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Foreign.
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My friends, to the Baking it down with Sugar Cookie Marketing podcast. We have officially healed from the day that shall not be named.
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I really feel like deleting the seven days to Claim spreadsheet did something good for my mental health.
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It was the final bastion, the final countdown.
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Anyways, we're here with a fun topic. Corey loves to do this topic. I even had a different topic and she said, absolutely not. It is the gifting episode.
B
It's a gifting episode. So if you haven't heard, this is the Baking it down with Sugar Cookie Marketing podcast. We are from a group that's on Facebook. 50,000 bake is strong, but it is December 9 and 9 is the time to order those special things for your baker. So I want to say the bakers who are listening right now is the time to turn up your volume, take yourself out of your earphones. We want this to to radiate through the home.
A
So this should be the highest listened to podcast accidentally left on repeat for the next 24 hours. Because I think we've got our. We've got a really good list for you guys.
B
It's a listy me and Heather just went through and we are going to email you this list in the Wednesday Wednesday newsletter. So if you accidentally forward it to. To someone in your life, the links are there, the pricing is there, it's easy.
A
Bo Breezy, listen, if someone says, how did I get this email? And I'll be like, listen, AI accidentally probably signed you up, but have you taken a look at what your baker may want? So we've broken this down into four categories. We have stocking stuffers, and that's going to be $50 or less.
B
Yeah, something easy. If you were, you know, someone, a friend buying for you in your life, you could just send them just this top part of the list.
A
Definitely send them the whole list because you just don't know. You don't know someone in the giving spirit. What I'm going to say though is we tried to make a list of things that not every baker has. And if you do have them, you probably need replacements for. So nothing will be too bad on this list. You wouldn't be like, oh, I already have this. It would be something like, I already have this and I need a refill. Yeah, we have under the tree. This is between 50 and 500 wide range. But you'll see why. Subscriptions, which are digital in nature. So we have a little category for them and then we have Santa's favorite, and that's 500 an IP.
B
Yeah, there's no. No cap.
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That's it for that means you are.
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Really, really good baker.
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You never cursed a single client's name. You only were gracious the whole year. And your cookies were made with sugar.
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And spice and literally everything nice and nothing.
A
The nails and puppy dog tips. So let's start with the stocking stuffer, shall we?
B
Sure.
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I'm gonna do like in every other, and then you guys will be happy. Corey, against my will, made us write down the prices of these things.
B
I did. I said, at the end of the day, the links are one thing, but we don't want someone to be like, ah, sticker shock. So we put the price so someone can predetermine what.
A
What links they want to click. So, Corey, start us off with this first guy. Now, we actually posted a list in or we posted a call to action in the cookie group. And this is what a lot of bakers kind of said. They thought it was pretty neat.
B
No, you have to lead to the charge. I don't know how to share my screen with both our faces and the list.
A
No, you're reading the list. Oh, yeah, I have that. Well, that should be on your wish list. I got a second monitor from Dell, so I know my laptop can play in two places. I'm a second monitor, girly.
B
I'm a single monitor because I know where it is, girly.
A
Let me see all things. If I could do 20 monitors, I probably would just surrounded by monitors. Okay, we have the Cookie Countess flour funnel is $24.99.
B
So what the flour funnel is, is it funnels your flour. It honestly looks like a tornado. It's 3D printed from the Cookie Countess and it hooks onto the side of your mixing bowl so that when you need to add flour in the stage of your recipe that says add flour, instead of having it, you know, fluff out and get everywhere, you use this flour funnel and it funnels it right in there in a small little hole versus just having to plop it in there and just getting covered with flour yourself. That was a great stock and stuff.
A
A lot of people rec recommended it. And the few people are like, I've been looking at it. They were like, oh, you're gonna love it. Right?
B
I think people must love it because it's patent pending.
A
Patent pending. But I don't think you have one, so why wouldn't you have had one yourself? Because you sent me a picture of the day where it was all fluffed out.
B
Yeah, that's because I mostly just use My Bosch. And it doesn't fit on the sides of the Bosch from my understanding. Yeah.
A
I wonder if they'll be thinking of one. However, Bosch is a bottom Fed mixer versus the KitchenAid the top head.
B
So the.
A
The spinny thing, the hooks kind of get in the way.
B
Yes.
A
Amazing. The word, right?
B
The spinny thing, the spinning hooks, and this would be. Yeah.
A
So it's pretty cool. And for $24.99, I think most makers don't have one, but they'd be interested in one.
B
And I think it's a newer thing, so I think a lot of bakers don't have one just because it's newer.
A
Also though, I'm going to say heads up, if it's 3D printed, you're not washing that in the washer.
B
The washing your hand, washing it.
A
This one I thought Corey came up with it was pretty good. And it always creeps onto this list when we do it is a local massage gift card. Now, no price range on this one because you probably could find them for any written denomination. But find a local highly rated massage studio and then buy your baker gift card. Because who don't want that Tension between the shoulders.
B
Yeah.
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If.
B
If you're listening to this and you aren't the baker that turned this up loudly, bakers hold a lot of tension right between the shoulder blades.
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Yeah.
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Any back.
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Arm massage. Right. Shoulder blades.
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Hand massage. A foot massage.
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Oh, foot massage. Not bad either. Yeah. Lower back is like a shrimp.
B
So a massage gift card and find one. And one, I would say, just if you're listening to this, asking in a local group of a local massage place.
A
Cory's going to turn it into marketing. I'm going to turn it into marketing.
B
And that's a great way to put money back in your own economy and scratch on the back of someone who's scratching yours. Literally.
A
I see what you did there. Okay. This one actually creeps up on the list every time we do this. Vanilla beans. And specifically I'm going to slaughter this injury. Vanilla. Now, that's a Facebook group run by this company and it is, bar none, the best vanilla I've ever seen. Recommended people who love it get it.
B
Yeah, but you can. You can get it from Vanilla Bean Kings. I know that I started making my own vanilla back in May and it's been a great teacher's gift every December. And people say that they like it. And I just had my husband start smell it and it smelled delicioso.
A
The Cory gave one to my boyfriend and he's oddly Kept it. So it is. It's kind of a universal gift. Okay. But we're not talking about giving the gift. But this is a great teacher's gift.
B
Yes, yes, a great teacher's gift. But if you want to make your own vanilla, that is what you would.
A
Need is vanilla beans.
B
But I think they do sell vanilla extract and vanilla bean paste.
A
Oh, yeah, there was a lot in that store.
B
Yeah, I love using it. Yeah.
A
Can't go wrong giving bakers something that they use and need more of. Yeah, I think that's always the safe bet, because here's the problem. When you guys get into hobbies and then us normal people have to gift you, we're gifting you the stuff you probably definitely already have. And that's always like a way.
B
Yeah. You don't know the nitty gritty. So you're like, I don't know. This cookie cutter from Ann Clark that we all started off with. Yeah, probably have it.
A
But vanilla beans. Every baker's gonna be like, oh, my goodness. Thank you so much.
B
Yeah, yeah, yeah. Okay.
A
You added this one. You were very passionate about it. Small spatula. First of all, it said small spatula for icing. And then you went back and changed it to spatula. I like the spatula.
B
O. I use these small spatulas all the time for my royal icing. So they're the bees knees. And I know that every baker has them. I know if you think back to the event that shall not be named, a lot of shops also had these small ones. So they're just so handy and they last so long.
A
But I know that bakers kind of go through spatulas. Spatulas, they walk off the kitchen counter, and they do forever. So it's. It's a decent bet. It's definitely cost effective, for sure. You got $10.99.
B
These are all silicone. I don't necessarily like the spatulas that have a wooden base.
A
What does a wooden base spatula do to you?
B
It sucks up oil. Sometimes I like it better and things like that. Harder to clean.
A
That's a good one. Do you think if you gave it to most bakers, they'd be like, oh, great, or they'd be like, oh, I have plenty of these.
B
Or I have 24 of them. So I would always take more.
A
Okay, great. Okay, now this one. I like the Americolor student kits. So they have three different colors of student kits. AmeriColor does. Yeah. Primary 2025. Another great. A great example of something you're definitely Going to go through and use.
B
Oh, and I want to say every color comes from the primary set. So if you needed a Wedgewood, I just always Google, how do I get Wedgwood from a primary color? And Google always gives me a little tip and a trick to get there.
A
That's a good one. Now, so if somebody doesn't use Americolor, would you. Would they still want a gift of Americolor?
B
Oh, I don't know. Some people like the Chef Master brand, the Sugar Art brand. It just comes down to what's easiest for you. I just have this little case that holds Americolor very well, and it's where I started, so I've never strayed away for 28, 25.
A
It may be a nice gift to let a baker have an option should, you know, you know, during the Event that Shall not be named. I gave away three of those, and one of the winners was like, I've never used them for it, but I'm excited that I get to try them out in this kit. So I think it could go. I think any baker would be like, okay. And then if they don't like them, you can always use it for your DIY kit.
B
Your DIY kit.
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Cory treats DIY kits like a redheaded stepchild for sure.
B
It's my way to unload on everything, to really offload what I have.
A
Okay, this one is neat. It was actually from the event that Shall Not Be named, but our little sister loves them, these mopped phone stands. And they've partnered with bakers to show you how you can kind of do a quick and easy phone mount for video recording. Yeah.
B
So it actually is a magnet, and it hooks onto to the back of your phone. So if you don't have a case that has the mag safe, you'd want to have the case. I'm sure it has a sticker that comes with it. I just have a MagSafe case. And it sets your phone up that you could take small clips. Whether you're making video content showcasing your local area, like you went to a restaurant or something like that, or you're taking your own video content of you decorating a cookie or something like that. It just hooks onto your phone, so you always have it.
A
39.99. Not a bad bet. I think some people are, like, wide open. They're like, hey, I need. I know I need to make content. I don't know which stand to use. I don't want to buy, like, something expensive like shop canvas. So for 39 not chump change for the. How this case is.
B
I actually have them right here.
A
Demonstrate for the YouTubers. What do you want?
B
YouTubers. Here's what it looks like. It's so small. Do you see? And it opens like this. This is where it hooks onto the back of your phone. And it comes with this small stamp. Stank. Why he's. There you go.
A
And this is.
B
Your phone would be.
A
It's not going to be the most professional. Like you're not going to be like. And then. And seen Tom Cruise walk off set. It's going to be like just good enough. And for 39.99. I think it is an interesting gift and I think a lot of bakers would like to try it out.
B
Yeah. So that you can't go wrong with that. And it would be on your phone all the time. So you'd be able to use it.
A
Okay. This one. Buzzword. Natural dyes. So we had a mirror color which I don't believe are natural dyes. But you can see that industry is trying to scooch over there. So you have Sugar art and Prism Co. Now $12 a bottle. $11 a bottle for these natural dyes. Worth a gift. Like buying one or two for stocking stuffer and letting a baker. Now there's a massive. What I'm understanding learning curve to getting natural dyes to punch up in color as the. What do we call them? Unnatural dyes.
B
Typical gels.
A
So. So getting a few of those for the baker in your life would be an interesting gift. And I think most people either would like to step into that or at least know a little bit of the best science behind it and say that they've tried it. So helping a baker get these and I think they would like to try them out for the next year. You don't buy the whole set because that'll. That'll be. That will move this up from the stocking stuff. If you're.
B
If you're listening to this and you're like should I get them white? Don't. I would get them a color to test.
A
It's hard to test with white because.
B
Your royal icing is just naturally white. Red's a great one. Green. We have Valentine's Day coming up in the new year. So pink and red would be a great one.
A
And that's always an interesting marketing pitch is like hey, I'm adding an upsell of Dai free options especially so if the die free ban or the Daiban goes into effect in 2027, we got one year to prep for it. And I'm not trying to do any spook things but that'd be a nice year to develop that ability. And then in this year instead of saying like I've gone, you know there's that messaging where dai food coloring is bad that would be limiting to me. I would say I have an option to upsell you on a higher tier call for natural dye free.
B
Yeah colors.
A
So that's what how I would message that one. Cookie cutter shop kit guard can't go wrong with this because it allow and I know. Okay. In our family we always say gift cards aren't fun to unwrap but it's what everybody wants. Yeah.
B
At the end of the day a gift card you can't go wrong cuz the baker's going to buy whatever they don't already have and you're not left to guessing.
A
Right. So cookie cutter shops, a lot of them have it. Can you. Does Etsy have a gift card option?
B
Yeah, they have a generic gift card that can be used throughout Etsy and.
A
People would really like it.
B
And you did jump forward because Etsy gift card is on the list.
A
Oh it's the next one. So either way. Okay. Well let me ask you in the mind of a baker, would you rather an Etsy gift card or a specific shop gift card?
B
Okay. So if you're a die hard shop that you love, you probably want the shop gift card. If you're out there like wanting to learn about new shops an Etsy gift card is a great way to to learn new shops that maybe you don't know that maybe newer to Etsy and I love shopping on Etsy. I I don't mind if it's shop I've never heard of. If they have what I want I'm going to shop there. So an Etsy gift card would work well for me. Plus your favorite shops are probably are on Etsy. A lot of them have an Etsy.
A
Shop as well there. I always tell folks this if you have a favorite shop and they have an Etsy site and a personal site, I would always encourage you to shop from their personal site better because they spend less in fees. So you know if the money's got to go some might as well go.
B
To the and their personal sites. A lot of them have rewards programs. American Color has rewards programs. Kaleida Cuts has a rewards program. So if you buy from their site you can get free stuff eventually.
A
I don't shop on Etsy often but I was shopping for I only did around Christmas time But I put all this stuff in the card so I don't forget it, and then I get pummeled with extra discounts. So a strategy there is maybe add a bunch of stuff to cards and see what happens when I check out. Just wait a couple of weeks. Now, here's another gift card option. It's more specific. It's a very interesting one. Corey and I do not use this service. But you guys recommend it a lot. An Uber Eats gift card for those busy baking days.
B
Yes. Yeah. If you want food delivered, the kids are crazy. You're working late on a set. An Uber Eats gift card might be what you need. Or you could do like, something like Papa John's. They do delivery things like that.
A
Anything that you. The baker's busy and they're hungry or the kids are screaming. And this would take something off their plate by putting something on their plate.
B
Let's see what you know.
A
Yeah. I think these gift cards are a great, like, no must, no fuss idea for definitely the tertiary baker, like, the baker. Like, I'm not really related to this person, but I want to get them something that makes sense. But I don't want to buy him something, like, too much personal. So those gift card ideas are great stock and stuffers. Digital classes. Now, this one's. You got to kind of know your breaker a little bit. But Miller's wife, Be Still Bakery, Paisley Sweets is what we have listed here. You can find. They also, I'm pretty sure all sell gift cards as well. You could either buy them the specific class or a gift card to a class and have people. Because I think every baker would like to be like, oh, I'd like to increase my skills. Yeah.
B
And that's for the baker who you're like, they've been at it for a while, so maybe they'd be able to learn something new. And I'll learn thing is a gift that lasts a lifetime.
A
And a lot of these ones, especially these three, I think, have intermediate to advanced classes. So I think most bakers, even if you're like, I'm pretty. They've seen pretty good at it. There's always a technique out there that's sneaking it up that you would like to try.
B
That'd be florals for me. Yes.
A
Yes. And I think Miller's wife is the queen of florals. These last six ones we just said, which is the. All the digital gift cards or classes are great for the minimalist in your life.
B
Yeah.
A
When you don't want to clutter it up, but you want to Give them something that's useful. The gift cards.
B
I would say. I've never met a baker that's a minimalist. Just for the fact of what you have to have to be a baker.
A
You know, a hobby will take you to the ground and then fill up your storage closet. Okay. Hand related skincare. This one you guys recommended actually every year we've ever done this. Duke Cannon's bloody knuckles hand cream is $11. I don't think anybody's gonna be like, no, I'd like to keep my dry hands. So I think. And it's usable. You know, especially Corey said the other day that her hands are just look.
B
Destroyed. Destroyed.
A
Have you been drinking your water?
B
I did drink water. The last two days your body's like, what is this?
A
Nectar of the goddesses.
So hand related skincare. Now there's obviously a ton of options. Just for some reason everyone likes the stu Cannons Bloody Knuckles hand cream. But I've seen like if you go to Walmart in the hand care section, there's always something that's called like corn hu. It's something that's green and it's something about like farmers. Yeah, something like that. So I don't think you go wrong and as long as you explain to him like, oh, I listened to this podcast for bakers and they said that bakers always get dry hands around the wintertime. Especially when you have to tie rubber band them. Ever loving acid bags.
B
Yeah, that's what did this to these poor little creatures.
A
And it's just so dry outside. My hair is looking great. My hands are looking barbaric. Perforated baking mats. Now Chua Cookie has them for 10 to 16. Cookie Cutter by Nori has them between 10 and $20 and Amazon awesome has them as well.
B
Question. Those are the two brands that I tried and I know work.
A
Right. I know there's a big thing in the perforated baking mat world of the rounded edges based off your pan. Now there's debt. The reason why this has a range is there's sizing options. So you'd almost need to know that the baker hit their pan size.
B
Yeah. And you could ask them what your pants.
A
Tell me what size your pants are.
B
Quetta Alads.
A
Right. So it is. If you are a a child of a baker, you could sneak into the kitchen and measure those bad boys.
B
Yes. But you want to make sure. And I know where Heather's going. You want to make sure that you measure them. I always like, I like cookie cutters by Nori and to a cookie because they have rounded edges or no, has a cut edge chew. A cookie has rounded edges. And the reason being is some people will say, I cut mine down to size. You can't, you can't.
A
Apparently the these are comprised of something that includes fiberglass. And you cannot cut fiberglass without creating a massive problem. So you definitely need to make sure that they're measured the right way. And if they're not, then don't cut them down. Yeah.
B
And I'm honestly sure that if you bought your baker one, they'd buy a pan to match that.
A
Right. The pan's the easy, easy one to do this. Now question, once you have these, do you not need them anymore? Do you not need more like is not for years.
B
They can last for years and years.
A
Okay. So if you see the best tell for this one is if you're a baker, is the baker in your life is going through a lot of parchment sheets. They probably don't have perforated baking mats, but perforated baking mats. And I like to demonstrate them when we're in class. Create a nice even baking on the bottom side of the cookie for a.
B
More even bake through just a nice even distribution. Distribution of heat during the baking process. So your cookies bake evenly and have a nice design on the butt.
A
I always tell people in cookie class, like at the moment, at the point that you're worried about the butt side of your cookie, you know you're good, you know you've arrived. Okay, this one I really like. This one's kind of a gender neutral one. If you have a 3D printer in your house, can't go wrong with more filament because you're always going to use up filament. And if you're wondering what most bakers use, it's going to be plaque basic filament. So there's many types of filaments. You can't just go, just order whatever. Are you yawning a little?
B
Yarnage? Are you yawning a little?
A
Do I. So printer filament. I like bambooz filament because I have bamboo printer. The bamboo printer can talk to its filament Now. I don't believe yours. Corey, you have the bamboo A1 mini, which we're going to talk about in a second. I don't think you can read its printer, but anything that's pla basic is good for me. That's kind of what I'm fine with. I can just use it. It's not complicated. I don't have to adjust any settings. I can just go press, print and go on with that. So buying those 19.99, I think they're on sale now if you go to the Bamboo Lab store. Otherwise Amazon has a bunch of questions.
B
Bamboos come in different colors. Like they have every color under the rainbow.
A
So many colors. Now this is where bakers get a little tripped up. When you want iridescent, sparkly, see through, it may not be PLA basic. So when you get to the more like aesthetic looking type, PLA silk, like that's not just the word to use to describe what it looks like. It's a different type of filament. Oh, I see. When you start getting a little crazy and fancy, you've introduced more question marks into your print quality and now we have to start saying he bed, nozzle, heat, what? This, that and the other.
B
From someone who's collected cutters for years now. The, the just standard PLA cutters last so much longer when it's that like almost like iridescent see through and it looks more plasticky. Those break eventually even if I haven't used them. Like the bottom cutting wall will break right off.
A
I mean, once you step into the world and I'm just an absolute noob, I just like to read when people get flamed in the comment sections. But once you step into that and they're like printing car parts. You can't just print a car part with any filament because it's exposure to heat and UV light will degrade it and it will melt it. So like there is a. There is a type of filament. So if you want to say PLA basic, I don't think any baker will tell you no.
B
Okay.
A
Just a workhorse of filaments. They're going to get in there, they're.
B
Going, it's going to make it and it's going to be good.
A
Okay, this one, Corey and I are not this. But. Well, actually, Corey, you know, it's a good one. Hold up your yeti bottle. Your yeti cup cooler.
B
You just had it. No, no, no.
A
You're sitting right there using it. What was that attitude for?
B
I know you were gonna roll off to. You got me that big old one that says mixing.
A
Well, that's always funny. Yeah, I know. These Yeti Coke can coolers and now they have them for the little skinnier cups too. But they opened a yeti store at Tysons and Cory and I bought everybody one of those. I like them. If you're, if you're a diet Coke drinker, if you're not. A coffee mug warmer was highly recommended at 17.99 on Amazon. But kind of think of the baker who likes their morning coffee but then it's piping then goes back and the coffee is cold.
B
Yes.
A
Or the tea or whatever you want to do it. And then you can put them the coffee mug on these warmer. And it was ceramics is what it works through, right?
B
Yeah. And I, I don't drink coffee. So I just found one that was highly rated on Amazon. So I don't think you could go wrong with that. And it came in two colors.
A
So basically if the, if you know a baker and that baker is just pummeling themselves with caffeine, probably a decent gift that I don't think any baker be like, oh no, I got this. Like I think they'd be like, oh, my coffee can stay warme while I'm doing this whole set. Right. Because once you're knee deep in royal icing, you can't just necessarily always take that break.
B
I know. And to have your warm coffee being warm while you're there so you don't have to leave and go down like to your microwave and everything. That's great.
A
Stocking stuffer at sub.20 bucks on that one. Moving on that. So that was our stocking st. The sub 50 was that category. So anything you heard us list here is going to be under 50. Now these are our workhorse gifts. These are under the tree between 50 and 500. Wide range such as life. Right. This podcast would go on forever, but I think this is a nice solid list. Okay. Baker's sheet pan rack. Now that's 395. I don't think you have one of those.
B
I don't because I don't have the room for it. But people who do have the room. It's handy dandy what it does. And you need to make sure that the pan size is right. It will hold a full size baking sheet pan and you can actually put your cookies on there that are drying and you could stack them up upwards. They have little cases that can go on them to like protect them from dust. And children who like the taste of cookies and things like that. It just, it is a space taker upper.
A
If you had a dedicated cookie room or a brick and mortar, I don't think any baker will put their nose up at these baking racks.
B
I know people who like who are cottage home bakers who like use their dining room. You would love that because you have.
A
More space now my thought though, aren't.
B
They always Typically on wheels, there are. They are movable. They are.
A
So if you have locks though, I think. Right. But if you're carpeted, it'd be a little different. Either way if you need that much space, if you're doing high volume, you're gonna love this. That, that sticker shock though.
B
I want to say that Webstaurant had one and it was 150, but I think Webstaurant, you have to have an account and they have a seven day trial so you could get around and get there. But I just wanted an easy click that didn't have you jump through fire hoops to get.
A
Okay, very nice. So lots of options. However, we're just going to link to the Uline option for this current podcast and I'm going to give you guys this sheet in the Wednesday Wednesday newsletter with all the hyperlinks already there. So you can definitely print it out and leave it absolutely everywhere in your house and just be like, I don't know how that got there.
B
Maybe if it's on the fridge and you take your kids artwork down to put that up. I'm not joking.
A
Maybe you can say the elf on the shelf got into the printer and accidentally printed off 50 of these.
B
What did he print off this little circle.
A
I know what he's up to. He's a little crazy man. Okay, Mirror color. He's. You smell it? The AmeriCorps. You drop that. Oh, let me pick it up for you, girl.
B
America.
A
The AmeriCor Nifty 50. The American color Nifty 50. Now AmeriColor mirror color has a bunch of different sets and that's a really cool thing because you can save a.
B
Little bit of money.
A
They have the Nifty 50. And did you add the Heavenly 7?
B
I didn't add the Heavenly 70 because technically if you got the Nifty 50 and I've bought both in my time as a baker, the Nifty 50, honestly, is the one that you're going to utilize. The heavenly 70, like has stone, ash, concrete. Those are technically all very close.
A
Didn't I buy you a heavenly 70 once for Christmas?
B
You did, to like launch me and.
A
It was such a great gift. However, it comes in just a box, Right? And it comes in a box. If you hold the box at any iteration that's not perfectly centered, the millions of colors fall out. You know what?
B
I still have that box. It looks bedragged, but that's where I.
A
Store it because how else are you going to. I know it's 70, I'd got you that 70. It's 70 of those little vials. But the nifty 50, you're going to cover most of the basics. The student kits only have six, so we went from six to 50. And that's $124.25. Great. For the. The heavy lifting gift for the baker that you put under the tree. Just make sure you put it on the street. Very centered.
Don't bend a corner at all.
B
You would think those little gel bottles are lightweight. Together combined, they got some white behind you.
A
That's why the box just fumbled in on itself and just caught. I'm excited about this.
B
He doesn't have sides.
A
He doesn't.
B
The. The top doesn't have a lock. In part, you know.
A
Photography backers. Now there's Obviously the backers co and the code. Sugar cookie still gets you 25% off if you want to use that. Very cool stuff. Replica Surfaces is actually a little bit more expensive, but just two options for you there.
B
Yeah. There's more that you can actually find on Etsy if you wanted to. Those are the two bigger brands that I've used that I know. And like Replica Surfaces has a ton of crazy different designs. Like if you wanted to look like a gat and Patty, I think like sparkly window.
A
Yeah.
B
But they also have just standard whites, blacks, you know, in the colors in this things.
A
What I'm gonna say is if you. If you have. If you're buying this or something else you're buying for yourself, in which case you're the best Santa you ever had. Don't get anything reflective. It may be tempting. It may look nice in the imagery. It's going to be hell on earth. Heck on earth. Yeah.
B
The thing is, people don't realize, like you have like lights on the ceiling and it's reflecting that into your photo.
A
It is. So a lot of times I think maybe they say like, oh, it can bounce to a reflective product. Great for like, like photography of like single products. But when we're just fighting our cell phone cellophane, the. The packaging, it just, it adds. And I always get the question, how do I Photoshop this out? It's a pain.
B
I know.
A
Try to get something that is matte finished. Yes. I'm loving this one. Three years ago when we did this, we had not this option. This is a new option. Corey's obviously a huge fan. The 3D printer, specifically the Bambu A1 Mini. Right now it's on sale. She bought it. Now.
B
Its little footprint is tiny.
A
Youtuber. Little Boy youtubers like and Cory doesn't have the AMS add on although that is on sale as well. AMS means you can switch different colors. We have one for the printer downstairs, but I've never installed it because I'm just like one in, one out.
B
Yeah, to me I don't want to figure something out. Also in the storage, you see, I'm in a small little cookie room. Storage matters.
A
Right. So that Bambu A1 mini aside from being just great on the price and I really do like the software and yes, if you upgraded your software, you're having a problem so you have to figure out how to roll it back. Yeah, they're always pushing out new software updates and it's created really slow print times for cookie cutters. Oh right. So I, I actually, I actually wait till the very until they're threatening me with updates before I update mine. Until they worked out all the kinks. However, bamboo is still by and large so much better than any ender I've ever touched. And there's many options for 3D printers now. But Bamboo A1 mini at 219 bucks, not bad at all. Corey can attest it's 15 minutes to set up and it is a workhorse. You are fever pitchedly printing. Although I didn't notice you print anything this week.
B
I printed. No, I didn't print because I printed it all last week.
A
So I was good to go for.
B
This week and now I have to bake the things that I printed otherwise it becomes a hoarding situation.
A
We don't want that. Okay, here's one. I think that you will easily know if a baker has it if they do any printed cookies. So it's an Eddie refill printer cartridge. Not cheap 138 but definitely a great under the tree gift for any baker with an Eddie because they're going to need to buy one of those eventually.
B
I know that if a baker opened a gift of an Eddy refill printer cartridge, they'd be pleasantly surprised.
A
But I think they'd also be like you really know me. You really understand me. Yeah, you really paid attention if you.
B
Don'T have an Eddie or if you just got one. The thing about Eddie is he says that he's out of ink but he'll go and off and print another 400 cookies off of his we're out of ink thing.
A
But that like musical chairs of when is he finally going to actually.
B
So you need one that's ready to go because you don't want to be mid set and it's like, we really don't have any more of this type of ink.
A
And then listen, every single one of you Eddie owners out there, I know you know that that Eddie ink cartridge has an expiration date. Whether or not he tells you, oh.
B
Every time you log in, he'll be like, listen, girl, a gold.
A
So I think if you know somebody with an edible Eddie food printer, again, it's got to be the Eddie one. A printer cartridge would be a nifty little gifty. Yeah, yeah, definitely under the tree. Yeah. And then it wouldn't. It would really demonstrate that you know your baker pretty well. A dehydrator. Now, let me ask you this, Corey. If the bake here's. Dehydrators are great in that a lot of bakers don't have them until they're working at scale, at volume. But when you have one, it really speeds it up. Now let me ask you this. I see you have dehydrator behind you. Is that the one you've linked to here from Cabela's?
B
It is. It's the only one I've ever had, so it's the only one I ever.
A
If you're wondering why Cabela's, the hunting shop has dehydrators, it's for beef turkey. But as long as you never put beef in it, you can dry your cookies. Now, if somebody gave you another one, you already had one, would you be disappointed or would you be like, I can use two?
B
No. Mostly because I don't. You can see he's not a little dude. Look how much space he takes up. The thing is, if you have. Have, you know, the baking sheet ran the rack that we talked about.
A
Yes.
B
I used my guy for that more often than turning him on.
A
Oh, you use him as a storage. So you would want to or. No?
B
No, I wouldn't want to because I just don't have the space for another one to sit. But there's 10 trays in there, minus the one my husband threw away. And do you even use your brain? But there's 10. And he can hold 12 cookies per 10 things.
A
Oh, he's big. Yeah, he's.
B
Look how ginormous it is.
A
I don't know. Next to your head. He looks small.
B
Yeah, he looks.
A
No, he's.
B
He's a big dude.
A
He's a big dude.
B
A big footprint for my tiny cookie room.
A
Now, do you use him to speed up the decorating process? Yeah.
B
So if I get last minute Eddie orders, that is how you can get the icing to dry. Because if you're not familiar with Eddie. The. The icing needs to be dry before you bag it or it will smear. So you. That's a great way to take last minute orders. Is your dehydrator okay? I got it.
A
Are you using them for just custom decorating?
B
I use them for custom decorating on last minute orders to speed it up.
A
Okay. So would you recommend it for the average baker a year in who doesn't have one?
B
Yes.
A
Okay, I'm gonna ask you. I'm so sorry. And we're gonna go back through this. I'm gonna ask you what on this list would be the number one recommendation for you.
B
I feel like you're trying to buy my Christmas gift from.
A
Do you want two of those? Blink twice if you want another one.
Okay, this one is on sale right now until January 1st. And then you can stack this code. Use code Sugar cookies. It's the Bosch Universal Plus M. Right? Not chum change. 449. But that's without the discount, without the extra 20 bucks off. We had a baker yesterday and she was like, my dad said, you're getting one. They missed a sale. So their big Black Friday sale did end on December 1st. However, they're running a. Still a decent sale.
B
Listen, I want to tell you, I love my Heather. And my husband years ago bought me the Bosch Universal mixer plus in silver. Right thing in silver stainless steel. Deal. It is just. I actually used it. I needed to make six, I mean, 12 batches of dough yesterday for my stand up freezer, which we should have put stand up freezer.
A
But anyways, IU chitchat.
B
Yeah, I got one from Walmart.
A
It was. It wasn't expensive.
B
I think it was 150ish if I recall. But I like to stock my freezer. So during the I. I stock it twice, maybe three or four times a year if depending on what I have going on. And the Bosch can fill that bad boy up. He's just a workhorse. He says, give me all the ingredients. I want to eat them.
A
All right. Do you remember where your stand up freezer was from?
B
Walmart.
A
Walmart.
B
Yeah. And they delivered it because I don't have any car that could actually bring it to me.
A
Do you have a white one or.
B
A. I do have a white one. No lights. As dark as dark can be.
A
Not bad. 298.
B
Yeah.
A
Yeah. This is great.
B
I use it all the time. It's just honestly allowed me to work ahead because a dough freezes so well and then cookies freeze so well and that's where I just put my dough, and I just grab from it as I go. The one thing to know about the Bosch Universal mixer plus in any of the Bosches is that creaming your butter and your sugar takes a lot longer in a Bosch than it does. So a lot of people are like, it didn't mix my ingredients. Listen, it needs a hot minute because it is working from the bottom up, whereas the KitchenAid works the top down.
A
Okay, so now there's always a caveat to remember with these. Mix with that Bosch mixer. What is it about the paddles?
B
Oh, so it comes with what's called cookie paddles. And you're right to think that cookie paddles would be used for cookies. With the amount of dough that sugar cookie bakers are doing, like, we're doing three batches and, like, four batches at one time. The cookie paddles cannot handle that much. So if you were just doing a single batch, you would be fine. If you were doing cake batter, you'd be fine using that.
A
That what you're going to use is.
B
The dough hook, the same thing you would be using for your bread and your pastries. You're going to be using that for your dough as well.
A
Okay, great. So, and I've actually had the. The Bosch in stainless steel is actually quite a bit more expensive than the one that we have here in white. So if you're thinking either one performs the same, the stainless steel one just is, what, easier to clean or something.
B
Easier to clean the thing? Because I actually have the artiste in the white. The white bowl is plastic, and it can p. You know, as if butter goes around once. It makes it super slick, so it could push your ingredients around a little bit more. Whereas the stainless steel kind of grabs onto that. Those ingredients.
A
Oh.
B
If you buy the white one that we have listed here, you can in the future buy the stainless steel bowl for it.
A
Very nice. The Bosch Universal plus and White use code. Sugar cookies just do a stackable. It's our affiliate code. You guys have been so great using that affiliate code. They've actually given us another mixer to give away. So we'll have details on that soon. So thank you, guys.
B
Press.
A
But that code is sugar cookies. And you can stack on top of the 4.49, an additional 20 discount.
B
That's a stelio.
A
Okay, back to that, though. More cost competitive. And I want to ask Corey's differentiator here. The artiste by Nutra Mill. Now, Bosch and Nutra Mill, I don't understand the relationship, but they're both on the Nutrimil website. So the. The code sugar cookies works for all of these. Yeah, but Corey tell that's a $249 compared to the 449$. Why?
B
Okay. I use both the artiste and the Bosch universal every dough day.
A
I use them both.
B
The artiste has a less powerful motor. Here's the thing. My dough is a very wet dough. There's a lot of eggs. There's a lot of butter. Because of that, it makes it easier for the dough hooks in the artiste to push my ingredients around. I've never had them shut off for me. I do a triple batch in each one at the same time time. It takes longer for the artiste to mix things because he is slower at it, but he gets it done. Some people who have a drier dough, a lot more dry ingredients say the artiste is not their favorite because he doesn't love super dry, very heavy dough to work with. I love them both equally because I just know that the universal, I never have to question if he can mix the dough or t stay. I gotta be like, come on, man. You got it.
A
Come on, buddy.
B
So it just takes him just a little bit longer.
A
I mean, for 200 discount, something's got to give. So know you so fair. Yeah. But $249 for an artiste and you can still. Are you using it for your royal icing?
B
I have used it for royal icing. I typically use KitchenAid for that. If we have a big class, I'll use the Bosch. The one thing about the artiste that's nice is the cable stores within him.
A
Very nice. I love cable management.
B
Has just a random cord that you have to always stare at. The Bosch universal has a bigger footprint. He takes up a lot more space.
A
As he should. He's a bigger motor. Yeah.
B
The artiste day I can store in a cupboard. He's still. He's not a small dude, but he's.
A
Saying someone's like, I'm cart before the horse. I'm listening to all the marketing and business sales, but I haven't even baked a cookie yet. And my husband, love my life, wants to buy me a mixer. KitchenAid Bosch Universal Nutrimiler T state. Which one would you tell them to start with?
B
I would say if you were like, I really want to do this and make it a thing you would do the artistic day. The KitchenAids are so much prettier. They're so much prettier.
A
Yeah.
B
Because the artiste is mostly plastic, whereas you have the KitchenAid. You know, the tilt head. I use my KitchenAid for royal icing. And if I'm just doing one batch of anything just because it's sitting out there.
A
So you'd still recommend the artiste day over that?
B
If you were saying, this will be mostly for dough and I'm not trying to get into anything sourdough or anything drop cookie related.
A
Good to know. Good to know. I added the standard stand up freezer for 2.98 from Walmart. Definitely for the baker who's been in it for a bit. You can tell this isn't a hobby. This is. I'm going to do this around Christmas time. Making those big batches of dough like Cory's doing and freezing them in a freezer that's designated for that. And just putting it in your basement so it's not taking up the freezer space for your family is a great option.
B
It one it allows you to take last minute orders so much faster. If you had an eddy printer and you have a stand up freezer you can have those blank circle cookies already flooded in the freezer just waiting to be thawed. Plus just the amount of dough that it holds for me. It really just sets me up for success because I'm never having to take a last minute order be like, well now I gotta go run to the store and prep all the ingredients and make the dough.
A
People always forget that space saving is a cost. Like finding places to put things is a problem.
B
Yeah. And I know my KitchenAid when I first started I used it to make the dough and I was making one batch at a time. And to go back to the Bosch what took me hours, I want to say eight hours could just take me an hour and a half with the Bosch time.
A
Cost savings is still a monetary value. So can't go wrong. 298 it's got a. It's obviously got a big enough footprint that it's a freezer. But it's not nearly as big as a freezer in your kitchen.
B
He's actually definitely smaller and maybe takes up just like I have a fridge that opens like this. He just takes up the same amount of size as the refrigerator part.
A
I don't think you'll find a baker unless maybe they're living in an apartment who'll be like, no, get that stand up freezer away from me. Yeah. It's not a not.
B
You're gonna be like, ah, right. But it's so handy.
A
Right? So handy. And Corey loves hers. Hand massager. Not the Cheapest thing. Oddly. I thought it was definitely gonna be.
B
She thought it was gonna be on the stocking separately.
A
Yeah, these things are 89, 90, 100. There's a million options. But I find that the bakers who really are like, my hands hurt, especially when it's cold and you just, you have that cold, you know, like. I'm sorry, I was thinking about this the other day. I flicked a cable, the charging cable for my phone on my finger. But my hands were cold and I, I felt it to the core of my being. It hurts so bad, right? Just a little nick. So this one I've linked to, which I have no ownership of. I think I bought one for Ruthanne. They. You put your hand in it, they massage your hand, they warm up your hand. They just. It's just that little break you need while you're doing your warmed up coffee mug sip.
B
I want to say I did 16 dozen cookies a couple weeks ago and I said to my husband, my hands physically hurt. They hurt inside of them.
A
I don't think any baker. It's small, but it's not like the smallest thing in the world because when I bought Ruthans, it was like, oh, it's like half size of a laptop or something. Yeah, but you put your whole hand in there. It has all these different massage options.
B
If you're watching TV at the end of the night with your hand in.
A
There, I wouldn't complain. I love those little robotic massagers. I've bought myself one because my neck hurt years ago. I said, if anything in the world, I will not give up this thing. When your neck hurts and you had to turn around like a Batman. Huh? What did you say? You can't even drive straight because you can't look in your blind spot. I just have to be like, hope you're not there.
B
You just have to find the lane that you. You and just drive that lane to get home.
A
And then you just have to take right turn so you never have to look left. This is an interesting one. And this one would take a little bit of pre planning and probably writing up a gift card. A Cookie con ticket not cheap 49. If a baker in your life is like into cookies and selling them and they just want to level up the entire cookie experience. I think every baker should go to Cookie Con when you ones.
B
Yeah. Oh, it's, it's so much fun. Here's the thing. The tickets aren't on sale right now. We even checked the website. But the tickets, what's the price tag.
A
On that bad boy, you have 489.
B
Which that is typically the price of a ticket and that gets you in there to the core classes to shop and things like that. It doesn't get you the add on classes.
A
I just want to tell you if all you did was you might say well 49 is ridiculous because that doesn't include lodging, it doesn't include travel, doesn't include food. You're getting your bang for the buck. That is one of the things where Corey and I went to and we were like wow, how do they even put this on? There's so much going on at all hours.
B
Yes.
A
It's a massive undertaking. You almost have to go to it. It's a blast in the most unique way. It is.
B
And that would be if a baker is like, you know, I feel lonely.
A
Sorry.
B
I keep turning on my heater but it gets hot so I have to turn it off.
A
Would a space heater be a decent thing to add? I love a space heater here.
B
Well this Dyson one I have is both an air purifier, a space heater and a fan.
A
Oh, let's see. They have to add him to the list.
B
He's a little older, a few years old. So I don't know if they still have him the way he is. The one you got is a lot larger than the one I have.
A
He is. I'm thinking if you have a small space, he wasn't it. We have the Dyson Gen 1. Hot. Cool.
He's 399.
B
I think so. And he goes on sale often.
A
He goes on sale. I would never pay full price for a Dyson product if I was cooking.
B
If you add that to the list, Cookie con, if you're thinking about it, it's a way to meet other bakers. It's a lot of fun. A lot of meetups happen there. The core classes now are a lot more diverse of how to sell. We taught one a core class on how to take photos of your cookies.
A
I actually have that on YouTube if anybody wanted to watch it.
B
Oh nice. Yeah, way a long time ago.
A
Yeah, we. I told you I wanted to record it so we can upload it for the cookie college but I ended up uploading it to YouTube.
B
Oh, that's nice.
A
Yeah.
B
So those you get that in your ticket. Granted the lodging they'll have like little discounts they they room rates.
A
Yeah, room bucks.
B
Yeah. So while the whole thing is expensive, if you put some money to towards it for the baker in your life they'd probably really enjoy it. Granted, it will be what, I can't remember the dates, but it will be in Orlando.
In June this next year.
A
So June or July, I'm sorry, it's one of the hottest months. And everyone's like, but at least your.
B
Kids might be out of school by that time.
A
I know that when they do it in Orlando, I feel like the attendance is always the strongest because it could be a Disney trip too. And I think they even have the hotel. If it's at the Rosin Shingle Creek, which we did, it says that, yeah, the hotel will take you to Disney Springs or you could get something to go to Disney World.
B
Yeah. So they just have. Have. You would just be given cold hard cash with a little Cookie Con emblem on there.
A
But now I hit my. My ninja thing is the Cookie Con tickets typically sell out pretty quick. I find it to be stressful myself. But just wait. People are always reselling them. And even at a discount, if you were like, I'm not gonna do the add ons, I'm just gonna. I'm gonna risk it for the biscuit and get my. A discounted ticket. People are canceling up until the last second, but I want to say a.
B
Few years they haven't sold out. So, like, while Heather's saying, I'll be.
A
Curious when they go back to Orlando if it does.
B
Yeah. The tickets for the add on classes is what sells out first. So once you get your Cookie Con ticket, it's those add on classes that you need to swipe up whatever you want to. Like if there's a designer that you really like, a cookie artist that's teaching or something you wanted to learn, those are the ones you want to know.
A
But definitely a fun gift. Definitely. And if you have already gone to a Cookie Con, I don't think you'd complain about going to a second. Especially when somebody's paying $489 for you.
B
Yeah.
A
I've added the Dyson air purifier and heater. I'd love it. Corey turned me on to air purifiers. I'm a huge fan. It really helps with allergies. When you go check the filter, you're like, wow, yeah, this is dusty.
B
You know, it's great for a cookie room. Or if you have a high traffic area where you're decorating cookies. You just don't know how much dust is in the air. Especially if you live in an like an older home.
A
You know, it's just.
Our grandmother Ruthanne. You're not going to meet a clean, relate Lady. The lady is always wiping something down, vacuuming something up. But when I take. She has a Dyson stick vacuum, huge fan. If you guys like upright cordless stick vacuums, it doesn't matter how clean she is. I'll show her the canister and she'll be like, what is life?
B
Yeah.
A
That dust is everywhere and all pervasive. But you walk outside, you walk inside, you're bringing in dust. You're also human. You're dust. Any pets? Dust. And just for the fact that you have a heater, a furnace running, you're going to collect this.
B
For the Dyson fan thing that I have, he's down right here. He's not necessarily small, but sometimes I'll put him on this chair and aim him at cookies to dry them overnight. If I need a little bit more fan power.
A
Does he have. Is he also just a fan and not a heater as well?
B
He's a heater and a fan, yes.
A
I think they all have that option.
B
Yeah.
No.
A
Okay, next one. Hulk and bag. Now, Corey's car. Our cars, small cars, don't fit these hulking bags. But if you have any size SUV and you're teaching a cookie class or you're doing vendor markets, I think these big heavy lifting hulk and bags are basically a structured bag on wheels that you can just pull by the handle. And it's like a. It's like the adult version of a wagon.
B
Yeah. Honestly, if you're doing a cookie class, here's the thing. It doesn't fit into our vehicles very well. So you'd have to like load it in. But it would be great to bring into a cookie class. You would just load up with your icing, your cookies, all your signage and everything like that.
A
If you had a nice. Absolutely. And the reason why it's better than a wagon is it has soft sides, which allows it to be scrunched down. If in a car. Yeah.
B
You can collapse it. So me and Heather probably take 52 trips into our cookie classes.
A
It's the lock. Yeah. I hate to walk back and forth to the car. So if I could fit a Hulk and bag of wood.
B
Yeah.
A
Very neat little gift. They usually run discounts. I probably wouldn't pay full price. I would find a discount code, but it's 125 outside of a sale.
B
Oh, nice.
A
Their most popular large, they had three sizes, but the smallest soldier that. Okay, you added this one. Sugar veil piping dispenser.
B
Okay. I didn't add that. Someone added that when you asked the question. And this has been going around, and it's like a newer technology. I've never tried it, so I cannot speak. Don't say I got it. Because Cor said, I don't know. But I also don't really necessarily know what you use it for with outside of your hands. Piping. I'm not sure what it is. Someone said.
A
Did watch the video, and it looks very cool. It's basically air pressure pushing icing out in small circles.
B
So question.
A
They were writing in it.
B
What does that do? What?
A
What?
B
How is that different than my hand?
A
You just press a small button and it seemed like you had a lot of control of the start and stop.
B
Okay.
A
Yeah. So, I mean, it was pretty fascinating. They were using it just like you'd write your name.
B
So maybe if you're like. Lettering is my worst nightmare. The piping bag makes it too hard. This would be a great answer.
A
Definitely be doing, like, the elf cookies that have the names on them.
B
Yeah.
A
I write like a little kid, so I would hate to see my handwriting in frosting as well. Icing. But that one is interesting. 170. A couple people in the cookout talking about it ordered it. And I said if they could do a demonstration, I would love to see it.
B
Yeah, I would love to see.
A
Okay. A new category of its own. Subscriptions. Subscriptions are interesting because they take up no space, but they do take up some money. So I think that a lot of bakers would like this list. We got definitely diverse options for you. Any baker with a 3D printer is going to love an STL library subscription. We have two options here.
B
Sprinkle Factory.
A
Corey's been knee deep in. I give you the login for that, right? Yes.
B
Been logged in.
A
Logged in. Cookie Countess. You found one. So the Sprinkle Factory is a yearly membership. It's $250. And the cookie count is. Is a monthly membership at 9.99.
B
So it'd be 120. So there's big price difference. But I think the designs are different enough that you would be able to find something valuable in business. Both.
A
Right. And, you know, it's always funny, like, I wouldn't probably give somebody, like, a subscription, like, for free. They never cancel it. And then I'm always on the hook for this, like, for the rest of the life.
B
Or they go and log in January 1st because you gave it to them on December 31st. That's what I said.
A
This one. I added this one 3 years ago last year and this year, a lot of. If you're Listening to the Baking it down podcast on Spotify. This might be up your alley. A Spotify streaming gift card. Now, you can buy these in any denomination, down to $30. I'm upwards of 250, but Spotify, a lot of bakers will have it. Playing their favorite podcast, their favorite murder mystery, their favorite two twins talking about how to market and sell your cookies. A Spotify subscription gift card is always well received. Yeah, yeah, okay, Corey. It is a subscription, but the gift card is just a denomination, so you can apply it to your subscription, which.
B
I prefer you don't have to sign up for, though. Yeah.
A
So you're not gonna get me on your renewal.
B
Cool.
A
Corey added me to ask. Corey asked me to. Cory added me to ask this. Corey asked me to add this. Timeular is a time tracking app. I actually started using it aggressively again this past month. He changed the name to early app. This time you learn it was hard to spell. Now it's this little device. It's a, like almost a rectangle, but has multiple sides. And I can just put a side up and it'll tell me, okay, we started tracking this. So if you're curious about your time card costs. Yeah, this is a great way to see it. If you're just curious if you're using your time wisely. That's really how I use it. I don't do billable hours, but I really like to understand, like, what's taking up the most of my day. This task that I thought. And you can now add tags to be like, this task. So let's say I have one called sugar cookie marketing. So anytime I'm doing work in sugar cookie marketing, I can start tracking that. But what am I doing in there? If I'm doing the monthly countdown graphics, the weekly countdown graphics, how long is that actually taking me? So I can attribute it the category to the subtask. And at the end, it has a great reporting dashboard to be like, here's how much time you spend on the specific task.
B
Yeah, I think for bakers, you know the time you're making dough, how much, how long an eddy order takes you versus a typical custom order. And that's how you know what your hourly rate should be, because everyone works at a different pace. And so tracking those things, tracking how long it takes your admin tasking to do.
A
I don't think all cookie designs are created equally. There's some ones that just suck up time and then they suck up profit. That way you could try to track that. Or if you could say okay, well, I'm taking the twins had a challenge where every Monday is my admin day. Here's how long I spent on this. Where can I optimize? Yes. Once, you know, what do they say? You have to track it so you can tame it or something like that?
B
Yeah.
A
You can't optimize it unless you know exactly what it is. So I feel like even myself will be like. I felt like that was two hours, and then I'll look at the thing and it'll be like one hour and one minute.
B
Minute.
A
Oh, well. Felt like it took forever, but kind of understanding that and especially like, what should I price these? You probably don't have a good understanding of the time it's taking you to do stuff. And once, you know, like, here's my ingredients cost, here's my time cost, here's exactly what this is costing me. Let me add 15 to 20% profit. You can say, am I competitive or am I overpriced? Or if I'm underpriced.
B
Yes.
A
Right. And it doesn't mean just, you know, well, lower your price. It means maybe up your packaging so you can validate that. That asking price.
B
Yeah.
A
This one I really liked. Canva, of course, said it's on sale right now for 50% off at $7.50 a month. There's no world in which you're not going to have a good experience with Canva. I have to, actually. They released the software and I'm going to talk about Adobe in the next one, but Canva has released what they call the Adobe Killer. Whoa. I think it might be called Affinity. I think it starts with an A, but they were like, it replaces Photoshop, it replaces Illustrator, and it replaces, like, it was another design software. And they said, it's just so intuitive. And I think it's right. I'll have to explore it. I think it might be free right now, but Canva, the subscription itself, they're adding so many capabilities.
B
There's AI in there now. You can add your own fonts to it. That's what I use to make graphics. When I need to project them down onto a cookie, I make that in Canva.
A
I saw this TikTok and the girl was like, here's two pieces of clip art, Right? So it was two different drawings of. Of a Vine plant. And she's like, but there are two different styles of art. One's like gouache and one was like watercolor. You could press on the first one and do the paint bucket tool and click on the Other one it would convert its painting style over to the other. So now all your clip arts would kind of match.
B
Yeah, Canva used to be it wasn't a one time fee at one point and then it went subscription.
A
That was Adobe Canva used to be a lot more affordable and then raise your prices especially in those teams you could always share it. And now you can find some grandfather teams out there still that get posted in the sugar cookie marketing group. But yeah, Canva again a subscription. So maybe you could find a gift card or just give them cash. Otherwise you're kind of on the hook. If there's somebody you're going to be with for a long time, fine. But there's tons of uses for the baker who's trying to sell and market in Canva.
B
You can make your flyers in there which is code generator free work graphics. You can. A lot of people are like to put words on their like the pricing on there. You can do jazz it up that way on your photos.
A
Yeah, very nice. And they have. You can load in custom fonts. Definitely you have a lot more options now with the paid one than you do with a free one. They used to used to not be able to say that but now they've moved everything over kind of that paid membership. Another subscription here I think is really cool is Cookie Design Lab. They are a sponsor of this podcast and they're a sponsor of the STL Me about it segment. So you could also win a month in that but for $100 you get a yearly membership. It's actually they had given me a free one to demonstrate last year and then I logged back in. They're like oh, your membership's over and it's when I repurchased.
B
Yeah.
A
So if you use Code Twins I think you get 15% off there. But Cookie Design Lab is an STL software to design cookie cutters. And now they've added a few more components like sprinkles and something like that.
B
So you might the person listening who isn't the baker in life you'd be like well what you said an STL library. Why would I need this? An STL library has pre made designs. If someone is reaching out to the baker in your life and they're like I really want my son's teddy bear that he's grown up with to be one of the cookies in the set they would have to make a cookie cutter off of based off of whatever that teddy bear looks like. Cookie Design Labs allows the baker to make a a one of a Kind cookie cutter that without having to learn like Fusion360, a huge program and it's easy. So time is of the essence when it comes to a baker. So they can plug in the photo of the bear, take it a cookie design lab. Either cookie design lab will read it and make it or they move these little pins around and they can spit out something more individual like that.
A
So if I have the PNG, we're talking 30 seconds to create. Created. Yeah. Which is great.
B
Yeah.
A
So I actually use that for our digital downloads library. Those cutter stls that I include, they're I created and cookies on them. Oh, nice. Adobe Creative Cloud Lightroom specifically 22.99amonth. Now, Adobe and pricing have never shared the same word sentence and without overpriced. But Lightroom has a free plan if you're thinking about giving someone a gift paying for their subscription. Now here's my little caveat. If you have an edu email address, you can get a better discount for four years on that.
B
So what's the discount look like for an edu?
A
Adobe's pricing is so kooky, it's hard to understand if they're running a special for you or if you click to an affiliate link. I don't know. But 22.99 is what their non discounted plan is for one app. So Adobe went to a subscription model and then it's called Creative Cloud. And within it you can either get a ton of apps or one app. It's confusing as heck, but Lightroom will make your picture pictures pop.
B
Okay, so I want to say I run every photo I take through Lightroom. I will say Lightroom Mobile. So for your cell phone is free with paid upgrades currently it has been for years. Right. It's free. So if you were like, wow, that sounds great, but I'm not at 22amonth in my life. You could always just download that one. And I typically don't even use the paid features anyways in the mobile app. So that's. I mean that turned that gift to free gift. But if you're just listening and you're like no one's going to spend $22, but you could get the mo that for free.
A
Ruthanne just texted me a picture of Munch. Well, actually she just texted me, I'll show it to show it to YouTube. Also if you guys want to subscribe to us on YouTube, you can do so by searching just sugar cookie marketing on YouTube and join us over there because you can see all the things Corey's Been pointing at behind her. That is taking forever to load. We will talk about in a second. Anyway, yeah, to the next one. Lose your attitude, you little. It's my son. I have to say.
B
Dead air. Dead air. They're watching.
A
Fraser, here's a really cool one. And it's also really cool what what this company did just for this podcast. Specifically the Cookie College. If you're listening to this for the next seven days. So today is the ninth. For the next seven days you can use code baking it down to get 10% off any of our plans. Consider it an early holiday gift.
B
So what is the Cookie College?
A
The Cookie College is our subscription and we have actually five different plans within it. So it's the Cookie College which gets everything, typically 76. With this code you could get it for 68, 40. But within that you get the digital downloads, which I just posted two of the digital downloads kids last year. Very, very, very cute. It was. Thank you. Snow much with a snow theme and hat yourself a Merry Christmas, which is a theme using Santa's hat. It's pretty cute. So within the digital downloads, you get seven print files from the stl, A transfer, a social media post, a pattern, a cookie tag front and back cookie backer and the PNG files to print or whatever, create your own graphics. Then we have the Baker's business Basics, which is a foundational course in to kind of get you started in the right direction. We have the cookie class kits, which is all the curriculum you'd need to teach a cookie class in person. Corey and I taught one on Saturday. We set 100. I'm sorry, we do 10 seats at $85 a ticket. An hour and a half of work outside of prep time. You do the math. Somebody, I think her name is also Heather. That's why I caught it on she posted in the college that she joined during the venue blendy and she said, I taught my first class this weekend and it's paid for my entire membership.
B
Yeah, yeah.
A
So you do the math. But the Cookie College, again, the code is baking it down at checkout. You can get 10% off of any of those memberships that we offer. Just for the next seven days that code will expire.
B
Thank you. For the person listening. Get it at a discount.
A
You have Projector Smart Sketch 79.
B
Okay. You will have to know your baker just a tinge bit. If they're just starting off. A lot of bakers, me included, started off with the Smart Sketch. Sketch is very blurry for us.
A
Sorry. Yeah, it said Zoom is doing like some filter so you can't see the background. My cat is very cute.
B
The smart sketch is a kid's toy.
A
So it's.
B
It looks like a kid's toy. It's plastic and it's got colors like a kid's toy.
A
I want to tell you guys it doesn't look like it's kids toy. It is a kid's toy. I think it's the most crayon, Crayola type looking thing I've ever seen in my life.
B
Here's the thing. When you can. When I first started they were 39. It's 79 now. So yeah, he's got expensive. But it's a great way. If you wanted to put project an image down on a cookie for $79, that's a way you could do that.
A
Because the other option, it's just probably where everyone will find themselves eventually is actually $250, the Kodak Luma projector.
B
And that doesn't even include the stand that he'll need.
A
I know. So if you're not going to be. Maybe the smart person would buy the smart sketch for 79. But I think every baker who doesn't have a projector eventually needs one. One, just the workflow. A two, any kind of handwriting writing.
B
I use my, my smart sketch. I don't have it anymore. I passed him onto another baker. I use my projector every single set. So he's super handy for me. And I keep him on this. He's like right behind my computer. He's on an archon mount. He never budges.
A
He's just always. And you always leave him in the archon mount, always at the same height. So once you get it dialed in, I see a lot of people are like, oh, I got the Kodak Lumen. It's upside down and backwards and squished. But once you get them dialed in, was it connect to your phone or your computer?
B
So I have it connected my computer. A lot of them, some of them out there are WI fi based. So you just send the image from your phone and you could still utilize your phone for your subscription on Spotify.
A
Nice.
B
So it's up to you. But I will say the smart sketch.
A
The biggest issue with it is you.
B
Can'T make the image. You have to bring your cookie to the image that it doesn't change the sizing in there. So I was having to stack some books under it to get the. The image small enough to fit on the top of the cookie. That's what's annoying about it.
A
So the archon. Down, down.
B
I'm saying it's a smart sketch.
A
Smart sketch, yes. Okay, so you're in a very. He's fixed. He's a fixed guy because he's supposed.
B
To be on a piece of paper.
A
Okay, fair, fair, fair For a toddler. So, I mean, two options there. If you have probably a newer baker can't go wrong either way. Again, at the end of the day, the most least personal gift ever is an Amazon gift card. But you could buy both of those on Amazon. So if you really, truly don't want to buy them something that they have to return, you could do that.
B
Yeah.
A
Okay. This is for the baker who has been the best all year round. The baker who's never been kerfuffled by an irate client. The baker who is just an descended from heaven. This is our 500 plus list. And it's short and it's heavy.
B
It's a heavy hitter.
A
You know, even asking for cash from everyone towards this isn't a bad idea. I know it'd be hard to ask for $500 or something over five, and some of these get very expensive, but. But if you want to turn up the podcast right now and walk out the room and let the pieces fall where they may, who are we to judge? Okay. The Bosch Universal Plus Mixer in silver. It's $100 more than the white one. As Corey kind of said, you're not wrong. Going another direction. She has this. What? Why I keep calling it silver stainless steel.
B
Yeah.
A
Again, the code sugar cookies gives you 20 bucks off. So that 5, 49. Go to 529 or something. 5, 9, you could do that one, but again, 549, but it's going to pay for itself and then some. And you're going to wonder how you overload it without it.
B
No, I had a bowl, Lifty Uppy Kitchenaid and I sold it because I never used it because I only use the Bosch.
A
So if you. Cory. So you have the original KitchenAid, the one that you typically see in kitchen.
B
I have a head tilt one. I love him. I just always have. Yeah.
A
The other one is a bowl. If both are on the chopping block, that the Lifty Uppy Kitchenaid or the Bosch just go with the Bosch. I think the lifty up KitchenAid ain't is cheap either. It's over a couple hundred bucks.
B
It is expensive. There's what. What people don't know. There's KitchenAid bowl, I think is five quart or five whatever. And there's a lifty head one that's also five, so you don't even get that much more space.
A
But there's a.
B
A bigger. Whatever the lift head is of a KitchenAid that holds a lot more. So you could do that. And I think it's more of a commercial grade. It says on the side.
A
Commercial. Okay. Eugene Dosha shooter. The electric one, the non electric one still is going to require some muscle movement. So if you're going to go walling because you've been the best baker, let's ask for the. The whole shebang. Yeah, that'll be. It's on sale right now for $1,005. Now, I did hear that he's a little back ordered from the event, so you might want to place the order now if you wanted to get in time for Christmas. Yeah. But it's a Eugene Dough shooters electric dough sheeter. Now, the people who have one swear by it. It's not for everybody. Baker. I can.
B
There is. There is a learning curve about it.
A
He footprint. Yes. Cory's biggest gripe is the massive footprint. However, she was like, I get it.
B
Though, because if you're trying to squish a lot of dough, you need a massive thing to squish the dough.
A
I'm gonna tell you if you are have a designated cookie room or a brick and mortar. Absolutely. Yes. I think it'd be a perfect fit for you.
B
Yeah.
A
Edible printers. Now there's. There's a couple of these in the space. I'm just going to go with Primera and icing images as the two comparable ones. There's a third one. I'm not going to drag them, but I think that their customer service is a little off. Yeah.
B
Customer service behind them.
A
Okay, so I did Primera, Eddie. Now you guys are going to be floored with the price I'm about to read out. Eddie is 2,995. You could get a refurbished one. Say it's about 500 bucks, which you could buy a Bosch with. If you've been that best baker, who cares what they cost?
B
Yes.
A
I'm a refurb girl, especially when it comes from the company that made them, because I feel like they fit. Fix them icing images.
B
Big blue.
A
And I have a small blue. I don't see it recommended nearly as often as a big blue. That one is 4700.
B
I want to say 50. The big blues footprint is massive compared.
A
To the little that we're talking about. Footprints a lot because you can have the best setup in the world, but if you don't have space for it. It will be a hell on earth for you to try to always have to put something away to move on to the next.
B
At the end of the day, you need to decorate your cookie somewhere and.
A
It can't be on a machine. So if you're limited to space, I would go with the Eddie. If you're like, I do cakes and I like flexible and I have tons of space, I would consider the big blue. Both are great options. I've seen that whoever buys either of those are just heck pin on recommending them. So I don't.
B
Did you say the price of the big one?
A
Considerably more expensive. 4750. And I'm not sure what their in cartridges cost, but either way, if you're. If you're in this league, you can't go wrong with either. Definitely make sure that the baker has the space. If you're considering the big blue, there is a small blue. I don't see it as recommended to enough, but an option for you there. And I know Eddie takes up about the space of a laptop without the man automatic.
B
I'm looking at him right now. He's a space of a laptop and then maybe a little bit half of another laptop.
A
He's a square and a laptop's a rectangle. So he's more the long side of a laptop in two different directions.
B
Yeah.
A
Corey loves the direct to food printers. She said she can bust those out real quick if someone says, hey, I know your orders are closed, but printed cookie, Corey's orders suddenly open. Right. Because back up. Yeah. So we talked about like, if you go through all of these and you get the Bosch so you can batch make dough that you can put in your freezer downstairs that you can make your Eddy blanks, and then you got the Eddie to print that, you have a whole nother business line of options of products. So very nice. Those two guys. Okay. We added this here. I've never seen the guy, but Freddy is their primary's new automated icing machine.
B
Yeah.
A
So if Eddie was the printer, Freddy is the icing printer. He prints icing. He. He does your base layers for you. Now a newer product, and I'm not sure you can buy him yet, but it'd be cool if you could.
B
It's almost like they had a sign up and those were first come, first serve so people could sign up for him. And then when they filled that up, now they're fulfilling the orders for that sign up. And then it may be eventually opening up to us regular degulars.
A
Right. He is a big boy.
B
He's a big boy with a footprint.
A
So again, back to the footprints. Of course these are bigger costs and they reflect in bigger sizes, but a lot of capabilities. The technology. This is all really tech heavy, Lisa. But so for the baker that's in it to win it for the long term, they're here for the good time and a long time. These are all and they've been very, very good this year.
B
Yes.
A
These are awesome.
B
I know in the college some people have showcased them. Kim just did a Facebook live of him the other day and it was entertaining to watch.
A
It's a wild technology stuff that you're like, does this even exist?
B
Yeah, yeah.
A
But not cheap. $5,000 and I think they're even considering raising the price. So I'm not sure if they open another pre order. Maybe you'd want to sneak in there. But I know he'll be at Eddie. Com in January. They're also sponsor this podcast and asked us to tell you about Eddie Con. Eddycon is their in person first ever convention around Eddie the printer and now Freddie the frosting printer.
B
Yeah but the Eddie Con is gonna feature like how people are utilizing him. So you can go to courses and classes on how people are pushing Eddie and not just printing on a thing and calling it a day, but how people are printing on transfers, how they're making the graphics for Eddie and things.
A
Like that just heavily in canva. So some also consider too last but not least, the Dreambox. Corey still doesn't have one of these. Maybe she dreams about it. Not cheap. $2800 massive footprint. But save space because it is the organizer of all your hobbies in this foldable. I'd almost call it like a cupboard.
B
It's called a room in a box.
A
Is what it is.
B
It almost looks like a pantry for hobbies.
A
A hobby pantry. If you're an organized girly, you're gonna love this. Now can't you kind of make them yourself?
B
Yourself kind of customize it and the price I gave you was like in between of the cheaper one and the more expensive. Like you can do a fold out table so that when the box is closed, you open it up, you fold out a table and that's where you decorate and you know your sprinkles are at a grab your, your scribes, you can just grab them handily and then when you're done with your set, you close up the box and then it's almost like your cookie room. You never even have to look at it.
A
Too.
B
You have another set.
A
This thing, if you're an organized girly, this is is meant for you. They have so many add ons so you can really configure this room in a box in any way. They have a table like a peninsula table.
B
Yeah.
A
It's an add on for 479 but now it folds back up into this as well. Very neat. There's a lot of options here. You'd have to have been a very good buyer car. But like imagine all your packaging, all your paper, all your icing colors, all your extra things is. And then the website is quite inspiring. I'll be honest. It's very aesthetic looking cooking.
B
I'm sure. I. The thing weighs a metric ton. It not exactly.
A
It weighs a lot.
B
So if you think that you're going to be carting it up to your cookie room upstairs, you're going to need some. Some manpower behind that you're going to.
A
Have hooks for your utensils to hang.
B
I would almost love to see one in person to see if it would work for me.
A
Like can I not.
B
I don't know. Are they shallow storages where you can add the totes?
A
Everything is add on. They'll sell.
B
Where is my Everglades are gonna go everywhere.
A
It has spaces for everything everywhere. Don't let your dreams be dreams.
B
Is there a light in there like a lighting system?
A
No, there is not. But they have this one where you can see it because they have actually a lot more now than just the one thing. They have a sewing one, they have just a table One looks really cool, but it is not cheap. You can hire them to pre assemble it. But it looked like there was 500 off preassembly, which means it's definitely more than 500.
B
So how much is that? I know you said it right.
A
The one you linked to was 2,800 to start. That's no add ons, no assembly. Pre assembly.
B
Yeah.
A
So you are not going to get a better list for the 2025 Best Baker Gift list than this one. At least. You know, I'm sure there's more stuff we could add to this. But then the podcast would never end. However, for most bakers, I think if they got anything off this list, they'd be like sitting pretty.
B
They'd be sitting pretty. You'd be sitting. I know this list would make me happy, so I could only imagine it would make someone similar to me happy as well.
A
Right. If they're new baker, you have a lot more options than this. If they're A baker who's listening to podcast on selling the sugar cookies more effectively. They've probably been in the game for a bit more. So some of these would definitely delight.
B
Dazzle and delight for sure. But if you have a local baking supply shop, you could always get a gift card to there.
A
Not a bad idea. Not a bad idea. Especially when local.
B
And that'd be a great way to get your baker out in.
A
What baker hasn't realized they're out of supplies at the last second and they need to.
B
Oh, oh, that's me all the time.
A
Yes. Let me. My phone, my. My laptop is like, we hate that you're running all these apps at the same time. So my mouse is just jumping around. She's having a good old time as that's my stew. Well, I'm trying to get to the STL me about it segment, but I can't.
B
Well, I'll explain the STL me about it segment. If you want to text in your questions, that's the only way that this little segment survives. The phone number is 571-556-5644 and that's where you can just text in a question whether you want to cheer us on and say you love the podcast, you have a question about something we've mentioned on past podcast or you have a question about something in your business that you just like to game plan. We can help you by choosing one. And the STL about it section is sponsored by Cookie Design Lab. Heather's going to say a bunch of numbers. I'm going to choose one number and that person is going to win a month.
A
So last week we did not do the podcast because it got snowy in the nation's capital. So now we have a little backlog of seven times texts. Would you like to pick one?
B
I'm going to pick number two.
A
Two. The text is from area code 713.
B
713. That sounds like Cincinnati.
A
I'll have to check on my phone since my computer is like no area is Houston, Texas.
B
Houston.
A
Hi, friends. Ashley from Houston here. It'd be cool if I could see this. I have left Adobe Illustrator up on my computer. I was working on something.
B
How dare you?
A
Yeah, my computer said how dare you? And I'll show you. You'll never do that this again.
B
Hold on.
A
He's thinking he's getting there. He's getting there. This is when. And I'm not a big touchscreen girly, but it would be nice. Hi, friends. Ashley from Houston here and I have darn these little screens Darn you guys. Let me expand this. Oh, you crazy little. I'm gonna have to pull it up in front of you.
B
Oh, I'm covered, I'm covered. Okay.
A
Hi friends. Ashley from Houston here. I have a question for Corey. Do you have an idea of the class kit themes for 2026? I'm dying to know so I can start posting early for the experienced gifts seeker.
B
So the great part about the cookie class kits is you get all of the 2023, 2024 and 2025 class kits when you sign up for the college so you have access to all those. We have listened, you guys have spoken. You want more intermediate classes in 2026. So this is me putting my training wheels back on. I'd gotten really good at easy classes, easy beginner friendly classes last three years. So no, I don't know because as we go through 2026 and I'm making these more intermediate classes, I want to be able to piv. I want to be able to hear the feedback and say, oh, that's great. Less colors, more colors. More wet on wet. Less wet on wet. More techniques. Less techniques. So the January class is actually, I'm working on it this week and it'll just be like a cozy winter warm class, but there's going to be dual consistency. So not just flood consistency.
A
You guys wanted more complicated. She's making it more complicated. Listen, I'm stressed over it.
B
I felt like so confident in those, those little beginner friendly classes because I'd gotten my like, you know, groove with it.
A
Right.
B
So these will be new. And then me and sweet pink Oliver are working. We were just texting last night about the February class and that looks like it's going to tend to be more Valentine's Day, but an intermediate Valentine's Day.
A
I like it. So again, Ashley, you have won a cookie design lab membership. If you already have a membership because I think I know who you are, you can get it added to the end of your membership even if it's a year. So definitely email me at heather at@sugarcookiemarketing.com and I'll get you set up there. Great question. The cookie class kits are the curriculum to teach an in person cookie class. Corn. I used it on Saturday. People asked, what do you guys teach yourselves those?
B
Why reinvent the wheel?
A
We did. Santa said, I thought it was really cute. Again, we typically offer beginner because it's what we teach and what we fill our in person classes with. But the people have spoken and they want to try something new so it'll be a fun to see the rebirth, the reconfiguration of the cookie class kits in 2026. Yeah. Sweating bullets. I am sweating bullets.
B
It'll be like a new configuration, more complex designs, more intermediate steps and your classes will be longer and Heather hated that.
A
I'm team less is more. Less time is more money. But if the people want an intermediate option, be cool to see what you can come up with.
B
What was funny in the last three years, the cookie class kids have always been six cookies. Cookies, four icing colors. Like four bags of icing. Now it's either going to be five or six. A lot colors, different consistencies. You guys asked for it and that's probably why I'm stressing.
A
That's fine. Do what you we have great faith and we're excited to see what this will come out to be. Another text Not a winner. We can win next year. Twins. You all are amazing. The redacted was the bomb diggity funny. I joined the cookie college during the first one and I love seeing how y' all have grown and improved each year. I'm grateful. I'm grateful for it, but for myself. But I'm also excited to see SCM grow within the baking community. The recent episode you all did focusing on courses available was super helpful. I'm one of the college kids that stays for the party, the Facebook group, but doesn't really attend the classes. January, that will change. I'm buckling down. I'm going to start with the business Baker's business basics courses. I'll have a lookout for my study buddy post and I'll hop in. Even with minimal courses I've taken, you'll have changed my business exponentially. I'm confident. I would have burned out and burned bridges along the way years ago. So as I celebrate my fifth year in business, I could definitely say that I've improved every year, both mentally and financially. And I'm getting closer and closer. Closer to fully charging what I think I'm worth. Fully charging what I think I'm worth. My time away from family is less. I've grown more efficient and my husband is seeing the value of this as a business and not just a hobby. I've even shared learned marketing tips with friends who's a realtor because it makes sense. From the depths of my flower cover soul. I thank you. From Grand Prairie, Texas. Wow. You'd almost think we paid her for that. That is great. She's talking about the cookie college as well. So the first question was about our class class kits, membership subscription and she's talking about the cookie college which gets all those class kits Corey's talking about for the last three years and it will get these new kits as they drop. Thank you so much. That was a very nice text to read especially after the redacted.
B
Something that I rolled out and it's been fun is a Monday morning roll call in the college and it's just me going live and we're just taking a topic a week so that if you can't take a course at least your mindset is set up for the week and we're just taking a topic. So we covered the content calendar last week and this week we cover covered social media content planning and how we are going to utilize that in 2026 and next week we'll be talking how to read those insights with the new content that we will be planning.
A
So organize building a big argument, not a big argument. Big discussion is which metric do you let make the decisions? Obviously be like all of them, but not all of them are worth the same weight. So you can say okay, well views okay, clicks okay, likes okay, conversions okay like but they are related. But there's one that needs to take that front and center se to indicate if what you're doing is effective.
B
And it's going to come down to.
A
What is your goal?
B
Do I want more local followers? Do I want just more reach in general? Because I'm trying to get the rewards bonus program and it will come down to you discovering that. So when we discover the content we want to make, it's going to dictate which insights are going to be important for us.
A
I know people are always like what would you charge for this? And then the comments, as they should be, are like, well we're all in different areas. Your price would be different than mine. But the same is with the metrics like marketing goals. You know, how am I going to reach more people on Facebook? The person that that might be telling you to do this real type thing may be trying to appeal to a very broad baking audience because they're an affiliate seller. Yeah, the person who's like, well this, that and the other may only do vendor events and they're very good at event marketing but they're not so great at presale marketing. So it does make a difference. They're all good questions though. Another text. And this is actually a Follow up in 2026 we're going to be retooling a bunch of the products that we offer, including this podcast and to have more interviews on it because you guys love that. This is a follow up from the Bougie Baker interview. You hello Heather and Corey, this is Jennifer from California. A few weeks ago, Christina from Bougie Baker's Boutique answered my question on the podcast about a holiday bazaar. I wanted to report back that her advice was solid. I only sold the smaller DIY kit boxes. I was left with so much to bring home. I was bummed. I. I was bummed. But I pivoted, determined to not get stuck with all these cookies. So I turned to social media and I posted locally. Plus I took a bunch to work. The response was overwhelming. I'm now getting requests for Christmas boxes and people wios. I have orders scheduled out and my local business owner is asking for cookies for her business. My takeaway is to research your audience before agreeing to a fair, but also to pivot quickly if things don't work. Thank you for all your help with the cookie community and Merry Christmas.
B
That's awesome and thanks for the follow up. Typically we don't get follow ups on the question, so it's nice to hear that.
A
Thank you guys so much for Texting in. It's 571-556-5644. Corey, this is a question for you.
Hi. How about a holiday themed get to know you question what songs are on the top of your holiday playlist? Okay. It's so funny. Spotify came out with Spotify wrapped last week and it was interesting because it just kind of tells you what your listening habits were for the last 265 days. Yeah. And then it added your listening age which I think was new this year. Corey's listening age was 82.
B
82 years old. A lot of Natural King Cole. You know what I actually play throughout the year is Kenny G. He is a. Or is a jazz.
A
He has the.
B
Yeah, he plays the best Christmas lineup for if you just wanted something playing in the background. And I usually just have it playing in the kitchen.
A
So Kenny G sp Kenny G. I.
B
Was his.05% number one listener. I don't know who has me be probably Kenny himself to be going on it.
A
Ah, that's.
B
Did you know the Jonas Brothers had Kenny G on stage and he played the Titanic one. Oh no.
A
So Corey. Corey will find Kenny G in any iteration but right now I guarantee you she's pummeling herself at the Christmas that and Josh Groban probably my all my.
B
Sister'S Spotify rap tattoo he has Noelle is his Christmas album name and it is he's a very great singer.
A
Riyadh, right.
B
So those are my Christmas ones.
A
I I was in the 0.007 listening to Dateline on Spotify.
B
0.007 or 0.07?
A
I listen every night. Yeah, I actually let it play every night for an hour. If we go to bed the minute.
B
That that guy probably whoever's editing the thing.
A
Yeah, you know, I just let him play and then I'll try to wake up and be like, where did I leave off?
B
They're not making that many new date lines for you to. You're re listening.
A
I'm catching up from stuff that was posted 10 years ago. I just found the Spotify playlist. They updated every once in a while. But yeah, I know the day I hit the bottom of the bucket is a day I never sleep again. I guess.
B
So funny.
A
That and Morgan Wall and yeah, Morgan Wall. Summer Summer beat me up for Morgan Wal and I like to call him Morgan Wh. So she always has to correct me if you want to text in to the Baking it down podcast with Sugar Cookie Marketing, you can either find us on most streaming apps and Spotify and I think another button at the top says text in goes to the same place. Or you can text into 571-556-5644 and be entered to win the Cookie Design Lab month. However, if you do not win and you still want to sign up, the code twin saves you 15% off.
B
Yeah, but without you, that segment is very, very sad.
A
Very very sad.
B
We need if you are wanting to add to our I'm just giving you ideas to text in. If you have something to add to our Baker's gift list list, we'll read it next week.
A
That's a great one.
B
That would be something that we've missed. If you have tips and tricks of like you did your first cookie class and what worked for you. We love to know that your goals for 2026 would love to hear and be along for the ride.
A
Now Corey said I have to get the signups for if you want to be interviewed. You do not have to be a proficient at anything. You just have to have a baker with a stick story and we'll match you up to either 21 questions or we just ask your origin story or talk about a specific.
B
You don't even have to be well spoken. We'll have the questions for you and we're going to send you the questions ahead of time so you can review them so you don't feel like put on the spot but me and Heather likes to be hostesses with mostesses so we, we're going to guide you, we're going to fill in it. We just want you to share your learned experience because it's different, it's unique and it's valuable compared to other people. People as you know I, I don't do pre sales a lot but I want to do them more in 2026 so I would love to hear that. People who focus on that, people who focus on markets. Someone who taught classes and you do them virtually. I'm just giving you ideas. People who move around a lot and have to restart their businesses.
A
Someone who is charity marketing. I would love to know like getting involved in charities what that looks like, how you handle it.
B
Someone with a gaggle of kids and how you juggle that.
A
Amy said girl I was already on.
B
The podcast Someone who military based family and how you navigate selling on bases and things like that.
A
So just some things we love to hear. I will get that form up for you guys. You hear me?
B
We hear okay.
A
My computer is just frozen. Do you have a a post you thought got a lot?
B
I actually do.
A
I actually do.
B
So it's not necessarily a post that got engagement but it was a good post for the week that I found.
A
I love it. I I love it.
B
So this is by Julie Taylor. She actually made this the other day. Thank you to the twins and this great.
A
It was like my favorite thread ever.
B
I know. This order came through the week before Thanksgiving. A gal asked if she could order 600 decorated Christmas cookies for the Friday after Thanksgiving. I wasn't too busy so I started running numbers through my head and I figured I could do that. I said yes. She said. She then said good, since you can do that, can you add an additional 600 uniced for the seventh?
A
I said sure.
B
Crazy, crazy emoji face. At this point I was thinking of some kind of scam. Send her an invoice. And she paid online right away for the first order but not the second order. I was still thinking a scam. So after a few days of waiting and already making, I decided to call her. She worked there and I was relieved. I did call in the troops, AKA my sister, my sisters. They were both like I can flood but I can't decorate. Within 30 minutes I had them trained and build up their confidence that they became decorators. Another duster refused to decorate so she was on bagging and labeling. Those six boxes of cookies were cake. Boxes held 90 cookies each and I used two of my regular boxes because the reindeer were fragile. The other picture is a sample of some of the cookies. Never would I have attempted to do this without the advice and knowledge of Heather and Corey that they've given out on this site. In their podcast. In the support from my sisters, my help husband mixed easily 36 batches of dough.
A
She got everybody in this. Yeah. She really.
B
My daughter Ryan is my partner in crime who's always shaking her head when I do things like this. Thank you. Thank you.
A
I'm shaking my head at you. I'm Ryan, daughter Ryan. I feel you shake your head.
B
Wow, great, great job. And utilizing your family and them seeing on the inside of your bakery is such a great way for them to be like, wow, this, this is the real deal.
A
Yeah. Corey will teach our family a Thanksgiving cookie class. And they're always like, oh, it's a lot harder than.
We get. What you did? A little bit more.
I did think of the one I wanted to say. It was so funny. This one got. It's okay. So she's going to a vendor market and she wants to do naughty or nice cookies. It was so funny. She said, I think I'm going to try this out. She was asking if anybody had. And I said, I've never seen this before. If you do this, please, please report back. Yeah, but she was doing like Santa with a beard with sprinkles on it. Like sugar. Sugared sprinkles. Yeah, sugaring sprinkles. What I did. Where is that crispy stuff? The other one, the naughty cookie, he would have salt sprinkles on his beard. So you. It would be kind of like a gift.
B
You'd buy a gag gift for somebody that.
A
Yeah, I'll read it to you. It's Rebecca. She said. So I have this idea for a Christmas cookie set. Naughty and nice, but with a twist. It would only be two identical cookies that have sugar sprinkles on them, except one is actually salt. Naughty. Why? The other one is sugar. Nice. Kids would not not know which one is which since they would look exactly the same. Of course, I would put a mark on them at the bottom so a parent would know what is the difference. And then it's this cute little Santa tip. I thought that was so funny. It's so unique.
B
Yeah.
A
Yeah. If my computer wasn't operating at one year per millisecond, I would tell you somebody had another option. That was a pretty interesting idea as an alternative, if the salt was, like, too aggressive. But you can find those comments there. Let me just see there's me saying this is so funny. Please report back. She said called them like, like bean boozled cookies. Like the bean boozled. Were those jelly beans? Yes, that would be funny. Oh, someone said, I thought this is a pretty good take on it. Why don't you make one sour and then one that is sweet. So use a sour sugar versus salt.
B
Oh yeah, yeah, yeah.
A
So a kid probably, you know, the salt might make it like salt might be a little like woo.
B
You know, a little salt cuts the sweetness.
A
Yeah. Watch them be like this is the best I've ever tasted. What's your recipe like my, my gag thing. But I thought that would be super funny. Of course some people would remove. Okay, listen, listen guys.
B
You just.
A
If somebody has an idea, you don't need to take a giant dookie on it. Just say it's a funny idea. Please let us know. You know, everything has to be like I don't like this. Of course not. There's. You're not pizza. You can't please everybody. And there's still people who don't like pizza. But yeah. So I mean clean that up. That said, that's very funny. And then so I know I'm just joking here a little bit, but that's what I try to hope that the cookie group is. You can have a brainstorm idea. The lady said, I'm not strapping a kid to the floor and shoving salt into their mouth. It's a little gimmick. Let's see if it works. I like to keep this a safe space and we usually stay pretty on top of that so that you can have your ideas and talk about it and come up with a unique twist. Let's do sour. That'd be super.
B
Just something to see, to add gag gifts. White elephant gifts are big around the holidays and that would be pretty, pretty funny.
A
I will say the kid would love that. I bought the bean boozle thing.
B
It was disgusting.
A
I was like this is so crazy. Give me another one.
B
I see like yes.
A
If it tastes like booger.
B
What does booger taste like?
A
I don't know.
B
They had. Let me ask my five year old self.
A
It's so many. Just ask yourself. They had so many options for that. So it's pretty funny. I thought that was a pretty creative idea. Especially because they'd have the option to buy it.
B
Yeah.
A
If you want to play the joke of people. So that one. Okay. Do you. Let's go through our sponsors real quick. I know I mentioned some of them in the gift things. Eddie's a sponsor. We talked about that. Eddie Con. They don't run a discount. So if you want to check that out, you can go check on Primair's website for Eddy. I think they still have tickets. Cookie design lab 15% off if you use Code Twins. Daisy makes code twins 10 to get 10% off. That's a cake Pop mold lady. She is a blast. She brought a lot of people to the event. So if you're new here and you're listening to this first time, welcome. Baking me crazy favorite twin saves you 10% off. That's a baking supply shop. Royal Batch by Bakey Bake. Code twins saves you 10% off. And that Bosch Nutra Mil sale use Code sugar cookies. Save $20 off of that. Without the sponsors, there's no podcast that you guys go shop with them. It seems like they're enjoying it so much.
B
The people listening who aren't the bakers. If you sponsor the podcast by buying from the sponsors, it keeps us going. Gives the baker.
A
When you use those discount codes, it tells them that you found them from us. So it definitely helps them stick along with us. And then you guys get the podcast for it and discount codes. What more could you want?
B
Yes, yes, yes.
A
Something you have a twin and massive gift list. We've gone through usually our twint. This is a segment where we just tell you stuff that we find interesting which typically, unfortunately ends up at the mall.
B
I know. So we did end up at the mall. 4. Here's the thing. I got a 20% off to to Bath and Body Works and it was also Candle Bay. So the candles that were three wicks were $9.95 and you got 20 off. So we are actually doing a white elephant gift for my family. It's just a better way to make Christmas enjoyable for everyone. Here's the thing, because family, our family is divided. We have our cousin's family and we have our family and my grandmother. So she's the top of the tree and we all go to her house on Christmas Eve. But everyone's just buying stuff for my grandmother because we do our individual Christmases on Christmas Day.
A
Are you getting something for games? They have to.
B
Last year I got a picture of her and her favorite. Not I.
A
So still there.
B
Gav said she hated that all the attention was on her for a straight one hour. So we added this fun thing that everyone gets a gift and it includes both sides of the family. So the the spending limit is 50 dwellas dwells.
A
So with the K, she could get 5. Did you get it from office.
B
No, I decided pick them up on this weekend.
A
Okay.
B
Grab them for me. I had the TV in the back of the car from the cookie class, and there's nothing that can go because it's giant.
A
We had a new.
B
We had a new TV that my sis. I bought it for my sister for Christmas and five years ago.
A
Yeah, she doesn't use it, so she.
B
Gifted it back, which I appreciate.
A
Yeah, it was really nice. It was very bright and punchy, and it was large.
B
If I buy it, buy something for somebody, I want the option to get it before you trash it or try a refusal. I liked it so that I bought it for you. So mine is five different scented candles from Bath and Body Works.
A
I thought it was a great gift, and I. I'm biased. Pouch pick them. She did.
B
She did. Cinnamon was big on Heather's list.
A
Did you see? I gave it to Gam. She was so excited when she smelled mine. What?
B
Cinnamon?
A
Yeah, Cory and I went. And Candle, of course, added my own to it, but Ruthan was like, oh, cinnamon, I love it. And I was like, well, if you watch my cat Munch, which is why I'm getting photos, I'll give you cinnamon.
B
Well, I bought you peppermint, so you still got one out of it.
A
Oh, I paid you for it.
B
I.
A
That was a gift. Oh, I didn't know I paid you for that. Do you remember I said, add it? Add it. Was it like, add it? Like, add it? Why not be impulsive? Or was it like, add it?
B
I got. Honestly, cinnamon, I wasn't even going to charge you for nor peppermint. It was both gifts.
A
Why don't you paid so. Well, I did. I bought. I bought three. I think about another Winter. Yeah, I do. I'm burning around. Okay.
B
Yeah. So is that my gift? Winter, do you pay for all three? Cinnamon, Peppermint, and Winter, do you not.
A
Check your PayPal receipts?
B
I have not. Usually if nothing's coming there, it's depressing. I don't like to see it.
A
Paid you for all three? I paid you $8 for each one. Rounded up at 7.95. Was.
B
It was from 7.95.
A
You're right.
B
You overpaid.
A
So that's my.
B
My gift.
A
What's your gift for this? Oh, yeah. Okay. So I decided. I decided that I was going to get into rug tufting in 2020.
B
2026.
A
Long story short, someone tried to rip me off for a rug I try to buy, and it has ignited my. You need a hobby. And this will Be a good hobby. Yeah. So Corey and I. When I get back. I'm out of town right now. That's why we're doing it on Zoom. But I've signed this up against her will for a rug tufting class at the mall.
B
I know it will be against my will, but I'm willing to try anything. Like I did the wreath class the other day.
A
I just need to get. I just need to have a foundation. It's not actually a class.
B
Just.
A
We could just kind of set you up and tell you how it works and. And you can kind of finagle. I just need to get some feeling in my fingers on how. What I need for like supplies and stuff. Yeah.
B
So what day is that? The 19th.
A
At 12.
B
At 12. Middle of the day.
A
Middle of the day, middle of the night. Midnight.
B
Great. Midnight tufting. Just. That's what I wanted.
A
But it seems like I was telling Corey there's a correlation. Now I'll be curious if you pick up on it between rug tufting, which is heavy in projectors.
B
Yeah.
A
And. And cookies that uses. The only difference is the consistency. But you could change out the yarns that you use.
B
Yeah.
A
They say the. The what separates the men from the boys in tufting is the ability to shave your rugs.
B
I'm. I just like lettering our florals is what.
A
And they said like you can tell a new tufter from a tufter is how they shave.
B
If you need an archon mount, I have another one gifted for my sister. Oh, maybe Ashley.
A
I'll have to. I'll have to see it. Maybe they use the same projector. I just need a. You just need guidance to get started in a Hawaii.
B
And I think I have a projector if you need it as well.
A
I might need them.
B
You're ready to roll. I've got you ready to go.
A
Considering that they're 250. I know.
B
I know. I know.
A
Why do you have some projectors?
B
Oh, I can just tell my wood I want to eat.
A
So why don't you pick this one?
B
I bought one that I couldn't figure out and it's just me and I didn't sit down with it. And I deserve a spanking for. For that. I couldn't get the image to fit. Like it was like wonky. Like big on one side.
A
So I ended up just getting a new one.
B
But I still have this one because I can't fathom. Yeah. And you would. So that. That would be great of life.
A
This is a hobby line.
B
Yeah. I.
A
Well, okay. On Sunday. Yeah, Jen's birthday. Bring the amount and the.
B
I will bring both. I'll bring both. You might. If I don't have this little cool cord. Had him for a number of years.
A
I probably have the cord.
B
I'm sure. I'm sure. So I'll bring him. You can figure it out.
A
Court organization is bar none that will.
B
Make me feel better about the guilt that I hid him for many years.
A
Gifting something you didn't use to somebody who does use it is the second redemption. It eliminates your sin.
B
Yeah, it does. It really does. So I'll be glad to give him a new, you know, stretch at life outside of my door.
A
Stretch on a rug, actually. Oh yeah, our sisters. We do a sister gift exchange.
B
Yeah.
A
I got the rug tufting gun from Ash that.
B
Oh, you're just. And then you said mom, you were going to get like a gift card for the.
A
Because I don't know what supplies you need. So I need to go to this class on the 19th. So I understand. I think you got to buy a canvas and the frame and then you gotta buy the yarn.
B
I wonder if the yarn can just be like Michael's yarn. Like you just go and get different Michael's yarn.
A
It seemed brought. It seemed wide open. It seems like the cost for them is maintaining all those yarn colors versus, you know, bakers. You just have to maintain the.
B
The drip, the gel. The gel food yarn would take up some space.
A
They have these walls of bookshelves of yarns and various colors.
B
See, it's. It's a hoarding situation. Whatever a hobby is a hobby is a hoarding.
A
That's why the selling of the shovels that the cooking a room or just having a box. That's great storage. Cuz every. My mom's into carding. She fights the same battle.
B
Yeah. And she has just the best carding room we could ever possibly. We want.
A
Yeah. Punch in the air.
B
I don't live in there myself.
A
You look at your cute little setup.
B
Oh, this has worked really well for me.
A
How much is that sign behind you? That'd be an interesting gift.
B
I say it was 700.
A
Why is it in your room? By the privacy of only yourself sees it.
B
I want him to be on the wall, but I couldn't decide where I wanted that.
A
Put him right up there. Right.
B
Right here. Over there.
A
Yeah, yeah, yeah. So we can see him if we do this virtually. This.
B
That's not a bad. Gotta fight a stud. Oh wait, he's downstairs.
A
He's not listening. Does he watch These. I thought he did.
B
Sometimes he does, sometimes he doesn't. He's actually taken. Put all his pto. He's now in his.
A
You hate it when he does this.
B
We're there.
A
He doesn't work for the next three weeks. And Cory will come be like, do.
B
You want to go to eat?
A
And you got to get out of the house.
B
So we are in the thick of it.
A
Okay, well, that wraps up today's podcast. I will be sending this out in the Wednesday Wednesday newsletter, which you could go to sugarcookiemarketing.com newsletter to sign up for before I send this out and get this link to this spreadsheet that Cory and I spent a couple hours going through, and we were like, do you like this?
B
No.
A
No. Do you like this? Can we kind of t. Oh, look.
B
At the price of this. This has gone up. Yeah.
A
It's always funny to go back and see it there, but this is a nice, comprehensive list. I'm proud of it, I would say. And I don't even bake. I'd be stoked to get anything else. Yeah.
B
Yeah. Well, guys, thank you so much for tuning in. We can't wait to go into the new year. We with you. We have a few more podcasts before we get there, but I'm. I. I want you to be thinking about as you listen to the podcast, end your weeks of baking for your December cookies, what you want your 26 to look like.
A
Cor and I have been spending all of the last two months of 2025 talking about this for ourselves as well. And I think it is the. The baptism to end one year and start a new one. I have to start recreating my tracking spreadsheets that I do every year as my ceremonial closing of the books, closing of the Excel doc and opening a new one. So, yeah, we'll see you guys next week on Tuesday, and then hopefully we start having some guest people on this bad boy.
B
I can't wait. I can't wait. I can't wait.
A
Just need kenny g. To close us out.
Okay. Come.
On.
Episode 239: 2025 Best Baker Gift List
Hosts: Heather and Corrie Miracle
Date: December 9, 2025
This episode is the highly anticipated annual “Baker Gift List” special, where hosts Heather and Corrie Miracle—marketing pros, bakers, and the dynamic twins behind the popular Sugar Cookie Marketing Facebook group—break down their ultimate curated list of the best gifts for bakers heading into 2025. With humor and their signature sibling banter, they offer options in every price range, from stocking stuffers to “Santa’s Favorites” (big-ticket items), ensuring bakers and those shopping for them can find the perfect present. The episode also features marketing wisdom, baking shop pro-tips, and a robust listener Q&A.
[01:11] Corrie: “We’ve got a really good list for you guys … and we tried to make a list of things that not every baker has. And if you do, you probably need replacements for.”
[05:06] Corrie: “Bakers hold a lot of tension right between the shoulder blades.”
[33:00] Corrie: “The Bosch can fill that bad boy up. He’s just a workhorse. He says, give me all the ingredients. I want to eat them.”
[51:24] Corrie: “That’s how you know what your hourly rate should be, because everyone works at a different pace.”
[64:33] Corrie: “If you’re trying to squish a lot of dough, you need a massive thing to squish the dough.”
STL Me About It (sponsored by Cookie Design Lab):
Texts of Encouragement:
Holiday Playlist Picks:
White Elephant and Family Gift Exchanges:
The hosts mentioned their own gifting traditions and how they use many of these products as white elephant or family gifts.
[93:07] Corrie: “Family is divided... so we added this fun thing that everyone gets a gift and it includes both sides.”
Funny Cookie Trends from the Group:
A group member’s “naughty or nice” cookie set—one salted, one sugared—with the parent holding the key to which is which. Kids play “bean boozled” with cookies [88:14].
Heather and Corrie’s encyclopedic 2025 Best Baker Gift List episode will delight seasoned and aspiring bakers—and anyone who shops for them. From essential consumables to big dream bakery implements and subscriptions designed for skill-building, the twins promise there’s something for everyone. The episode doubles as a crash course in bakery business improvement (with their characteristic humor) and listener encouragement.
If you only listen to one episode before the holidays—and want to forward a subtle “wishlist” to family and friends—this is the one.
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[81:30] Corrie: “I usually just have [Kenny G] playing in the kitchen…”
[99:44] Heather: “This is a nice, comprehensive list. I’m proud of it. I would say, and I don’t even bake, I’d be stoked to get anything else.”
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