

Bonnie Bradley's up next.

[Corey]

Bonnie Bradley is up. She is do youo Wanna Pop? With Bonnie Bradley and she's actually doing a pumpkin theme as well. Nice. A pumpkin cake pop. So she has an interesting membership as well. Doors open and close. Her doors just open. I got the email. And she always times though she gracious, graciously adds a Facebook Live to tell you how to make a cake pop. And at the end, if you want to join her Cake Pop membership, I.

[Heather Court]

Want to say if you are thinking about K Pops, Bonnie Bradley will give you a recipe before she does this. It is worth it.

[Corey]

So sorry. I actually think she gave.

[Heather Court]

It is a fantastic recipe. If you were just getting into K Pops. It works so well. I have just used it and abused it.

[Corey]

What is the secret?

[Heather Court]

You'll have to tune into our Facebook Live and find out.

[Corey]

We get that little recipe which comes as an attachment to my job form and so that will actually be this Thursday night. Nice. And her recipe. Where does Everlovin jotforms in these things? I found it. Start and I'll post this right now into the group. She says start with a vanilla white or vanilla cake base.

[Cory]

Yeah.

[Corey]

Okay. Once the cake is cooled, mix in the following to create a different flavor. The sky's the limit. Here's a few examples. So she's got chocolate chip cookie dough, chopped up chocolate chips. Easy.

[Cory]

Yeah.

[Corey]

Cuisine Cream Oreos, Fruity Pebbles, Reese cups, Cinnamon Toast Crunch, Lucky Charms, Funfetti or Country Confetti. And that will be her Facebook Live. Did I tell you when that was?

[Heather Court]

You said this Thursday.

[Corey]

Did I tell you what time it was?

[Heather Court]

You did not.

[Corey]

11:00Am Eastern Standard Time. She's actually doing it for an hour and a half. She's gone a little longer. So she is here to win it.

[Heather Court]

Nice.

[Corey]

Nice. Okay, Coin. Now let's go through our sponsors.

[Heather Court]

Eddie not just talking about the machine himself, Eddie Kahn.

[Corey]

Which is a.

[Heather Court]

If you're familiar with Cookie con, this is Similar to, to it, but it's everything about Eddie. So Eddie Con is happening in Orlando in January.

[Corey]

So it's happening in January 9th and 10th. Registration is still wide open. They're an early bird registration so you get a discount. That price will change or they'll sell out.

[Cory]

Yeah.

[Corey]

But that is coming up. So we have Eddie Khan, Primera. Let me see. You can go to primera.com eddiecon2026 let me just read some stuff here. Please join Primair for our first annual edition. Eddie Khan and you guys got a lot of pop ups here. Freddie, I'm at the bottom.

[Cory]

Yeah, yeah, yeah.

[Corey]

It's got a lot of information on this page. So it's everything. Friday January 9th to Saturday, January 10th at the DoubleTree by Hilton Orlando at Sea World. Nice. What a great excuse. Join us for two full days of Eddie classes and technical training designed to make you a success with Eddie. Perfect for beginners and intermediate users. And the hotel rate two queen room is 130. That's pretty good.

[Heather Court]

And what they're having is people who have really just manifested Eddie and really used him to his utmost abilities are going to be the ones coming there and teaching. So you have the best of the biz and I've seen them on TikTok. They're just using Eddie in the coolest ways.

[Corey]

Uhhuh. And these are nine to five days. These are nine to five class days.

[Heather Court]

Nice.

[Corey]

Yeah. So there's a lot there and then they have a bunch of the the instructors there.

[Heather Court]

That's fantastic. Next up, royal batch by Bakety Bake Code Code twin saves you 10%. It is a meringue powder. It's the one that I use and I absolutely have used it and loved it for years now. It has vanilla extract, white food coloring in it and corn syrup. And corn syrup is something you add to give it a softer bite. So as you've seen, I've done this taste test challenge, this two week taste test challenge on both Instagram and TikTok. People have asked what kind of meringue powder you use. And that is what I use because it has those three ingredients in it already. So I don't have to do much.

[Corey]

To it when I whip it up. Cookie Design Lab is a sponsor. They're also the sponsor of the STL Me about it segment. But it is a very, very, very easy to use STL web based app and I think they're still running their sale. But if not code twins 15% off.

[Cory]

Yeah.

[Heather Court]

Daisy Pops Innovations is her cake pop.

[Corey]

Mold and I was they've announced the next year's what's popping guys on but go on.

[Heather Court]

Oh that's no way. They did. Okay, well Daisy pop innovation is cake pop molds and I know Bonnie Bradley loves them and uses them often. So she might be using them on Thursday if you want to tune in to see how they look. I'm not quite sure if she's going to use them. I just know she has sent them in her boxes that she does. What it does is cake pop mold. So traditional cake pops were circular. They were heavy, they fell off the sticks. They were very frustrating. I do know this for a fact. These cake pop molds molds are flat.

[Corey]

So they almost secret ingredients of cake pops is tears of bakers. Oh the tears together. It's the.

[Heather Court]

It's the combiner, the binder as they call it. These cake pop molds, you roll the dough flat like you would do a sugar cookie. And these cake pop molds are flat on either side. It gives less weight to the cookie and you can do more shapes. So I ordered a tooth because my son's getting these braces and she had.

[Corey]

Ghosts which were very cute.

[Heather Court]

Someone just got a Christmas tree. I thought it was adorable.

[Corey]

Love it.

[Heather Court]

Absolutely adorable.

[Corey]

Baking me crazy code favorite twin 10 off it is baking supplies. They're coming back for the vendy blendy as well. Vendi blendy on the brand. I'll be announcing that actually next week. Getting the vendors lined up but I gotten a lot of verbal yeses.

[Heather Court]

Nice. Baking me crazy. If you want a one stop shop to get a lot of ingredients.

[Corey]

I love a one stop shop especially when I can run a discount code on it. Does it heals me when the discount.

[Heather Court]

Code and when the shipping. Shipping isn't 52 different places.

[Corey]

So that's why these one stop shops are so beneficial.

[Heather Court]

So if you were thinking about, you know getting the sprinkles for your DIY kits for Halloween tis now is the time to order that.

[Corey]

It is that time.

[Cory]

Yeah.

[Heather Court]

Because you don't want to order it a week before Halloween and then not come until.

[Corey]

Right. I hate that. And you also do your marketing ahead of time.

[Cory]

Yeah.

[Corey]

Right. Last not a sponsor but definitely an affiliate code. Sugar cookies if you go to Bosch or Nutra Mill now I know that they run a Black Friday sale. They run it earlier than Black Friday. I'll be posting about that as well. It'll be a discount and you can still use that affiliate code. It gives us 20 bucks back. We able to pour that back into the group. Because them door prizes ain't free.

[Heather Court]

Girl. Do you have a twin Trist?

[Corey]

I bought my cat a cat tower. It turned out to be a tower. It was supposed to be a tent. It turned out to be a three story building cathedral. It is massive. Okay. So I have this tiny, tiny cat named Munch who. Who is always looking for attention.

[Cory]

Yeah.

[Corey]

It is hard to kind of work with his unbridled meowing, attention seeking behavior. But it's becoming nicer in the DMV, the D.C. metropolitan area. Leaves are falling. So I thought it would be an interesting idea to get him a cat tent. Hund. Hundo bucks.

[Heather Court]

Hundred dollars.

[Corey]

Right. Here's the thing. I hated the whole experience of $100.

[Cory]

Yeah.

[Corey]

But if anything doesn't work for my cat. Everyone in our family has cats. So I pass it on.

[Cory]

You do.

[Corey]

So I assembled it last night.

[Heather Court]

He got in it.

[Corey]

What put him in it?

[Heather Court]

Well, he crawled up to the third floor.

[Corey]

He sat in it unvexed. But I really did. I got in the tent myself because I needed a proof.

[Heather Court]

I don't believe he's gonna love it.

[Corey]

I don't know. My mom really wants it, so.

[Cory]

Yeah.

[Corey]

She wants to let her cats outside. Who love being outside. I'm not sure. Munch has never been outside. He looks outside a lot.

[Cory]

Yeah.

[Corey]

I'm gonna try it for a week. See if we can get him into the concept of it. If not, then collapsing. It does collapse down into a bag. Like this big. Actually almost as tall as me.

[Heather Court]

Five feet tall.

[Corey]

It was insane. Three levels. I actually had a sun shade. I didn't even install that. Yeah. But it was pretty easy to set up. I'll be so curious if you like me.

[Heather Court]

You and muncher gears Munch the most.

[Corey]

Curious of us all. I was curious. Now what is your.

[Heather Court]

I'm doing the two week taste test challenge. This turned into 25 days. I will say if you didn't want to tune in for it. Cookies do stay fresh in their heat. Sealed by bags for two weeks.

[Corey]

And Corey let me have a piece. She actually had my grandmother on it today. Our grandmother. But she gave me a piece, I think. And here's the thing. I love a freshly piped cookie. Don't even want that.

[Heather Court]

Heather likes it when the icing is still gooey.

[Corey]

That's your favorite. That's not when I like it. This one I love.

[Cory]

Yeah.

[Corey]

Even though I'm like, set my stomach screaming, please, no. I'm like, no. I'm gonna eat more of it.

[Cory]

Yeah.

[Corey]

I had the 19 day old one. It tastes very fresh to me. Maybe you could say that the dough has a little bit more crack to it. It's not.

[Heather Court]

You can tell it is there. It is not day made fresh.

[Corey]

No. And I can. Maybe I can taste older icing. Like, you know, it doesn't taste when you just come out the piping bag. Meringue powder burns off whatever I thought was delicious. I would have eaten the crap out of that. But I also like Cheryl's cookies, so maybe it's me.

[Heather Court]

So we're at day 19. Would I give that to a client? 19 day old cookies? No, I would not.

[Corey]

They're heat sealed, by the way. They're heat. Yeah, that's. That's the thing.

[Heather Court]

So. But some people are like, oh, I've had them for a year from now. I'm like, hopefully the mold spores.

[Corey]

Can you save the 25th one and just save it for like six months?

[Heather Court]

Yeah, I guess. I've never eaten a cookie that old. I always give them away before they get that old.

[Corey]

One time somebody like ordered a DIY kit and they never picked it up and he like left it here and I swear I had it for a month and I ate it all. But it was a naked cookie then. Okay.

[Heather Court]

He didn't have anything stealing them in. In there.

[Corey]

He was, he. He was sealed. Yeah, but not with icing. There was no icing. The icing is going to be the killer part.

[Heather Court]

No, I think the icing holds in moisture long.

[Corey]

And I liked. I like naked cookies.

[Heather Court]

My husband loves a naked cookie.

[Corey]

That's not the only thing I love the naked Cory. I mean, cookie. Oh, you might have added that one. So funny. Ashley did that podcast that day and I was like, what's your 20th? And she's like, what the heck is that? I was like, why? You don't listen to me at all. At least you turn it off at the end. So that takes us through that check back into the sugar cookie marketing group to join the collab, but also to get that cookie class content because it's going to be all things about it. The good, the bad, the ugly, the best, the. The worst, the sweaty. Oh, my goodness. I left the icy bags in the fridge at home. Let me go get them.

[Cory]

Yeah.

[Corey]

Yeah. And that's why a partner was good. And then my cor sp and news that she was married to a place after so she didn't get get pulled over.

[Cory]

Bye.