Podcast Summary: Baking it Down with Sugar Cookie Marketing 🍪

Episode 239: 2025 Best Baker Gift List
Hosts: Heather and Corrie Miracle
Date: December 9, 2025

Overview

This episode is the highly anticipated annual “Baker Gift List” special, where hosts Heather and Corrie Miracle—marketing pros, bakers, and the dynamic twins behind the popular Sugar Cookie Marketing Facebook group—break down their ultimate curated list of the best gifts for bakers heading into 2025. With humor and their signature sibling banter, they offer options in every price range, from stocking stuffers to “Santa’s Favorites” (big-ticket items), ensuring bakers and those shopping for them can find the perfect present. The episode also features marketing wisdom, baking shop pro-tips, and a robust listener Q&A.

Key Discussion Points

1. Structure of the 2025 Best Baker Gift List

• The list is divided into four categories:
  • Stocking Stuffers: Under $50—perfect for low-budget gifting and practical items many bakers may need to restock.
  • Under the Tree: $50–$500—a broad range of mid-tier gifts, great for “main” holiday presents.
  • Subscriptions: Digital memberships and classes to boost skills and save space.
  • Santa’s Favorites: $500+—investment pieces and bakery game-changers for the serious baker.

[01:11] Corrie: “We’ve got a really good list for you guys … and we tried to make a list of things that not every baker has. And if you do, you probably need replacements for.”

2. Stocking Stuffer Ideas (Under $50)

• Cookie Countess Flour Funnel ($24.99): 3D printed, clips onto mixing bowls, avoids mess when adding flour.
  • Great new tool, most bakers don’t have it yet.
  • [03:48] Corrie: “It honestly looks like a tornado… it funnels [flour] right in there in a small little hole versus just having to plop it in there and just getting covered with flour yourself.”
• Massage Gift Cards: Local spa or massage—ideal for relieving bakers’ chronic muscle tension.
• Vanilla Beans (injury Vanilla, Vanilla Bean Kings): Consumables every baker appreciates and can’t have too much of.
• Small Silicone Spatulas ($10.99): For icing, always get lost or worn out, always needed.
• Americolor Student Kits ($28.25): Food coloring sets; staples for color mixing.
• Mopped Phone Stand ($39.99): Magnetic, attaches to phones for easy video content filming.
• Natural Dyes (Sugar Art, Prism Co., $11–$12): Red and green recommended for upcoming holidays; a trending topic due to anticipated color regulations.
• Cookie Cutter Shop or Etsy Gift Cards: Flexibility for bakers to choose tools they need.
• Uber Eats Gift Card: Helps busy bakers keep their family fed during late-night bakes.
• Digital Cookie Classes: e.g., Miller’s Wife, Be Still Bakery, Paisley Sweets.
• Hand Skincare (Duke Cannon Bloody Knuckles, $11): To combat baker’s dry hands.
• Perforated Baking Mats ($10–$20): For even baking, must match pan size.
• 3D Printer Filament ($19.99): For bakers printing cutters at home.
• Yeti Can Cooler, Coffee Mug Warmer ($17.99): For keeping drinks at optimal temp while they bake.

[05:06] Corrie: “Bakers hold a lot of tension right between the shoulder blades.”

3. Under the Tree Gifts ($50–$500)

• Sheet Pan Rack ($150–$395): For high-output bakers to store/dry batches efficiently.
• Americolor Nifty 50 Set ($124.25): Mega gel food color set; leaps above smaller starter kits.
• Photography Backers (Backers Co., Replica Surfaces): Backdrops for professional cookie photography. Tip: Avoid glossy surfaces to reduce light reflection.
• 3D Printer (Bambu A1 Mini, $219): Compact, beginner-friendly printer for custom cutter creation.
• Eddie Refill Printer Cartridge ($138): For those with an Eddie food printer.
• Dehydrator (Cabela’s, $150–300): Speeds up icing drying, essential for rush orders.
• Bosch Universal Plus Mixer ($449 with discounts): “Workhorse” mixer for batch dough mixing.
• NutriMill Artiste Mixer ($249): A more budget-friendly, slightly lighter-duty mixer.
• Stand-Up Freezer ($298): Storage for frozen dough/cookies—streamlines order fulfillment.
• Hand Massager ($89–$100): Electronic device for deep hand relief.
• CookieCon Ticket ($489): Baking industry conference ticket (Orlando 2026).
• Dyson Air Purifier & Heater ($399): Useful in baking spaces for air and temperature control.
• Hulken Bag ($125): Collapsible rolling tote for classes/markets.
• SugarVeil Piping Dispenser ($170): Gadget for precision writing and decorating.

[33:00] Corrie: “The Bosch can fill that bad boy up. He’s just a workhorse. He says, give me all the ingredients. I want to eat them.”

4. Subscriptions & Digital Gifts

• STL Library Subscriptions: Sprinkle Factory ($250/year), Cookie Countess ($9.99/month). For those with 3D printers to access new cutter designs.
• Spotify Gift Card: For podcast and music streaming during bake days.
• Timeular/Early App: (Time tracking cube and software): Helps bakers calculate time on each task/order for pricing and efficiency.
• Canva Pro ($7.50/mo on sale): For graphic design, flyers, labels, and social media visuals.
• Cookie Design Lab ($100/year, code TWINS for 15% off): DIY cutter design without pro CAD headaches.
• Adobe Lightroom ($22.99/mo): For professional photo editing.
• The Cookie College ($76/year; $68.40 with code BAKINGITDOWN): The hosts’ own paid community with downloads, class kits, business basics, and weekly educational content.

[51:24] Corrie: “That’s how you know what your hourly rate should be, because everyone works at a different pace.”

5. Santa’s Favorites: $500+ Power Gifts

• Bosch Universal Plus Mixer (Stainless, $549): Heavy duty, even easier to clean.
• Eugene Dough Sheeter (Electric, $1,005): For rolling out dough with consistency in bulk.
• Edible Printers:
  • Eddie Printer by Primera ($2,995)
  • Icing Images Big Blue ($4,750): Industrial-level edible image printing.
• Freddy Icing Printer ($5,000+): Frosting printer for base layers.
• DreamBox Craft Organizer ($2,800+): “A hobby pantry” for ultra-organized bakers, fits an entire room’s worth of supplies in folding cabinetry.

[64:33] Corrie: “If you’re trying to squish a lot of dough, you need a massive thing to squish the dough.”

Notable Quotes & Memorable Moments

• “If you’re listening and you aren’t the baker that turned this up loudly, bakers hold a lot of tension right between the shoulder blades.” – Corrie [05:29]
• “If you have a 3D printer in your house, can’t go wrong with more filament—because you’re always going to use up filament.” – Heather [19:14]
• “Photography backers: don’t get anything reflective. It may look nice in the imagery, it’s going to be heck on earth in practice.” – Heather [27:09]
• “If you want to say PLA basic, I don’t think any baker will tell you no.” – Heather [21:21]
• “A lot of bakers start off with the Smart Sketch projector. It looks like a kid’s toy… because it is!” – Heather [60:01]
• “Every baker who doesn’t have a projector, eventually needs one. Just the workflow… any kind of hand lettering.” – Corrie [60:52]
• “Local baking supply shop gift cards are a great way to get your baker out and about and support local.” – Corrie [72:08]

Listener Q&A & Interactive Segments

STL Me About It (sponsored by Cookie Design Lab):

• Listener texts in with a question about upcoming class themes for 2026. Corrie answers: More advanced/intermediate classes are coming, but details will shift as they gather feedback throughout the year.
  [74:10] Corrie: “We have listened... you want more intermediate classes in 2026. So these will be new.”

Texts of Encouragement:

• Messages from long-time listeners and Cookie College members sharing success stories, thanks, and business growth from applying podcast tips.
• Listeners pivoting business strategies with tips from past guests, e.g., switching to local sales when a bazaar flopped.

Holiday Playlist Picks:

• Corrie: Kenny G, Josh Groban. [81:31]
• Heather: Dateline podcast + Morgan Wallen [82:09]

Additional Memorable Segments

• White Elephant and Family Gift Exchanges:
  The hosts mentioned their own gifting traditions and how they use many of these products as white elephant or family gifts.
  [93:07] Corrie: “Family is divided... so we added this fun thing that everyone gets a gift and it includes both sides.”

• Funny Cookie Trends from the Group:
  A group member’s “naughty or nice” cookie set—one salted, one sugared—with the parent holding the key to which is which. Kids play “bean boozled” with cookies [88:14].

Timestamps for Key Segments

• Intro & Gift List Structure: [00:00–02:26]
• Stocking Stuffers (Under $50): [02:41–22:47]
• Under the Tree Gifts ($50–$500): [22:47–47:36]
• Santa’s Favorites ($500+): [62:16–70:54]
• Subscription Gifts: [48:49–59:41]
• Listener Q&A and STL Me About It: [72:36–76:44]
• Group Posts & Trends: [85:28–90:22]
• Sponsors & Discount Codes: [90:34–91:41]
• Twin Tangents (What’s Your Gift?): [91:41–99:44]
• Closing Thoughts: [99:44–100:31]

Final Thoughts

Heather and Corrie’s encyclopedic 2025 Best Baker Gift List episode will delight seasoned and aspiring bakers—and anyone who shops for them. From essential consumables to big dream bakery implements and subscriptions designed for skill-building, the twins promise there’s something for everyone. The episode doubles as a crash course in bakery business improvement (with their characteristic humor) and listener encouragement.

If you only listen to one episode before the holidays—and want to forward a subtle “wishlist” to family and friends—this is the one.
Sign up for their Wednesday Wednesday newsletter for the full list with links and prices.

[81:30] Corrie: “I usually just have [Kenny G] playing in the kitchen…”
[99:44] Heather: “This is a nice, comprehensive list. I’m proud of it. I would say, and I don’t even bake, I’d be stoked to get anything else.”

For more episodes, resources, or to submit questions, join the Sugar Cookie Marketing Facebook group or visit sugarcookiemarketing.com.