Baking it Down with Sugar Cookie Marketing 🍪
Episode 238: Vendy Blendy Insider Info
Air date: November 25, 2025
Hosts: Heather and Corrie Miracle
Overview
This episode is a deep dive into the much-anticipated annual "Vendy Blendy" event hosted by the Sugar Cookie Marketing group. Heather and Corrie, in their signature energetic and playful style, offer a complete insider’s guide to the event—covering logistics, strategies, best times to shop, door prize secrets, and sage advice for first-timers and veterans alike. The podcast is packed with practical tips, a detailed breakdown of this year’s prizes and discounts, and a healthy serving of the sisters’ characteristic banter and cookie-business wisdom.
Main Theme
Purpose:
To empower bakers and cookie business owners with everything they need to know to successfully navigate and maximize the "Vendy Blendy" Black Friday mega-sale—an exclusive, one-day, vendor-driven shopping and giveaway event on Facebook.
Key Discussion Points & Insights
1. Vendy Blendy Event Overview
- Annual Black Friday event exclusively for the Sugar Cookie Marketing (SCM) community.
- Takes place Friday after Thanksgiving, for 24 hours (midnight to midnight, EST).
- Features deep discounts, hundreds of prizes, and a hyper-organized, fast-paced Facebook group shopping experience.
- Participants join a special Facebook group, wait for approval (which happens rapidly at launch), and access a master spreadsheet with all the deals.
Quote:
"It is the rush into a Walmart—digital! The rush to snag what you want—the giant TV running over here. Everyone wins because every shop is discounted." — Heather (1:54:34)
2. Group Logistics and Shopping Strategies
- How to Join: Search "Vendy Blendy (Sugar Cookie Marketing)" on Facebook and request to join.
- Admission is paused for regular shoppers until event day—only vendors are pre-approved for setup.
- PINNED POST: Upon entry, the only pinned post contains the critical discount spreadsheet.
- No rain checks: If a shop sells out, it's gone.
- Pro-tip: Prep your wishlist and prioritize physical/non-print items for purchase right at midnight.
- Spreadsheet backup: The final deal list is available as a Google Sheet, PDF, and Word doc for accessibility (see [1:17:10]).
Quote:
"When you go to that Facebook group, the first PIN post will be the link to the Google spreadsheet. No vendor is required to have an eternal amount of whatever they're selling. If they sell out, they have sold out. There’s no rain checks." — Heather (1:16:08)
3. How Door Prizes Work
- Over $21,900 in prizes this year—biggest haul ever (up from $16,000 last year).
- Prize posts appear every 45 minutes starting at 7am—sometimes comments will be limited for fairness.
- Entering is easy: Usually just comment "done," follow a page, or similar. More effort = higher chance for big prizes.
- Big Door Prizes include mixers, printers, major subscriptions—awarded by effortful answers and are chosen by Heather & Corrie’s sister Summer, who “reads every single comment” (1:10:19).
- Claim deadlines: Bosch Mixer must be claimed by Dec 1; Bamboo A1 Mini by Dec 5—strictly enforced!
- *Winners posted in a spreadsheet in the main SCM group for 7 days; after that, everything is deleted.
Quote:
"This is the first year it's ever cusped that high… The day of door prizes have gotten to over 18,000 and the day before these hype prizes have tabulated to almost 3,000." — Heather (00:27:26)
4. Tips for Maxing Your Vendy Blendy Experience
- Best Shopping Times:
- Midnight–1am EST: Score high-demand/limited items at best prices.
- 7-10am: Enter early door prizes, grab deals.
- 2pm: Vendors often refresh offers and post second rounds of prizes.
- 9-11pm: Door prize announcements, “clear the shelves” ultra-discounts (with extra caution—deeper deals only on remaining stock).
- 11:30pm: "Posting restrictions are disabled. Everybody can post… Everyone is tired, delirious…" (1:32:44)
- Clear the Shelves:
- Vendors might drop prices further on unsold items late in the event. Do not request a retroactive discount on earlier purchases.
- Effortful Entries Win:
- For big prizes, thoughtful answers with pictures/emojis get noticed ("Summer makes a snarly look at 'I want to win'-type comments," 1:12:05).
- Copy-pasted or AI-generated entries are easy to spot—and ignored!
- Making the Most of the Day:
- Comment on favorite vendor posts even if you’re not buying, to support them.
- If overwhelmed, just use the spreadsheet at your own pace.
- Spouses can join and win prizes as well.
5. Behind the Scenes—Managing the Madness
- Group is set to chronological order so you never miss anything.
- All Vendy Blendy content is deleted after the event—it’s a one-day-only extravaganza.
- Heather and Corrie stay ultra-organized with SOPs (Standard Operating Procedures) and advise listeners to adopt similar workflows for success in cookie businesses.
- Common support issues: If you have a problem with a vendor, contact them directly—SCM admins will not moderate post-event complaints.
- Security: Facebook page admins highly recommend added verification or Facebook’s paid security for protecting your business assets.
Quote:
"Is $30 a month worth the insurance? ...That is five years of thousands of hours of effort between two people, people and virtual assistants and costs and ads that I lose." — Corrie (2:32:05)
6. Featured Prizes, Vendors & Example Giveaways
- Full Cookie College subscriptions (valued at $760, on sale for $576 during event).
- Bamboo A1 Mini printers (12 ways to win).
- Multiple shop gift cards up to $300.
- Bosch dough sheeter (valued at $1,100), several mixer giveaways, STL design files, cutter bundles, and unique classes/courses.
- Notable vendors: Sweet Pink Olive, Backers Co, Daisy Makes, Smart Cookies & Crafts, Miller’s Wife, The Mixer Skirt, Prism Sugar, and dozens more.
- Specific prize examples: airbrush machines, cutter collections, packaging bundles, bakeware, custom promo magnets, spices, sprinkles, apron (Claire Bakes), etc.
- International shipping: Most vendors clearly indicate where they ship; some offer cash equivalents for prizes.
Quote:
"The great thing about all the door prize posts—it’s no purchase necessary… if you are in the group, you are eligible depending on where they ship." — Heather (1:07:45)
7. Q&A Highlights and Community Wisdom
- Q: Can spouses join? Yes, and they can win. "We had a spouse win a door prize last year. Summer thought it was so funny" (1:26:30).
- Q: Can I enter more than one door prize? Yes, but not the same prize more than once—be fair!
- Q: Tech needs? "High speed internet and a charger." (1:21:00)
- Q: Can you retroactively get deeper “clear the shelf” discounts? No; early shoppers pay for security of stock.
- Q: What if I miss the deadline? You forfeit the prize—deadlines are strict.
8. Business & Marketing Tangents
- SOPs (Standard Operating Procedures):
- Both hosts emphasize creating strong, repeatable workflows for baking, order management, and event organizing.
- Heather: "If I died between now and the Vendy Blendy, how intuitive is my stuff that Corey could figure it out?" (2:13:22)
- Consistency in Baking Ingredients:
- Consistency builds customer trust—even if it means passing up a sale on a different brand.
- Security:
- The importance of multiple admins and up-to-date recovery/contact info on your business socials.
Notable Quotes & Memorable Moments
-
On the Vendy Blendy Chaos:
"Extreme overwhelm. Unbridled chaos. Organization. Discount discounts. Your faves. At the end of the day, if you're like I don't like high stress situations. Just get the spreadsheet and go." — Heather (1:54:34)
-
On Effortful Contest Entries:
"Put in a ton of effort into your comments... If Summer sees 'I want to win,' you ain’t going to win." — Heather (1:12:05)
-
On Shopping Savvy:
"Midnight is going to be a real high energy time. That’s when people will try to get those things quickly before you go to bed… Early bird gets the deal." — Corrie (1:20:04)
-
On Admin Boundaries:
"You cannot talk about Vendy Blendy after Vendy Blendy. If you have an issue with a shop it’s between you and the shop." — Heather (1:42:17)
-
On Prizes and Value:
"Somebody's got to win. It's always my opinion. So the more chances you take, the more chances you can win." — Corrie (1:27:15)
Noteworthy Timestamps
- 00:04 – Introduction, Vendy Blendy overview, entry tips
- 12:00 – New updates for this year's event and group structure
- 27:20 – Door prizes breakdown; prize logistics and values
- 48:00 – Vendor highlights and major prizes (mixers, printers, subscriptions, gift cards, etc)
- 1:07:00 – Rules for winning, claim deadlines, and post-event cleanup
- 1:16:00 – Shopping strategies: when and how to shop, spreadsheet details
- 1:32:44 – “Clear the shelves,” late-night deals, and why you can’t request retroactive discounts
- 1:54:00 – Listener Q&A on event details and security
- 2:13:00 – SOPs & building workflow efficiency in baking businesses
- 2:32:05 – Account security, admin horror stories, why $30/month insurance might be worth it
Tone and Style
High-energy, humorous, and approachable, with lots of twin-driven banter and realistic encouragement. The hosts are candid about the event’s chaos and their own admin experiences, peppering practical advice with frequent laughter and asides—creating an upbeat vibe that makes even complex logistics feel accessible and fun.
Final Takeaways
- Vendy Blendy is THE event for cookie business owners to save money, win prizes, and score business resources—if they prepare, shop smart, and follow a few key rules.
- Organization (and having a personal workflow/SOP) is essential for sanity, happiness, and profit in cookie-entrepreneur land.
- Don’t be afraid of the chaos—embrace it with a list, a charger, some hustle, and a sense of humor.
Next Steps:
Set your alarms for Friday, prep your lists, join the Facebook group, and may the best bakers win!
“If you’re not in the Vendy Blendy on Friday, meet me out back. If you’re not in the Vendy Blendy—who even are you?” — Corrie, closing rally cry (2:53:13)